{"id":1017376,"date":"2026-11-05T05:45:59","date_gmt":"2026-11-05T10:45:59","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/european-enterprises-face-growing-pressure-to-turn-ai-investment-into-business-value-isg-says\/"},"modified":"2026-11-05T05:45:59","modified_gmt":"2026-11-05T10:45:59","slug":"european-enterprises-face-growing-pressure-to-turn-ai-investment-into-business-value-isg-says","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/european-enterprises-face-growing-pressure-to-turn-ai-investment-into-business-value-isg-says\/","title":{"rendered":"European Enterprises Face Growing Pressure to Turn AI Investment into Business Value, ISG Says"},"content":{"rendered":"

<\/p>\n

European Enterprises Face Growing Pressure to Turn AI Investment into Business Value, ISG Says<\/b><\/p>\n

Leaders from the Adecco Group, ArianeGroup, Cigref, Lagard\u00e8re Travel Retail, Linxens, Pfizer, Philip Morris International, Thales, WPP and more to join ISG AI Impact Summit Paris<\/b><\/p>\n

PARIS–(BUSINESS WIRE<\/a>)–
\nEuropean enterprises face growing pressure to turn AI adoption into measurable business value, as new research from Information Services Group (ISG<\/a>) (Nasdaq: III<\/a>), a global AI-centered technology research and advisory firm, finds that AI performance and adoption are exceeding expectations, but business and financial returns are lagging.<\/p>\n

\nStrategies for moving AI beyond isolated experiments and building the data foundations, operating models and governance frameworks needed to scale AI will be explored at the 2026 ISG AI Impact Summit Paris<\/a>, November 9\u201310 at the Pullman Paris Tour Eiffel. Leaders from the Adecco Group, ArianeGroup, Cigref, Lagard\u00e8re Travel Retail, Linxens, Pfizer, Philip Morris International, Thales, WPP and other organizations will join the event.<\/p>\n

\n\u201cISG research shows that many enterprises are struggling to translate productivity gains from AI into business outcomes,\u201d said Pierre Moulin, director, ISG, and chair of the ISG AI Impact Summit Paris. \u201cEuropean organizations must determine how to capture returns from AI while maintaining control over their data, managing risk and preparing their people and systems for increasingly autonomous operations.\u201d<\/p>\n

\nThe summit will open with a keynote presentation by Pierre Matuchet, senior vice president, IT & Digital Transformation, with talent and technology advisory firm the Adecco Group. The \u201cBusiness Value of AI: From Use Cases to Measurable Enterprise Outcomes\u201d session will explore how European organizations can identify high-value use cases, establish governance, redesign processes and measure returns.<\/p>\n

\nIn the afternoon, the summit will examine how enterprises can prepare their data, technology and workforce for increasingly autonomous operations. The \u201cEnterprise Playbook for Sovereign AI\u201d panel will feature G\u00e9n\u00e9ral Dominique Trinquand, president, DHT Conseil, and Marc Val\u00e8s, president, Terrespace, discussing how European organizations can balance innovation with sovereignty, security and control. \u201cFrom Reactive to Predictive: How AI Is Reinventing Territorial Resilience,\u201d a keynote session delivered by Jean-Philippe R\u00e9gnault of Institut Sapiens, will explore the role of integrated intelligence in emergency management.<\/p>\n

\nLaurent Gallo, chief data officer, ArianeGroup; Jessica Gold, head of AI, Lagard\u00e8re Travel Retail, and Erbin Lim, director of engineering, Pfizer, will join the \u201cBusiness Value of AI: From Use Cases to Measurable Enterprise Outcomes\u201d panel discussion on how to select and scale the highest-value AI initiatives, before a final presentation from Henri Dagrain, general delegate, Cigref.<\/p>\n

\nDay one will conclude with the ISG Startup Challenge, featuring entrepreneurs pitching innovative business solutions for a vote on which solution audience members would be most likely to implement. Contestants will include Theo Marcolini, GTM lead at Neuralk, which provides a prediction layer for large-scale structured data.<\/p>\n

\nDay two of the summit will examine how AI priorities are evolving from experimentation to measurable value, infrastructure sustainability and responsible adoption. Remi Tromeur, head of the Global Vendor Management Office at Thales Global Services will deliver the opening keynote, \u201cAI in Vendor Management: Thales\u2019 Approach to Contracts and Service Performance,\u201d sharing a practical model for measuring and scaling AI impact.<\/p>\n

