{"id":1016934,"date":"2026-11-05T01:26:28","date_gmt":"2026-11-05T06:26:28","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/live-by-the-sword-and-square-bring-nycs-favorite-walk-in-tattoo-and-piercing-shop-to-times-square\/"},"modified":"2026-11-05T01:26:28","modified_gmt":"2026-11-05T06:26:28","slug":"live-by-the-sword-and-square-bring-nycs-favorite-walk-in-tattoo-and-piercing-shop-to-times-square","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/live-by-the-sword-and-square-bring-nycs-favorite-walk-in-tattoo-and-piercing-shop-to-times-square\/","title":{"rendered":"Live by the Sword and Square Bring NYC\u2019s Favorite Walk-In Tattoo and Piercing Shop to Times Square"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwalignl { text-align: left }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\">\nLive by the Sword and Square Bring NYC\u2019s Favorite Walk-In Tattoo and Piercing Shop to Times Square\u00a0<\/p>\n<p class=\"bwalignc\"><i>The multi-concept New York City beauty and personal care brand is expanding to its most iconic location yet, powered by Square\u2019s unified commerce platform<\/i><\/p>\n<p>DISTRIBUTED-WORKFORCE\/OAKLAND, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nSquare today announced that <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.livebytheswordtattoo.com%2F&amp;esheet=54634684&amp;newsitemid=20261104189343&amp;lan=en-US&amp;anchor=Live+by+the+Sword&amp;index=1&amp;md5=00a216cd32792e6d2a2a170b058d3a1c\">Live by the Sword<\/a>, New York City\u2019s beloved walk-in tattoo, piercing, and salon brand, is opening its newest location in Times Square powered by Square\u2019s unified commerce platform. What started as a pop-up booth in Williamsburg, Brooklyn has grown into a multi-location, multi-concept operation spanning tattoo studios, piercing shops, and a full-service hair salon, all running on Square. With their Times Square opening on October 31, 2026, Live by the Sword is bringing its signature experience of exceptional quality, accessible pricing, and genuine community to one of the world\u2019s highest traffic destinations.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20261104189343\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20261104189343\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20261104189343\/en\/2957773\/4\/TS9.jpg\" alt=\"Photo courtesy of Live by the Sword\" \/><\/p>\n<p style=\"font-size:85%\">Photo courtesy of Live by the Sword<\/p>\n<\/div>\n<p><strong>From a Williamsburg Booth to a Times Square Flagship<\/strong><\/p>\n<p>\nLive by the Sword was built with a vision: that tattoos and piercings should be both accessible and excellent. Co-owners Rudy Temiz and Greg Ferreira grew the brand organically, earning a loyal following through their hand-painted interiors, walk-in availability, and a same-day service model that meets customers where they are. Their ethos of, \u201cGet what you want, when you want\u201d has become the foundation of one of New York City\u2019s most recognized names in tattoo and piercing culture.<\/p>\n<p>\nAt the time of the brand\u2019s founding in 2017, Live by the Sword selected Square not after a sales pitch, but as a result of their own research and needs. As Live by the Sword transitioned from a pop-up, to a permanent location, to a multi-concept operation, the founders sought a technology partner who could scale with them. Today, Live by the Sword is powered by <strong>Square Stand<\/strong> for in-shop point-of-sale (POS) mobility, the <strong>Square Terminal<\/strong> for counter check-out, and an Intuit Quickbooks integration for streamlined sales and tax reporting. Supported by Square hardware and software, the brand has achieved 10x gross payment volume (GPV) growth in six years.<\/p>\n<p>\n\u201cWe didn\u2019t choose Square because someone sold us on it. We chose it because it offered a solution to our goals and it worked \u2013 from day one, when we were just starting out, and every day since,\u201d said Rudy Temiz, Co-Owner, Live by the Sword. \u201cAs we\u2019ve grown from one booth to three brick-and-mortar locations and now to our Times Square flagship, Square has been the constant that keeps everything running, from bookings to payments to rewarding our regulars.\u201d<\/p>\n<p><b>From Artist Appointments to Walk-In Flexibility<\/b><\/p>\n<p>\nTattoo studios, piercing shops, and salons operate distinctly from most businesses. They depend on a balance of walk-in availability, scheduled visits to see individual artists using <strong>Square Appointments<\/strong>, and deep customer relationships that reward ongoing loyalty. To enable these necessities, Live by the Sword has built a robust customer retention engine on<strong> Square Loyalty<\/strong>, Email Marketing, and SMS Marketing: the tools that keep the brand\u2019s community engaged between visits and bring regulars back time and time again. When the team expanded into a full-service hair salon at its Williamsburg location, Square supported that concept too, demonstrating the platform\u2019s adaptability across multiple service models under one brand.<\/p>\n<p>\nCo-founder Rudy Temiz has been an active voice in shaping how Square\u2019s products evolve for businesses like Live by the Sword. His direct feedback on Square Appointments and <strong>Squaremates<\/strong> (formerly known as Managerbot) has directly influenced product thinking and development at Square \u2013 a reflection of the kind of partnership that distinguishes long-tenured, highly invested sellers on the platform.