{"id":1020230,"date":"2026-11-12T08:16:36","date_gmt":"2026-11-12T13:16:36","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/iff-launches-concept-muse-an-ai-powered-platform-designed-to-accelerate-food-and-beverage-product-development\/"},"modified":"2026-11-12T08:16:36","modified_gmt":"2026-11-12T13:16:36","slug":"iff-launches-concept-muse-an-ai-powered-platform-designed-to-accelerate-food-and-beverage-product-development","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/iff-launches-concept-muse-an-ai-powered-platform-designed-to-accelerate-food-and-beverage-product-development\/","title":{"rendered":"IFF Launches CONCEPT MUSE, an AI-Powered Platform Designed to Accelerate Food and Beverage Product Development"},"content":{"rendered":"

<\/p>\n

IFF Launches CONCEPT MUSE, an AI-Powered Platform Designed to Accelerate Food and Beverage Product Development<\/b><\/p>\n

\nFrom inspiration to conceptualization, accelerated by technology and shaped by human expertise.<\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–IFF<\/a> (NYSE: IFF)\u2014a global leader in flavors, fragrances and health and biosciences\u2014today announced the launch of CONCEPT MUSE<\/a>, a proprietary AI-powered tool for food and beverage concept generation. Drawing from IFF\u2019s consumer insights, flavor expertise and market intelligence, CONCEPT MUSE helps identify market opportunities and uses simple prompts to generate differentiated concepts\u2014complete with narratives, visual mockups and suggested technologies.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20261111590865\/en\/<\/a><\/p>\n

\"IFF's<\/p>\n

IFF’s CONCEPT MUSE helps identify market opportunities and uses simple prompts to generate differentiated concepts.<\/p>\n<\/div>\n

\n\u201cFood and beverage innovation has always been a balance of art and science. Now digital transformation is adding a powerful new dimension to that equation,\u201d said Benjamin Mattei, vice president of intelligence and digital transformation for IFF Taste. \u201cCONCEPT MUSE is where AI meets human imagination to unlock new possibilities. It helps accelerate innovation, translate insights into exciting new concepts, and enable manufacturers to push beyond conventional thinking.\u201d<\/p>\n

\nAs consumer preferences evolve at unprecedented speed, manufacturers face growing pressure to innovate quickly while delivering products that are relevant, distinctive and commercially viable. CONCEPT MUSE combines IFF’s deep consumer insights, market intelligence and technical expertise with the power of generative AI to help teams move from inspiration to conceptualization in minutes rather than weeks.<\/p>\n

\n\u201cThe value of CONCEPT MUSE does not come from simply pressing \u2018generate.\u2019 It comes from the expertise behind it: how IFF experts frame the challenge, select the right inputs, critically evaluate the outputs, and continuously refine the results. It is human-guided, not on autopilot,\u201d said Mimi Sherlock,vice president of global human futures for IFF Taste. \u201cAI expands the range of possibilities, while human intelligence provides the relevance, credibility and direction.\u201d<\/p>\n

\nIFF recently showcased CONCEPT MUSE at its customer event, FirsTaste<\/a>, featuring live demonstrations of IFF experts using the platform to co-create new product concepts with customers, adapt ideas for specific brands and markets, and discover emerging opportunities through IFF’s proprietary trend intelligence and consumer insights.<\/p>\n

\nThe launch of CONCEPT MUSE reflects IFF’s broader vision for digital transformation<\/a>. Other recent additions include KALEIDO<\/a> Immersive Spaces, IFF’s immersive collaboration environment that enables customers and experts to experience ideas through visual storytelling, taste, aroma and other sensory dimensions.<\/p>\n

Welcome to IFF
\n
<\/b>At IFF (NYSE: IFF), we make joy through science, creativity and heart. As the global leader in taste, scent and biosciences, we\u2019re innovating for the future. Every day, we deliver groundbreaking, sustainable solutions that elevate products people love\u2014advancing wellness, delighting the senses and enhancing the human experience. Learn more at iff.com<\/a>, LinkedIn<\/a>, Instagram<\/a> and Facebook<\/a>.<\/p>\n

\n\u00a9 2026 by International Flavors & Fragrances Inc. IFF is a Registered Trademark. All Rights Reserved.<\/p>\n

\nThis is business-to-business information intended for food and supplement producers and is not intended for the final consumer. This information is based on our own research and development work and is, to the best of our knowledge, reliable. However, nothing herein shall constitute a guarantee or warranty with respect to products of IFF or its affiliates or information contained herein and IFF does not assume any liability or risk involved in the use of its products or the information contained herein, as conditions of use are beyond our control. Statements concerning possible use of products of IFF or its affiliates are not to be construed as recommendations for any use which would violate any patent rights, regulations or statutory restrictions. Manufacturers should check local regulatory status of any claims according to the intended use of their product.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20261111590865\/en\/<\/a><\/span><\/p>\n

