{"id":1016144,"date":"2026-11-02T12:31:21","date_gmt":"2026-11-02T17:31:21","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/calvin-klein-launches-icon-cotton-stretch-underwear-campaign-starring-global-football-star-jude-bellingham\/"},"modified":"2026-11-02T12:31:21","modified_gmt":"2026-11-02T17:31:21","slug":"calvin-klein-launches-icon-cotton-stretch-underwear-campaign-starring-global-football-star-jude-bellingham","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/calvin-klein-launches-icon-cotton-stretch-underwear-campaign-starring-global-football-star-jude-bellingham\/","title":{"rendered":"Calvin Klein Launches Icon Cotton Stretch Underwear Campaign Starring Global Football Star Jude Bellingham"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwmarginl1 { margin-left: 30px }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Calvin Klein Launches Icon Cotton Stretch Underwear Campaign Starring Global Football Star Jude Bellingham<\/b><\/p>\n<p class=\"bwalignc\"><i>Renowned athlete reveals the icon underneath in his debut campaign for the brand<\/i><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nCalvin Klein, Inc., part of PVH Corp. [NYSE:PVH], today launches a new campaign celebrating the brand\u2019s signature<b> Icon Cotton Stretch<\/b> underwear with global football star <b>Jude Bellingham<\/b>, marking his debut campaign for the brand<b>. <\/b>Pairing one of football\u2019s defining talents with <i>Calvin Klein<\/i>\u2019s enduring underwear icons, the campaign celebrates what matters most: the icon underneath.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20261102810598\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20261102810598\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20261102810598\/en\/2953532\/4\/WI26_JB_PR_JPGs_nologo_1.jpg\" alt=\"Jude Bellingham by Oliver Hadlee Pearch. Courtesy of Calvin Klein.\" \/><\/p>\n<p style=\"font-size:85%\">Jude Bellingham by Oliver Hadlee Pearch. Courtesy of Calvin Klein.<\/p>\n<\/div>\n<p>\nShot by <b>Oliver Hadlee Pearch<\/b> in Madrid in August 2026, Jude brings his distinctive confidence to the campaign. Wearing <b>Icon Cotton Stretch<\/b> underwear throughout, he is captured at his most natural in pared-back imagery, including a nod to his signature celebrations on the field.<\/p>\n<p class=\"bwmarginl1\">\n\u201cI really enjoyed working on this campaign,\u201d said <b>Jude Bellingham.<\/b> \u201cI liked the idea of \u2018the icon underneath\u2019 \u2013 that confidence starts with feeling comfortable in yourself. <i>Calvin Klein <\/i>is such an iconic brand, so it was great to bring that idea to life in my own way.\u201d<\/p>\n<p><b>Icon Cotton Stretch<\/b> combines comfort, support and timeless design across a range of signature <i>Calvin Klein<\/i> underwear silhouettes. Jude debuts the new <b>Icon Cotton Stretch Shine Trunk<\/b> which updates the <i>Infinity Bond<\/i> logo waistband with a shine finish. He also wears the <b>Boxer Brief, Low Rise Trunk, Hip Brief <\/b>and<b> Slim Boxer<\/b>, all crafted from a soft cotton stretch blend for a flexible, comfortable fit.<\/p>\n<p>\nThe campaign launches globally on November 2<sup>nd<\/sup> across <i>Calvin Klein<\/i> retail, <i>calvinklein.com<\/i> and social platforms, as well as high-impact out-of-home placements.<\/p>\n<p><b>Campaign Assets: <\/b><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.com%2Fv3%2F__https%3A%2Ftracking.launchmetrics.com%2F%3Fref%3DpdEAAMDmYGC0uMtoYWgnJ25oWys92iqqAQAAAOzVcE-MK0u6fMCYEGz4aJU1qwP_pqGZwYOUux0pCk6zTY7HvrBd-WIucNm0d9yk8FjWRM3hEnB4kQ9v4M7YKScn5E6h0Wtl2ODbNlojvb9_0gZ_a1hmxxyUZR8iKexQjdx1QR8l8uddB-n0iF3T_Q7P6nJmejc7rSw_EyXzxfjyY2EKh3Dr69f2iR7tFs4IIxT55JCFWpwJEjhOBvv398iZ24DnQX9I9FVro3R0gehArXP31N2a-LSBN0rBscVDTg__%3B%21%21K5mknQ%21pi71lE_nxTi4FKQ-sUfzuZwBTW7eXb9px1yq05IXEgkIFaOC0NLg9DmQdt6PCKsHqv9brbRT5yuW_qrHluoZOh2w%24&amp;esheet=54632121&amp;newsitemid=20261102810598&amp;lan=en-US&amp;anchor=HERE&amp;index=1&amp;md5=0700a403411c66c161c9a9309de9e4ba\"><b>HERE<\/b><\/a><\/p>\n<p><b>Campaign Credits:<br \/>\n<br \/><\/b>Directed and photographed by Oliver Hadlee Pearch<\/p>\n<p><b>Editorial Credits<\/b>: Calvin Klein<\/p>\n<p><b>Social<\/b>: @calvinklein<\/p>\n<p><b>About Calvin Klein<br \/>\n<br \/><\/b><i>Calvin Klein <\/i>is one of the world\u2019s leading global fashion lifestyle brands, founded in New York in 1968. Shaped by a way of living that meets culture, the brand\u2019s distinctive, modern aesthetic informs its approach to iconic product design and influential brand storytelling.