{"id":1018507,"date":"2026-11-09T00:08:07","date_gmt":"2026-11-09T05:08:07","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/well-people-brings-high-performance-clean-beauty-to-sprouts-farmers-market\/"},"modified":"2026-11-09T00:08:07","modified_gmt":"2026-11-09T05:08:07","slug":"well-people-brings-high-performance-clean-beauty-to-sprouts-farmers-market","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/well-people-brings-high-performance-clean-beauty-to-sprouts-farmers-market\/","title":{"rendered":"Well People Brings High-Performance Clean Beauty to Sprouts Farmers Market"},"content":{"rendered":"

<\/p>\n

Well People Brings High-Performance Clean Beauty to Sprouts Farmers Market<\/b><\/p>\n

The Clean beauty pioneer is expanding access to plant-powered, EWG VERIFIED\u00ae cosmetics and skin care at more than 500 Sprouts locations nationwide<\/i><\/p>\n

OAKLAND, Calif.–(BUSINESS WIRE<\/a>)–
\nWell People, the award-winning, high-performance clean beauty brand powered by plants from e.l.f. Beauty (NYSE: ELF), today announced its launch at Sprouts Farmers Market. Beginning today, November 9, a curated assortment of Well People cosmetics and skin care will be available in more than 500 Sprouts stores nationwide and on Sprouts.com<\/a>, bringing clean beauty into the wellness routines of Sprouts shoppers across the country.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20261108255725\/en\/<\/a><\/p>\n

\"Well<\/p>\n

Well People brings its clean, plant-powered beauty essentials to Sprouts Farmers Market nationwide.<\/p>\n<\/div>\n

\nFor nearly two decades, Well People has been creating high-performance, clean cosmetics and skin care powered by plants \u2014 long before it was cool. The expansion into Sprouts brings together two brands with a shared commitment to clean ingredients, transparency and wellness for the whole self, making it easier for consumers to bring the same consideration to what goes on their skin as what goes in their bodies.<\/p>\n

\n\u201cWhen we started Well People, we believed clean beauty belonged in the same conversation as clean eating and clean living,\u201d said Shirley Pinkson Ma\u00f1as, Well People Co-Founder. \u201cToday, clean beauty isn’t a niche, it’s the new standard. Sprouts has long been a trusted destination for mindful living, and now its community can shop their makeup and skincare with the same confidence they bring to the rest of their wellness routine \u2014 without compromising on performance or paying a premium for peace of mind.\u201d<\/p>\n

\nWell People is the color cosmetics brand with the most Environmental Working Group (EWG) VERIFIED\u00ae products in the industry, with more than 100 products meeting EWG\u2019s rigorous standards for health, transparency and safety. The brand is also the first and only cosmetics brand with the Sorette Seal of Approval for Motherhood, with Well People essentials reviewed against Sorette\u2019s science-backed product standards to help moms navigate product choices with greater clarity.<\/p>\n

\nThat commitment has particular relevance for the Sprouts community, including new and expecting moms seeking clean, accessible products as part of their broader wellness routines. Well People products are clean and vegan, pregnancy-friendly, dermatologist-developed and double-certified by Leaping Bunny and PETA as cruelty free, with formulas made without more than 2,500 ingredients. The brand is also proud to have products made in Fair Trade Certified\u2122 facilities.<\/p>\n

\nAccessibility has been core to Well People since its founding. The brand\u2019s full assortment is priced at $30 and under, and the assortment available at Sprouts ranges from $12 to $26, giving shoppers another way to discover high-performance clean beauty without paying a premium.<\/p>\n

\nThe partnership comes as beauty and wellness routines continue to converge, with grocery now representing the second-largest beauty sales channel globally. For Sprouts shoppers already paying close attention to ingredients, sourcing and wellness as they fill their grocery carts, Well People makes it possible to bring those same standards into their beauty routines.<\/p>\n

\nAvailable in the Beauty & Wellness aisle of the Vitamins & Body Care department the curated assortment spans skin care, eye, cheek and lip essentials, including Well People\u2019s Juice Cleanse Soothing Aloe Face Cleanser, Fresh Dew Snow Mushroom Gel-Cream Moisturizer, Daygleamer Mineral Sunscreen Serum SPF 34, Expressionist eye and brow essentials, Poutlove Peptide Lip Balm and Lush Lip Tinted Oil.<\/p>\n

