{"id":381781,"date":"2020-11-16T09:03:21","date_gmt":"2020-11-16T14:03:21","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=381781"},"modified":"2020-11-16T09:03:21","modified_gmt":"2020-11-16T14:03:21","slug":"pantene-launches-its-family-is-beautifulgbtq-series-to-show-the-connections-that-make-a-family","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/pantene-launches-its-family-is-beautifulgbtq-series-to-show-the-connections-that-make-a-family\/","title":{"rendered":"Pantene Launches Its \u201cFamily is #BeautifuLGBTQ\u201d Series to Show the Connections That Make a Family"},"content":{"rendered":"

<\/p>\n

Pantene Launches Its \u201cFamily is #BeautifuLGBTQ\u201d Series to Show the Connections That Make a Family<\/b><\/p>\n

Launching during National Adoption Month and created in partnership with Family Equality, Pantene\u2019s new series tells the stories of real LGBTQ-adoptive families and the hair moments that help them build their family bond<\/i><\/p>\n

CINCINNATI–(BUSINESS WIRE<\/a>)–
\nFor many, hair is heritage. Hair is strength. Hair is self-expression. Hair is Pride. And for LGBTQ+ couples \u2013 who are seven times more likely to adopt or foster children \u2013 it can mean even more: Trust. Attachment. Connection. Family.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20201116005698\/en\/<\/a><\/p>\n

\"Family<\/p>\n

Family is #BeautifulLGBTQ: Raymond & Robbi on becoming a family (Photo: Business Wire)<\/p>\n<\/div>\n

\nPantene understands the vital role hair plays in connecting new families, and this National Adoption Month is launching \u201cFamily is #BeautifuLGBTQ<\/a>,\u201d a series created in partnership with Family Equality<\/a> that supports LGBTQ+ families and celebrates the moments that connect and bring them together. The series will live on Pantene\u2019s Instagram (@Pantene<\/a>) and extend through November 2021, continuing to share the stories of diverse LGBTQ+ families throughout the year.\n<\/p>\n

\n\u201cHair is the #1 expression of self-identity, and we know this is even more important for the LGBTQ+ community,\u201d said Bret Senior, Pantene Brand Director.\u201cIn our ongoing partnership with Family Equality, we learned about the special moments \u2013 and struggles \u2013 LGBTQ+ couples embrace when starting a family. As a hair care brand, we\u2019re proud to recognize that hair is often a part of the special moments that bring families closer. For these families, hair starts as an unfamiliar challenge that transforms into a familiar connection \u2013 whether that\u2019s learning to braid your daughter\u2019s hair so she feels her most confident, or performing a nightly hair-wrapping routine to form new traditions together.\u201d\n<\/p>\n

\nThe hair moments in the series depict real family connections and lasting memories being made. In the series\u2019 first video<\/a> starring Raymond and Robbi, and their daughter Ella, they share how her hair bonded them from the very beginning as they created a hair-washing ritual that gave them the time to talk and connect while also learning about her hair needs and heritage, with Ella having a birth mother from India and birth father from the Caribbean. These are the moments that allow conversations to take place, bonds to form and families to grow.\n<\/p>\n

\n\u201cLGBTQ+ couples are seven times more likely to adopt than non-LGBTQ+ couples, and they are also more likely to adopt children who have the most difficulty finding forever homes,\u201d said Denise Brogan-Kator, CEO (Interim) and Chief Policy Officer at Family Equality. \u201cWe are so proud to be partnering with Pantene on this campaign to show that, while LGBTQ-adoptive families may look or seem \u2018different\u2019, all families have one thing in common \u2013 the love for each other built through moments shared, both big and small. That is what makes a family.\u201d\n<\/p>\n

\nThis campaign is the latest in support of Pantene\u2019s mission to represent, celebrate and make the LGBTQ+ community feel beautiful year-round, building off of last holiday season\u2019s \u201cGoing Home for the Holidays\u201d campaign and \u201cDon\u2019t Hate Me Because I\u2019m #BeautifuLGBTQ,\u201d which launched during Pride Month 2019.\n<\/p>\n

