{"id":382884,"date":"2020-11-17T08:33:18","date_gmt":"2020-11-17T13:33:18","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=382884"},"modified":"2020-11-17T08:33:18","modified_gmt":"2020-11-17T13:33:18","slug":"liveramp-and-kinetiq-partner-to-strengthen-tv-analytics","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-and-kinetiq-partner-to-strengthen-tv-analytics\/","title":{"rendered":"LiveRamp and Kinetiq Partner to Strengthen TV Analytics"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>LiveRamp and Kinetiq Partner to Strengthen TV Analytics<\/b><\/p>\n<p class=\"bwalignc\"><i>Best-in-class ad capture delivers comprehensive measurement and reporting<\/i><\/p>\n<p>SAN FRANCISCO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nLeading data connectivity platform <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fliveramp.com%2F&amp;esheet=52329322&amp;newsitemid=20201117005431&amp;lan=en-US&amp;anchor=LiveRamp&amp;index=1&amp;md5=9435011a87120c37317eab70c4034f77\">LiveRamp<\/a>\u00ae (NYSE: RAMP) and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fkinetiq.tv%2F&amp;esheet=52329322&amp;newsitemid=20201117005431&amp;lan=en-US&amp;anchor=Kinetiq&amp;index=2&amp;md5=07eed8d9e576454c752aa5c2b0cecaa9\">Kinetiq<\/a>, the first and only scalable solution to unify paid, earned and owned TV impressions at the household level, today announced a new partnership to streamline measurement of all TV ad exposures across traditionally siloed channels. Now, advertisers can finally capture a holistic view of their TV investments across all screens and all streams.\n<\/p>\n<p>\nTV measurement often lacks speed and agility, facing gaps in coverage, exclusion of advanced ad formats, and inaccurate auditing of exposure data across platforms resulting in complexities. By leveraging Kinetiq\u2019s industry-leading ad catalog of 2,600 TV stations across more than 85 countries, LiveRamp\u2014through its Data Plus Math TV measurement solution\u2014can more accurately tie cross-screen ad exposure data to outcomes to perform better, more comprehensive measurement and reporting.\n<\/p>\n<p>\n\u201cThrough these enhanced analytics capabilities, TV marketers and media owners no longer have to concede to blind spots when evaluating the value and impact of their expenditures,\u201d said John Hoctor, GM of LiveRamp TV. \u201cAs viewership continues to fragment throughout the rapidly changing TV landscape, the value of cross-screen measurement and reporting increases tenfold. Access to Kinetiq\u2019s intelligence platform allows us to connect the highest quantities of data with the agility and foresight necessary to deliver across any screen, be it linear, digital, streaming or beyond.\u201d\n<\/p>\n<p>\nCapturing TV ad exposures across all formats, lengths and language variations, Kinetiq enables Data Plus Math to connect impressions to other data sources in order to determine ROI, access historic ad placement performance, and optimize future TV and digital buys. LiveRamp customers can leverage this partnership to map viewers\u2019 ad exposure to actual purchases, store visits, app downloads and other online or offline events, and ultimately gain more robust, accurate and actionable insights about TV audiences at scale.\n<\/p>\n<p>\n\u201cWorking with LiveRamp, we aim to redefine the TV attribution model so brands, MVPDs and programmers can finally measure the full value of their marketing,\u201d added Kevin Kohn, CEO at Kinetiq. \u201cPaid attribution is only one part of that equation. We look forward to expanding our partnership to include attribution for TV sponsorships, earned media and product placements\u2014forever changing TV attribution for the industry.\u201d\n<\/p>\n<p>\nLiveRamp continues to innovate in the TV marketplace by forging key partnerships, including a strategic collaboration with <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fliveramp.com%2Fblog%2Fliveramp-and-comscore-partner-to-make-tv-data-actionable%2F&amp;esheet=52329322&amp;newsitemid=20201117005431&amp;lan=en-US&amp;anchor=Comscore&amp;index=3&amp;md5=4bb7260c3a8f88b64a6e343e0ee8b6db\">Comscore<\/a> to improve addressable TV activation and cross-platform video measurement across the ecosystem. The combination of Kinetiq\u2019s vast ad coverage, customer-provided post logs, and Comscore\u2019s enhanced viewership data gives Data Plus Math a robust foundation built on the largest TV data source with best-in-class ad harvesting capabilities. In continuing to build the bridge between traditional and new-age solutions, LiveRamp is ushering clients into the next generation of TV.\n<\/p>\n<p>\nTo learn more about LiveRamp\u2019s partnership with Kinetiq, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fliveramp.com%2Fblog%2Fliveramp-and-kinetiq-partner-to-strengthen-tv-analytics&amp;esheet=52329322&amp;newsitemid=20201117005431&amp;lan=en-US&amp;anchor=read+the+blog+post+here&amp;index=4&amp;md5=2731d173f6b0b49a388a3514554e04fd\">read the blog post here<\/a>.\n<\/p>\n<p><b>About LiveRamp<\/b><\/p>\n<p>\nLiveRamp is the leading data connectivity platform for the safe and effective use of data. Powered by core identity resolution capabilities and an unparalleled network, LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. LiveRamp\u2019s fully interoperable and neutral infrastructure delivers end-to-end addressability for the world\u2019s top brands, agencies, and publishers. