{"id":1015261,"date":"2026-10-29T12:48:55","date_gmt":"2026-10-29T16:48:55","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/better-adds-140-million-purchase-focused-team-in-northeast-florida-through-neo-home-loans-channel\/"},"modified":"2026-10-29T12:48:55","modified_gmt":"2026-10-29T16:48:55","slug":"better-adds-140-million-purchase-focused-team-in-northeast-florida-through-neo-home-loans-channel","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/better-adds-140-million-purchase-focused-team-in-northeast-florida-through-neo-home-loans-channel\/","title":{"rendered":"Better Adds $140 Million Purchase-Focused Team in Northeast Florida Through NEO Home Loans Channel"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><strong>Better Adds $140 Million Purchase-Focused Team in Northeast Florida Through NEO Home Loans Channel<\/strong><\/p>\n<p class=\"bwalignc\"><i>The Halvorsen Team, led by Scotsman Guide Top Originator Daniel Halvorsen, does 90% of its business in home purchases and brings deep realtor and builder relationships to Better\u2019s growing network of local mortgage advisors<\/i><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nBetter Home &amp; Finance Holding Company (NASDAQ: BETR) (\u201cBetter\u201d) today announced that Daniel Halvorsen and his Jacksonville-based team have joined NEO Home Loans, powered by Better. The team adds more than $140 million in trailing 12-month origination volume to Better\u2019s platform and widens the company\u2019s reach in the Northeast Florida purchase market.<\/p>\n<p>\nOver the past year, the nine-person team has helped more than 350 families finance homes, and 90% of its volume came from purchase transactions. It also brings long-standing referral relationships with local real estate agents, builders and community partners. That kind of relationship-driven purchase business complements Better\u2019s direct-to-consumer engine.<\/p>\n<p>\nThe addition reflects Better\u2019s strategy of growing volume through NEO by partnering with high-performing, growth-minded mortgage teams across the US. These teams bring existing relationships with real estate professionals, builders, clients and community partners. In return, they get access to Better\u2019s technology platform, first-party lead generation, and the operational and scaling resources of a national lender.<\/p>\n<p>\nHalvorsen has more than 15 years of mortgage experience and has personally funded more than $1 billion in career loan volume. He\u2019s a Scotsman Guide Top Originator and a 40 Under 40 honoree, and he leads a team that covers mortgage advising, production support and marketing. The team\u2019s approach centers on collaboration, education and co-marketing with realtors and builders throughout Northeast Florida.<\/p>\n<p>\n\u201cPurchase business is built on local relationships, and the Halvorsen Team has spent years earning them across Northeast Florida,\u201d said Vishal Garg, Founder and Head of Product and Innovation at Better. \u201cNEO lets us put Better\u2019s technology and demand behind teams like Daniel\u2019s, so they can serve more families without giving up the local trust that wins purchase deals.\u201d<\/p>\n<p>\n\u201cAfter building an established business and team, I wanted a place where we could keep growing while staying focused on what matters most: educating and serving our customers,\u201d said Halvorsen. \u201cNEO\u2019s commitment to innovation, collaboration and co-creation gives us the opportunity to build on what we\u2019ve created, support our partners and become a trusted resource for clients for years to come. The support across the organization and the opportunity to create meaningful careers for our team made NEO the right place for our next chapter.\u201d<\/p>\n<p>\n\u201cBeing one of the top 100 mortgage professionals in the US, it\u2019s clear that The Halvorsen Team has earned the trust of families, agents and builders throughout the Northeast Florida market,\u201d said Ryan Grant, President of NEO Home Loans. \u201cThat local credibility, combined with the team\u2019s financial expertise and care for clients, is exactly what we look for at NEO. By pairing their relationships with our online reach, client acquisition, and investment in their business and technology, we have an exciting opportunity to help them scale and bring more value to the community they already know so well.\u201d<\/p>\n<p>\nTo learn more about joining NEO Home Loans powered by Better, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fgrowwithneo.com%2F&amp;esheet=54631174&amp;newsitemid=20261029659129&amp;lan=en-US&amp;anchor=https%3A%2F%2Fgrowwithneo.com%2F&amp;index=1&amp;md5=928437e3a153cc784e68e8b623128bf6\">https:\/\/growwithneo.com\/<\/a>.<\/p>\n<p><strong>About Better<br \/>\n<br \/><\/strong>Better Home &amp; Finance Holding Company (NASDAQ: BETR) is the first AI-native mortgage and home equity finance platform, and first fintech to fund more than $110 billion in loan volume. Since 2016, Better has leveraged its industry-leading AI platform, Tinman\u00ae, to achieve a singular mission of making homeownership cheaper, faster, and easier for all Americans. Tinman\u00ae allows customers to see their rate options in seconds, get pre-approved in minutes, lock in rates, and close their loan in as little as three weeks. In addition, Betsy\u00ae, leveraging Tinman\u00ae MCP, the first AI loan agent built exclusively for the mortgage industry, is revolutionizing the homebuying journey by delivering timely application status updates to consumers, answering questions, and moving their loan application along 24\/7\/365. Better\u2019s mortgage offerings include GSE-conforming, FHA, VA loans, jumbo, and Non-QM mortgage loans as well as home equity loans. Better serves customers in all 50 US states.<\/p>\n<p>\nFor more information, follow @tinmanAI on X and @betterdotcom on Instagram and TikTok.