{"id":379269,"date":"2020-11-12T06:03:28","date_gmt":"2020-11-12T11:03:28","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=379269"},"modified":"2020-11-12T06:03:28","modified_gmt":"2020-11-12T11:03:28","slug":"denso-invests-in-lambda4-to-enhance-passive-digital-key-increasing-its-positional-accuracy-and-security","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/denso-invests-in-lambda4-to-enhance-passive-digital-key-increasing-its-positional-accuracy-and-security\/","title":{"rendered":"DENSO Invests in Lambda:4 to Enhance Passive Digital Key, Increasing its Positional Accuracy and Security"},"content":{"rendered":"
\n

\n \u2013\u00a0Investment<\/em>
\n demonstrates DENSO\u2019s commitment to corporate venture strategy, even in <\/em>
\n challenging<\/em>
\n times, <\/em>
\n and supports company\u2019s<\/em>
\n push into new mobility areas<\/em>
\n \u2013<\/em>\n <\/p>\n

SOUTHFIELD, Mich., Nov. 12, 2020 (GLOBE NEWSWIRE) — DENSO<\/a>, a leading mobility supplier, today announced it has invested in Lambda<\/a>:4<\/a>, a German company that develops wireless positioning technologies for short-range applications using Bluetooth Low Energy. The investment will strengthen DENSO\u2019s passive digital key, increasing its location accuracy and user authentication capabilities. This improves safety and security for those using the key on smart devices to enter a vehicle.<\/p>\n

Passive digital keys allow approved users to connect their smart devices, such as smart phones, to vehicles without the user ever having to touch a button or open an app. Through the passive digital key, a car can identify when an approved user is approaching; when the approved user is at the car door, unlocking it; and when the approved user is inside, enabling ignition. For this sequence to progress seamlessly, it is critical for the vehicle to be able to quickly identify and authenticate an approved user and pinpoint their location in and around the car.<\/p>\n

Lambda:4\u2019s expertise, perfected in producing localization systems for avalanche search and rescue missions, will rapidly increase DENSO\u2019s innovation in localization systems.<\/p>\n

“As much of society goes digital, we are building a connected ecosystem that bridges the gap between consumer and automotive technologies,\u201d said Ron Schubert, director of Body Electronics Systems at DENSO. \u201cWe believe that personalized passive access to vehicles, owned by individuals or deployed in shared fleets, will help make road travel more convenient, secure and enjoyable for commuters.\u201d<\/p>\n

The investment is the latest development in DENSO\u2019s work with passive digital keys, which goes back to 2012, when it began developing the technology. Since then, DENSO has become a leader in the space, continually advancing the micro-locating performance of its solution. In 2017, the company<\/a> acquired <\/a>InfiniteKey<\/a>, further expanding the key\u2019s functionality. DENSO\u2019s integrated key is now on the road today.<\/p>\n

\u201cOur goal at DENSO is to create products and technologies that enhance mobility and meet our partners\u2019 needs, helping them deliver seamless and user-friendly experiences to their customers,\u201d said Tony Cannestra, director of Corporate Ventures at DENSO. \u201cWe are pleased to forge ahead with this investment not only despite the coronavirus pandemic, but because it will help us develop safer transportation solutions during it. We continue to focus on new mobility areas and potential partners, particularly in connectivity and autonomy, who can help us address transportation needs of today and beyond.\u201d<\/p>\n

A pioneer in phase-based ranging technology, Lambda:4 has accrued more than 15 years of experience and patents in ranging and positioning technologies used in complex multi-pathing environments. Now, as a leader in core positioning system technology and intellectual property, the company is poised to capitalize on the expanding need for location-aware solutions.<\/p>\n

\u201cDigitizing the world is an ongoing trend. By using standard Bluetooth chipsets, our technology offers a low-cost, universal way to enable location aware applications, like passive access and digital keys,\u201d said R\u00f6nne Reimann, CEO of Lambda:4. \u201cWe are thrilled to have DENSO at our side to share the same vision about a world with seamless access \u2013 be it your car, a hotel or your home.\u201d\u00a0<\/p>\n

As part of the company<\/a>\u2019s Second Founding<\/a>, DENSO is committed to boosting its research and development efforts by expanding into new mobility areas where it sees opportunities to make transportation more efficient, safer and sustainable for all.<\/p>\n

