{"id":1017708,"date":"2026-11-05T11:28:09","date_gmt":"2026-11-05T16:28:09","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/strategus-partners-with-pubmatic-to-unlock-smarter-ctv-performance-for-advertisers-in-live-sports\/"},"modified":"2026-11-05T11:28:09","modified_gmt":"2026-11-05T16:28:09","slug":"strategus-partners-with-pubmatic-to-unlock-smarter-ctv-performance-for-advertisers-in-live-sports","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/strategus-partners-with-pubmatic-to-unlock-smarter-ctv-performance-for-advertisers-in-live-sports\/","title":{"rendered":"Strategus Partners with PubMatic to Unlock Smarter CTV Performance for Advertisers in Live Sports"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Strategus Partners with PubMatic to Unlock Smarter CTV Performance for Advertisers in Live Sports<\/b><\/p>\n<p class=\"bwalignc\"><i>Game-, team- and ZIP-level targeting, with cross-device activation, helps regional advertisers turn global sports events into locally relevant CTV campaigns<\/i><\/p>\n<p>DENVER &amp; REDWOOD CITY, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nPubMatic (Nasdaq: PUBM), the leading AI-powered ad tech company delivering digital advertising performance, and Strategus, a pioneer in connected TV and omnichannel programmatic advertising, today announced an expanded partnership to help brands access premium live sports and sports-adjacent CTV through PubMatic\u2019s unified platform. The collaboration is designed to make these environments more accessible, precise and performance-driven for advertisers of all sizes.<\/p>\n<p>\nThe collaboration combines PubMatic\u2019s unified premium publisher access, AI-powered Live Sports Marketplace, sell-side decisioning and transparent reporting with Strategus\u2019s best-in-class, white-glove campaign strategy, execution, optimization and in-flight optimization, attribution, and measurement.<\/p>\n<p><b>This partnership enables advertisers to:<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nActivate campaigns across live games and premium streaming environments through curated programmatic deals.<\/p>\n<\/li>\n<li>\nAlign campaigns with specific sports, leagues, teams, markets, and game windows.<\/p>\n<\/li>\n<li>\nApply Designated Market Area (DMA) and, where inventory permits, ZIP-level targeting to make major sports moments locally relevant.<\/p>\n<\/li>\n<li>\nExtend campaigns across cross-device, sports-adjacent programming, including analysis, highlights, sports news, and pre- and postgame coverage, to reach fans beyond live events.<\/p>\n<\/li>\n<li>\nUse verified schedule and programming data to increase confidence that ads appear alongside intended content.<\/p>\n<\/li>\n<li>\nAccess program- and placement-level reporting for greater transparency into where campaigns ran.<\/p>\n<\/li>\n<\/ul>\n<p>\nTogether, these capabilities create a more flexible model than a broad, one-size-fits-all sports buy. Advertisers can focus investment on the live events most relevant to their audiences, then use sports-adjacent content to extend reach and maintain engagement beyond the game window. For regional advertisers, this creates a path to translate the scale of global or national sports moments into locally resonant connections with the communities they serve.<\/p>\n<p><b>From major sports moments to locally relevant campaigns<\/b><\/p>\n<p>\nAdvertisers are already putting this approach into practice. Strategus partnered with PubMatic and MayoSeitz Media to build Citadel Credit Union\u2019s brand visibility across local and regional markets throughout Pennsylvania surrounding the 2026 FIFA World Cup. The collaboration gave the credit union greater geographic precision and access to premium sports inventory, helping it build meaningful visibility with audiences across the state during one of the world\u2019s most anticipated cultural and sporting moments.<\/p>\n<p>\nAcross Strategus\u2019s localized World Cup orders, PubMatic supported time sensitive, granular deal requirements. PubMatic\u2019s ability to support zip-level and team-name targeting helped drive Strategus\u2019s partnership decision.<\/p>\n<p>\n\u201cBrands of every size are looking for more precise, accountable ways to show up in the cultural moments, including sports, that matter most to their customers,\u201d <b>said Chrystal Rinkle, Vice President of Operations at Strategus.<\/b> \u201cThrough PubMatic, advertisers can align campaigns with the games, markets and audiences most relevant to their business objectives. That capability is particularly valuable for challenger brands and SMBs seeking to access premium CTV, a channel that has historically been difficult to activate at scale.