<\/p>\n<p>\nAcross underwear, jeans, apparel, accessories, home and fragrance, <i>Calvin Klein<\/i> creates essential pieces that translate its American fashion roots to an international audience. Global retail sales of <i>Calvin Klein<\/i> products were approximately $9 billion in 2025.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20261102810598r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20261102810598\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20261102810598\/en\/<\/a><\/span><\/p>\n<p><b>Calvin Klein, Inc.<br \/>\n<br \/><\/b>Erin Leary, VP, Corporate Communication \/\/ <a rel=\"nofollow\" href=\"mailto:erinleary@ck.com\">erinleary@ck.com<br \/>\n<\/a><br \/>Nick Courtois, Sr. Manager, Corporate Communications \/\/ <a rel=\"nofollow\" href=\"mailto:nicholascourtois@ck.com\">nicholascourtois@ck.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Other Consumer Fashion Women Retail Men Football Consumer Department Stores Entertainment Other Communications Sports Marketing Other Retail Advertising Communications General Entertainment Specialty Celebrity<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20261102810598\/en\/2953532\/3\/WI26_JB_PR_JPGs_nologo_1.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Jude Bellingham by Oliver Hadlee Pearch. Courtesy of Calvin Klein.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20261102810598\/en\/2953531\/3\/CalvinKlein2020_Master_logo_black.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Calvin Klein Launches Icon Cotton Stretch Underwear Campaign Starring Global Football Star Jude Bellingham Renowned athlete reveals the icon underneath in his debut campaign for the brand NEW YORK&#8211;(BUSINESS WIRE)&#8211; Calvin Klein, Inc., part of PVH Corp. [NYSE:PVH], today launches a new campaign celebrating the brand\u2019s signature Icon Cotton Stretch underwear with global football star Jude Bellingham, marking his debut campaign for the brand. Pairing one of football\u2019s defining talents with Calvin Klein\u2019s enduring underwear icons, the campaign celebrates what matters most: the icon underneath. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20261102810598\/en\/ Jude Bellingham by Oliver Hadlee Pearch. Courtesy of Calvin Klein. Shot by Oliver Hadlee Pearch in Madrid in August 2026, Jude brings his distinctive &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/calvin-klein-launches-icon-cotton-stretch-underwear-campaign-starring-global-football-star-jude-bellingham\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Calvin Klein Launches Icon Cotton Stretch Underwear Campaign Starring Global Football Star Jude Bellingham&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1016144","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Calvin Klein Launches Icon Cotton Stretch Underwear Campaign Starring Global Football Star Jude Bellingham - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/calvin-klein-launches-icon-cotton-stretch-underwear-campaign-starring-global-football-star-jude-bellingham\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Calvin Klein Launches Icon Cotton Stretch Underwear Campaign Starring Global Football Star Jude Bellingham - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Calvin Klein Launches Icon Cotton Stretch Underwear Campaign Starring Global Football Star Jude Bellingham Renowned athlete reveals the icon underneath in his debut campaign for the brand NEW YORK&#8211;(BUSINESS WIRE)&#8211; Calvin Klein, Inc., part of PVH Corp. [NYSE:PVH], today launches a new campaign celebrating the brand\u2019s signature Icon Cotton Stretch underwear with global football star Jude Bellingham, marking his debut campaign for the brand. Pairing one of football\u2019s defining talents with Calvin Klein\u2019s enduring underwear icons, the campaign celebrates what matters most: the icon underneath. