{"id":1014735,"date":"2026-10-28T15:14:25","date_gmt":"2026-10-28T19:14:25","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/apple-unveils-groundbreaking-macbook-pro-with-proled-xdr-display-and-touch-for-the-first-time-on-mac\/"},"modified":"2026-10-28T15:14:25","modified_gmt":"2026-10-28T19:14:25","slug":"apple-unveils-groundbreaking-macbook-pro-with-proled-xdr-display-and-touch-for-the-first-time-on-mac","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/apple-unveils-groundbreaking-macbook-pro-with-proled-xdr-display-and-touch-for-the-first-time-on-mac\/","title":{"rendered":"Apple unveils groundbreaking MacBook Pro with PROLED XDR Display and Touch for the first time on Mac"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdecimal { list-style-type: decimal }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\">\nApple unveils groundbreaking MacBook Pro with PROLED XDR Display and Touch for the first time on Mac<\/p>\n<p class=\"bwalignc\"><i>The world\u2019s best pro laptop now features an industry-leading tandem OLED display, an intuitive Touch experience, blazing-fast M5 Pro and M5 Max performance and AI capabilities, and up to 24 hours of battery life, all in a thinner, lighter design<\/i><\/p>\n<p>CUPERTINO, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nApple\u00ae today introduced the all-new MacBook Pro with PROLED XDR\u00ae Display, featuring breakthrough tandem OLED technology that delivers game-changing front-of-screen performance. Available in 14- and 16-inch models, MacBook Pro with PROLED XDR Display offers a visual experience unlike any other, transforming pro workflows with up to 2000 nits peak HDR and SDR brightness, an industry-leading 10,000,000:1 contrast ratio for exceptional detail, a 120Hz variable refresh rate, and a wider color gamut covering both P3 and Adobe RGB for brilliant colors.<i \/>The new MacBook Pro also introduces intuitive Touch capabilities on the Mac\u00ae for the first time, opening up a whole new dimension for pros to interact with their content, from manipulating 3D models to playing musical instruments onscreen. The Dynamic Island\u00ae now comes to Mac, serving as the home for Spotlight\u00ae,<sup>1<\/sup> Live Activities\u00ae, and Siri\u00ae AI.<sup>2<\/sup> And with up to 24 hours of battery life in thinner and much lighter 3- and 4-pound designs, MacBook Pro is more portable than ever, empowering pros to take their work wherever inspiration strikes.<sup>3<\/sup> Featuring M5 Pro and M5 Max, Apple\u2019s most powerful chips ever built for a pro laptop, along with up to 128GB of unified memory and now up to 16TB of blazing-fast storage, the new MacBook Pro delivers speed and capability for the most demanding workflows. An enhanced six-speaker sound system now provides 50 percent deeper bass and remarkable sound clarity for even more immersive audio. And Thunderbolt 5 and a wide array of connectivity, a 12MP Center Stage\u00ae camera, studio-quality mics, and the power of macOS\u00ae 27 with Apple Intelligence and Siri AI complete the MacBook Pro experience.<sup>2<\/sup> It is available to pre-order starting today, October 28, with availability beginning Friday, November 6.<\/p>\n<p>\n\u201cThe new MacBook Pro with PROLED XDR Display is a monumental step forward for the Mac,\u201d said Johny Srouji, Apple\u2019s chief hardware officer. \u201cPROLED XDR is the world\u2019s best laptop display. It pairs state-of-the-art tandem OLED technology with advanced algorithms in our display engine to deliver the kind of visual fidelity pros have been dreaming of. And with the magic of Touch coming to MacBook Pro, combined with the game-changing performance of M5 Pro and M5 Max, we\u2019ve created a whole new way for pros to interact with their content, taking their workflows to a completely new level. The new MacBook Pro is the result of the deep integration between Apple silicon, hardware, and software, and there\u2019s simply nothing else like it.\u201d<\/p>\n<p><b>PROLED XDR: The World\u2019s Best Display in a Pro Laptop<\/b><\/p>\n<p>\nThe new MacBook Pro debuts the PROLED XDR display, which uses tandem OLED technology and advances it with breakthrough innovations in every layer, advanced algorithms in the display engine, and a state-of-the-art factory calibration process to deliver Extreme Dynamic Range (XDR) and stunning visual fidelity. With exceptional brightness, striking contrast, and vivid true-to-life colors, PROLED XDR offers the ultimate front-of-screen performance, enabling a new level of visual acuity and precision for content creators, photographers, colorists, and designers who need a reference-caliber display on the go.<\/p>\n<p><b>A Tandem OLED Display Unlike Any Other<\/b><\/p>\n<p>\nPROLED XDR is the world\u2019s best laptop display, delivering true-to-life color and unparalleled brightness and contrast. The PROLED XDR display offers tandem OLED technology unlike any other, with deep innovations in its layers that keep brightness and grayscale uniform across the entire display, while minimizing internal reflections common in traditional OLED designs. It\u2019s all backed by advanced algorithms in the display engine that precisely control each pixel in real time, plus a meticulous manufacturing process and precise calibration of every panel for consistency from display to display.