\nMedia Relations:
\n
Lynette Wong
\n
PR and Social Media Manager
\n
Lynette.wong@iff.com
\n<\/a>
+65 8093 0122<\/p>\n

KEYWORDS:<\/b> United States North America New York<\/p>\n

INDUSTRY KEYWORDS:<\/b> Technology Marketing Chemicals\/Plastics Communications Software Manufacturing Food\/Beverage Digital Marketing Retail Artificial Intelligence<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n
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IFF’s CONCEPT MUSE helps identify market opportunities and uses simple prompts to generate differentiated concepts.<\/font><\/td>\n<\/tr>\n
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IFF Launches CONCEPT MUSE, an AI-Powered Platform Designed to Accelerate Food and Beverage Product Development From inspiration to conceptualization, accelerated by technology and shaped by human expertise. NEW YORK–(BUSINESS WIRE)–IFF (NYSE: IFF)\u2014a global leader in flavors, fragrances and health and biosciences\u2014today announced the launch of CONCEPT MUSE, a proprietary AI-powered tool for food and beverage concept generation. Drawing from IFF\u2019s consumer insights, flavor expertise and market intelligence, CONCEPT MUSE helps identify market opportunities and uses simple prompts to generate differentiated concepts\u2014complete with narratives, visual mockups and suggested technologies. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20261111590865\/en\/ IFF’s CONCEPT MUSE helps identify market opportunities and uses simple prompts to generate differentiated concepts. \u201cFood and beverage innovation has always … <\/p>\n

Continue reading “IFF Launches CONCEPT MUSE, an AI-Powered Platform Designed to Accelerate Food and Beverage Product Development”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1020230","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nIFF Launches CONCEPT MUSE, an AI-Powered Platform Designed to Accelerate Food and Beverage Product Development - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/iff-launches-concept-muse-an-ai-powered-platform-designed-to-accelerate-food-and-beverage-product-development\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IFF Launches CONCEPT MUSE, an AI-Powered Platform Designed to Accelerate Food and Beverage Product Development - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"IFF Launches CONCEPT MUSE, an AI-Powered Platform Designed to Accelerate Food and Beverage Product Development From inspiration to conceptualization, accelerated by technology and shaped by human expertise. NEW YORK–(BUSINESS WIRE)–IFF (NYSE: IFF)\u2014a global leader in flavors, fragrances and health and biosciences\u2014today announced the launch of CONCEPT MUSE, a proprietary AI-powered tool for food and beverage concept generation. Drawing from IFF\u2019s consumer insights, flavor expertise and market intelligence, CONCEPT MUSE helps identify market opportunities and uses simple prompts to generate differentiated concepts\u2014complete with narratives, visual mockups and suggested technologies. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20261111590865\/en\/ IFF’s CONCEPT MUSE helps identify market opportunities and uses simple prompts to generate differentiated concepts. \u201cFood and beverage innovation has always … Continue reading "IFF Launches CONCEPT MUSE, an AI-Powered Platform Designed to Accelerate Food and Beverage Product Development"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/iff-launches-concept-muse-an-ai-powered-platform-designed-to-accelerate-food-and-beverage-product-development\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-12T13:16:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20261111590865\/en\/2968565\/4\/IFF_Concept_Muse_November_2026.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/iff-launches-concept-muse-an-ai-powered-platform-designed-to-accelerate-food-and-beverage-product-development\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/iff-launches-concept-muse-an-ai-powered-platform-designed-to-accelerate-food-and-beverage-product-development\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"IFF Launches CONCEPT MUSE, an AI-Powered Platform Designed to Accelerate Food and Beverage Product Development\",\"datePublished\":\"2026-11-12T13:16:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/iff-launches-concept-muse-an-ai-powered-platform-designed-to-accelerate-food-and-beverage-product-development\\\/\"},\"wordCount\":705,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/iff-launches-concept-muse-an-ai-powered-platform-designed-to-accelerate-food-and-beverage-product-development\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20261111590865\\\/en\\\/2968565\\\/4\\\/IFF_Concept_Muse_November_2026.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/iff-launches-concept-muse-an-ai-powered-platform-designed-to-accelerate-food-and-beverage-product-development\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/iff-launches-concept-muse-an-ai-powered-platform-designed-to-accelerate-food-and-beverage-product-development\\\/\",\"name\":\"IFF Launches CONCEPT MUSE, an AI-Powered Platform Designed to Accelerate Food and Beverage Product Development - 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