{"id":1019239,"date":"2026-11-10T06:16:09","date_gmt":"2026-11-10T11:16:09","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/companies-are-investing-billions-in-ai-without-roi-new-research-from-franklincovey-finds-that-leadership-can-close-the-gap\/"},"modified":"2026-11-10T06:16:09","modified_gmt":"2026-11-10T11:16:09","slug":"companies-are-investing-billions-in-ai-without-roi-new-research-from-franklincovey-finds-that-leadership-can-close-the-gap","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/companies-are-investing-billions-in-ai-without-roi-new-research-from-franklincovey-finds-that-leadership-can-close-the-gap\/","title":{"rendered":"Companies Are Investing Billions in AI Without ROI. New Research From FranklinCovey Finds That Leadership Can Close the Gap."},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwalignl { text-align: left }\n.bwblockalignl { margin-left: 0px; margin-right: auto }\n.bwcellpmargin { margin-bottom: 0px; margin-top: 0px }\n.bwleftsingle { border-left: solid black 1pt }\n.bwlistdisc { list-style-type: disc }\n.bwpadb3 { padding-bottom: 4px }\n.bwpadl2 { padding-left: 10px }\n.bwpadr0 { padding-right: 0px }\n.bwrightsingle { border-right: solid black 1pt }\n.bwsinglebottom { border-bottom: solid black 1pt }\n.bwtablemarginb { margin-bottom: 10px }\n.bwtopsingle { border-top: solid black 1pt }\n.bwvertalignb { vertical-align: bottom }\n.bwvertalignt { vertical-align: top }\n.bwwidth100 { width: 100% }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Companies Are Investing Billions in AI Without ROI. New Research From FranklinCovey Finds That Leadership Can Close the Gap.<\/b><\/p>\n<p class=\"bwalignc\"><b><i>FranklinCovey Institute\u2019s global survey finds the five top behaviors employees want from their leaders.<\/i><\/b><\/p>\n<p class=\"bwalignc\"><b><i>The #1 behavior is honesty about how AI will change their work. Only 36% receive that honesty.<\/i><\/b><\/p>\n<p>SALT LAKE CITY&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nOrganizations have poured unprecedented capital into artificial intelligence, yet a growing number are discovering an uncomfortable truth: providing access to AI isn&#8217;t the same as creating enterprise value with AI. According to new research from FranklinCovey Institute, the gap that determines whether those investments pay off often has more to do with leadership than with technology.<\/p>\n<p>\nIn a June 2026 global survey of workers spanning a broad cross-section of industries and regions, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.franklincovey.com&amp;esheet=54638751&amp;newsitemid=20261110971987&amp;lan=en-US&amp;anchor=FranklinCovey&amp;index=1&amp;md5=43b59fce6f951382d16838941b6d76f0\">FranklinCovey<\/a> (<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.nyse.com%2Fquote%2FXNYS%3AFC&amp;esheet=54638751&amp;newsitemid=20261110971987&amp;lan=en-US&amp;anchor=NYSE%3A+FC&amp;index=2&amp;md5=7b6ad26869d4be4ad04ba15461fa0cc3\">NYSE: FC<\/a>) asked what leadership behaviors employees want most from their leaders in a successful AI transformation. The findings point less to technical training and more to human leadership (full study is forthcoming). release in Fall 2026). When it comes to AI transformation, there is a gap between what employees want from their leaders and what they\u2019re receiving. Here\u2019s where leaders are falling short:<\/p>\n<table cellspacing=\"0\" class=\"bwtablemarginb bwblockalignl bwwidth100\">\n<tr>\n<td class=\"bwvertalignt bwtopsingle bwsinglebottom bwleftsingle bwrightsingle bwalignl bwpadl2\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignl\"><b>What employees want most from their leaders (top 5, ranked)<\/b><\/p>\n<\/td>\n<td class=\"bwvertalignt bwtopsingle bwsinglebottom bwrightsingle bwalignl bwpadl2\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignl\"><b>% who say they receive this from their leader<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bwvertalignt bwsinglebottom bwleftsingle bwrightsingle bwalignl bwpadl2\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignl\"><b>#1 <\/b>My leader is honest about how AI will change our work<\/p>\n<\/td>\n<td class=\"bwsinglebottom bwrightsingle bwpadr0 bwvertalignb bwpadb3 bwalignl bwpadl2\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignl\">\n36%<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bwvertalignt bwsinglebottom bwleftsingle bwrightsingle bwalignl bwpadl2\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignl\"><b>#2 <\/b>My leader provides access to learning opportunities to build AI skills<\/p>\n<\/td>\n<td class=\"bwsinglebottom bwrightsingle bwpadr0 bwvertalignb bwpadb3 bwalignl bwpadl2\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignl\">\n46%<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bwvertalignt bwsinglebottom bwleftsingle bwrightsingle bwalignl bwpadl2\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignl\"><b>#3 <\/b>My leader creates a safe space for experimentation and learning<\/p>\n<\/td>\n<td class=\"bwsinglebottom bwrightsingle bwpadr0 bwvertalignb bwpadb3 bwalignl bwpadl2\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignl\">\n59%<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bwvertalignt bwsinglebottom bwleftsingle