<\/p>\n<p><strong>About NEO Home Loans, powered by Better<br \/>\n<br \/><\/strong>NEO Home Loans, powered by Better, combines local mortgage advice with Better\u2019s technology and client acquisition capabilities. NEO helps Mortgage Advisors and teams grow through financial education, operational support and a collaborative partnership model. Its mission is to raise expectations for what a Mortgage Advisor brings to a client\u2019s life, providing guidance before, during and long after the home purchase. Mortgage Advisors interested in exploring partnership opportunities can learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fneohomeloans.com%2Fjoin-us%2F&amp;esheet=54631174&amp;newsitemid=20261029659129&amp;lan=en-US&amp;anchor=https%3A%2F%2Fneohomeloans.com%2Fjoin-us%2F&amp;index=2&amp;md5=a0fdd647e2142e9b231ff7b68f6a3c5f\">https:\/\/neohomeloans.com\/join-us\/<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20261029659129r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20261029659129\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20261029659129\/en\/<\/a><\/span><\/p>\n<p><b>Media<br \/>\n<br \/><\/b>Better Home and Finance<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:comms@better.com\">comms@better.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Florida New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Other Professional Services Construction &amp; Property Finance Artificial Intelligence Professional Services Technology Fintech Other Construction &amp; Property<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20261029659129\/en\/2684109\/3\/Better_Logo_-_Black.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Better Adds $140 Million Purchase-Focused Team in Northeast Florida Through NEO Home Loans Channel The Halvorsen Team, led by Scotsman Guide Top Originator Daniel Halvorsen, does 90% of its business in home purchases and brings deep realtor and builder relationships to Better\u2019s growing network of local mortgage advisors NEW YORK&#8211;(BUSINESS WIRE)&#8211; Better Home &amp; Finance Holding Company (NASDAQ: BETR) (\u201cBetter\u201d) today announced that Daniel Halvorsen and his Jacksonville-based team have joined NEO Home Loans, powered by Better. The team adds more than $140 million in trailing 12-month origination volume to Better\u2019s platform and widens the company\u2019s reach in the Northeast Florida purchase market. Over the past year, the nine-person team has helped more than 350 families finance homes, and 90% &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/better-adds-140-million-purchase-focused-team-in-northeast-florida-through-neo-home-loans-channel\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Better Adds $140 Million Purchase-Focused Team in Northeast Florida Through NEO Home Loans Channel&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1015261","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Better Adds $140 Million Purchase-Focused Team in Northeast Florida Through NEO Home Loans Channel - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/better-adds-140-million-purchase-focused-team-in-northeast-florida-through-neo-home-loans-channel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Better Adds $140 Million Purchase-Focused Team in Northeast Florida Through NEO Home Loans Channel - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Better Adds $140 Million Purchase-Focused Team in Northeast Florida Through NEO Home Loans Channel The Halvorsen Team, led by Scotsman Guide Top Originator Daniel Halvorsen, does 90% of its business in home purchases and brings deep realtor and builder relationships to Better\u2019s growing network of local mortgage advisors NEW YORK&#8211;(BUSINESS WIRE)&#8211; Better Home &amp; Finance Holding Company (NASDAQ: BETR) (\u201cBetter\u201d) today announced that Daniel Halvorsen and his Jacksonville-based team have joined NEO Home Loans, powered by Better. The team adds more than $140 million in trailing 12-month origination volume to Better\u2019s platform and widens the company\u2019s reach in the Northeast Florida purchase market. Over the past year, the nine-person team has helped more than 350 families finance homes, and 90% &hellip; Continue reading &quot;Better Adds $140 Million Purchase-Focused Team in Northeast Florida Through NEO Home Loans Channel&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/better-adds-140-million-purchase-focused-team-in-northeast-florida-through-neo-home-loans-channel\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-29T16:48:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20261029659129r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/better-adds-140-million-purchase-focused-team-in-northeast-florida-through-neo-home-loans-channel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/better-adds-140-million-purchase-focused-team-in-northeast-florida-through-neo-home-loans-channel\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Better Adds $140 Million Purchase-Focused Team in Northeast Florida Through NEO Home Loans Channel\",\"datePublished\":\"2026-10-29T16:48:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/better-adds-140-million-purchase-focused-team-in-northeast-florida-through-neo-home-loans-channel\\\/\"},\"wordCount\":841,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/better-adds-140-million-purchase-focused-team-in-northeast-florida-through-neo-home-loans-channel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20261029659129r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/better-adds-140-million-purchase-focused-team-in-northeast-florida-through-neo-home-loans-channel\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/better-adds-140-million-purchase-focused-team-in-northeast-florida-through-neo-home-loans-channel\\\/\",\"name\":\"Better Adds $140 Million Purchase-Focused Team in Northeast Florida Through NEO Home Loans Channel - 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The team adds more than $140 million in trailing 12-month origination volume to Better\u2019s platform and widens the company\u2019s reach in the Northeast Florida purchase market. 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