<\/p>\n<p><b>Breathtaking Brightness and Contrast<\/b><\/p>\n<p>\nPROLED XDR offers up to 2000 nits peak HDR and SDR brightness, allowing specular highlights to shine with stunning intensity. And through optimizations in the tandem OLED panel and custom compensation techniques, combined with precise control of light across the display, the PROLED XDR display achieves an industry-leading 10,000,000:1 contrast ratio, so even the deepest shadows reveal incredible detail, bringing HDR content remarkably close to reality.<\/p>\n<p><b>An Advanced Display Engine<\/b><\/p>\n<p>\nThe display engine precisely controls the color and luminance of every pixel at the sub-millisecond level, compensating for content, pixel use, temperature, and environment all at once to offer exceptional brightness uniformity and grayscale accuracy, even in fast-motion content. It also monitors and adapts each pixel\u2019s usage over time to preserve stunning image quality. And ProMotion\u00ae technology delivers adaptive refresh rates from as low as 10Hz for better power efficiency and up to 120Hz for fluid responsiveness for content in motion.<\/p>\n<p><b>The Ultimate Display for Color-Critical Workflows<\/b><\/p>\n<p>\nPROLED XDR offers pros a super-wide color gamut with P3 and now Adobe RGB \u2014 critical for workflows in photography and design \u2014 along with notably wider coverage in green and cyan ranges. This results in more than 80 percent Rec. 2020 coverage for HDR video editing and color grading. Cutting-edge factory calibration ensures luminance, white point, and color gamut are precisely aligned with standard targets. Both color spaces are accessible within a single default preset, streamlining pro workflows and making it seamless to switch between them. With the new MacBook Pro with PROLED XDR Display, pros have a portable reference display on the go.<\/p>\n<p><b>Stunning Clarity in Bright Light<\/b><\/p>\n<p>\nWith up to 2000 nits peak SDR brightness, combined with a state-of-the-art antireflective coating, the display is easy to read even in bright lighting conditions. For even greater visibility, the nano-texture option \u2014 now precisely etched into the cover glass \u2014 further reduces reflections and glare to eliminate distractions while maintaining an excellent viewing experience.<\/p>\n<p>\nWith breakthrough tandem OLED technology, extreme brightness, and extraordinary contrast, along with a super-wide color gamut, PROLED XDR is truly the world\u2019s best laptop display, giving pros an unparalleled visual experience and setting a whole new bar for the industry.<\/p>\n<p><b>Touch Arrives on Mac<\/b><\/p>\n<p>\nMacBook Pro features Touch for the first time, bringing pros a whole new way to interact with their content. Crafted specifically for the Mac, every touch interaction feels incredibly responsive and refined. Everyday tasks are simple and intuitive, allowing users to scroll through a webpage with a natural swipe; pinch to zoom in on a photo; drag and drop slides from one presentation to another; and double-tap a window to fill the screen, or flick to tile it into place. And the touch sensor is built directly into the display panel \u2014 not layered on top of it \u2014 reducing latency so users feel like they\u2019re touching the content itself.<\/p>\n<p>\nTouch also introduces entirely new ways of working for pro users. Graphic designers can now use the entire display as their canvas, no longer constrained by the area of the trackpad when drawing; musicians can play software instruments right onscreen; and app developers can test how Touch performs in their iOS and iPadOS\u00ae apps directly on the MacBook Pro display. And these new ways to interact with MacBook Pro work in tandem with the keyboard shortcuts and trackpad gestures pros know and love. In addition, a newly designed hinge provides greater stability while using Touch, and advanced video stabilization automatically smooths the camera feed in real time while using Touch on a video call.<\/p>\n<p>\nApple apps are optimized for the new MacBook Pro, and many existing apps work with Touch right away, because macOS automatically translates touches into clicks. Updated system gesture APIs also enable developers to create intuitive experiences designed specifically for Touch. And a wide range of third-party apps that pros rely on every day will also take advantage of Touch on the new MacBook Pro, bringing new ways to interact with their favorite tools and workflows. These include everyday productivity and collaboration apps like Notion, Canva, Zoom, Microsoft Word, Excel, PowerPoint, and Outlook; powerful creative tools for photo and video editing like Adobe Lightroom and DaVinci Resolve; 3D modeling and animation apps like Blender, Maxon Cinema 4D, Maxon ZBrush, and Shapr3D; along with music apps like Algoriddim djay Pro.<sup>4<\/sup><\/p>\n<p><b>Say Hello to the Dynamic Island on Mac<\/b><\/p>\n<p>\nThe Dynamic Island comes to the Mac, serving as the new home for Spotlight, Live Activities, and Siri AI, where users can quickly search for anything on their MacBook Pro, access real-time updates, or take advantage of Siri AI.<sup>1<\/sup> Just like on iPhone, the Dynamic Island provides a quick, intuitive way to see and interact with important information. Users can ask a question, pick up a phone call, or control music \u2014 all within easy reach. With Live Activities, users can now get timely updates at a glance, and can accept an AirDrop\u00ae request or pause a song with a tap of their finger.