\nThe chain-wide rollout brings Well People to more than 500 Sprouts locations, making clean beauty easy to discover as part of the weekly grocery and wellness shop. Well People products will be available beginning November 3 at Sprouts Farmers Market locations nationwide and on Sprouts.com<\/a>.<\/p>\n

\nWell People is also available at wellpeople.com<\/a>, Amazon, Target, Ulta.com<\/a> and Thrive Market.<\/p>\n

About Well People<\/b><\/p>\n

\ne.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. Well People is a clean beauty pioneer leading the way with high-performing, plant-powered formulas. The brand has the most Environmental Working Group (EWG) VERIFIED\u00ae color cosmetic products of any beauty brand. We are Well People clean and vegan, pregnancy-friendly, dermatologist-developed and double-certified by Leaping Bunny and PETA as cruelty free. We are proud to have products made in Fair Trade Certified\u2122 facilities. Learn more at wellpeople.com<\/a>.<\/p>\n

About Sprouts Farmers Market, Inc.<\/b><\/p>\n

\nSprouts Farmers Market is one of the fastest growing specialty retailers of fresh, natural and organic food in the United States. Sprouts helps people live and eat better with fresh produce at the heart of the store and delicious discoveries for every dietary lifestyle. Always foraging for what\u2019s fresh and innovative, Sprouts offers a carefully curated assortment of products that inspire wellness naturally, including organic, gluten-free, plant-based and non-GMO favorites. Headquartered in Phoenix, AZ, Sprouts employs approximately 36,000 team members and operates more than 500 stores in 25 states nationwide. To learn more about Sprouts and the role it plays in its communities, visit Sprouts.com\/about<\/a>.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20261108255725\/en\/<\/a><\/span><\/p>\n

Sprouts Media Contact<\/b><\/p>\n

\nHannah Rubin
\n
hrubin@elfbeauty.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America California<\/p>\n

INDUSTRY KEYWORDS:<\/b> Cosmetics Supermarket Retail Online Retail<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
Well People brings its clean, plant-powered beauty essentials to Sprouts Farmers Market nationwide.<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Well People Brings High-Performance Clean Beauty to Sprouts Farmers Market The Clean beauty pioneer is expanding access to plant-powered, EWG VERIFIED\u00ae cosmetics and skin care at more than 500 Sprouts locations nationwide OAKLAND, Calif.–(BUSINESS WIRE)– Well People, the award-winning, high-performance clean beauty brand powered by plants from e.l.f. Beauty (NYSE: ELF), today announced its launch at Sprouts Farmers Market. Beginning today, November 9, a curated assortment of Well People cosmetics and skin care will be available in more than 500 Sprouts stores nationwide and on Sprouts.com, bringing clean beauty into the wellness routines of Sprouts shoppers across the country. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20261108255725\/en\/ Well People brings its clean, plant-powered beauty essentials to Sprouts … <\/p>\n

Continue reading “Well People Brings High-Performance Clean Beauty to Sprouts Farmers Market”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1018507","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nWell People Brings High-Performance Clean Beauty to Sprouts Farmers Market - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/well-people-brings-high-performance-clean-beauty-to-sprouts-farmers-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Well People Brings High-Performance Clean Beauty to Sprouts Farmers Market - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Well People Brings High-Performance Clean Beauty to Sprouts Farmers Market The Clean beauty pioneer is expanding access to plant-powered, EWG VERIFIED\u00ae cosmetics and skin care at more than 500 Sprouts locations nationwide OAKLAND, Calif.–(BUSINESS WIRE)– Well People, the award-winning, high-performance clean beauty brand powered by plants from e.l.f. Beauty (NYSE: ELF), today announced its launch at Sprouts Farmers Market. Beginning today, November 9, a curated assortment of Well People cosmetics and skin care will be available in more than 500 Sprouts stores nationwide and on Sprouts.com, bringing clean beauty into the wellness routines of Sprouts shoppers across the country. This press release features multimedia. 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