bwrightsingle bwalignl bwpadl2\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignl\"><b>#4 <\/b>My leader helps the team connect AI to our specific work and workflows<\/p>\n<\/td>\n<td class=\"bwsinglebottom bwrightsingle bwpadr0 bwvertalignb bwpadb3 bwalignl bwpadl2\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignl\">\n41%<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bwvertalignt bwsinglebottom bwleftsingle bwrightsingle bwalignl bwpadl2\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignl\"><b>#5 <\/b>My leader communicates a clear and compelling vision<\/p>\n<\/td>\n<td class=\"bwsinglebottom bwrightsingle bwpadr0 bwvertalignb bwpadb3 bwalignl bwpadl2\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignl\">\n46%<\/p>\n<\/td>\n<\/tr>\n<\/table>\n<p>\nThe takeaway for the C-Suite and leaders throughout organizations is that many of the most critical barriers to AI value are behavioral, not technological, and that responsibility rests squarely on the shoulders of leaders.<\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.franklincovey.com%2Fabout%2Fpeople%2Fpaulwalker%2F&amp;esheet=54638751&amp;newsitemid=20261110971987&amp;lan=en-US&amp;anchor=Paul+Walker&amp;index=3&amp;md5=f31b61d1dd9165d99b519c809d1886a2\">Paul Walker<\/a>, FranklinCovey CEO, said, \u201cThe gap between AI access and adoption is human, not technical. AI investments are at risk from uneven integration and no path to scale due to leaders who lack the skills to bring their teams along. The organizations that win with AI won\u2019t win with technology alone. They\u2019ll win with leaders who lead differently.\u201d<\/p>\n<p>\nFranklinCovey&#8217;s research suggests that when leaders leave employees to figure AI out on their own, adoption stalls, anxiety rises, and expensive tools are underused, or in some cases overused without results, leading to the growing phenomenon of \u201cslop grenades\u201d that slow teams down. When leaders instead guide their teams through adoption, the same tools begin to accelerate performance rather than simply increase activity.<\/p>\n<p>\n\u201cTo close the AI adoption gap and make AI investments profitable, organizations must close their leadership gap,&#8221; Walker said. &#8220;Leaders and teams must be equipped with the mindsets, habits, and skills that turn AI access into AI impact. Without the right behaviors, AI accelerates activity. With them, it accelerates performance. Leadership decides AI\u2019s ROI.\u201d<\/p>\n<p>\nThe shift FranklinCovey&#8217;s research identifies is one many organizations are only beginning to make:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nFrom AI tools that are deployed but unused to AI that is adopted and impacting how people work<\/p>\n<\/li>\n<li>\nFrom leaders who leave people to navigate change alone to leaders who guide through it confidently<\/p>\n<\/li>\n<li>\nFrom using AI for simple tasks to uncovering higher value agentic opportunities in processes and workflows<\/p>\n<\/li>\n<\/ul>\n<p><b>FranklinCovey\u2019s AI readiness solution, <i>AI Realized: From Disruption to Advantage\u2122<\/i> is helping organizations close the AI leadership gap.<\/b><\/p>\n<p>\nFranklinCovey has partnered with organizations, including some of the world\u2019s largest tech companies, to help them realize value from their AI investment. Its AI readiness solution, <i>AI Realized: From Disruption to Advantage\u2122, <\/i>which includes its new leader and team experience, <i>Gain AI Traction<\/i>, builds behaviors that drive adoption at scale. The approach develops the behaviors that determine whether people and AI work better together: confidence, consistency, capability, and adaptability. Disruption is framed as an opportunity, helping leaders move their teams from resistance to transformation. The result is higher decision quality, greater productivity, and ROI on AI investments.<\/p>\n<p>\n\u201cThe AI approach that FranklinCovey takes is not a technical approach; it is a human being approach,\u201d said the chief of workforce development at a logistics organization. \u201cPeople were able to connect to that and not get caught up in the tools. It\u2019s really about the principles and concepts that apply to any platform. That type of knowledge and flexibility helped to provide clarity, reduce anxiety, and increase usage.\u201d<\/p>\n<p><b>Learn more <\/b><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.franklincovey.com%2Finsights%2Fai-realized%2F&amp;esheet=54638751&amp;newsitemid=20261110971987&amp;lan=en-US&amp;anchor=here&amp;index=4&amp;md5=adc32a0bff0393fbd4f23064c946486b\"><b>here<\/b><\/a><b>, call 1-888-868-1776, or visit <\/b><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.franklincovey.com%2F&amp;esheet=54638751&amp;newsitemid=20261110971987&amp;lan=en-US&amp;anchor=www.franklincovey.com&amp;index=5&amp;md5=0124df6d27135baa6bd74b32216d5046\"><b>www.franklincovey.com<\/b><\/a><b>.