\n About DENSO<\/strong>
\n
DENSO is a $47.6 billion global mobility supplier that develops advanced technology and components for nearly every vehicle make and model on the road today. With manufacturing at its core, DENSO invests in its 200 facilities to produce thermal, powertrain, mobility, electrification, & electronic systems, to create jobs that directly change how the world moves. The company\u2019s 170,000+ employees are paving the way to a mobility future that improves lives, eliminates traffic accidents, and preserves the environment. Globally headquartered in Kariya, Japan, DENSO spent 9.9 percent of its global consolidated sales on research and development in the fiscal year ending March 31, 2020. For more information about global DENSO, visit\u00a0https:\/\/www.denso.com\/global<\/a>.<\/p>\n

In North America, DENSO is headquartered in Southfield, Michigan, and employs 27,000+ engineers, researchers and skilled workers across 51 sites in the U.S, Canada and Mexico. In the United States alone, DENSO employs 17,700+ employees across 14 states (and the District of Columbia) and 41 sites. In fiscal year ending March 31, 2020, DENSO in North America generated $10.9 billion in consolidated sales. DENSO is committed to advancing diversity and inclusion inside the company and beyond \u2013 a principle that brings unique perspectives together, bolsters innovation and pushes DENSO forward. Join us, and craft not only how the world moves, but also your career:\u00a0densocareers.com<\/a>. For more information, go to\u00a0https:\/\/www.denso.com\/us-ca\/en\/<\/a>.<\/p>\n

\n About Lambda<\/strong>
\n :4<\/strong>
\n
Lambda:4 was founded in Hamburg, Germany. With a team of 13 employees including veterans from the automotive and wireless connectivity industry, Lambda:4 is focused on providing the most accurate, robust and secure wireless ranging technology. Over the last years Lambda:4 developed many patents and prototypes concentrating on keyless entry systems. Lambda:4 develops low level routines to optimize chipsets for use with their technology and embedded high level algorithms to calculate the range or a position. For more information, go to http:\/\/www.lambda4.com\/en\/<\/a><\/p>\n

\n Contact: <\/strong>
\n Andrew Rickerman<\/strong>
\n
DENSO International America, Inc.
(734) 560-8752
andrew.rickerman@na.denso.com<\/a><\/p>\n

\n \n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

\u2013\u00a0Investment demonstrates DENSO\u2019s commitment to corporate venture strategy, even in challenging times, and supports company\u2019s push into new mobility areas \u2013 SOUTHFIELD, Mich., Nov. 12, 2020 (GLOBE NEWSWIRE) — DENSO, a leading mobility supplier, today announced it has invested in Lambda:4, a German company that develops wireless positioning technologies for short-range applications using Bluetooth Low Energy. The investment will strengthen DENSO\u2019s passive digital key, increasing its location accuracy and user authentication capabilities. This improves safety and security for those using the key on smart devices to enter a vehicle. Passive digital keys allow approved users to connect their smart devices, such as smart phones, to vehicles without the user ever having to touch a button or open an app. Through … <\/p>\n

Continue reading “DENSO Invests in Lambda:4 to Enhance Passive Digital Key, Increasing its Positional Accuracy and Security”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-379269","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nDENSO Invests in Lambda:4 to Enhance Passive Digital Key, Increasing its Positional Accuracy and Security - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/denso-invests-in-lambda4-to-enhance-passive-digital-key-increasing-its-positional-accuracy-and-security\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DENSO Invests in Lambda:4 to Enhance Passive Digital Key, Increasing its Positional Accuracy and Security - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"\u2013\u00a0Investment demonstrates DENSO\u2019s commitment to corporate venture strategy, even in challenging times, and supports company\u2019s push into new mobility areas \u2013 SOUTHFIELD, Mich., Nov. 12, 2020 (GLOBE NEWSWIRE) — DENSO, a leading mobility supplier, today announced it has invested in Lambda:4, a German company that develops wireless positioning technologies for short-range applications using Bluetooth Low Energy. The investment will strengthen DENSO\u2019s passive digital key, increasing its location accuracy and user authentication capabilities. This improves safety and security for those using the key on smart devices to enter a vehicle. 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