{"id":1018828,"date":"2026-11-09T10:22:22","date_gmt":"2026-11-09T15:22:22","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/adobe-and-the-walt-disney-company-announce-multi-year-strategic-alliance-to-support-disney-innovation-with-new-ai-powered-tools\/"},"modified":"2026-11-09T10:22:22","modified_gmt":"2026-11-09T15:22:22","slug":"adobe-and-the-walt-disney-company-announce-multi-year-strategic-alliance-to-support-disney-innovation-with-new-ai-powered-tools","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/adobe-and-the-walt-disney-company-announce-multi-year-strategic-alliance-to-support-disney-innovation-with-new-ai-powered-tools\/","title":{"rendered":"Adobe and The Walt Disney Company Announce Multi-Year Strategic Alliance to Support Disney Innovation with New AI-Powered Tools"},"content":{"rendered":"

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Adobe and The Walt Disney Company Announce Multi-Year Strategic Alliance to Support Disney Innovation with New AI-Powered Tools<\/b><\/p>\n

Adobe technology will support concept exploration in Disney\u2019s innovation labs as well as parks and cruise development pipelines, using custom AI models and tools to help teams develop ideas more quickly, while protecting creators and their works. Building on the companies\u2019 longstanding relationship, the alliance will also include global marketing activations, industry event collaborations, customer storytelling and more.<\/i><\/p>\n

MIAMI BEACH, Fla. & BURBANK, Calif.–(BUSINESS WIRE<\/a>)–
\nToday at Adobe MAX\u2014the world\u2019s largest creativity conference\u2014 Adobe (Nasdaq: ADBE)\u2014a global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms\u2014and The Walt Disney Company have announced a multi-year strategic alliance to advance creativity, innovation and the art of storytelling through new technologies and experiences. Building on the companies\u2019 longstanding relationship, the alliance enables Adobe to amplify their innovation stories with Walt Disney World\u00ae Resort, Disneyland\u00ae Resort, Disney Cruise Line, ESPN Edge and StudioLAB through global marketing activations, industry events, thought leadership, customer storytelling and other strategic engagement opportunities. In addition, this deeper collaboration will advance opportunities to explore emerging technologies, including responsibly developed AI, in support of Disney\u2019s creative teams.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20261109707511\/en\/<\/a><\/p>\n

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\n\u201cAdobe and The Walt Disney Company have had a decades-long collaboration, where Adobe\u2019s creativity, productivity and customer experience orchestration tools have supported everything from Disney\u2019s content creation pipelines and workflows to personalized marketing campaigns and digital experiences that come to life in the parks,\u201d said Hannah Elsakr, vice president, GenAI New Business Ventures, Adobe. \u201cToday\u2019s announcement marks the next chapter of the relationship, where the two companies will build a new creative foundation that thoughtfully deploys AI as an accelerant for artistic vision, creativity and guest engagement.\u201d<\/p>\n

\n\u201cDisney has always embraced innovation, and this alliance with Adobe builds on a longstanding relationship between two companies that share a deep commitment to creativity,\u201d said Becca Vodnoy, senior vice president, Corporate Alliances, The Walt Disney Company. \u201cBy bringing together Disney\u2019s world-class storytellers and beloved brands with Adobe\u2019s technology, we have an exciting opportunity to give our creative teams new ways to explore and develop their ideas and bring Disney stories and experiences to life for guests and fans around the world.\u201d<\/p>\n

\nFor decades, Adobe has stood at the heart of creativity in media and entertainment, with technology innovations that have earned multiple Academy Awards for scientific and technical achievement. As an Official AI Innovation Partner of The Walt Disney Company, Adobe will provide early access to the latest AI, creative and media technologies. This includes Adobe Firefly<\/a> (generative AI for creatives), Adobe Firefly Foundry<\/a> (proprietary AI models), Adobe Premiere<\/a> (video editing) and Adobe Photoshop<\/a> (digital imaging)\u2014along with dedicated engineering and research resources\u2014to support the Disney production pipeline.<\/p>\n

\nWith Adobe Firefly Foundry, Disney will work directly with Adobe on generative AI models tailored to Disney\u2019s properties that are human-centered and artist-led. Customized on Disney properties, these proprietary models are trained on unique world knowledge (character attributes, environments, visual styles) to generate commercially safe and production-ready outputs, while accelerating work and enabling the development of more creative projects.<\/p>\n

\nWalt Disney Imagineering Research & Development is already using<\/a> Adobe Firefly Foundry to bring new ideas into the theme park development pipeline with greater speed, including a sketch-to-image model that transforms hand-drawn concepts into fully rendered 2D concept art, as well as a custom image model that generates on-brand, franchise-accurate creative assets.<\/p>\n

\nThe Adobe and Disney alliance will include collaboration on emerging technology development across The Walt Disney Studios\u2019 StudioLAB and ESPN Edge, expanding the deep history both companies have had around creativity and media:<\/p>\n