{"id":1015620,"date":"2026-10-29T22:03:10","date_gmt":"2026-10-30T02:03:10","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/holley-performance-brands-acquires-sxth-element-expanding-modern-truck-off-road-portfolio-in-toyota-truck-and-suv-performance\/"},"modified":"2026-10-29T22:03:10","modified_gmt":"2026-10-30T02:03:10","slug":"holley-performance-brands-acquires-sxth-element-expanding-modern-truck-off-road-portfolio-in-toyota-truck-and-suv-performance","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/holley-performance-brands-acquires-sxth-element-expanding-modern-truck-off-road-portfolio-in-toyota-truck-and-suv-performance\/","title":{"rendered":"Holley Performance Brands Acquires SXTH Element, Expanding Modern Truck &amp; Off-Road Portfolio in Toyota Truck and SUV Performance"},"content":{"rendered":"<h2>\nFounder-led brand brings double-digit historical growth to Holley\u2019s portfolio<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p>NASHVILLE, Tenn., Oct.  29, 2026  (GLOBE NEWSWIRE) &#8212; Holley Performance Brands (NYSE: HLLY), home to a portfolio of iconic automotive brands serving enthusiasts across the high-performance aftermarket, today announced it has acquired SXTH Element, a Spartanburg, S.C.-based maker of engineered forced-induction and airflow upgrades focused on late-model Toyota platforms. The terms of the transaction were not disclosed.<\/p>\n<p>SXTH Element joins Holley\u2019s Modern Truck &amp; Off-Road consumer vertical, expanding Holley\u2019s reach into new product categories and vehicle platforms. SXTH Element\u2019s product line spans cold-air intakes, intercoolers, charge pipes, turbo inlets and catch cans, with a strong track record of bringing products to market within months of new Toyota model launches. The founding team will continue to lead the business, and the transaction is structured to incentivize continued growth following the acquisition.<\/p>\n<p>Toyota redesigned its full truck and SUV lineup between 2022 and 2025, and SXTH Element offers parts for every model in that lineup: the Tacoma, 4Runner, Tundra, Sequoia and Land Cruiser. All five models now use turbocharged engines, creating a young and expanding base of vehicles with years of modification ahead. Turbocharged engines reward intake and intercooler upgrades, which enthusiasts commonly pair with a performance tune and an exhaust. Alongside Holley\u2019s existing tuning and exhaust capabilities, SXTH Element positions Holley to offer more complete performance solutions for these vehicles over time.<\/p>\n<p align=\"center\">\n        \n      <\/p>\n<p>\u201cWe are disciplined about the brands we bring onto our platform. We look for founder-led businesses with authentic enthusiast credibility, a reputation for product excellence, strong growth in a large addressable market, and meaningful upside that Holley\u2019s scale and resources can unlock. SXTH Element fits that profile,\u201d said Matthew Stevenson, President and Chief Executive Officer of Holley Performance Brands. \u201cThat same discipline has guided us as we moved capital out of businesses that no longer fit our growth and margin goals and into categories where enthusiast demand is building. We believe SXTH Element gives our Modern Truck &amp; Off-Road business an immediate foothold with a new base of enthusiasts, who love Toyota Trucks and SUVs.\u201d<\/p>\n<p>SXTH Element sells primarily direct to consumers today. Holley plans to expand the brand\u2019s availability through its network of B2B partners. The acquisition follows Holley\u2019s March 2026 purchase of racewear brand HRX, which has continued to broaden its product offering since joining the company.<\/p>\n<p>\u201cHolley is an iconic leader in performance and joining that legacy is an exciting next step for SXTH Element,\u201d said Dan Wagoner, co-owner of SXTH Element. \u201cWe look forward to continuing to deliver for our customers while supporting Holley\u2019s broader vision for the future of the automotive aftermarket.\u201d<\/p>\n<p>\u201cI\u2019m proud of what we\u2019ve built at SXTH Element and excited to join the Holley team,\u201d said Mark Scallan, co-owner of SXTH Element. \u201cAs enthusiasts ourselves, we\u2019re looking forward to what we can build together for the community that got us here.