\nTo learn more about \u201cFamily is #BeautifuLGBTQ\u201d and how you can support Family Equality, please visit FamilyEquality.org\/Pantene<\/a>. Pantene is also encouraging families to share a family photo using #BeautifuLGBTQ in support of family equality for all. For each photo shared, Pantene is donating $1 to Family Equality (up to $100,000).\n<\/p>\n

About Procter & Gamble<\/span><\/b><\/p>\n

\nP&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always\u00ae, Ambi Pur\u00ae, Ariel\u00ae, Bounty\u00ae, Charmin\u00ae, Crest\u00ae, Dawn\u00ae, Downy\u00ae, Fairy\u00ae, Febreze\u00ae, Gain\u00ae, Gillette\u00ae, Head & Shoulders\u00ae, Lenor\u00ae, Olay\u00ae, Oral-B\u00ae, Pampers\u00ae, Pantene\u00ae, SK-II\u00ae, Tide\u00ae, Vicks\u00ae, and Whisper\u00ae. The P&G community includes operations in approximately 70 countries worldwide. Please visit http:\/\/www.pg.com<\/a> for the latest news and information about P&G and its brands.\n<\/p>\n

About Family Equality<\/span><\/b><\/p>\n

\nFamily Equality advances legal and lived equality for LGBTQ+ families, and for those who wish to form them, through building community, changing hearts and minds, and driving policy change. Family Equality believes every LGBTQ+ person should have the right and opportunity to form and sustain a loving family, regardless of who they are or where they live. Learn more at familyequality.org<\/a>.\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20201116005698\/en\/<\/a><\/span><\/p>\n

\nJenna Hreshko
\n
jhreshko@hellommc.com<\/a><\/p>\n

KEYWORDS:<\/b> Ohio United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Cosmetics Retail Philanthropy Women Convenience Store Teens Parenting Other Retail Men Fund Raising Supermarket Gay & Lesbian Family Other Philanthropy Consumer<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
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Family is #BeautifulLGBTQ: Raymond & Robbi on becoming a family (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n
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Family is #BeautifulLGBTQ: Ashley & Ellie on loving your roots (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n
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Family is #BeautifulLGBTQ: Joyia & Mariana on exploring self-expression (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Pantene Launches Its \u201cFamily is #BeautifuLGBTQ\u201d Series to Show the Connections That Make a Family Launching during National Adoption Month and created in partnership with Family Equality, Pantene\u2019s new series tells the stories of real LGBTQ-adoptive families and the hair moments that help them build their family bond CINCINNATI–(BUSINESS WIRE)– For many, hair is heritage. Hair is strength. Hair is self-expression. Hair is Pride. And for LGBTQ+ couples \u2013 who are seven times more likely to adopt or foster children \u2013 it can mean even more: Trust. Attachment. Connection. Family. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20201116005698\/en\/ Family is #BeautifulLGBTQ: Raymond & Robbi on becoming a family (Photo: Business Wire) Pantene understands the vital role hair … <\/p>\n

Continue reading “Pantene Launches Its \u201cFamily is #BeautifuLGBTQ\u201d Series to Show the Connections That Make a Family”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-381781","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nPantene Launches Its \u201cFamily is #BeautifuLGBTQ\u201d Series to Show the Connections That Make a Family - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/pantene-launches-its-family-is-beautifulgbtq-series-to-show-the-connections-that-make-a-family\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pantene Launches Its \u201cFamily is #BeautifuLGBTQ\u201d Series to Show the Connections That Make a Family - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Pantene Launches Its \u201cFamily is #BeautifuLGBTQ\u201d Series to Show the Connections That Make a Family Launching during National Adoption Month and created in partnership with Family Equality, Pantene\u2019s new series tells the stories of real LGBTQ-adoptive families and the hair moments that help them build their family bond CINCINNATI–(BUSINESS WIRE)– For many, hair is heritage. 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Hair is strength. Hair is self-expression. Hair is Pride. And for LGBTQ+ couples \u2013 who are seven times more likely to adopt or foster children \u2013 it can mean even more: Trust. Attachment. Connection. Family. This press release features multimedia. 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