{"id":1018506,"date":"2026-11-09T00:03:17","date_gmt":"2026-11-09T05:03:17","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/half-of-young-people-say-ai-would-make-construction-more-appealing-but-41-dont-know-the-industry-uses-it\/"},"modified":"2026-11-09T00:03:17","modified_gmt":"2026-11-09T05:03:17","slug":"half-of-young-people-say-ai-would-make-construction-more-appealing-but-41-dont-know-the-industry-uses-it","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/half-of-young-people-say-ai-would-make-construction-more-appealing-but-41-dont-know-the-industry-uses-it\/","title":{"rendered":"Half of Young People Say AI Would Make Construction More Appealing, but 41% Don\u2019t Know the Industry Uses It"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position:inside }\n.bwlistdisc { list-style-type: disc }\n.bwalignl { text-align: left }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Half of Young People Say AI Would Make Construction More Appealing, but 41% Don\u2019t Know the Industry Uses It<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>More than half (55%) of 16\u201320-year-olds say construction was never raised in careers advice at school or college, or that they received no careers advice at all<\/li>\n<li>Two in five (41%) don\u2019t know the industry uses robotics, AI, drones and VR, yet half (51%) say working with AI and digital tools would make a construction career more appealing<\/li>\n<li>Findings come as the sector needs around 206,000 extra workers by 2030 and the Government puts new focus on technical pathways for 14\u201316-year-olds<\/li>\n<\/ul>\n<p class=\"bwalignl\">LONDON&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;The young people construction needs to recruit today are falling through the gap between old careers advice and new Government reforms, according to new research from leading construction management software company, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.procore.com%2Fen-gb&amp;esheet=54637659&amp;newsitemid=20261108009738&amp;lan=en-US&amp;anchor=Procore&amp;index=1&amp;md5=ab89136eec9277df9ff5bb33285cc6f2\">Procore<\/a> Technologies, Inc. (NYSE: PCOR). Having already moved through school before the Government\u2019s new technical pathways for 14\u201316-year-olds, many of today\u2019s school and college leavers were never shown construction as an option and have little sense of what a modern career in the sector looks like &#8211; at a time when the sector faces major labour shortages<\/p>\n<p>The survey of 1,000 16\u201320-year-olds across the UK found that just 35% recall construction or a trade being presented as an option in careers guidance at school or college, while a further 17% received no careers advice at all. More than four in ten (44%) wouldn\u2019t know where to start if they wanted a career in construction, and almost half (49%) say schools don\u2019t provide enough information about vocational and technical career options.<\/p>\n<p>The Government\u2019s new technical pathways will combine vocational and academic learning, and its message seems to be resonating with many young people. When presented with Prime Minister Andy Burnham\u2019s <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.gov.uk%2Fgovernment%2Fnews%2Fpm-from-today-britain-will-value-the-hard-hat-as-much-as-the-graduation-cap&amp;esheet=54637659&amp;newsitemid=20261108009738&amp;lan=en-US&amp;anchor=statement&amp;index=2&amp;md5=260b9f9170cd7b755754f83564a23278\">statement<\/a> that \u2018Britain will value the hard hat as much as the graduation cap\u2019, almost half (48%) of research respondents said it made them view careers in construction and the trades more positively, compared to just 5% who had a negative impression.<\/p>\n<p>However, young people have a narrow view of what a career in the construction industry offers. Two in five respondents (41%) didn&#8217;t know construction uses technology such as robotics, AI, drones and VR. Yet, over half (51%) said that a role using AI or digital tools would make a construction career appeal more to them \u2013 indicating that tech could be an untapped selling point for the industry.<\/p>\n<p>Latest <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.citb.co.uk%2Fcwo%2Findex.html&amp;esheet=54637659&amp;newsitemid=20261108009738&amp;lan=en-US&amp;anchor=figures+from+the+CITB&amp;index=3&amp;md5=dbee6e7fc68990888d58762114362e3d\">figures from the CITB<\/a> suggest that the construction sector in the UK needs to secure around 206,000 additional workers across various disciplines by 2030 to meet forecasted demand, while latest <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fcommonslibrary.parliament.uk%2Fresearch-briefings%2Fsn06705%2F&amp;esheet=54637659&amp;newsitemid=20261108009738&amp;lan=en-US&amp;anchor=Government+figures&amp;index=4&amp;md5=3b0fcdb462673c50dc6b1287c49ec7c1\">Government figures<\/a> show that there are almost one million young people not in education, employment or training (NEET).