{"id":1019398,"date":"2026-11-10T08:47:15","date_gmt":"2026-11-10T13:47:15","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/home-insurers-are-back-on-offense-mediaalphas-inaugural-state-of-home-insurance-report-finds\/"},"modified":"2026-11-10T08:47:15","modified_gmt":"2026-11-10T13:47:15","slug":"home-insurers-are-back-on-offense-mediaalphas-inaugural-state-of-home-insurance-report-finds","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/home-insurers-are-back-on-offense-mediaalphas-inaugural-state-of-home-insurance-report-finds\/","title":{"rendered":"Home Insurers Are Back on Offense, MediaAlpha\u2019s Inaugural State of Home Insurance Report Finds"},"content":{"rendered":"

\nAfter years of pulling back, carriers are spending to win homeowners again, returning to storm- and fire-hit markets within months, and following regulatory change into new states
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LOS ANGELES, Nov. 10, 2026 (GLOBE NEWSWIRE) — MediaAlpha, Inc.<\/u><\/a> (NYSE: MAX), the insurance industry\u2019s leading programmatic customer acquisition platform, today released The State of Home Insurance: What Insurers\u2019 Ad Spending Reveals About the Industry.<\/em> Because carriers choose where and when to spend on MediaAlpha\u2019s marketplace, their spending offers an early window into where they are competing, how they respond to disasters, and how state regulations shape their appetite for new business.<\/p>\n

Drawing on first-party spending and search data from its marketplace, the report finds that insurers advertising on MediaAlpha\u2019s marketplace in both 2025 and 2026 increased their home insurance ad spending 84% in January\u2013September 2026 over the same period in 2025, and now advertise in about twice as many state markets each month on average as they did in 2023.<\/p>\n

\u201cWhat carriers spend to acquire customers shows where they see opportunity, often well before it shows up in policy counts,\u201d said MediaAlpha CEO and Co-founder, Steve Yi. \u201cBy analyzing our data on what we view as the three key forces shaping carrier ad spend behavior \u2013 growth, climate, and regulations \u2013 we can demonstrate how they are competing and prioritizing ad spend and, ideally, help the market understand as well.\u201d<\/p>\n

\n The three forces shaping carrier spending behavior <\/strong>
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The speed at which new homes are being built, exposure to climate risk, and how a state regulates are key factors to determine how carriers enter, remain in, or exit a market.<\/p>\n