{"id":382735,"date":"2020-11-17T08:03:18","date_gmt":"2020-11-17T13:03:18","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=382735"},"modified":"2020-11-17T08:03:18","modified_gmt":"2020-11-17T13:03:18","slug":"carparts-com-releases-national-ad-campaign-and-brand-identity","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/carparts-com-releases-national-ad-campaign-and-brand-identity\/","title":{"rendered":"CarParts.com Releases National Ad Campaign and Brand Identity"},"content":{"rendered":"

<\/p>\n

CarParts.com Releases National Ad Campaign and Brand Identity<\/b><\/p>\n

\nAd Highlights How CarParts.com is the Smarter Way to Shop\n<\/p>\n

TORRANCE, Calif.–(BUSINESS WIRE<\/a>)–
\nToday, CarParts.com, Inc. (NASDAQ: PRTS) (“CarParts.com”) announced the release of its all-new and first-ever live shot national advertising campaign, featuring the brand\u2019s evolved look and feel. CarParts.com teased the new branding earlier this month with Front Row Motorsports and Michael McDowell ahead of the November 1st<\/sup> NASCAR Cup Series race at Martinsville.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20201117005679\/en\/<\/a><\/p>\n

\"(Photo:<\/p>\n

(Photo: Business Wire)<\/p>\n<\/div>\n

\n\u201cThe new brand identity is all about becoming our customers\u2019 teammates, to form a community with them,\u201d said CarParts.com Chief Marketing Officer Houman Akhavan. \u201cWe\u2019re here to make shopping for auto parts hassle-free and budget-friendly, and to help fuel our customers\u2019 journeys. Whether it\u2019s getting an essential worker to her critical job, being there for a family\u2019s weekend getaway, or maybe just a holiday drive-through event, CarParts.com is here to get drivers from point A to point B with confidence. We want to be a part of your journey and help create memories that last.\u201d More about the new branding is available here: https:\/\/youtu.be\/VpdQO7PAsLk<\/a>.\n<\/p>\n

\nAs for the ecommerce company\u2019s new advertising campaign, it highlights how CarParts.com\u2019s intuitive mobile shopping experience and savings of up to 50% off make CarParts.com the smarter way to shop for all of your vehicle\u2019s repair and maintenance needs. The ad started airing today across major networksand YouTube. The full ad can be viewed here: https:\/\/youtu.be\/X7HOFgoPU9c<\/a>.\n<\/p>\n

\n\u201cCarParts.com has always been about putting the customer experience first,\u201d said CarParts.com CEO Lev Peker. \u201cIn building that experience, the first step is to put ourselves in our customers\u2019 shoes. We understand that people need their cars, whether it\u2019s for their jobs or just for camping trips. Waiting days for a replacement part isn\u2019t an option, and it shouldn\u2019t be. That\u2019s why getting a guaranteed fit the first time is so important. Our new ad highlights how customers win when they shop with us. We\u2019re excited to see how our customers respond.\u201d\n<\/p>\n

\nThe ad marks another step in CarParts.com\u2019s rapid growth. In Q3, CarParts.com\u2019s net sales increased 69%, with gross profit more than doubling.<\/a> As the company\u2019s third consecutive record-breaking quarter and seventh consecutive quarter of gross margin expansion, Q3\u2019s results are part of a trend dating back over a year. CarParts.com\u2019s leadership fueled this growth with an aggressive operational, supply-chain, and marketing strategy, working tirelessly to find new customers. Their strategy includes a data-driven approach, as well as the sponsorship of Front Row Motorsports and NASCAR Cup Series driver Michael McDowell, and venturing into the TV space with commercials and the company\u2019s most recent integrations with Brenton Productions\u2019 Truck U and Two Guys Garage on the MotorTrend Network. The release of today\u2019s ad marks the next step in the strategy.\n<\/p>\n

\n\u201cCarParts.com\u2019s success is due to our relentless efforts to always do better than we have before,\u201d said Akhavan. \u201cWe\u2019re always trying to reach new customers and offer them better service at better prices, exactly when they need it. Our new ad is yet one more example of us striving to do better. Adding to our recent company turnaround and emphasis on being a tech brand, we now have a future-proof identity on our journey to be the leading auto parts company in the U.S.\u201d\n<\/p>\n

About CarParts.com<\/i><\/b><\/p>\n

\nRegardless of your experience level with cars, we believe that getting the right parts for yours should be easy, so you can reinvest your time and energy in the journey ahead.\n<\/p>\n