<\/b><\/p>\n<p><b>About FranklinCovey<\/b><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.franklincovey.com%2F&amp;esheet=54638751&amp;newsitemid=20261110971987&amp;lan=en-US&amp;anchor=FranklinCovey&amp;index=6&amp;md5=20f53feee7598f6f47ce5361a6757f7c\"><b>FranklinCovey<\/b><\/a><b> (<\/b><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.nyse.com%2Fquote%2FXNYS%3AFC&amp;esheet=54638751&amp;newsitemid=20261110971987&amp;lan=en-US&amp;anchor=NYSE%3A+FC&amp;index=7&amp;md5=f44556f82434d447d15403ca2324e0da\"><b>NYSE: FC<\/b><\/a><b>)<\/b> is a global leadership and organizational performance partner that gives strategy the human edge. It helps organizations achieve the breakthrough results that matter most. Using proven, principle-centered frameworks and practices, it builds high-trust leaders, teams and cultures and helps clients translate strategy into consistent execution. For more than 40 years, it has tested this approach with thousands of clients from Fortune 100 companies to educational and government institutions, providing professional services across 160 countries. Visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.franklincovey.com%2F&amp;esheet=54638751&amp;newsitemid=20261110971987&amp;lan=en-US&amp;anchor=FranklinCovey.com&amp;index=8&amp;md5=a4420efc55e887f3e89a1bf644246a87\">FranklinCovey.com<\/a> and explore leadership insights on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffranklincovey%2F&amp;esheet=54638751&amp;newsitemid=20261110971987&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=9&amp;md5=9dee0528449a0d2a931e39f70e7c3f6b\"><b>LinkedIn<\/b><\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FFranklinCovey%2F&amp;esheet=54638751&amp;newsitemid=20261110971987&amp;lan=en-US&amp;anchor=Facebook&amp;index=10&amp;md5=20b2998cd807bde92bd3c3c6e628f8ba\"><b>Facebook<\/b><\/a>,<b \/><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2Ffranklincovey&amp;esheet=54638751&amp;newsitemid=20261110971987&amp;lan=en-US&amp;anchor=X&amp;index=11&amp;md5=469390ec1477a0b133b13f7c4b87fb0c\"><b>X<\/b><\/a>,<b \/><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Ffranklincovey%2F&amp;esheet=54638751&amp;newsitemid=20261110971987&amp;lan=en-US&amp;anchor=Instagram&amp;index=12&amp;md5=e7e2c481d7d38c3bb484aab72fb3987c\"><b>Instagram<\/b><\/a>, and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fuser%2FFranklinCoveyVideos&amp;esheet=54638751&amp;newsitemid=20261110971987&amp;lan=en-US&amp;anchor=YouTube&amp;index=13&amp;md5=ee2887a0487b1f3c9e2b63b0e3588797\"><b>YouTube<\/b><\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20261110971987r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20261110971987\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20261110971987\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact<br \/>\n<\/b><br \/>Debra Lund<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Debra.lund@franklincovey.com\">Debra.lund@franklincovey.com<br \/>\n<\/a><br \/>801-244-4474 CELL<\/p>\n<p><b>KEYWORDS:<\/b> United States North America Utah<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Other Professional Services Human Resources Consulting Training Other Education Professional Services Artificial Intelligence Other Communications Thought Leadership Publishing Other Technology Education Communications<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20261110971987\/en\/2942508\/3\/MRK26042904_-_Human_Edge-Logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Companies Are Investing Billions in AI Without ROI. New Research From FranklinCovey Finds That Leadership Can Close the Gap. FranklinCovey Institute\u2019s global survey finds the five top behaviors employees want from their leaders. The #1 behavior is honesty about how AI will change their work. Only 36% receive that honesty. SALT LAKE CITY&#8211;(BUSINESS WIRE)&#8211; Organizations have poured unprecedented capital into artificial intelligence, yet a growing number are discovering an uncomfortable truth: providing access to AI isn&#8217;t the same as creating enterprise value with AI. According to new research from FranklinCovey Institute, the gap that determines whether those investments pay off often has more to do with leadership than with technology. In a June 2026 global survey of workers spanning a &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/companies-are-investing-billions-in-ai-without-roi-new-research-from-franklincovey-finds-that-leadership-can-close-the-gap\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Companies Are Investing Billions in AI Without ROI. New Research From FranklinCovey Finds That Leadership Can Close the Gap.&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1019239","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Companies Are Investing Billions in AI Without ROI. 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The #1 behavior is honesty about how AI will change their work. Only 36% receive that honesty. SALT LAKE CITY&#8211;(BUSINESS WIRE)&#8211; Organizations have poured unprecedented capital into artificial intelligence, yet a growing number are discovering an uncomfortable truth: providing access to AI isn&#8217;t the same as creating enterprise value with AI. According to new research from FranklinCovey Institute, the gap that determines whether those investments pay off often has more to do with leadership than with technology. In a June 2026 global survey of workers spanning a &hellip; Continue reading &quot;Companies Are Investing Billions in AI Without ROI. 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