{"id":379991,"date":"2020-11-12T11:14:32","date_gmt":"2020-11-12T16:14:32","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=379991"},"modified":"2020-11-12T11:14:32","modified_gmt":"2020-11-12T16:14:32","slug":"offfield-launch-combines-cannabis-and-exercise-for-optimal-mental-and-physical-wellbeing","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/offfield-launch-combines-cannabis-and-exercise-for-optimal-mental-and-physical-wellbeing\/","title":{"rendered":"OFFFIELD Launch Combines Cannabis and Exercise for Optimal Mental and Physical Wellbeing"},"content":{"rendered":"

\nThe new wellness company helps unlock \u201cRunner\u2019s High\u201d for everyday athletes with an innovative formula and social good at its core.
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Los Angeles, CA, Nov. 12, 2020 (GLOBE NEWSWIRE) — In response to the overwhelming need for preventative mental and physical wellness, Tony Fur and Todd Hunter (previously Chief Creative Officers at Observatory, a CAA company) launch OFFFIELD<\/a> (www.offfield.com<\/a>), a functional cannabis company designed to make working out more enjoyable. Tony and Todd partnered with cannabis entrepreneur Bert Culha (previously of F\/IELD Extracts and Olio) and a team of doctors, nutritionists, and cannabis pioneers to develop an innovative & transparently sourced formula designed to help people move happy.<\/p>\n

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OFFFIELD\u2019s first product, Enhanced Hydration,<\/b> combines Broad Spectrum CBD + CBG, L-Theanine, B12, Magnesium, and Electrolytes for a powder blend meant to be dissolved in water and consumed 15 minutes before physical activity for reduced anxiety, inflammation, and increased hydration and motivation. These factors together alleviate the more burdensome side effects of exercise and help enable anandamide (also known as the “bliss molecule\u201d), helping users biochemically conquer the \u201crunner\u2019s high\u201d they strive for but so often cannot achieve. OFFFIELD\u2019s launch reacts to statistics that concern the American public now more than ever such as 2 in 3 Americans\u00a0<\/b>lacking sufficient physical activity and the well-known fact that regular exercise benefits immunity, \u201ceven in isolation.\u201dThis, coupled with the fact that 50% of cannabis users claim cannabis motivated them to exercise, <\/b>prove the launch an important step in the right direction. \u00a0<\/b><\/p>\n

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\n \u201cContrary to popular belief, \u2018Runner\u2019s High\u2019 isn\u2019t just about endorphins. Research shows we can use our endocannabinoid system to help us feel better during physical activity and that\u2019s exactly where we show up,\u201d<\/i> says co-founder Tony Fur. \u201cOFFFIELD\u2019s mission is to help you get out of your head and into your body, making daily exercise more enjoyable. We call it Movement Made Happy and everyone is invited.\u201d\u00a0 <\/i><\/p>\n

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OFFFIELD believes that the enjoyment and understanding of self-care should not be reserved for privileged communities, but for all. In order to accomplish their belief, they did what any everyday athlete would do: make some goals. Their goals are built to serve people, places, and the planet, with commitments to those helping others.\u00a0 At launch, the company has partnered with The Last Prisoner Project, pledging to donate 1% of annual sales for the remainder of the year. The money will go to helping free people incarcerated for cannabis laws that no longer exist. Alongside TLPP, OFFFIELD will work to help exonerees find their path to self-care as they enter back into society.\u00a0 Furthermore, they have created a built-in \u201csecond chance hiring\u201d program for people wrongly imprisoned for cannabis – ensuring that as they grow, so does their impact on the communities they come from. ]<\/p>\n

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\n The stigmas of weed culture are just that – stigmas,\u201d<\/i> says co-founder Todd Hunter. \u201cWe want to help break preconceived notions about cannabis and also push on the idea that research & innovation starts and ends in rest and recovery. Our formula uses cannabis to help people find balance and get moving, which is quite the opposite of what too many people think it\u2019s capable of.\u201d<\/i><\/p>\n

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OFFFIELD\u2019s visual identity and branding further their mission of positive cannabis use, accessibility, and breaking the negative stigma. Led and executed by co-founders Tony Fur and Todd Hunter, who leaned on their CAA experience leading cross-discipline projects for brands like Coca-Cola, Chipotle, General Motors, and Bonobos, OFFFIELD\u2019s branding was inspired by the \u201cgolden age\u201d of fitness <\/b>and sport where enjoyment and fun were front and center\u2014when people were excited about a new activity (from jogging to rollerblading) and sports were less about performance and more about the experience. The company\u2019s style sits at the intersection of timeless recreational style (albeit nostalgic & optimistic) and modern, minimal design to capture the lighthearted spirit of self-care that can re-inspire people to move<\/i>happy.<\/i>\u00a0<\/p>\n

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Having started his career as a graphic designer and illustrator at the age of 16, Tony designed every graphic element and illustrated OFFFIELD\u2019s collection of characters by hand, a skill he also put forward in developing animated brand work for Coca-Cola, Umpqua Bank, and Chipotle. The characters explore both serious and lighthearted topics in culture and our daily lives\u2014their illustrated and animated adult archetypes are at the cross-section of fitness and cannabis, with the intention of making complex issues like health-care, legislation, and lifestyle more approachable. The characters can be found throughout their website and packaging cycling, doing yoga, running, playing tennis, skateboarding, and more. Some characters carry political references, from the law-makers responsible for propagating the war on drugs to hardworking United States postal workers that need to be recognized for their service (and also happen to deliver OFFFIELD).<\/p>\n

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OFFFIELD\u2019s formula was developed in partnership with Everest and OFFFIELD\u2019s Chief Science Officer Mark Farber, Dr. (MD, Ph.D., MS), who has a background in internal medicine, biomedical and chemical engineering, and basic science research. The product went through 30+ iterations to perfect the dissolving quality of high-quality CBD in water\u2014landing on water-dispersed hemp oil that delivers cannabinoids to your system. The product was tested for safety and quality by Everest Formulations. Co-founders Todd, Tony, and Bert all have firsthand testimonial with OFFFIELD since they set out to perfect the product 1.5 years ago\u2014with a 50-pound weight loss journey, completion of a first triathlon after years of back pain, and breakthrough progress in work\/life balance (amidst a 1 to 2 child transition + working from home during the pandemic) respectively. Third-party clinical trials are underway and will be released as soon as available.<\/p>\n

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\n TEAM<\/b>\n <\/p>\n