\u201d<\/p>\n<p><b>The opportunity<\/b><\/p>\n<p>\nStreaming is an increasingly important destination for live sports audiences. According to EMARKETER\u2019s US Sports Time Spent 2026, nearly three-fourths of US live sports viewers are expected to watch digitally in 2026. As audiences and advertising investment move toward live sports on CTV, PubMatic and Strategus help brands capitalize on that opportunity by combining verified live-event intelligence, sell-side decisioning across premium inventory, and premium publisher access with fully managed execution. The partnership also expands the addressable opportunity beyond scarce in-game impressions by incorporating cross-device premium sports-adjacent programming, giving advertisers more ways to connect with fans before, during and after major events. The result is a clearer path for established brands seeking precision and for challenger brands and SMB advertisers that need flexible, locally relevant ways to participate.<\/p>\n<p>\n\u201cPubMatic\u2019s unified platform connects the publishers, data and activation capabilities needed to turn fragmented sports opportunities into transparent, actionable campaigns,\u201d said <b>Nicole Scaglione, VP of CTV\/OTT, PubMatic. <\/b>\u201cTogether with Strategus, we are making that intelligence available to more advertisers and creating new ways for brands to connect with the fans and moments that matter.\u201d<\/p>\n<p>\nBrands and agencies looking to activate across live sports and premium sports-adjacent CTV can <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fprotect.checkpoint.com%2Fv2%2Fr01%2F___http%3A%2Fwww.pubmatic.com___.YXAzOnN0cmF0ZWd1cy03NWM5OTA0ZDpjOmdvb2dsZV9tYWlsX2F0dGFjaG1lbnQ6YWQ2NDBkZTE5OWNiNmM4ZWU1YTY1YTkzYTA5OTE0ZTE6Nzo5OGE3OjMyZmZiOWEzYzJlOWFiZDMwYjIxZGZmYzRiMDA1YjBlYTQzZDNiZmMyMTBhZjk2NTFmZDU2MGU3ZjlmMmJjM2I6cDpUOkY&amp;esheet=54635414&amp;newsitemid=20261105228266&amp;lan=en-US&amp;anchor=explore+PubMatic%26%238217%3Bs+solutions&amp;index=1&amp;md5=ae3a525a8f73cf89320e683e78d4350e\">explore PubMatic\u2019s solutions<\/a> or <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.strategus.com%2Ftalk-to-an-expert&amp;esheet=54635414&amp;newsitemid=20261105228266&amp;lan=en-US&amp;anchor=connect+with+a+Strategus+expert&amp;index=2&amp;md5=73f7c3b64464d39624d6b44ca78ea7ff\">connect with a Strategus expert<\/a> to discuss campaign strategy, activation and measurement.<\/p>\n<p><b>About PubMatic<\/b><\/p>\n<p>\nPubMatic (Nasdaq: PUBM) is the leading AI-powered ad tech company delivering digital advertising performance. Through an intelligent, unified platform that connects buyers, publishers, data partners, and commerce media networks, PubMatic delivers superior performance with greater transparency, control, and efficiency.<\/p>\n<p>\nSince 2006, PubMatic has pioneered every major advance in programmatic advertising, from enabling the first OpenRTB transactions to embedding AI-driven optimization and privacy-focused innovation across its platform. With omnichannel scale, proven reliability, and a track record of continuous innovation, PubMatic is building a more intelligent, profitable, and sustainable digital advertising ecosystem. Built to Connect. Powered to Perform.<\/p>\n<p><b>About Strategus:<\/b><\/p>\n<p>\nStrategus helps brands and agencies drive measurable business outcomes through data-driven strategy, cross-channel media, and transparent reporting across every screen. From CTV and online video to display, streaming audio, and digital out-of-home, Strategus aligns every channel around the business results that matter most.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20261105228266r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20261105228266\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20261105228266\/en\/<\/a><\/span><\/p>\n<p><b>Media Contacts:<br \/>\n<\/b><br \/>Ashley Jacobson, Sr. Director, Corporate Marketing, <a rel=\"nofollow\" href=\"mailto:press@PubMatic.com\">press@PubMatic.com<br \/>\n<\/a><br \/>Purpose North America, <a rel=\"nofollow\" href=\"mailto:PubMatic@PurposeNorthAmerica.com\">PubMatic@PurposeNorthAmerica.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America California Colorado<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> General Sports Technology Marketing Advertising Communications Professional Services TV and Radio Sports Electronic Commerce Artificial Intelligence Media Software Entertainment Digital Marketing Data Analytics Internet<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20261105228266\/en\/2959304\/3\/PubMatic_logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Strategus Partners with PubMatic to Unlock Smarter CTV Performance for Advertisers in Live Sports Game-, team- and ZIP-level targeting, with cross-device activation, helps regional advertisers turn global sports events into locally relevant CTV campaigns DENVER &amp; REDWOOD CITY, Calif.