{"id":1016393,"date":"2026-11-02T17:35:16","date_gmt":"2026-11-02T22:35:16","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/wd-40-company-announces-divestiture-of-x-14-and-carpet-fresh-brands\/"},"modified":"2026-11-02T17:35:16","modified_gmt":"2026-11-02T22:35:16","slug":"wd-40-company-announces-divestiture-of-x-14-and-carpet-fresh-brands","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/wd-40-company-announces-divestiture-of-x-14-and-carpet-fresh-brands\/","title":{"rendered":"WD-40 Company Announces Divestiture of X-14\u00ae, and Carpet Fresh\u00ae Brands"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position:inside }\n.bwalignl { text-align: left }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>WD-40 Company Announces Divestiture of X-14<\/b><sub><b>\u00ae<\/b><\/sub><b>, and Carpet Fresh<\/b><sub><b>\u00ae <\/b><\/sub><b>Brands<\/b><\/p>\n<p>SAN DIEGO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;WD-40 Company (NASDAQ: WDFC) today announced that it has completed the divestiture of the X-14<sub>\u00ae<\/sub> and Carpet Fresh<sub>\u00ae <\/sub>brands to Malco Products, Inc.<\/p>\n<p>\u201cThe decision to divest these brands reflects our continued focus on allocating our time, talent and resources to the opportunities we believe will drive the greatest long-term growth and value creation, particularly across our maintenance products,\u201d said Steve Brass, WD-40 Company\u2019s president and chief executive officer.<\/p>\n<p>WD-40 Company will work closely with Malco Products, Inc. to help facilitate a seamless transition. D.A. Davidson served as the Company&#8217;s financial advisor in connection with the transaction. Terms of the transaction were not disclosed.<\/p>\n<p><strong>About WD-40 Company<\/strong><\/p>\n<p>WD-40 Company is a global marketing organization dedicated to creating positive lasting memories by developing and selling products that solve problems in workshops, factories, and homes around the world. The Company owns a wide range of well-known brands that include maintenance products and homecare and cleaning products: WD-40<sub>\u00ae<\/sub> Multi-Use Product, WD-40 Specialist<sub>\u00ae<\/sub>, 3-IN-ONE<sub>\u00ae<\/sub>, GT85<sub>\u00ae<\/sub>, 2000 Flushes<sub>\u00ae<\/sub>, no vac<sub>\u00ae<\/sub>, Spot Shot<sub>\u00ae<\/sub>, Lava<sub>\u00ae<\/sub>, and Solvol<sub>\u00ae<\/sub>.<\/p>\n<p>Headquartered in San Diego, California, USA, WD-40 Company recorded net sales of $688.0 million in fiscal year 2026 and its products are currently available in more than 176 countries and territories worldwide. WD-40 Company is traded on the NASDAQ Global Select Market under the ticker symbol \u201cWDFC.\u201d For additional information about WD-40 Company please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.wd40company.com&amp;esheet=54633626&amp;newsitemid=20261102948338&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.wd40company.com&amp;index=1&amp;md5=bbf554bf7449fbb6069276dcb0e6ca06\">http:\/\/www.wd40company.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20261102948338r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20261102948338\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20261102948338\/en\/<\/a><\/span><\/p>\n<p class=\"bwalignl\">Media and Investor Contact:<br \/>Wendy Kelley<br \/>Vice President, Stakeholder and Investor Engagement<br \/><a rel=\"nofollow\" href=\"mailto:investorrelations@wd40.com\">investorrelations@wd40.com<\/a><br \/>+1-619-275-9304<\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Marketing Retail Communications Chemicals\/Plastics Home Goods Manufacturing Specialty<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20261102948338\/en\/2011167\/3\/WD40-Company-logo-RGB.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>WD-40 Company Announces Divestiture of X-14\u00ae, and Carpet Fresh\u00ae Brands SAN DIEGO&#8211;(BUSINESS WIRE)&#8211;WD-40 Company (NASDAQ: WDFC) today announced that it has completed the divestiture of the X-14\u00ae and Carpet Fresh\u00ae brands to Malco Products, Inc. \u201cThe decision to divest these brands reflects our continued focus on allocating our time, talent and resources to the opportunities we believe will drive the greatest long-term growth and value creation, particularly across our maintenance products,\u201d said Steve Brass, WD-40 Company\u2019s president and chief executive officer. WD-40 Company will work closely with Malco Products, Inc. to help facilitate a seamless transition. D.A. Davidson served as the Company&#8217;s financial advisor in connection with the transaction. Terms of the transaction were not disclosed. About WD-40 Company WD-40 &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/wd-40-company-announces-divestiture-of-x-14-and-carpet-fresh-brands\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;WD-40 Company Announces Divestiture of X-14\u00ae, and Carpet Fresh\u00ae Brands&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1016393","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WD-40 Company Announces Divestiture of X-14\u00ae, and Carpet Fresh\u00ae Brands - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/wd-40-company-announces-divestiture-of-x-14-and-carpet-fresh-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WD-40 Company Announces Divestiture of X-14\u00ae, and Carpet Fresh\u00ae Brands - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"WD-40 Company Announces Divestiture of X-14\u00ae, and Carpet Fresh\u00ae Brands SAN DIEGO&#8211;(BUSINESS WIRE)&#8211;WD-40 Company (NASDAQ: WDFC) today announced that it has completed the divestiture of the X-14\u00ae and Carpet Fresh\u00ae brands to Malco Products, Inc. \u201cThe decision to divest these brands reflects our continued focus on allocating our time, talent and resources to the opportunities we believe will drive the greatest long-term growth and value creation, particularly across our maintenance products,\u201d said Steve Brass, WD-40 Company\u2019s president and chief executive officer. WD-40 Company will work closely with Malco Products, Inc. to help facilitate a seamless transition. D.A. Davidson served as the Company&#8217;s financial advisor in connection with the transaction. Terms of the transaction were not disclosed. 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