{"id":1021062,"date":"2026-11-13T17:18:14","date_gmt":"2026-11-13T22:18:14","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/sports-illustrated-resorts-opens-in-nashville-launching-a-national-sports-hospitality-brand\/"},"modified":"2026-11-13T17:18:14","modified_gmt":"2026-11-13T22:18:14","slug":"sports-illustrated-resorts-opens-in-nashville-launching-a-national-sports-hospitality-brand","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/sports-illustrated-resorts-opens-in-nashville-launching-a-national-sports-hospitality-brand\/","title":{"rendered":"Sports Illustrated Resorts Opens in Nashville, Launching a National Sports Hospitality Brand"},"content":{"rendered":"

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Sports Illustrated Resorts Opens in Nashville, Launching a National Sports Hospitality Brand<\/b><\/p>\n

The first of many planned destinations is drawing a new generation of fans<\/i><\/p>\n

NASHVILLE, Tenn.–(BUSINESS WIRE<\/a>)–Travel + Leisure Co. <\/a>(NYSE:TNL), a leading leisure travel and hospitality company, officially opens Sports Illustrated Resorts Nashville<\/a> today, launching a national hospitality brand built around the games, teams and events fans love. The 185-suite resort on Music Row, one mile from downtown Nashville and the Gulch, is the first of four announced destinations totaling more than 800 suites and units.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20261113177604\/en\/<\/a><\/p>\n

\"Travel<\/p>\n

Travel + Leisure Co., a leading leisure travel and hospitality company, officially opens Sports Illustrated Resorts Nashville today, launching a national hospitality brand built around the games, teams and events fans love. The 185-suite resort on Music Row, one mile from downtown Nashville and the Gulch, is the first of four announced destinations totaling more than 800 suites and units.<\/p>\n<\/div>\n

\nSports Illustrated Resorts launched with its vacation club and is expanding into hotels and condominium residences \u2014 with each destination offering its own mix of stays shaped by its city and the fans it draws. Chicago\u2019s full brand offering is expected in spring 2027, followed by a phased opening in Baton Rouge later in 2027 and the brand\u2019s first ground-up resort in Tuscaloosa in 2028. Baton Rouge will be the first property to combine the vacation club, a hotel and condominium residences.<\/p>\n

\nSince its soft opening in September, Sports Illustrated Resorts Nashville has seen Titans and Vanderbilt home-game weekends rank among its busiest, and 95% of guests surveyed after their stay gave top marks to the resort\u2019s signature suite design.<\/p>\n

\nThe resort\u2019s first vacation club owners, known as MVPs, represent an all-new base of owners within the Travel + Leisure Co. portfolio and span two generations of fans. More than half are 45 or younger, including one in three between the ages of 26 and 35. Another 36% are 46 to 65, prime years for parents traveling to college campuses for game days, family weekends and move-ins. And the brand\u2019s draw is national: nearly four in five owners live outside Tennessee. College sports travel is a major opportunity for the brand: in a 2025 Travel + Leisure Co. survey of sports travelers, 87% had traveled for a college sporting event in the past three years.<\/p>\n

A New Way to Travel for the Game<\/b><\/p>\n

\n\u201cOpening Sports Illustrated Resorts Nashville is a milestone for the brand, and the early response tells us we\u2019re onto something,\u201d said Geoff Richards, chief operating officer at Travel + Leisure Co. \u201cSports are one of the biggest reasons people travel, and fans want a vacation built around that passion. We\u2019re seeing it in who\u2019s buying: a new, younger generation of fans, alongside parents who plan their fall around their kids\u2019 college campuses. Sports bring them all to the same place. Nashville is where it starts, and every resort we open next will take the experience further.\u201d<\/p>\n

\nTravel + Leisure Co. operates Sports Illustrated Resorts under a license from Authentic Brands Group, owner of the Sports Illustrated brand.<\/p>\n

\n\u201cFor more than 70 years, Sports Illustrated has brought fans closer to the moments that define the games they love,\u201d said Daniel W. Dienst, Executive Vice Chairman, Tactical Opportunities at Authentic Brands Group. \u201cWe\u2019re so proud to watch our partners at Travel + Leisure Co. kick off the roll out of Sports Illustrated Resorts in Nashville and even more excited to watch them execute this unique concept in many other sports destinations across the U.S.\u201d<\/p>\n

Athletes on the Roster<\/b><\/p>\n

\nAthletes are a core part of the Sports Illustrated Resorts experience, from signature suites to appearances at resort events like tonight\u2019s opening celebration in Nashville. Seven-time NASCAR Cup Series champion and owner of LEGACY MOTOR CLUB, Jimmie Johnson, has joined Sports Illustrated Resorts as a brand ambassador. Through the partnership, Johnson will appear at Sports Illustrated Resorts openings, owner events and marquee sports experiences, and create content with the brand.<\/p>\n

\n\u201cI\u2019ve spent my whole career traveling to race weekends, and the best trips were always the ones where family and friends could come along and be part of it,\u201d said Johnson. \u201cSports Illustrated Resorts is built for exactly that: a home base where fans can share the game, the trip and the time together. I\u2019m proud to be part of it from day one.\u201d<\/p>\n

\nJohnson joins Vanderbilt quarterback Jared Curtis, who partnered with Sports Illustrated Resorts on the Jared Curtis Suite, a one-of-a-kind suite at the Nashville resort inspired by his journey on and off the field. The suite is now available to book<\/a>.<\/p>\n

Where Sports and Vacation Come Together<\/b><\/p>\n

\nSports Illustrated Resorts Nashville offers 185 studio, one-bedroom and two-bedroom suites, each with a full kitchen and in-unit laundry, perfect for gameday trips, college visits or weekend getaways.<\/p>\n

\nSignature amenities are designed to bring fans together before, during and after the game:<\/p>\n