\nThe \u201cHuman and AI Collaboration: Skills, Roles and Transformation\u201d panel discussion will feature Valentine Ferreol, IS vice president and group CIO, Linxens; Ritika Rajpal, global director, Marketing and Digital Innovation at WPP, and David Rudnianski, chief digital and data officer at Loxam, addressing skills, leadership practices and organizational changes for effective human-AI partnerships.<\/p>\n

\nImportant security considerations in designing, deploying and scaling AI will be the topic of the \u201cBuilding AI Systems That Can Be Trusted: Data, Platforms, Agents and Security\u201d panel, with Jean Wimmerlin, director, IMS Global Procurement Technology and HR at Philip Morris International; Louis Frank, head of AI for Barnes International, and Sylvain Joyeux, partner at Cloix & Mend\u00e8s-Gil.<\/p>\n

\nOther sessions at the ISG AI Impact Summit Paris will examine emerging trends shaping enterprise AI; how organizations can build compelling business cases for AI investment, and how to evaluate the infrastructure, platforms and architectures needed to support intelligent enterprise operations.<\/p>\n

\nThe ISG AI Impact Summit Paris is sponsored by DXC Technology, Tata Communications, Tata Consultancy Services, NTT DATA, Inetum, Accenture, Clocate and the TBM Council.<\/p>\n

\nAdditional information and registration are available on the event website<\/a>.<\/p>\n

About ISG<\/b><\/p>\n

ISG<\/a> (Nasdaq: III<\/a>) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world\u2019s top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data and research, in-depth knowledge and governance of provider ecosystems, and the expertise of its 1,500 professionals worldwide working together to help clients maximize the value of their technology investments.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20261105695646\/en\/<\/a><\/span><\/p>\n

Press Contacts:
\n<\/b>
Lucy Hermann-Taylor, ISG
\n
+33 06 76 01 35 48
\n
lucy.hermann-taylor@isg-one.com<\/a><\/p>\n

\nLaura Hupprich, ISG
\n
+1 203-517-3132
\n
laura.hupprich@isg-one.com<\/a><\/p>\n

KEYWORDS:<\/b> France Europe<\/p>\n

INDUSTRY KEYWORDS:<\/b> Software Professional Services Entrepreneur Thought Leadership Business Data Management Consumer Start-Up Technology Artificial Intelligence Security Data Analytics Consulting<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

European Enterprises Face Growing Pressure to Turn AI Investment into Business Value, ISG Says Leaders from the Adecco Group, ArianeGroup, Cigref, Lagard\u00e8re Travel Retail, Linxens, Pfizer, Philip Morris International, Thales, WPP and more to join ISG AI Impact Summit Paris PARIS–(BUSINESS WIRE)– European enterprises face growing pressure to turn AI adoption into measurable business value, as new research from Information Services Group (ISG) (Nasdaq: III), a global AI-centered technology research and advisory firm, finds that AI performance and adoption are exceeding expectations, but business and financial returns are lagging. Strategies for moving AI beyond isolated experiments and building the data foundations, operating models and governance frameworks needed to scale AI will be explored at the 2026 ISG AI Impact Summit … <\/p>\n

Continue reading “European Enterprises Face Growing Pressure to Turn AI Investment into Business Value, ISG Says”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1017376","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nEuropean Enterprises Face Growing Pressure to Turn AI Investment into Business Value, ISG Says - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/european-enterprises-face-growing-pressure-to-turn-ai-investment-into-business-value-isg-says\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"European Enterprises Face Growing Pressure to Turn AI Investment into Business Value, ISG Says - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"European Enterprises Face Growing Pressure to Turn AI Investment into Business Value, ISG Says Leaders from the Adecco Group, ArianeGroup, Cigref, Lagard\u00e8re Travel Retail, Linxens, Pfizer, Philip Morris International, Thales, WPP and more to join ISG AI Impact Summit Paris PARIS–(BUSINESS WIRE)– European enterprises face growing pressure to turn AI adoption into measurable business value, as new research from Information Services Group (ISG) (Nasdaq: III), a global AI-centered technology research and advisory firm, finds that AI performance and adoption are exceeding expectations, but business and financial returns are lagging. 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