{"id":1016241,"date":"2026-11-02T13:04:03","date_gmt":"2026-11-02T18:04:03","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/ms-now-expands-its-membership-to-connected-tv-platforms-ahead-of-election-day\/"},"modified":"2026-11-02T13:04:03","modified_gmt":"2026-11-02T18:04:03","slug":"ms-now-expands-its-membership-to-connected-tv-platforms-ahead-of-election-day","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/ms-now-expands-its-membership-to-connected-tv-platforms-ahead-of-election-day\/","title":{"rendered":"MS NOW Expands Its Membership to Connected TV Platforms Ahead of Election Day"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>MS NOW Expands Its Membership to Connected TV Platforms Ahead of Election Day<\/b><\/p>\n<p class=\"bwalignc\"><b>New Membership Experience Brings MS NOW 24\/7 Live Linear Feed to Roku, Apple TV, Samsung, Google TV, and Amazon Fire TV<\/b><\/p>\n<p class=\"bwalignc\"><b>Follows First Phase of Membership Launch Across Web and Mobile in September<\/b><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nThe <b>MS NOW Membership<\/b> is expanding its direct-to-consumer experience to connected TV platforms one day before the consequential midterm elections.<\/p>\n<p>\nBeginning today, Nov. 2, live TV access through the MS NOW Membership is available across major platforms, including Roku, Apple TV, Samsung, Google TV, and Amazon Fire TV. The expansion allows Members to watch MS NOW\u2019s 24\/7 live linear feed on a TV without a cable subscription for the first time, ever. Members can also watch full episodes of all of MS NOW\u2019s programs, available on demand.<\/p>\n<p>\nThis expansion brings MS NOW\u2019s more than 25 on-air anchors, award-winning reporters, and more than 120 live news programs to millions more Americans each week.<\/p>\n<p>\nTo access MS NOW\u2019s live TV coverage across connected TV platforms, viewers can sign up for the MS NOW Membership or sign in with a participating TV provider within the MS NOW app.<\/p>\n<p>\nThe MS NOW Membership experience on connected TVs will expand even further in the first quarter of 2027 with the addition of Member-exclusive series, twice-daily live Q&amp;As with MS NOW\u2019s journalists, live events, and more, all available on the platforms. Additional details will be announced as those features become available.<\/p>\n<p>\nThe rollout across connected TV platforms follows the first phase of launch of the MS NOW Membership, the network\u2019s inaugural direct-to-consumer offering.<\/p>\n<p>\nThe MS NOW Membership is available for $7.99 per month or $79.99 annually. Through Nov. 17 at 11:59 p.m. ET, new Members can take advantage of a special midterm election offer for 30% off the first year of an annual Membership.<\/p>\n<p>\nThe first-of-its-kind Membership features twice-daily Live Q&amp;As with MS NOW journalists including Rachel Maddow, Joe Scarborough, Jen Psaki, and more, a community forum to interact with MS NOW\u2019s journalists, experts, and fellow Members, a mindfulness tab offering a new way to consume the news and dedicated experts, 24\/7 access to the live MS NOW linear feed, Member-exclusive series, a curated daily news briefing, and more.<\/p>\n<p>\nThe launch follows more than a year of research and development informed by more than 18,000 survey responses, one-on-one consumer conversations, product and concept testing, and ongoing beta testing and refinement.<\/p>\n<p>\nMS NOW reaches more than 38 million Americans across platforms and has one of the most engaged audiences across all of television, with the average viewer watching more than nine hours each week. MS NOW has recorded more than 4.5 billion views across YouTube and TikTok combined year-to-date. Plus, MS NOW reaches more unique visitors on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fms.now&amp;esheet=54633473&amp;newsitemid=20261102636862&amp;lan=en-US&amp;anchor=ms.now&amp;index=1&amp;md5=7bc40ab8c5446bcb722e58f84cc08617\">ms.now<\/a> than <i>The Atlantic, Politico, <\/i>and<i> Axios.<\/i><\/p>\n<p>\nThe MS NOW Membership is part of Versant\u2019s broader strategy to deepen audience engagement, extend the reach of its brands, and invest in long-term digital growth.