{"id":380868,"date":"2020-11-13T09:03:32","date_gmt":"2020-11-13T14:03:32","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=380868"},"modified":"2020-11-13T09:03:32","modified_gmt":"2020-11-13T14:03:32","slug":"e-l-f-beauty-celebrates-sustainability-milestone-eliminating-650000-pounds-of-packaging-material","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-beauty-celebrates-sustainability-milestone-eliminating-650000-pounds-of-packaging-material\/","title":{"rendered":"e.l.f. Beauty Celebrates Sustainability Milestone, Eliminating 650,000 Pounds of Packaging Material"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>e.l.f. Beauty Celebrates Sustainability Milestone, Eliminating 650,000 Pounds of Packaging Material<\/b><\/p>\n<p>OAKLAND, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\ne.l.f. Beauty is celebrating a significant milestone on its sustainability journey, eliminating an estimated 650,000 pounds of packaging material within its namesake e.l.f. Cosmetics brand, in addition to receiving three design patents as a result of the Company\u2019s \u2018Project Unicorn\u2019 initiative.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20201113005421\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20201113005421\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20201113005421\/en\/838739\/4\/elf.jpg\" alt=\"Out of the Box: Showing the before and after results of Project Unicorn.\" \/><\/p>\n<p style=\"font-size:85%\">Out of the Box: Showing the before and after results of Project Unicorn.<\/p>\n<\/div>\n<p>\nProject Unicorn was designed to elevate e.l.f.\u2019s product assortment, presentation, and navigation on-shelf, and resulted in a significant streamlining in its packaging footprint. Since its launch in February 2019, with end-to-end support across the company, e.l.f. Beauty has eliminated an estimated 650,000 pounds of packaging waste to date by removing secondary cartons, vacuum formed trays and paper insert cards, slimming down secondary packaging, and designing a patented approach to tamper-proof product. In total, packaging for over 200 SKUs has been reduced through Project Unicorn across multiple categories.\n<\/p>\n<p>\n\u201cAs e.l.f. continues to drive innovation, we are always evaluating ways to improve the consumer experience. Through Project Unicorn, we were able to make e.l.f. easier to shop while also driving our sustainability efforts,\u201d said Ashley Rosebrook, Chief Creative Officer, e.l.f. Beauty. \u201cWhen we started this journey, we had many packaging experts tell us that our vision couldn\u2019t be executed, but we didn\u2019t take no for an answer. Working at e.l.f. speed, we took it in-house with our own samples and designs, to show that anything is e.l.f.ing possible. By thinking outside the box \u2013 and ultimately getting rid of the box \u2013 we\u2019ve been able to eliminate an estimated 650,000 pounds of waste \u2013 and we will continue to look for ways to reduce our packaging footprint.\u201d\n<\/p>\n<p>\nOn November 15<sup>th<\/sup>, National Recycling Day, e.l.f. Beauty is launching a marketing campaign to educate its community on the actions taken to date and sustainability impact, one critical step on a longer road of impacting more eco-friendly beauty.\n<\/p>\n<p>\n\u201cI\u2019m incredibly proud of our team for taking a thoughtful approach to building out our sustainability practices and efforts,\u201d said Tarang Amin, Chairman and CEO, e.l.f. Beauty. \u201cWith smaller package footprints, e.l.f.\u2019s retail partners can also fit more items on shelves, maximizing shelf space and productivity, while consumers easily explore the products, textures, and formulas. We are just getting started on our sustainability journey and will continue to push boundaries to reduce our packaging footprint.\u201d\n<\/p>\n<p>\nFor more information about e.l.f.\u2019s design patents, visit the company\u2019s official website at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.elfcosmetics.com%2Fpatents%2F&amp;esheet=52326935&amp;newsitemid=20201113005421&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.elfcosmetics.com%2Fpatents%2F&amp;index=1&amp;md5=aecc50a99c9e4f52ba463ec9e056c89b\">https:\/\/www.elfcosmetics.com\/patents\/<\/a>.\n<\/p>\n<p><b>About e.l.f. Beauty <\/b><\/p>\n<p>\ne.l.f. Beauty stands with every eye, lip, face and paw. This deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of our namesake e.l.f. Cosmetics brand since 2004. With the acquisition of the pioneering clean-beauty brand W3LL People in February 2020, and a new lifestyle beauty brand Keys Soulcare, created with Alicia Keys, and expected to launch in 2021, we continue to strategically expand our portfolio with brands that support our purpose and values. Our family of brands is available online, and across leading beauty, mass-market, and clean beauty specialty retailers.