&#8211;(BUSINESS WIRE)&#8211; PubMatic (Nasdaq: PUBM), the leading AI-powered ad tech company delivering digital advertising performance, and Strategus, a pioneer in connected TV and omnichannel programmatic advertising, today announced an expanded partnership to help brands access premium live sports and sports-adjacent CTV through PubMatic\u2019s unified platform. The collaboration is designed to make these environments more accessible, precise and performance-driven for advertisers of all sizes. The collaboration combines PubMatic\u2019s unified premium publisher access, AI-powered Live Sports Marketplace, sell-side decisioning and transparent reporting with Strategus\u2019s &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/strategus-partners-with-pubmatic-to-unlock-smarter-ctv-performance-for-advertisers-in-live-sports\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Strategus Partners with PubMatic to Unlock Smarter CTV Performance for Advertisers in Live Sports&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1017708","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategus Partners with PubMatic to Unlock Smarter CTV Performance for Advertisers in Live Sports - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/strategus-partners-with-pubmatic-to-unlock-smarter-ctv-performance-for-advertisers-in-live-sports\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategus Partners with PubMatic to Unlock Smarter CTV Performance for Advertisers in Live Sports - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Strategus Partners with PubMatic to Unlock Smarter CTV Performance for Advertisers in Live Sports Game-, team- and ZIP-level targeting, with cross-device activation, helps regional advertisers turn global sports events into locally relevant CTV campaigns DENVER &amp; REDWOOD CITY, Calif.&#8211;(BUSINESS WIRE)&#8211; PubMatic (Nasdaq: PUBM), the leading AI-powered ad tech company delivering digital advertising performance, and Strategus, a pioneer in connected TV and omnichannel programmatic advertising, today announced an expanded partnership to help brands access premium live sports and sports-adjacent CTV through PubMatic\u2019s unified platform. The collaboration is designed to make these environments more accessible, precise and performance-driven for advertisers of all sizes. The collaboration combines PubMatic\u2019s unified premium publisher access, AI-powered Live Sports Marketplace, sell-side decisioning and transparent reporting with Strategus\u2019s &hellip; Continue reading &quot;Strategus Partners with PubMatic to Unlock Smarter CTV Performance for Advertisers in Live Sports&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/strategus-partners-with-pubmatic-to-unlock-smarter-ctv-performance-for-advertisers-in-live-sports\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-05T16:28:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20261105228266r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/strategus-partners-with-pubmatic-to-unlock-smarter-ctv-performance-for-advertisers-in-live-sports\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/strategus-partners-with-pubmatic-to-unlock-smarter-ctv-performance-for-advertisers-in-live-sports\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Strategus Partners with PubMatic to Unlock Smarter CTV Performance for Advertisers in Live Sports\",\"datePublished\":\"2026-11-05T16:28:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/strategus-partners-with-pubmatic-to-unlock-smarter-ctv-performance-for-advertisers-in-live-sports\\\/\"},\"wordCount\":925,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/strategus-partners-with-pubmatic-to-unlock-smarter-ctv-performance-for-advertisers-in-live-sports\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20261105228266r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/strategus-partners-with-pubmatic-to-unlock-smarter-ctv-performance-for-advertisers-in-live-sports\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/strategus-partners-with-pubmatic-to-unlock-smarter-ctv-performance-for-advertisers-in-live-sports\\\/\",\"name\":\"Strategus Partners with PubMatic to Unlock Smarter CTV Performance for Advertisers in Live Sports - 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The collaboration is designed to make these environments more accessible, precise and performance-driven for advertisers of all sizes. 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