{"id":380319,"date":"2020-11-12T16:12:08","date_gmt":"2020-11-12T21:12:08","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=380319"},"modified":"2020-11-12T16:12:08","modified_gmt":"2020-11-12T21:12:08","slug":"dominican-republic-launches-new-marketing-campaign","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/dominican-republic-launches-new-marketing-campaign\/","title":{"rendered":"Dominican Republic Launches New Marketing Campaign"},"content":{"rendered":"

\nNew campaign positions the country as the premier destination for international travel in large part to its free health coverage plan
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Dominican Republic, Nov. 12, 2020 (GLOBE NEWSWIRE) — The Dominican Republic Ministry of Tourism has launched a new marketing campaign<\/a> which underscores through captivating creative that Dominican Republic is open and well prepared for international tourism. The campaign encourages consumers to immerse in travel without uncertainty while offering reassurance that a trip to Dominican Republic will be worry-free. With the country\u2019s free health coverage plan<\/a><\/b>\u2015which provides 100 percent financial support in the event of exposure to COVID-19 while in-country\u2015travelers get a feature no other Caribbean destination offers.<\/p>\n

Over the course of the pandemic, and upon international boarders reopening on July 1, the Dominican Republic Ministry of Tourism (MITUR), in collaboration with the National Association of Hotels and Tourism (ASONAHORES) and other Dominican government entities, have worked to better understand tourists\u2019 concerns to ensure the country is adequately prepared to reactivate tourism. As a result, on September 15, the country and ASONAHORES launched the Responsible Tourism Recovery Plan<\/b>, which features unmatched competitive safety measures and protocols, specifically the free Health Coverage Plan<\/b>.<\/p>\n

With this free health coverage plan, all international tourists arriving on commercial flights and visiting a hotel are granted temporary access during the check-in process. The coverage includes medical attention by specialists, medical transfers, transfer of a relative, penalty for airfare changes, lodging for prolonged stays and more. This offering, which is available at all medical centers around the tourist region, is provided at no cost to visitors arriving on or before December 31, 2020.<\/p>\n

\u201cThis revitalization campaign further reinforces our commitment to not only the recovery of tourism but also to regaining traveler confidence while ensuring their safety,\u201d said David Collado, Dominican Republic Minister of Tourism. \u201cOur country is renowned for warmth, hospitality and immersive beauty, and we are thrilled to launch this campaign to shine a spotlight for those ready to travel that Dominican Republic is open and ready to welcome them.\u201d<\/p>\n

Strategically designed to highlight the country\u2019s endless beauty and indulgent offerings, the campaign commences the next chapter of MITUR\u2019s global tourism positioning efforts with a two-pillared approach: reactivate tourism and regain travelers trust<\/b>. On October 20, the campaign debuted with a :30 second spot across all digital platforms and a dedicated social campaign.<\/p>\n

Over the following months, the campaign will extend into the brand\u2019s other marketing channels and efforts, including, but not limited to, paid media, search engine optimization, in-country activations and public relations.<\/p>\n

In addition to the free health coverage plan, the country also features a broad portfolio of world-class safety measures<\/a>, including, but not limited to:<\/p>\n