{"id":379823,"date":"2020-11-12T09:03:59","date_gmt":"2020-11-12T14:03:59","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=379823"},"modified":"2020-11-12T09:03:59","modified_gmt":"2020-11-12T14:03:59","slug":"sanuk-continues-to-innovate-and-lighten-footprint-on-planet-with-launch-of-second-sustainasole-collection","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/sanuk-continues-to-innovate-and-lighten-footprint-on-planet-with-launch-of-second-sustainasole-collection\/","title":{"rendered":"Sanuk Continues to Innovate and Lighten Footprint on Planet with Launch of Second SustainaSole\u2122 Collection"},"content":{"rendered":"
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Vegan, Undyed Shoe Line Steps Towards a More Sustainable Footwear Future with Overall 55% Recycled Material by Weight<\/h2>\n

PR Newswire<\/p>\n<\/p><\/div>\n

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\n GOLETA, Calif.<\/span>, Nov. 12, 2020<\/span> \/PRNewswire\/ —\u00a0Sanuk<\/a>, a division of Deckers Brands (NYSE: DECK), today announced the second iteration of its most eco-minded innovation, the SustainaSole <\/a>collection. Launched on the heels of the brand’s July 2020<\/span> debut of the SustainaSole line, the second collection is comprised of 55% total recycled material by weight. This launch serves as a significant milestone for Sanuk’s continued pioneering and innovation in creating more sustainable footwear. The new SustainaSole styles are vegan and available in the women’s slip-on Donna style, as well as the men’s slip-on Skuner style \u2013 a new addition to this collection. Both shoes retail for $65<\/span>.<\/p>\n

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\n \"SustainaSole\"
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\n Total Recycled Content
<\/b>Continuing on their mission to protect happy places, Sanuk again partnered with BLUMAKA<\/a>\u00a0for the launch of SustainaSole to divert foam waste and turn it into quality, comfortable and sustainable shoes, addressing the footwear industry’s heavy, waste-generating reliance on virgin foams to provide a soft cushiony feeling. Instead of sending foam scrap to the landfill during the manufacturing process, Sanuk and BLUMAKA were able to collect the scrap, grind it into smaller pieces and use it to create a cushy, durable filler for shoe soles. Beyond the foam content, the textile uppers are made with 100% Recycled GRS Certified Fibers, including recycled PET fibers, recycled cotton fibers and recycled polyester fibers. \u00a0<\/p>\n

\n Undyed Uppers
<\/b>New to this SustainaSole collection, these styles feature undyed uppers, an intentional decision to save both water and energy. The undyed upper saved more than 200,000 total gallons of water \u2013 115 gallons per men’s Skuner model and 76 gallons per women’s Donna model. By skipping the dyeing process on the upper, Sanuk was also able to reduce greenhouse gas impact by nearly three pounds per men’s Skuner model and nearly two pounds per women’s Donna model. <\/p>\n

\n Machine Washable
<\/b>Similar to the brand’s best-selling silhouettes, both of these new styles are machine washable, so consumers can extend the life of their eco-minded footwear, acknowledging that sustainability does not just come from sustainable materials, but also a product that is built to last and work for years to come. With an emphasis on durability and elevated materials, Sanuk is continuously dedicated to designing long-lasting and comfortable footwear that positively contributes to the fashion industry’s environmental footprint. <\/p>\n

“Sanuk is committed to seeking new materials and processes to create more sustainable products,” said Erik Ecklund<\/span>, General Manager at Sanuk. “These shoes mark a big step forward in our journey \u2013 and in the footwear industry \u2013 toward sustainable innovation.” <\/p>\n

“While this SustainaSole collection is our most eco-minded endeavor to date, this line also delivers a heavy dose of comfort and versatility,” said Seth Pulford<\/span>, Director of Marketing at Sanuk. “We’re proud to give stylish new life to things that would otherwise be discarded. Wearing rubbish never looked or felt so good.”<\/p>\n

Here is the full list of SustainaSole materials and “shoe-trition” facts:<\/p>\n