<\/p>\n<p>\n\u201cLive by the Sword really demonstrates how Square is built to handle everything sellers want to offer across their products and services,\u201d said Matt Deiters, Head of Audiences at Square. \u201cThey didn\u2019t just choose Square for payments, they chose us for everything including appointments, loyalty, and marketing to handle the unique operational demands of high-touch, creative businesses. What Rudy and Greg have built from a single booth in Brooklyn into a multi-location brand flagshipped in Times Square is extraordinary. The fact that they did it entirely on Square, by choice, from the very beginning is one of the best things you can say about a product. It&#8217;s very special to us to have been part of it.\u201d<\/p>\n<p><strong>Times Square: A New Stage for NYC\u2019s Favorite Walk-In Experience<\/strong><\/p>\n<p>\nThe Times Square location, which opened October 31, 2026 marks Live by the Sword\u2019s most visible address to date and the next chapter of a brand that has never exited growth mode. With millions of visitors passing through Times Square each year, the new location will bring Live by the Sword\u2019s walk-in tattoo and piercing experience to a transient audience, while continuing to serve the loyal New York City community the brand has built over nearly a decade.<\/p>\n<p>\nTo learn more about how Square powers beauty and personal care businesses, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fsquareup.com&amp;esheet=54634684&amp;newsitemid=20261104189343&amp;lan=en-US&amp;anchor=squareup.com&amp;index=2&amp;md5=32bc9084fb1a9996c4b32f2f1b822c6c\">squareup.com<\/a>.<\/p>\n<p><strong>About Live by the Sword<\/strong><\/p>\n<p>\nLive by the Sword is a New York City favorite walk-in tattoo and piercing brand, offering same-day service across multiple locations city-wide. Founded in 2017 as a pop-up booth in Williamsburg, Brooklyn, the brand has grown into a multi-concept operation encompassing tattoo studios, piercing shops, and a full-service hair salon all known for exceptional quality, accessible pricing, and community-first hospitality.<\/p>\n<p>\nFor more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Flivebytheswordtattoo.com&amp;esheet=54634684&amp;newsitemid=20261104189343&amp;lan=en-US&amp;anchor=livebytheswordtattoo.com&amp;index=3&amp;md5=8ea19f9e2c14da50fe76d40f3b78d304\">livebytheswordtattoo.com<\/a>.<\/p>\n<p><strong>About Square<\/strong><\/p>\n<p>\nSquare helps businesses turn transactions into connections and businesses into neighborhood favorites.<\/p>\n<p>\nIn 2009, Square started with a simple invention \u2013 the first mobile card reader, which changed how the entire financial system thinks about small businesses. Square has since grown into a global business platform helping millions of sellers of all sizes participate and thrive in their communities.<\/p>\n<p>\nWhether independently run or a global chain, Square understands that sellers succeed when they have the freedom to focus on the experiences that keep customers coming back. From point of sale and payments to online commerce, staff management, cash flow tools, and more, Square brings together the tools sellers need to run and grow on one intelligent platform. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fsquareup.com&amp;esheet=54634684&amp;newsitemid=20261104189343&amp;lan=en-US&amp;anchor=squareup.com&amp;index=4&amp;md5=d2e136838733303984505be9d9b9fb78\">squareup.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20261104189343r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20261104189343\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20261104189343\/en\/<\/a><\/span><\/p>\n<p class=\"bwalignl\"><b>Media Contact:<br \/>\n<\/b><br \/>Square Press<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:press@squareup.com\">press@squareup.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California New York United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Payments Hardware Specialty Technology Apps\/Applications Electronic Commerce Retail Other Technology<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20261104189343\/en\/2957773\/3\/TS9.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Photo courtesy of Live by the Sword<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Live by the Sword and Square Bring NYC\u2019s Favorite Walk-In Tattoo and Piercing Shop to Times Square\u00a0 The multi-concept New York City beauty and personal care brand is expanding to its most iconic location yet, powered by Square\u2019s unified commerce platform DISTRIBUTED-WORKFORCE\/OAKLAND, Calif.