<\/p>\n<p><b>Commenting on the findings, Lee Miles, General Manager, EMEA, at Procore, said: <\/b>\u201cYoung people can\u2019t choose a career they\u2019ve never heard of. Most of today\u2019s school and college leavers were never told that construction could be an option for them, and that information gap keeps an outdated view of the industry alive. Modern sites run on drones, robotics and AI, and our research shows that young people would find construction a far more appealing career if they knew more about the technology involved.<\/p>\n<p>\u201cThe Government\u2019s new technical pathways are a huge opportunity to change that for the next generation, but real progress needs a joined-up effort from educators, policymakers, industry bodies and employers.<\/p>\n<p>\u201cThe industry can\u2019t afford to wait for those long-term changes to deliver results, though. Employers need to reach today\u2019s 16 to 20-year-olds directly, through work experience, visible role models and showing them the technology they would actually use on the job.\u201d<\/p>\n<p><b>About the survey<\/b><\/p>\n<p>The research was conducted in September 2026 by Sensu Insight on behalf of Procore via an online survey of 1,000 16\u201320-year-olds in the UK.<\/p>\n<p>All fieldwork was carried out via a verified online panel, with quality control measures applied throughout to ensure the accuracy and reliability of responses.<\/p>\n<p><strong>About Procore<\/strong><\/p>\n<p>Procore Technologies, Inc. (NYSE: PCOR) is the leading technology partner for every stage of construction. Built for the industry, Procore\u2019s unified technology platform drives efficiency and mitigates risk through AI &amp; data-driven insights and decision making. Over three million projects have run on Procore across 150+ countries. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.procore.com%2Fen-gb&amp;esheet=54637659&amp;newsitemid=20261108009738&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.procore.com%2Fen-gb&amp;index=5&amp;md5=c2bf63ecdad3f7be24f997685e47c916\">https:\/\/www.procore.com\/en-gb<\/a><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20261108009738r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20261108009738\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20261108009738\/en\/<\/a><\/span><\/p>\n<p class=\"bwalignl\"><b>UKI Press contact:<\/b><br \/><a rel=\"nofollow\" href=\"mailto:procore@transatlanticent.com\">procore@transatlanticent.com<\/a><br \/><a rel=\"nofollow\" href=\"mailto:rooparamaiya@procore.com\">rooparamaiya@procore.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Europe Ireland United Kingdom<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> University Primary\/Secondary Education Technology Professional Services Public Policy Training Data Analytics Artificial Intelligence Public Policy\/Government Human Resources<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20261108009738\/en\/2360386\/3\/Procore_Logo_2025.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Half of Young People Say AI Would Make Construction More Appealing, but 41% Don\u2019t Know the Industry Uses It More than half (55%) of 16\u201320-year-olds say construction was never raised in careers advice at school or college, or that they received no careers advice at all Two in five (41%) don\u2019t know the industry uses robotics, AI, drones and VR, yet half (51%) say working with AI and digital tools would make a construction career more appealing Findings come as the sector needs around 206,000 extra workers by 2030 and the Government puts new focus on technical pathways for 14\u201316-year-olds LONDON&#8211;(BUSINESS WIRE)&#8211;The young people construction needs to recruit today are falling through the gap between old careers advice and new &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/half-of-young-people-say-ai-would-make-construction-more-appealing-but-41-dont-know-the-industry-uses-it\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Half of Young People Say AI Would Make Construction More Appealing, but 41% Don\u2019t Know the Industry Uses It&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1018506","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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