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20261102810598\/en\/ Jude Bellingham by Oliver Hadlee Pearch. Courtesy of Calvin Klein. Shot by Oliver Hadlee Pearch in Madrid in August 2026, Jude brings his distinctive &hellip; Continue reading &quot;Calvin Klein Launches Icon Cotton Stretch Underwear Campaign Starring Global Football Star Jude Bellingham&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/calvin-klein-launches-icon-cotton-stretch-underwear-campaign-starring-global-football-star-jude-bellingham\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-02T17:31:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20261102810598\/en\/2953532\/4\/WI26_JB_PR_JPGs_nologo_1.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/calvin-klein-launches-icon-cotton-stretch-underwear-campaign-starring-global-football-star-jude-bellingham\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/calvin-klein-launches-icon-cotton-stretch-underwear-campaign-starring-global-football-star-jude-bellingham\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Calvin Klein Launches Icon Cotton Stretch Underwear Campaign Starring Global Football Star Jude Bellingham\",\"datePublished\":\"2026-11-02T17:31:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/calvin-klein-launches-icon-cotton-stretch-underwear-campaign-starring-global-football-star-jude-bellingham\\\/\"},\"wordCount\":486,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/calvin-klein-launches-icon-cotton-stretch-underwear-campaign-starring-global-football-star-jude-bellingham\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20261102810598\\\/en\\\/2953532\\\/4\\\/WI26_JB_PR_JPGs_nologo_1.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/calvin-klein-launches-icon-cotton-stretch-underwear-campaign-starring-global-football-star-jude-bellingham\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/calvin-klein-launches-icon-cotton-stretch-underwear-campaign-starring-global-football-star-jude-bellingham\\\/\",\"name\":\"Calvin Klein Launches Icon Cotton Stretch Underwear Campaign Starring Global Football Star Jude Bellingham - 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[NYSE:PVH], today launches a new campaign celebrating the brand\u2019s signature Icon Cotton Stretch underwear with global football star Jude Bellingham, marking his debut campaign for the brand. Pairing one of football\u2019s defining talents with Calvin Klein\u2019s enduring underwear icons, the campaign celebrates what matters most: the icon underneath. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20261102810598\/en\/ Jude Bellingham by Oliver Hadlee Pearch. Courtesy of Calvin Klein. Shot by Oliver Hadlee Pearch in Madrid in August 2026, Jude brings his distinctive &hellip; Continue reading \"Calvin Klein Launches Icon Cotton Stretch Underwear Campaign Starring Global Football Star Jude Bellingham\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/calvin-klein-launches-icon-cotton-stretch-underwear-campaign-starring-global-football-star-jude-bellingham\/","og_site_name":"Market Newsdesk","article_published_time":"2026-11-02T17:31:21+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20261102810598\/en\/2953532\/4\/WI26_JB_PR_JPGs_nologo_1.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/calvin-klein-launches-icon-cotton-stretch-underwear-campaign-starring-global-football-star-jude-bellingham\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/calvin-klein-launches-icon-cotton-stretch-underwear-campaign-starring-global-football-star-jude-bellingham\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Calvin Klein Launches Icon Cotton Stretch Underwear Campaign Starring Global Football Star Jude Bellingham","datePublished":"2026-11-02T17:31:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/calvin-klein-launches-icon-cotton-stretch-underwear-campaign-starring-global-football-star-jude-bellingham\/"},"wordCount":486,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/calvin-klein-launches-icon-cotton-stretch-underwear-campaign-starring-global-football-star-jude-bellingham\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20261102810598\/en\/2953532\/4\/WI26_JB_PR_JPGs_nologo_1.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/calvin-klein-launches-icon-cotton-stretch-underwear-campaign-starring-global-football-star-jude-bellingham\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/calvin-klein-launches-icon-cotton-stretch-underwear-campaign-starring-global-football-star-jude-bellingham\/","name":"Calvin Klein Launches Icon Cotton Stretch Underwear Campaign Starring Global Football Star Jude Bellingham - 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