This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20261105150341\/en\/<\/a><\/p>\n Steve Totzke<\/p>\n<\/div>\n Lynch said: \u201cSteve is a highly accomplished and respected leader at Mattel and across the global toy industry, with three decades of experience driving growth, deepening relationships with our retail and entertainment partners, and expanding the reach of our brands. He has been an invaluable advisor to the Board and to me as I\u2019ve stepped into the Chairman and CEO role. Steve\u2019s comprehensive understanding of Mattel and the marketplace makes him exceptionally well suited to lead in this newly created role. I look forward to working closely with him as we sharpen our execution, drive innovation and creativity, and translate the strength of our brands into value for our shareholders.\u201d<\/p>\n Totzke said: \u201cI am honored by the confidence Roger and the Board have in me and am excited to take on this expanded role. Mattel has an extraordinary portfolio of brands, tremendous creative and commercial capabilities, and an incredibly talented team. Bringing our brand portfolio, commercial, and consumer products and experiences organizations together gives us a powerful opportunity to operate with greater focus and speed, strengthen our partnerships, and create even more compelling products and experiences for our fans around the world.\u201d<\/p>\n Totzke previously served as Mattel\u2019s President and Chief Commercial Officer, overseeing the company\u2019s global sales and commercial operations. Prior to being named Chief Commercial Officer, Totzke served as Executive Vice President, Commercial for the company\u2019s North America division. Totzke has also held several international leadership positions during his 30-year tenure with Mattel. He has served as President and Executive Advisor since May 2026. A longtime champion of the toy industry, Totzke has served on the Board of Directors of the Toy Association and the Mattel Children\u2019s Foundation. He was inducted into the Canadian Toy Association Hall of Fame in 2025 and received the Inclusive Leadership Award from Women in Toys, Licensing, and Entertainment (WiT) in 2026.<\/p>\n Lynch added: \u201cWe thank Roberto for his many contributions over his 20-year career at Mattel. He has played an important part in developing our brand-centric operating model and we wish him all the best in his next chapter.\u201d<\/p>\n Forward-Looking Statements<\/strong><\/p>\n This press release contains a number of forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by the fact that they do not relate strictly to historical or current facts or by their nature are uncertain, and include statements regarding Mattel\u2019s guidance and goals for future periods and other future events. The use of words such as \u201canticipates,\u201d \u201cexpects,\u201d \u201cintends,\u201d \u201cplans,\u201d \u201cprojects,\u201d \u201clooks forward,\u201d \u201cconfident that,\u201d \u201cbelieves,\u201d and \u201ctargeted,\u201d among others, generally identify forward-looking statements. These forward-looking statements are based on currently available operating, financial, economic, and other information and assumptions, and are subject to a number of significant risks and uncertainties. A variety of factors or combination of factors, many of which are beyond Mattel\u2019s control, may cause actual results or outcomes, or the timing of those results or outcomes, to differ materially from those contained in any forward-looking statements. Specific factors that might cause such a difference include, but are not limited to: (i) Mattel\u2019s ability to design, develop, produce, manufacture, source, ship, and distribute products in a timely and cost-effective manner; (ii) sufficient interest in and demand for the products and entertainment Mattel offers by retail customers and consumers to profitably recover Mattel\u2019s costs; (iii) downturns in economic conditions affecting Mattel\u2019s markets which can negatively impact retail customers and consumers, and which can result in lower employment levels and lower consumer disposable income and spending, including lower spending on purchases of Mattel\u2019s products; (iv) other factors which can lower discretionary consumer spending, such as higher costs for fuel and food, drops in the value of homes or other consumer assets, and high levels of consumer debt; (v) potential difficulties or delays Mattel may experience in implementing cost savings and efficiency enhancing initiatives; (vi) other economic and public health conditions or regulatory changes in the markets in which Mattel and its customers and suppliers operate, which could create delays or increase Mattel\u2019s costs, such as higher commodity prices, labor costs, transportation costs, or outbreaks of disease; (vii) the effect of inflation on Mattel\u2019s business, including cost inflation in supply chain inputs and increased labor costs, as well as pricing actions taken in an effort to mitigate the effects of inflation; (viii) currency fluctuations, including movements in foreign exchange rates, which can lower Mattel\u2019s net revenues and earnings, and significantly impact Mattel\u2019s costs; (ix) the concentration of Mattel\u2019s customers, potentially increasing the negative impact to Mattel of difficulties experienced by any of Mattel\u2019s customers, such