&#8211;(BUSINESS WIRE)&#8211; Square today announced that Live by the Sword, New York City\u2019s beloved walk-in tattoo, piercing, and salon brand, is opening its newest location in Times Square powered by Square\u2019s unified commerce platform. What started as a pop-up booth in Williamsburg, Brooklyn has grown into a multi-location, multi-concept operation spanning tattoo studios, piercing shops, and a full-service hair salon, all running on Square. With their Times Square opening on October 31, 2026, Live by the Sword is &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/live-by-the-sword-and-square-bring-nycs-favorite-walk-in-tattoo-and-piercing-shop-to-times-square\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Live by the Sword and Square Bring NYC\u2019s Favorite Walk-In Tattoo and Piercing Shop to Times Square&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1016934","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Live by the Sword and Square Bring NYC\u2019s Favorite Walk-In Tattoo and Piercing Shop to Times Square - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/live-by-the-sword-and-square-bring-nycs-favorite-walk-in-tattoo-and-piercing-shop-to-times-square\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Live by the Sword and Square Bring NYC\u2019s Favorite Walk-In Tattoo and Piercing Shop to Times Square - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Live by the Sword and Square Bring NYC\u2019s Favorite Walk-In Tattoo and Piercing Shop to Times Square\u00a0 The multi-concept New York City beauty and personal care brand is expanding to its most iconic location yet, powered by Square\u2019s unified commerce platform DISTRIBUTED-WORKFORCE\/OAKLAND, Calif.&#8211;(BUSINESS WIRE)&#8211; Square today announced that Live by the Sword, New York City\u2019s beloved walk-in tattoo, piercing, and salon brand, is opening its newest location in Times Square powered by Square\u2019s unified commerce platform. What started as a pop-up booth in Williamsburg, Brooklyn has grown into a multi-location, multi-concept operation spanning tattoo studios, piercing shops, and a full-service hair salon, all running on Square. With their Times Square opening on October 31, 2026, Live by the Sword is &hellip; Continue reading &quot;Live by the Sword and Square Bring NYC\u2019s Favorite Walk-In Tattoo and Piercing Shop to Times Square&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/live-by-the-sword-and-square-bring-nycs-favorite-walk-in-tattoo-and-piercing-shop-to-times-square\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-05T06:26:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20261104189343\/en\/2957773\/4\/TS9.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/live-by-the-sword-and-square-bring-nycs-favorite-walk-in-tattoo-and-piercing-shop-to-times-square\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/live-by-the-sword-and-square-bring-nycs-favorite-walk-in-tattoo-and-piercing-shop-to-times-square\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Live by the Sword and Square Bring NYC\u2019s Favorite Walk-In Tattoo and Piercing Shop to Times Square\",\"datePublished\":\"2026-11-05T06:26:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/live-by-the-sword-and-square-bring-nycs-favorite-walk-in-tattoo-and-piercing-shop-to-times-square\\\/\"},\"wordCount\":1106,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/live-by-the-sword-and-square-bring-nycs-favorite-walk-in-tattoo-and-piercing-shop-to-times-square\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20261104189343\\\/en\\\/2957773\\\/4\\\/TS9.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/live-by-the-sword-and-square-bring-nycs-favorite-walk-in-tattoo-and-piercing-shop-to-times-square\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/live-by-the-sword-and-square-bring-nycs-favorite-walk-in-tattoo-and-piercing-shop-to-times-square\\\/\",\"name\":\"Live by the Sword and Square Bring NYC\u2019s Favorite Walk-In Tattoo and Piercing Shop to Times Square - Market Newsdesk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/live-by-the-sword-and-square-bring-nycs-favorite-walk-in-tattoo-and-piercing-shop-to-times-square\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/live-by-the-sword-and-square-bring-nycs-favorite-walk-in-tattoo-and-piercing-shop-to-times-square\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20261104189343\\\/en\\\/2957773\\\/4\\\/TS9.jpg\",\"datePublished\":\"2026-11-05T06:26:28+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/live-by-the-sword-and-square-bring-nycs-favorite-walk-in-tattoo-and-piercing-shop-to-times-square\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/live-by-the-sword-and-square-bring-nycs-favorite-walk-in-tattoo-and-piercing-shop-to-times-square\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/live-by-the-sword-and-square-bring-nycs-favorite-walk-in-tattoo-and-piercing-shop-to-times-square\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20261104189343\\\/en\\\/2957773\\\/4\\\/TS9.jpg\",\"contentUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20261104189343\\\/en\\\/2957773\\\/4\\\/TS9.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/live-by-the-sword-and-square-bring-nycs-favorite-walk-in-tattoo-and-piercing-shop-to-times-square\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Live by the Sword and Square Bring NYC\u2019s Favorite Walk-In Tattoo and Piercing Shop to Times Square\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\",\"name\":\"Market Newsdesk\",\"description\":\"Latest Business News in Real Time\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\",\"name\":\"Newsdesk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"caption\":\"Newsdesk\"},\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/author\\\/newsdesk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Live by the Sword and Square Bring NYC\u2019s Favorite Walk-In Tattoo and Piercing Shop to Times Square - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/live-by-the-sword-and-square-bring-nycs-favorite-walk-in-tattoo-and-piercing-shop-to-times-square\/","og_locale":"en_US","og_type":"article","og_title":"Live by the Sword and Square Bring NYC\u2019s Favorite Walk-In Tattoo and Piercing Shop to Times Square - Market Newsdesk","og_description":"Live by the Sword and Square Bring NYC\u2019s Favorite Walk-In Tattoo and Piercing Shop to Times Square\u00a0 The multi-concept New York City beauty and personal care brand is expanding to its most iconic location yet, powered by Square\u2019s unified commerce platform DISTRIBUTED-WORKFORCE\/OAKLAND, Calif.