\u201d<\/p>\n<p>For more Holley company news, click <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=CWNLBncQnEndbHJEgzpijywojiZu0Du-4qGkb1GuJrrDBTBzfEyt6TfLGIUb9Zw8ncHhsq29hcQrJOQTwS9YNUBhc9_B_ya71t6JekZR-5M=\" rel=\"nofollow\" target=\"_blank\">here<\/a>.<\/p>\n<p align=\"justify\">\n        <strong><br \/>\n          <u>Forward-Looking Statements<\/u><br \/>\n        <\/strong><br \/>\n        <br \/>Certain statements in this press release may be considered \u201cforward-looking statements\u201d within the meaning of the \u201csafe harbor\u201d provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks, uncertainties, and other important factors which could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including but not limited to Holley\u2019s ability to successfully integrate the SXTH Element business, grow the business and its product offering, or otherwise fully realize the expected benefits associated with its acquisition of SXTH Element, anticipated growth of the vehicle brands, makes and models that SXTH Element products support, and the other risks and uncertainties set forth in the Annual Report on Form 10-K for the year ended December 31, 2025 filed with the U.S. Securities and Exchange Commission (\u201cSEC\u201d) on March 16, 2026, and in any subsequent filings with the SEC.<\/p>\n<p>\n        <strong><br \/>\n          <u>About SXTH Element<\/u><br \/>\n        <\/strong><br \/>\n        <br \/>SXTH Element is a Spartanburg, S.C.-based performance parts brand that designs and engineers forced-induction, airflow and off-road components for late-model Toyota trucks and SUVs, including the Tacoma, 4Runner, Tundra, Sequoia and Land Cruiser, along with select sport compact and off-road applications. Using CAD engineering and 3D scanning, the SXTH Element team designs its products in-house and tests them on-road for precise fitment and dyno-proven performance gains. SXTH Element is part of Holley Performance Brands\u2019 Modern Truck &amp; Off-Road consumer vertical grouping. For more information, visit sxthelement.com.<\/p>\n<p>\n        <strong><br \/>\n          <u>About Holley Performance Brands<\/u><br \/>\n        <\/strong><br \/>\n        <br \/>Holley Performance Brands (NYSE: HLLY) is home to a portfolio of iconic brands that serve enthusiasts across the high-performance aftermarket. The company designs, engineers, manufactures and markets category-leading products and solutions for automotive enthusiasts through a focused portfolio spanning four consumer vertical groupings: American Performance, Modern Truck &amp; Off-Road, Euro &amp; Import, and Safety &amp; Racing. For more than a century, Holley has built its reputation through innovation, technical expertise and a deep understanding of enthusiast culture. For more information, visit holley.com.<\/p>\n<p>\n        <strong>Media Relations Contact(s):<\/strong><br \/>\n        <br \/>Nathan Espinosa, Michael Murray<br \/>Kahn Media<br \/>818-881-5246<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=K0dO25jsjI7QwttZcs5fGHMShfyHNUM8zPbeuaVUKLItLZY_fmXJngjASwMyL4srv71pUqatMMdLXjntAwUBPu3zU_R7nKg4HuGU3TC2WbA=\" rel=\"nofollow\" target=\"_blank\">Holley@KahnMedia.com<\/a><\/p>\n<p>\n        <strong>Investor Relations Contact(s):<\/strong><br \/>\n        <br \/>Sloan Bohlen, Jenna Kozlowski<br \/>Solebury Strategic Communications<br \/>203-428-3224<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=K0dO25jsjI7QwttZcs5fGB_HEyERu0D2BGCBdrQLCdTDb2_h1qi6tMzMstpkyUuCiDUl9FwQ4QUBcMj_uho_SKA4_qV96nDRluEF34O4v7bx3FT5fss1cZoMawxlMlso\" rel=\"nofollow\" target=\"_blank\">Holley@soleburystrat.com<\/a><\/p>\n<p>A photo accompanying this announcement is available at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=BbHl_py1toMBoQVmjfAD999yBFwZs0cZFYbpBYWyKBm8a8om1Zob_NowFQCDwQgIzRw-900erqFwmBEvw0B4YaZeI7LetQVB7SAK4osQwGTtOLf3TXsjTyAM9oVuWfhGnRD6t0UQbxWhAI8RWx1sNUCnvCOtGYEdz01Om1PeHM80tWgF_VukmbgAbA0eGcWUEHwadD6VATM0ypgKIDTiD1D_g4vytA6SW34jBogb4BNvyRM3KAS6bjOExAQ_TAnLRrLTKL3hPTlDtgoolR6bNw==\" rel=\"nofollow\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/0cc11bc2-e02a-41a4-9d32-cc6e61afcd99<\/a><\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTg1Njc0MSM3OTI1NjE2IzIyMjQ3OTU=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/ODVlNzY5MWQtMjNlMS00YTJlLTgxMmQtN2FjMDhhNGIxNmUyLTEyMzYzNDgtMjAyNi0xMC0zMC1lbg==\/tiny\/Holley-Performance-Brands.