as bankruptcies or liquidations or a general lack of success, or changes in their purchasing or selling patterns; (x) the inventory policies of Mattel\u2019s retail customers, as well as the concentration of Mattel\u2019s revenues in the second half of the year, which, coupled with reliance by retailers on quick response inventory management techniques, increases the risk of underproduction, overproduction, and shipping delays; (xi) legal, reputational, and financial risks related to security breaches or cyberattacks; (xii) work disruptions, including as a result of supply chain disruption such as plant or port closures, which may impact Mattel\u2019s ability to manufacture or deliver product in a timely and cost-effective manner; (xiii) the impact of competition on revenues, margins, and other aspects of Mattel\u2019s business, including the ability to offer products that consumers choose to buy instead of competitive products; (xiv) the ability to secure, maintain, and renew popular licenses from licensors of entertainment properties; (xv) the ability to successfully develop, publish, and commercialize digital games; (xvi) the ability to attract and retain talented employees and adapt to evolving workplace models; (xvii) the risk of product recalls or product liability suits and costs associated with product safety regulations; (xviii) tariffs, tariff-related developments, including refunds, trade restrictions, or trade barriers, which depending on the effective date and duration of such measures, changes in the amount, scope, and nature of such measures in the future, any countermeasures that the target countries may take, and any mitigating actions that may become available, could increase Mattel\u2019s product costs and other costs of doing business, and other changes in laws or regulations in the United States and\/or in other major markets, such as China, in which Mattel operates, including, without limitation, with respect to taxes, trade policies, product safety, or sustainability, which may also increase Mattel\u2019s product costs and other costs of doing business, and in each case reduce Mattel\u2019s earnings and liquidity; (xix) business disruptions or other unforeseen impacts due to economic instability, political instability, civil unrest, armed hostilities, such as the conflict in the Middle East, or terrorist activities, natural and man-made disasters, pandemics or other public health crises, or other catastrophic events; (xx) failure to realize the planned benefits from any investments or acquisitions made by Mattel, including Mattel163; (xxi) the impact of other market conditions or third-party actions or approvals, including those that result in any significant failure, inadequacy, or interruption from vendors or outsourcers, which could reduce demand for Mattel\u2019s products, delay or increase the cost of implementation of Mattel\u2019s programs, or alter Mattel\u2019s actions and reduce actual results; (xxii) changes in financing markets or the inability of Mattel to obtain financing on attractive terms; (xxiii) the impact of litigation, arbitration, or regulatory decisions or settlement actions; (xxiv) Mattel\u2019s ability to navigate regulatory frameworks in connection with new areas of investment, product development, or other business activities, such as artificial intelligence; (xxv) the potential impact of the development, use, and integration of artificial intelligence and machine learning technologies in Mattel\u2019s business and products; (xxvi) the sufficiency of additional controls and procedures that Mattel has implemented to remediate the prior material weakness in Mattel’s internal control over financial reporting, additional material weaknesses or other deficiencies in the future, or the failure to maintain an effective system of internal control; and (xxvii) other risks and uncertainties as may be described in Mattel\u2019s filings with the Securities and Exchange Commission, including the \u201cRisk Factors\u201d section of Mattel\u2019s Annual Report on Form 10-K for the fiscal year ended December 31, 2025, and subsequent periodic filings, as well as in Mattel\u2019s other public statements. Mattel does not update forward-looking statements and expressly disclaims any obligation to do so, except as required by law.<\/p>\n About Mattel<\/strong><\/p>\n Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie\u00ae, Hot Wheels\u00ae, Fisher-Price\u00ae, American Girl\u00ae, Thomas & Friends\u2122, UNO\u00ae, Masters of the Universe\u00ae, Matchbox\u00ae, Monster High\u00ae, and Polly Pocket\u00ae, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world\u2019s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com<\/a>.<\/p>\n MAT-FIN MAT-CORP<\/p>\n View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20261105150341\/en\/<\/a><\/span><\/p>\n Press Contact<\/b> KEYWORDS:<\/b> United States North America California<\/p>\n INDUSTRY KEYWORDS:<\/b> Family Toys Entertainment Retail Consumer General Entertainment Children<\/p>\n![\"Steve](\"https:\/\/mms.businesswire.com\/media\/20261105150341\/en\/2961424\/4\/Steve_Totzke.jpg\")
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Catherine Frymark
catherine.frymark@mattel.com<\/a><\/p>\n
![\"Photo\"](\"https:\/\/mms.businesswire.com\/media\/20261105150341\/en\/2961424\/3\/Steve_Totzke.jpg\")
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