{"id":380160,"date":"2020-11-12T15:44:08","date_gmt":"2020-11-12T20:44:08","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=380160"},"modified":"2020-11-12T15:44:08","modified_gmt":"2020-11-12T20:44:08","slug":"entrepreneur-mitch-gould-and-nutritional-products-international-develop-evolution-of-distribution-for-retail-brands","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/entrepreneur-mitch-gould-and-nutritional-products-international-develop-evolution-of-distribution-for-retail-brands\/","title":{"rendered":"Entrepreneur Mitch Gould and Nutritional Products International Develop \u2018Evolution of Distribution\u201d for Retail Brands"},"content":{"rendered":"

\nGould Develops One-Stop, Turnkey Platform That Enables International Health and Wellness Brands to Export Their Products to America
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PALM BEACH, FL, Nov. 12, 2020 (GLOBE NEWSWIRE) — Evolution in business occurs when an entrepreneur takes what has been and makes it better.<\/p>\n

Fifteen years ago,\u00a0Mitch Gould<\/a>, a veteran retail professional, observed foreign health and wellness companies flailing and failing when entering the U.S. market.<\/p>\n

\u201cCompanies exported their innovative products to the U.S. but failed because they didn\u2019t understand our business culture and couldn\u2019t keep expenses down,\u201d said Gould, CEO and founder of Nutritional Products International<\/a>. \u201cThey had expenses that continued to increase as they moved closer to selling their products.\u201d<\/p>\n

An international company exporting a brand to America had to rent office and warehouse space, hire sales and support staff, and either work with an outside marketing agency or develop an in-house staff to promote its brand.<\/p>\n

\u201cBefore these companies made one sale, they had eaten away at their profit margin,\u201d he said.<\/p>\n

Gould said he knew there had to be a better way for new brands to reach retail outlets.<\/p>\n

\u201cI realized these companies needed an American partner who already had an office, warehouse space, a sales team, and marketing staff,\u201d Gould said. \u201cI created NPI to offer the services international brands needed to open up for business in the U.S.\u201d<\/p>\n

The Boca Raton-based NPI works with international health and wellness companies with brands they want to introduce to American consumers. The \u201cEvolution of Distribution\u201d process covers all aspects of successfully entering the U.S. market:<\/p>\n