{"id":379921,"date":"2020-11-12T10:07:30","date_gmt":"2020-11-12T15:07:30","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=379921"},"modified":"2020-11-12T10:07:30","modified_gmt":"2020-11-12T15:07:30","slug":"solidcore-joins-variis-by-equinox-bringing-fan-favorite-workout-nationwide","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/solidcore-joins-variis-by-equinox-bringing-fan-favorite-workout-nationwide\/","title":{"rendered":"[solidcore] Joins Variis by Equinox, Bringing Fan-Favorite Workout Nationwide"},"content":{"rendered":"<h2>\n[solidcore] boutique fitness announces it is  joining Variis, a first-of-its-kind fitness platform powering the Variis mobile app and SoulCycle at-home bike<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p>Washington, DC, Nov.  12, 2020  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=z6W6d-ZTqiSIA3zWVM1qhwep7EM6AKhWC7zrhuYdUxcNsDv8c4VsH5SM-OpaPt5s9lniycywHthFVabfOL6qPQ==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">[solidcore]<\/a> boutique fitness, the fastest growing boutique fitness studio in the country, announced today that it is joining <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=4-M9XHd6-MhjmSi6ZX9Ta4om35XkO1ekOdZglolLrEQg-Irhl8a7Xee3RqwdSBPr34om-38rogWREa87kahh3lOc1WQXcNfvODws1yn6yZ0=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Variis by Equinox\u2019s<\/a> collective of powerful fitness brands. Variis provides unlimited access to expert instruction from preeminent brands, including Equinox, SoulCycle, Precision Run, PURE Yoga, HeadStrong, and more, to deliver an experience that moves members, wherever they are, whenever they\u2019re ready. [solidcore] will be the first pilates-based workout on the platform.\u00a0\u00a0<\/p>\n<p>\u201c[solidcore] is so excited to join the Variis community, and we are thankful for the opportunity to bring these like-minded brands together,\u201d said Anne Mahlum, CEO and founder of [solidcore].\u00a0 \u201cVariis offers\u00a0 an unparalleled premium and immersive digital-meets-physical fitness experience, and will soon bring our distinctive, pilates-inspired, strength training workouts into the homes of people nationwide.\u201d\u00a0<\/p>\n<p>[solidcore] is a 50-minute, low-impact high-intensity pilates-based workout that incorporates slow, weighted, controlled movements that get into the slow-twitch muscle fibers\u2014break them down\u2014and build them back stronger. The workout results in long, lean muscles, and has become a fan favorite for thousands\u2014including Michelle Obama.<\/p>\n<p>\u201cAs one of the most popular modalities on the Variis by Equinox app, we\u2019re thrilled to further enhance our sculpt offering and meet member demand by adding [solidcore] to our collective of preeminent fitness brands,\u201d said Jason LaRose, CEO of Equinox Media. \u201cWe look forward to introducing [solidcore] to our community of members so they can experience this fan-favorite workout\u2014wherever they are, whenever they\u2019re ready.\u201d\u00a0<\/p>\n<p>[solidcore], along with Rumble, will be available on Variis in the coming months. [solidcore] has 70 brick and mortar studios, open in accordance with local COVID-19 guidelines, and its digital at-home classes are currently available through its <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=wxIJ8c_RFPeL26EL6RU0YhRi11vVW8pT7-Df9bZr79FZ5cd2ACMTPY6i4BsxSmQBVQBE5ckRhGI-WcTzxv_ppw==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">website<\/a> until it exclusively joins Variis\u2019s platform in early 2021.<\/p>\n<p>\n        <strong>About [solidcore]<\/strong>\n      <\/p>\n<p>[solidcore] is a 50 minute, low-impact high-intensity pilates-based workout that incorporates slow, weighted, controlled movements that break down muscle fibers so that they build back stronger and leaner. [solidcore] launched in 2013 in Washington, DC and has since expanded to 70 brick-and-mortar studios across the country. Learn more about [solidcore] at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=QjTFy3raQB4SSAkIbOh7uG-mroXMQZmb3Bq4QB1JOGqxJhGhKWG_frcXEFok6g5TbsT9NbrJYMrfpg_FdQGwXg==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">www.solidcore.co<\/a>.\u00a0\u00a0<\/p>\n<p>\n        <strong>About Equinox Media\u00a0<\/strong>\n      <\/p>\n<p>Equinox Media was formed with the aim of developing transformative technologies, media, and experiences that inspire and equip consumers to pursue fitness every day, harnessing the power of Equinox Group\u2019s preeminent brands, talent, and geographic footprint. In March 2020, Equinox Media debuted <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=4-M9XHd6-MhjmSi6ZX9Ta8dmN0INMVyA5Ngj4xe0A4rzGAvyH369RKwfzUbPL66eTp5CxkYji2Lb-vO834E7tQ==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Variis<\/a>, a first-of-its kind fitness platform powering two products: the Variis by Equinox mobile app and the SoulCycle at-home bike. Variis provides members with unlimited access to the world\u2019s most powerful fitness collective and delivers an experience that moves them, wherever they are, whenever they\u2019re ready. The world has yet to see a more powerful fitness collective, and this is just the beginning.