{"id":382678,"date":"2020-11-17T07:06:12","date_gmt":"2020-11-17T12:06:12","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=382678"},"modified":"2020-11-17T07:06:12","modified_gmt":"2020-11-17T12:06:12","slug":"author-releases-informative-book-to-help-businesses-run-more-efficiently","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/author-releases-informative-book-to-help-businesses-run-more-efficiently\/","title":{"rendered":"Author Releases Informative Book to Help Businesses Run More Efficiently"},"content":{"rendered":"

\nExperienced Marketing Manager Kendall Carey provides a methodology for industrial and B2B marketers in \u2018Marketing Matters\u2019
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TORONTO, Nov. 17, 2020 (GLOBE NEWSWIRE) — Running a business can be challenging. In Kendall Carey\u2019s newly released book, \u201cMarketing Matters: A Market Analysis Methodology Leading to a Marketing Simulation Capability,\u201d readers, marketers and business owners will learn how to maximize the value of marketing within a company. Stemming from Carey\u2019s years of experience as a marketing manager and consultant, he developed a way to measure price sensitivity from business to business.<\/p>\n

\u201cMarketing Matters\u201d introduces The Carey Price Sensitivity Curve, which allows marketers to measure price sensitivity and makes it possible to conduct a market analysis and simulate various outcomes. Throughout the book, Carey shares how the curve shows the importance of price relative to everything else in any properly defined product or service market segment. His book will guide readers to simulate the financial impact of numerous marketing and sales actions on the bottom line, help segment product lines to maximize profits and navigate geographic differences when selling products and services.<\/p>\n

\u201cAfter working for a consultant company and being a marketing manager, I developed certain ideas that would help to measure price sensitivity among businesses,\u201d said Carey. \u201cMy new book teaches readers how difficult it can be to measure price sensitivity, which is why I created The Carey Price Sensitivity Curve. I wanted to look at the price credibility and narrow the pricing for a particular product. This led me to analyze different markets in a way that would allow me to simulate results in different behaviors. I am sharing my curve for other marketers to utilize. Additionally, \u2018Marketing Matters\u2019 would be a great marketing textbook for students to learn more about B2B marketing.\u201d<\/p>\n

Carey teaches his audience through text, charts, tables, graphs and examples to make segmenting easier. The author’s curve will help guide marketing performance, estimating how much changes will cost and determining whether an action is worth taking. Ultimately, readers will grasp a full understanding of how to use segments and insight into what drives price sensitivity.<\/p>\n

\u201cMarketing Matters: A Market Analysis Methodology Leading to a Marketing Simulation Capability\u201d
<\/b>By Kendall Carey
<\/b>ISBN: 978-1-4808-8934-7 (softcover); 978-1-4808-9062-6 (hardcover); 978-1-4808-9063-3 (eBook)
Available at Archway Publishing<\/a>, Amazon<\/a> and Barnes & Noble<\/p>\n

<\/a>About the author
<\/b>Kendall Carey earned a Master of Arts in economics from Cambridge University and worked in marketing and corporate planning as a manager and running a consulting business, Carey Fawcett International Inc. His former employers and consulting clients have included Imperial Oil (Exxon Canada), Reed Paper International, Falconbridge, Domtar, Lafarge Cement, Ontario Hydro, Atomic Energy Canada, Schenectady Chemicals, and BTR Leyland Industries.<\/p>\n

Simon & Schuster, a company with nearly ninety years of publishing experience, has teamed up with Author Solutions, LLC, the worldwide leader in self-publishing, to create Archway Publishing. With unique resources to support books of all kind, Archway Publishing offers a specialized approach to help every author reach his or her desired audience. For more information, visit www.archwaypublishing.com or call 888-242-5904.<\/p>\n

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