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Founder-led brand brings double-digit historical growth to Holley\u2019s portfolio NASHVILLE, Tenn., Oct. 29, 2026 (GLOBE NEWSWIRE) &#8212; Holley Performance Brands (NYSE: HLLY), home to a portfolio of iconic automotive brands serving enthusiasts across the high-performance aftermarket, today announced it has acquired SXTH Element, a Spartanburg, S.C.-based maker of engineered forced-induction and airflow upgrades focused on late-model Toyota platforms. The terms of the transaction were not disclosed. SXTH Element joins Holley\u2019s Modern Truck &amp; Off-Road consumer vertical, expanding Holley\u2019s reach into new product categories and vehicle platforms. SXTH Element\u2019s product line spans cold-air intakes, intercoolers, charge pipes, turbo inlets and catch cans, with a strong track record of bringing products to market within months of new Toyota model launches. The founding &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/holley-performance-brands-acquires-sxth-element-expanding-modern-truck-off-road-portfolio-in-toyota-truck-and-suv-performance\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Holley Performance Brands Acquires SXTH Element, Expanding Modern Truck &amp; Off-Road Portfolio in Toyota Truck and SUV Performance&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1015620","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Holley Performance Brands Acquires SXTH Element, Expanding Modern Truck &amp; Off-Road Portfolio in Toyota Truck and SUV Performance - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/holley-performance-brands-acquires-sxth-element-expanding-modern-truck-off-road-portfolio-in-toyota-truck-and-suv-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Holley Performance Brands Acquires SXTH Element, Expanding Modern Truck &amp; Off-Road Portfolio in Toyota Truck and SUV Performance - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Founder-led brand brings double-digit historical growth to Holley\u2019s portfolio NASHVILLE, Tenn., Oct. 29, 2026 (GLOBE NEWSWIRE) &#8212; Holley Performance Brands (NYSE: HLLY), home to a portfolio of iconic automotive brands serving enthusiasts across the high-performance aftermarket, today announced it has acquired SXTH Element, a Spartanburg, S.C.-based maker of engineered forced-induction and airflow upgrades focused on late-model Toyota platforms. The terms of the transaction were not disclosed. SXTH Element joins Holley\u2019s Modern Truck &amp; Off-Road consumer vertical, expanding Holley\u2019s reach into new product categories and vehicle platforms. SXTH Element\u2019s product line spans cold-air intakes, intercoolers, charge pipes, turbo inlets and catch cans, with a strong track record of bringing products to market within months of new Toyota model launches. The founding &hellip; Continue reading &quot;Holley Performance Brands Acquires SXTH Element, Expanding Modern Truck &amp; Off-Road Portfolio in Toyota Truck and SUV Performance&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/holley-performance-brands-acquires-sxth-element-expanding-modern-truck-off-road-portfolio-in-toyota-truck-and-suv-performance\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-30T02:03:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTg1Njc0MSM3OTI1NjE2IzIyMjQ3OTU=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/holley-performance-brands-acquires-sxth-element-expanding-modern-truck-off-road-portfolio-in-toyota-truck-and-suv-performance\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/holley-performance-brands-acquires-sxth-element-expanding-modern-truck-off-road-portfolio-in-toyota-truck-and-suv-performance\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Holley Performance Brands Acquires SXTH Element, Expanding Modern Truck &amp; 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The terms of the transaction were not disclosed. SXTH Element joins Holley\u2019s Modern Truck &amp; Off-Road consumer vertical, expanding Holley\u2019s reach into new product categories and vehicle platforms. SXTH Element\u2019s product line spans cold-air intakes, intercoolers, charge pipes, turbo inlets and catch cans, with a strong track record of bringing products to market within months of new Toyota model launches. 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