&#8211;(BUSINESS WIRE)&#8211; Square today announced that Live by the Sword, New York City\u2019s beloved walk-in tattoo, piercing, and salon brand, is opening its newest location in Times Square powered by Square\u2019s unified commerce platform. What started as a pop-up booth in Williamsburg, Brooklyn has grown into a multi-location, multi-concept operation spanning tattoo studios, piercing shops, and a full-service hair salon, all running on Square. With their Times Square opening on October 31, 2026, Live by the Sword is &hellip; Continue reading \"Live by the Sword and Square Bring NYC\u2019s Favorite Walk-In Tattoo and Piercing Shop to Times Square\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/live-by-the-sword-and-square-bring-nycs-favorite-walk-in-tattoo-and-piercing-shop-to-times-square\/","og_site_name":"Market Newsdesk","article_published_time":"2026-11-05T06:26:28+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20261104189343\/en\/2957773\/4\/TS9.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/live-by-the-sword-and-square-bring-nycs-favorite-walk-in-tattoo-and-piercing-shop-to-times-square\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/live-by-the-sword-and-square-bring-nycs-favorite-walk-in-tattoo-and-piercing-shop-to-times-square\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Live by the Sword and Square Bring NYC\u2019s Favorite Walk-In Tattoo and Piercing Shop to Times Square","datePublished":"2026-11-05T06:26:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/live-by-the-sword-and-square-bring-nycs-favorite-walk-in-tattoo-and-piercing-shop-to-times-square\/"},"wordCount":1106,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/live-by-the-sword-and-square-bring-nycs-favorite-walk-in-tattoo-and-piercing-shop-to-times-square\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20261104189343\/en\/2957773\/4\/TS9.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/live-by-the-sword-and-square-bring-nycs-favorite-walk-in-tattoo-and-piercing-shop-to-times-square\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/live-by-the-sword-and-square-bring-nycs-favorite-walk-in-tattoo-and-piercing-shop-to-times-square\/","name":"Live by the Sword and Square Bring NYC\u2019s Favorite Walk-In Tattoo and Piercing Shop to Times Square - Market Newsdesk","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/live-by-the-sword-and-square-bring-nycs-favorite-walk-in-tattoo-and-piercing-shop-to-times-square\/#primaryimage"},"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/live-by-the-sword-and-square-bring-nycs-favorite-walk-in-tattoo-and-piercing-shop-to-times-square\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20261104189343\/en\/2957773\/4\/TS9.jpg","datePublished":"2026-11-05T06:26:28+00:00","author":{"@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"breadcrumb":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/live-by-the-sword-and-square-bring-nycs-favorite-walk-in-tattoo-and-piercing-shop-to-times-square\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketnewsdesk.com\/index.php\/live-by-the-sword-and-square-bring-nycs-favorite-walk-in-tattoo-and-piercing-shop-to-times-square\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/live-by-the-sword-and-square-bring-nycs-favorite-walk-in-tattoo-and-piercing-shop-to-times-square\/#primaryimage","url":"https:\/\/mms.businesswire.com\/media\/20261104189343\/en\/2957773\/4\/TS9.jpg","contentUrl":"https:\/\/mms.businesswire.com\/media\/20261104189343\/en\/2957773\/4\/TS9.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/live-by-the-sword-and-square-bring-nycs-favorite-walk-in-tattoo-and-piercing-shop-to-times-square\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketnewsdesk.com\/"},{"@type":"ListItem","position":2,"name":"Live by the Sword and Square Bring NYC\u2019s Favorite Walk-In Tattoo and Piercing Shop to Times Square"}]},{"@type":"WebSite","@id":"https:\/\/www.marketnewsdesk.com\/#website","url":"https:\/\/www.marketnewsdesk.com\/","name":"Market Newsdesk","description":"Latest Business News in Real Time","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketnewsdesk.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979","name":"Newsdesk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","caption":"Newsdesk"},"url":"https:\/\/www.marketnewsdesk.com\/index.php\/author\/newsdesk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/1016934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/comments?post=1016934"}],"version-history":[{"count":0,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/1016934\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/media?parent=1016934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/categories?post=1016934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/tags?post=1016934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}