<\/p>\n<p>\nFor more information on the MS NOW Membership, go to <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fms.now%2Fmembership&amp;esheet=54633473&amp;newsitemid=20261102636862&amp;lan=en-US&amp;anchor=ms.now%2Fmembership&amp;index=2&amp;md5=7958a5f50db3592de50d453ce3f5748f\">ms.now\/membership<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20261102636862r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20261102636862\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20261102636862\/en\/<\/a><\/span><\/p>\n<p><b>PRESS CONTACTS:<br \/>\n<\/b><br \/><a rel=\"nofollow\" href=\"mailto:Richard.Hudock@versantmedia.com\">Richard.Hudock@versantmedia.com<br \/>\n<\/a><br \/><a rel=\"nofollow\" href=\"mailto:Claudia.Meyer-Samargia@versantmedia.com\">Claudia.Meyer-Samargia@versantmedia.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Online Communications Media Entertainment TV and Radio<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20261102636862\/en\/2955481\/3\/MS_NOW_PRIMARY_LOGO_FULLCOLOR_RGB_%282%29%5B43%5D.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>MS NOW Expands Its Membership to Connected TV Platforms Ahead of Election Day New Membership Experience Brings MS NOW 24\/7 Live Linear Feed to Roku, Apple TV, Samsung, Google TV, and Amazon Fire TV Follows First Phase of Membership Launch Across Web and Mobile in September NEW YORK&#8211;(BUSINESS WIRE)&#8211; The MS NOW Membership is expanding its direct-to-consumer experience to connected TV platforms one day before the consequential midterm elections. Beginning today, Nov. 2, live TV access through the MS NOW Membership is available across major platforms, including Roku, Apple TV, Samsung, Google TV, and Amazon Fire TV. The expansion allows Members to watch MS NOW\u2019s 24\/7 live linear feed on a TV without a cable subscription for the first time, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ms-now-expands-its-membership-to-connected-tv-platforms-ahead-of-election-day\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;MS NOW Expands Its Membership to Connected TV Platforms Ahead of Election Day&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1016241","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MS NOW Expands Its Membership to Connected TV Platforms Ahead of Election Day - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ms-now-expands-its-membership-to-connected-tv-platforms-ahead-of-election-day\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MS NOW Expands Its Membership to Connected TV Platforms Ahead of Election Day - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"MS NOW Expands Its Membership to Connected TV Platforms Ahead of Election Day New Membership Experience Brings MS NOW 24\/7 Live Linear Feed to Roku, Apple TV, Samsung, Google TV, and Amazon Fire TV Follows First Phase of Membership Launch Across Web and Mobile in September NEW YORK&#8211;(BUSINESS WIRE)&#8211; The MS NOW Membership is expanding its direct-to-consumer experience to connected TV platforms one day before the consequential midterm elections. Beginning today, Nov. 2, live TV access through the MS NOW Membership is available across major platforms, including Roku, Apple TV, Samsung, Google TV, and Amazon Fire TV. The expansion allows Members to watch MS NOW\u2019s 24\/7 live linear feed on a TV without a cable subscription for the first time, &hellip; Continue reading &quot;MS NOW Expands Its Membership to Connected TV Platforms Ahead of Election Day&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/ms-now-expands-its-membership-to-connected-tv-platforms-ahead-of-election-day\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-02T18:04:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20261102636862r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ms-now-expands-its-membership-to-connected-tv-platforms-ahead-of-election-day\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ms-now-expands-its-membership-to-connected-tv-platforms-ahead-of-election-day\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"MS NOW Expands Its Membership to Connected TV Platforms Ahead of Election Day\",\"datePublished\":\"2026-11-02T18:04:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ms-now-expands-its-membership-to-connected-tv-platforms-ahead-of-election-day\\\/\"},\"wordCount\":560,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ms-now-expands-its-membership-to-connected-tv-platforms-ahead-of-election-day\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20261102636862r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ms-now-expands-its-membership-to-connected-tv-platforms-ahead-of-election-day\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ms-now-expands-its-membership-to-connected-tv-platforms-ahead-of-election-day\\\/\",\"name\":\"MS NOW Expands Its Membership to Connected TV Platforms Ahead of Election Day - 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