<\/p>\n<p>Equinox Media is a subsidiary of Equinox Group\u2014a high-growth collective of the world&#8217;s most influential lifestyle brands that are disruptive leaders in the convergence of fitness, experiences, and community. Equinox Group&#8217;s ecosystem of brands also includes Equinox, Equinox Hotels, SoulCycle, Precision Run, Blink Fitness, Furthermore, PROJECT by Equinox, E by Equinox, PURE Yoga, and Equinox Explore.<\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA4NTA1NCMzODI0Mzc1IzIyMDUwNTE=\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\">\n<pre>Jenny Kay\r\n[solidcore]\r\n(202) 643-7851\r\njenny@solidcore.co\r\n<\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>[solidcore] boutique fitness announces it is joining Variis, a first-of-its-kind fitness platform powering the Variis mobile app and SoulCycle at-home bike Washington, DC, Nov. 12, 2020 (GLOBE NEWSWIRE) &#8212; [solidcore] boutique fitness, the fastest growing boutique fitness studio in the country, announced today that it is joining Variis by Equinox\u2019s collective of powerful fitness brands. Variis provides unlimited access to expert instruction from preeminent brands, including Equinox, SoulCycle, Precision Run, PURE Yoga, HeadStrong, and more, to deliver an experience that moves members, wherever they are, whenever they\u2019re ready. [solidcore] will be the first pilates-based workout on the platform.\u00a0\u00a0 \u201c[solidcore] is so excited to join the Variis community, and we are thankful for the opportunity to bring these like-minded brands together,\u201d &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/solidcore-joins-variis-by-equinox-bringing-fan-favorite-workout-nationwide\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;[solidcore] Joins Variis by Equinox, Bringing Fan-Favorite Workout Nationwide&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-379921","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[solidcore] Joins Variis by Equinox, Bringing Fan-Favorite Workout Nationwide - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/solidcore-joins-variis-by-equinox-bringing-fan-favorite-workout-nationwide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[solidcore] Joins Variis by Equinox, Bringing Fan-Favorite Workout Nationwide - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"[solidcore] boutique fitness announces it is joining Variis, a first-of-its-kind fitness platform powering the Variis mobile app and SoulCycle at-home bike Washington, DC, Nov. 12, 2020 (GLOBE NEWSWIRE) &#8212; [solidcore] boutique fitness, the fastest growing boutique fitness studio in the country, announced today that it is joining Variis by Equinox\u2019s collective of powerful fitness brands. Variis provides unlimited access to expert instruction from preeminent brands, including Equinox, SoulCycle, Precision Run, PURE Yoga, HeadStrong, and more, to deliver an experience that moves members, wherever they are, whenever they\u2019re ready. [solidcore] will be the first pilates-based workout on the platform.\u00a0\u00a0 \u201c[solidcore] is so excited to join the Variis community, and we are thankful for the opportunity to bring these like-minded brands together,\u201d &hellip; Continue reading &quot;[solidcore] Joins Variis by Equinox, Bringing Fan-Favorite Workout Nationwide&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/solidcore-joins-variis-by-equinox-bringing-fan-favorite-workout-nationwide\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-12T15:07:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA4NTA1NCMzODI0Mzc1IzIyMDUwNTE=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/solidcore-joins-variis-by-equinox-bringing-fan-favorite-workout-nationwide\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/solidcore-joins-variis-by-equinox-bringing-fan-favorite-workout-nationwide\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"[solidcore] Joins Variis by Equinox, Bringing Fan-Favorite Workout Nationwide\",\"datePublished\":\"2020-11-12T15:07:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/solidcore-joins-variis-by-equinox-bringing-fan-favorite-workout-nationwide\\\/\"},\"wordCount\":544,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/solidcore-joins-variis-by-equinox-bringing-fan-favorite-workout-nationwide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODA4NTA1NCMzODI0Mzc1IzIyMDUwNTE=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/solidcore-joins-variis-by-equinox-bringing-fan-favorite-workout-nationwide\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/solidcore-joins-variis-by-equinox-bringing-fan-favorite-workout-nationwide\\\/\",\"name\":\"[solidcore] Joins Variis by Equinox, Bringing Fan-Favorite Workout Nationwide - 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