\nWhich is why at CarParts.com, we put the customer experience first. With a simple and convenient online platform, we have transformed the way drivers shop for parts in today\u2019s digital world. It\u2019s smarter, quicker, and hassle-free.\n<\/p>\n

\nWith over 25 years of experience, and 50 million parts delivered, we\u2019ve streamlined our website and sourcing network to better serve the way drivers get the parts they need. Utilizing the latest technologies and design principles, we\u2019ve created an easy-to-use, mobile-friendly shopping experience that, alongside our own nationwide distribution network, cuts out the brick-and-mortar supply chain costs and provides quality parts at a budget-friendly price.\n<\/p>\n

\nAt CarParts.com, we know that drivers need to get back on the road quickly, so no matter who you are, what you drive, or where you\u2019re going, we\u2019re here for you.\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20201117005679\/en\/<\/a><\/span><\/p>\n

Media:
\n<\/b>
Sasha Trosman
\n
strosman@carparts.com<\/a><\/p>\n

Investors:
\n<\/b>
Ryan Lockwood
\n
rlockwood@carparts.com<\/a><\/p>\n

KEYWORDS:<\/b> California United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Other Manufacturing Automotive General Automotive Marketing Advertising Automotive Manufacturing Communications Manufacturing Retail Online Retail<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
(Photo: Business Wire)<\/font><\/td>\n<\/tr>\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
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CarParts.com Releases National Ad Campaign and Brand Identity Ad Highlights How CarParts.com is the Smarter Way to Shop TORRANCE, Calif.–(BUSINESS WIRE)– Today, CarParts.com, Inc. (NASDAQ: PRTS) (“CarParts.com”) announced the release of its all-new and first-ever live shot national advertising campaign, featuring the brand\u2019s evolved look and feel. CarParts.com teased the new branding earlier this month with Front Row Motorsports and Michael McDowell ahead of the November 1st NASCAR Cup Series race at Martinsville. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20201117005679\/en\/ (Photo: Business Wire) \u201cThe new brand identity is all about becoming our customers\u2019 teammates, to form a community with them,\u201d said CarParts.com Chief Marketing Officer Houman Akhavan. \u201cWe\u2019re here to make shopping for auto parts hassle-free … <\/p>\n

Continue reading “CarParts.com Releases National Ad Campaign and Brand Identity”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-382735","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nCarParts.com Releases National Ad Campaign and Brand Identity - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/carparts-com-releases-national-ad-campaign-and-brand-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CarParts.com Releases National Ad Campaign and Brand Identity - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"CarParts.com Releases National Ad Campaign and Brand Identity Ad Highlights How CarParts.com is the Smarter Way to Shop TORRANCE, Calif.–(BUSINESS WIRE)– Today, CarParts.com, Inc. (NASDAQ: PRTS) (“CarParts.com”) announced the release of its all-new and first-ever live shot national advertising campaign, featuring the brand\u2019s evolved look and feel. CarParts.com teased the new branding earlier this month with Front Row Motorsports and Michael McDowell ahead of the November 1st NASCAR Cup Series race at Martinsville. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20201117005679\/en\/ (Photo: Business Wire) \u201cThe new brand identity is all about becoming our customers\u2019 teammates, to form a community with them,\u201d said CarParts.com Chief Marketing Officer Houman Akhavan. \u201cWe\u2019re here to make shopping for auto parts hassle-free … Continue reading "CarParts.com Releases National Ad Campaign and Brand Identity"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/carparts-com-releases-national-ad-campaign-and-brand-identity\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-17T13:03:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20201117005679\/en\/839442\/4\/PR_Image_800x800.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/carparts-com-releases-national-ad-campaign-and-brand-identity\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/carparts-com-releases-national-ad-campaign-and-brand-identity\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"CarParts.com Releases National Ad Campaign and Brand Identity\",\"datePublished\":\"2020-11-17T13:03:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/carparts-com-releases-national-ad-campaign-and-brand-identity\\\/\"},\"wordCount\":839,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/carparts-com-releases-national-ad-campaign-and-brand-identity\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20201117005679\\\/en\\\/839442\\\/4\\\/PR_Image_800x800.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/carparts-com-releases-national-ad-campaign-and-brand-identity\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/carparts-com-releases-national-ad-campaign-and-brand-identity\\\/\",\"name\":\"CarParts.com Releases National Ad Campaign and Brand Identity - 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