{"id":379738,"date":"2020-11-12T09:03:02","date_gmt":"2020-11-12T14:03:02","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=379738"},"modified":"2020-11-12T09:03:02","modified_gmt":"2020-11-12T14:03:02","slug":"fusco-orsini-insurance-services-selects-applied-marketing-automation","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/fusco-orsini-insurance-services-selects-applied-marketing-automation\/","title":{"rendered":"Fusco &amp; Orsini Insurance Services Selects Applied Marketing Automation"},"content":{"rendered":"<h2>\nInsurance agency to manage integrated marketing campaigns as part of digital agency strategy<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p>UNIVERSITY PARK, Ill., Nov.  12, 2020  (GLOBE NEWSWIRE) &#8212; Applied Systems\u00ae today announced Fusco &amp; Orsini Insurance Services has selected Applied Marketing Automation, the industry\u2019s first natively integrated marketing automation application. Integrated into Applied Epic\u00ae, Applied Marketing Automation enables Fusco &amp; Orsini to elevate their role as a trusted advisor and thought leader with world-class industry content and targeted marketing campaigns.<\/p>\n<p \/>\n<p>\u201cOur agency has leveraged marketing automation tools to help our sales and marketing workflows, but struggled with the lack of integration across our systems that has resulted in inefficient operations and limited visibility into activities across lines of business,\u201d said Michael Fusco, president, Fusco &amp; Orsini Insurance Services. \u201cApplied Marketing Automation enables us to trigger campaigns and deliver targeted content directly from our management system, resulting in actionable leads and profitable growth.\u201d<\/p>\n<p \/>\n<p>Directly integrated into Applied Epic, Applied Marketing Automation extends the value of the management system, eliminating the time and expense of managing separate, disparate marketing automation and content management systems. Agencies and brokerages can immediately launch marketing communications from the management system, ranging from one off communications to robust marketing campaigns that nurture customers and prospects. The application provides access to a world-class insurance specific content library with an editorial team dedicated to keeping assets up-to-date and tracks any marketing-related activities produced by campaigns in the management system.<\/p>\n<p \/>\n<p>\u201cMany insurance agencies today are challenged by using multiple systems to create marketing campaigns, risking E&amp;O as information is transferred from one system to the next or missing segments all together because the lack of visibility between systems,\u201d said Michael Howe, executive vice president of Product Management, Applied Systems. \u201cApplied Marketing Automation will integrate with the agency\u2019s management system, eliminating the need for multiple applications and using customer and prospect data to tailor campaigns with specific messages and educational content to ultimately engage prospects and drive renewals.\u201d<\/p>\n<p \/>\n<p>\n        <i>The Applied products and logos are trademarks of Applied Systems, Inc., registered in the U.S.<\/i>\n      <\/p>\n<p \/>\n<p>\n        <b>About Applied Systems<\/b>\n      <\/p>\n<p>Applied Systems is the leading global provider of cloud-based software that powers the business of insurance. Recognized as a pioneer in insurance automation and the innovation leader, Applied is the world\u2019s largest provider of agency and brokerage management systems, serving customers throughout the United States, Canada, the Republic of Ireland, and the United Kingdom. By automating the insurance lifecycle, Applied\u2019s people and products enable millions of people around the world to safeguard and protect what matters most.<\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA4NDM4NiMzODIyNjUwIzIwMTM4Njg=\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\">\n<pre>Lauren Malcolm\r\nApplied Systems\r\nlmalcolm@appliedsystems.com\r\n<\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Insurance agency to manage integrated marketing campaigns as part of digital agency strategy UNIVERSITY PARK, Ill., Nov. 12, 2020 (GLOBE NEWSWIRE) &#8212; Applied Systems\u00ae today announced Fusco &amp; Orsini Insurance Services has selected Applied Marketing Automation, the industry\u2019s first natively integrated marketing automation application. Integrated into Applied Epic\u00ae, Applied Marketing Automation enables Fusco &amp; Orsini to elevate their role as a trusted advisor and thought leader with world-class industry content and targeted marketing campaigns. \u201cOur agency has leveraged marketing automation tools to help our sales and marketing workflows, but struggled with the lack of integration across our systems that has resulted in inefficient operations and limited visibility into activities across lines of business,\u201d said Michael Fusco, president, Fusco &amp; Orsini &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/fusco-orsini-insurance-services-selects-applied-marketing-automation\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Fusco &amp; Orsini Insurance Services Selects Applied Marketing Automation&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-379738","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fusco &amp; Orsini Insurance Services Selects Applied Marketing Automation - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/fusco-orsini-insurance-services-selects-applied-marketing-automation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fusco &amp; Orsini Insurance Services Selects Applied Marketing Automation - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Insurance agency to manage integrated marketing campaigns as part of digital agency strategy UNIVERSITY PARK, Ill., Nov. 12, 2020 (GLOBE NEWSWIRE) &#8212; Applied Systems\u00ae today announced Fusco &amp; Orsini Insurance Services has selected Applied Marketing Automation, the industry\u2019s first natively integrated marketing automation application. Integrated into Applied Epic\u00ae, Applied Marketing Automation enables Fusco &amp; Orsini to elevate their role as a trusted advisor and thought leader with world-class industry content and targeted marketing campaigns. \u201cOur agency has leveraged marketing automation tools to help our sales and marketing workflows, but struggled with the lack of integration across our systems that has resulted in inefficient operations and limited visibility into activities across lines of business,\u201d said Michael Fusco, president, Fusco &amp; Orsini &hellip; Continue reading &quot;Fusco &amp; Orsini Insurance Services Selects Applied Marketing Automation&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/fusco-orsini-insurance-services-selects-applied-marketing-automation\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-12T14:03:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA4NDM4NiMzODIyNjUwIzIwMTM4Njg=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/fusco-orsini-insurance-services-selects-applied-marketing-automation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/fusco-orsini-insurance-services-selects-applied-marketing-automation\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Fusco &amp; 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