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fliveramp.com%2F&amp;esheet=52329322&amp;newsitemid=20201117005431&amp;lan=en-US&amp;anchor=www.LiveRamp.com&amp;index=5&amp;md5=9df59b2ec34ad274e0e3d43d2f2d62a0\">www.LiveRamp.com<\/a>.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20201117005431r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20201117005431\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20201117005431\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact:<br \/>\n<\/b><br \/>Michelle Millsap on behalf of LiveRamp<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:liveramp@havasformula.com\">liveramp@havasformula.com<br \/>\n<\/a><br \/>619-857-2384\n<\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Software Other Communications TV and Radio Advertising Data Management Communications Technology Entertainment<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20201117005431\/en\/833665\/3\/LR-logo_%281%29.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>LiveRamp and Kinetiq Partner to Strengthen TV Analytics Best-in-class ad capture delivers comprehensive measurement and reporting SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; Leading data connectivity platform LiveRamp\u00ae (NYSE: RAMP) and Kinetiq, the first and only scalable solution to unify paid, earned and owned TV impressions at the household level, today announced a new partnership to streamline measurement of all TV ad exposures across traditionally siloed channels. Now, advertisers can finally capture a holistic view of their TV investments across all screens and all streams. TV measurement often lacks speed and agility, facing gaps in coverage, exclusion of advanced ad formats, and inaccurate auditing of exposure data across platforms resulting in complexities. By leveraging Kinetiq\u2019s industry-leading ad catalog of 2,600 TV stations across more &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-and-kinetiq-partner-to-strengthen-tv-analytics\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;LiveRamp and Kinetiq Partner to Strengthen TV Analytics&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-382884","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LiveRamp and Kinetiq Partner to Strengthen TV Analytics - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-and-kinetiq-partner-to-strengthen-tv-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LiveRamp and Kinetiq Partner to Strengthen TV Analytics - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"LiveRamp and Kinetiq Partner to Strengthen TV Analytics Best-in-class ad capture delivers comprehensive measurement and reporting SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; Leading data connectivity platform LiveRamp\u00ae (NYSE: RAMP) and Kinetiq, the first and only scalable solution to unify paid, earned and owned TV impressions at the household level, today announced a new partnership to streamline measurement of all TV ad exposures across traditionally siloed channels. Now, advertisers can finally capture a holistic view of their TV investments across all screens and all streams. TV measurement often lacks speed and agility, facing gaps in coverage, exclusion of advanced ad formats, and inaccurate auditing of exposure data across platforms resulting in complexities. By leveraging Kinetiq\u2019s industry-leading ad catalog of 2,600 TV stations across more &hellip; Continue reading &quot;LiveRamp and Kinetiq Partner to Strengthen TV Analytics&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-and-kinetiq-partner-to-strengthen-tv-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-17T13:33:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20201117005431r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/liveramp-and-kinetiq-partner-to-strengthen-tv-analytics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/liveramp-and-kinetiq-partner-to-strengthen-tv-analytics\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"LiveRamp and Kinetiq Partner to Strengthen TV Analytics\",\"datePublished\":\"2020-11-17T13:33:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/liveramp-and-kinetiq-partner-to-strengthen-tv-analytics\\\/\"},\"wordCount\":614,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/liveramp-and-kinetiq-partner-to-strengthen-tv-analytics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20201117005431r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/liveramp-and-kinetiq-partner-to-strengthen-tv-analytics\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/liveramp-and-kinetiq-partner-to-strengthen-tv-analytics\\\/\",\"name\":\"LiveRamp and Kinetiq Partner to Strengthen TV Analytics - 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Now, advertisers can finally capture a holistic view of their TV investments across all screens and all streams. TV measurement often lacks speed and agility, facing gaps in coverage, exclusion of advanced ad formats, and inaccurate auditing of exposure data across platforms resulting in complexities. 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