\n<\/p>\n<p>\nLearn more by visiting <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Finvestor.elfbeauty.com%2F&amp;esheet=52326935&amp;newsitemid=20201113005421&amp;lan=en-US&amp;anchor=investor.elfbeauty.com&amp;index=2&amp;md5=46191cdbc0295d42606d4a34932a513a\">investor.elfbeauty.com<\/a>.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20201113005421r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20201113005421\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20201113005421\/en\/<\/a><\/span><\/p>\n<p><b>Corporate Communications:<br \/>\n<br \/><\/b>Melinda Fried, e.l.f. Beauty<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:mfried@elfcosmetics.com\">mfried@elfcosmetics.com<\/a><\/p>\n<p><b>Business Media Inquiries:<br \/>\n<br \/><\/b>Brittany Fraser, ICR, Inc.<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:ELFPR@icrinc.com\">ELFPR@icrinc.com<\/a><\/p>\n<p><b>Consumer Media Inquiries:<br \/>\n<br \/><\/b>Liza Suloti, SHADOW<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Liza@weareshadow.com\">Liza@weareshadow.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America California<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Environment Packaging Specialty Fashion Cosmetics Manufacturing Retail Department Stores<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20201113005421\/en\/838739\/3\/elf.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Out of the Box: Showing the before and after results of Project Unicorn.<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>e.l.f. Beauty Celebrates Sustainability Milestone, Eliminating 650,000 Pounds of Packaging Material OAKLAND, Calif.&#8211;(BUSINESS WIRE)&#8211; e.l.f. Beauty is celebrating a significant milestone on its sustainability journey, eliminating an estimated 650,000 pounds of packaging material within its namesake e.l.f. Cosmetics brand, in addition to receiving three design patents as a result of the Company\u2019s \u2018Project Unicorn\u2019 initiative. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20201113005421\/en\/ Out of the Box: Showing the before and after results of Project Unicorn. Project Unicorn was designed to elevate e.l.f.\u2019s product assortment, presentation, and navigation on-shelf, and resulted in a significant streamlining in its packaging footprint. Since its launch in February 2019, with end-to-end support across the company, e.l.f. Beauty has eliminated an estimated &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-beauty-celebrates-sustainability-milestone-eliminating-650000-pounds-of-packaging-material\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;e.l.f. Beauty Celebrates Sustainability Milestone, Eliminating 650,000 Pounds of Packaging Material&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-380868","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>e.l.f. Beauty Celebrates Sustainability Milestone, Eliminating 650,000 Pounds of Packaging Material - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-beauty-celebrates-sustainability-milestone-eliminating-650000-pounds-of-packaging-material\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"e.l.f. Beauty Celebrates Sustainability Milestone, Eliminating 650,000 Pounds of Packaging Material - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"e.l.f. Beauty Celebrates Sustainability Milestone, Eliminating 650,000 Pounds of Packaging Material OAKLAND, Calif.&#8211;(BUSINESS WIRE)&#8211; e.l.f. Beauty is celebrating a significant milestone on its sustainability journey, eliminating an estimated 650,000 pounds of packaging material within its namesake e.l.f. Cosmetics brand, in addition to receiving three design patents as a result of the Company\u2019s \u2018Project Unicorn\u2019 initiative. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20201113005421\/en\/ Out of the Box: Showing the before and after results of Project Unicorn. Project Unicorn was designed to elevate e.l.f.\u2019s product assortment, presentation, and navigation on-shelf, and resulted in a significant streamlining in its packaging footprint. Since its launch in February 2019, with end-to-end support across the company, e.l.f. Beauty has eliminated an estimated &hellip; Continue reading &quot;e.l.f. 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