<\/p>\n<p><b>A Thinner and Much Lighter New Design<\/b><\/p>\n<p>\nThe new MacBook Pro is thinner and significantly lighter for even better portability. The 14-inch MacBook Pro now weighs half a pound less at 3 pounds, while the 16-inch MacBook Pro weighs just 4 pounds \u2014 0.7 pounds lighter than before.<sup>5<\/sup> Both models feature a slimmer design enabled by OLED\u2019s more efficient display stack, with the 16-inch model nearly a millimeter thinner and the 14-inch model half a millimeter thinner.<\/p>\n<p>\nWith slimmer display borders, the 16-inch display grows to 16.3 inches, while the 14-inch display delivers a more portable 14.2-inch design.<sup>6<\/sup> And a completely redesigned thermal architecture enables the same incredible sustained performance of M5 Pro and M5 Max, even in a lighter design, while redirecting warm air away from the display.<\/p>\n<p><b>M5 Pro and M5 Max: Game-Changing Pro Performance and On-Device AI<\/b><\/p>\n<p>\nThe new MacBook Pro features M5 Pro and M5 Max, Apple\u2019s most powerful chips ever built for a pro laptop. Both deliver phenomenal single- and multithreaded CPU performance, along with faster unified memory, giving users blazing speed for the most demanding workflows. M5 Pro offers game-changing performance for scientists, engineers, software developers, and creative pros tackling intensive projects, accelerating everything from compiling code and running AI tasks to sequencing DNA and editing multiple streams of 8K ProRes\u00ae video. M5 Max is built for users who want to push the limits even further, including 3D VFX artists, AI developers, and film composers. With M5 Max, pros can run LLMs with hundreds of billions of parameters entirely on device and accelerate intense workflows across detailed visual effects, 3D animation projects, film scores, and 8K video post-production.<\/p>\n<p>\nA powerful Neural Accelerator built into each GPU core lets users speed through AI workloads like running a coding agent with an on-device LLM. And users are able to power through advanced graphics-intensive tasks like rendering a complex scene in Cinema 4D with Redshift. M5 Pro and M5 Max each feature a GPU with enhanced shader cores and a third-generation ray-tracing engine, delivering more photorealistic lighting and faster renders for 3D modeling. Dynamic Caching optimizes on-chip memory to significantly increase GPU utilization, driving huge performance boosts for apps like Blender and Unreal Engine, along with AAA games.<\/p>\n<p><b>The Best Audio System in a Laptop<\/b><\/p>\n<p>\nThe industry-leading six-speaker audio system in the new MacBook Pro features an all-new woofer design that provides 50 percent deeper bass and all-new tweeters that shape sound dispersion for remarkable clarity. Spatial Audio with Dolby Atmos wraps users in immersive sound for music and movies, and studio-quality mics deliver clean, clear audio for calls, recordings, and voice commands. And for the first time, dedicated audio tuning for closed-lid use delivers exceptional sound quality when MacBook Pro is connected to an external display, so users can enjoy a premium audio experience however they work.<\/p>\n<p><b>Additional New Features for Pro Workflows<\/b><\/p>\n<p>\nThe new MacBook Pro packs features for the most demanding users. The PROLED XDR display offers calibration and industry-standard reference modes in a portable form factor, making MacBook Pro an indispensable tool for filmmaking, design, and even medical imaging.<sup>7<\/sup> And macOS makes the most of the graphics, memory, and machine learning capabilities of Apple silicon, so apps perform at incredible speed.<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nThe Apple Pro Display Calibrator gives pros the ability to calibrate their display to specific targets. In addition, pros can take advantage of industry-standard reference modes for cinematic standards, photography, print, design, and more. And with new DICOM medical imaging reference modes, the display can be used today to review medical images with outstanding grayscale accuracy and contrast when used for nondiagnostic reviews, research, and educational purposes.<\/p>\n<\/li>\n<li>\nThrough Apple Color Matching Function 2026, the PROLED XDR display delivers a seamless, consistent visual experience when paired with iPhone 18 Pro or Studio Display XDR.<\/p>\n<\/li>\n<li>\nWith support for genlock, MacBook Pro with PROLED XDR Display synchronizes a display\u2019s refresh rate with a camera\u2019s capture to minimize ghosting, tearing, and other visual artifacts when filming, making it highly valuable for virtual productions and on-set work.<sup>8<\/sup><\/li>\n<li>\nApple Creator Studio\u00ae opens up new ways to create on MacBook Pro with PROLED XDR Display, optimizing for Touch alongside the precision of the keyboard and trackpad. With Pixelmator Pro\u00ae, creators can interact with their designs directly on the canvas, making use of the fully interactive display to draw, paint, and select with even more fluidity. In Logic Pro\u00ae, musicians can play software instruments with a fully Multi-Touch\u2122 polyphonic keyboard, along with tappable chord and drum pads onscreen.<sup \/>And in Final Cut Pro\u00ae, editors can use Touch to precisely mark ranges, drop clips directly into place, pinch to zoom in on a cut, and more.<\/p>\n<\/li>\n<\/ul>\n<p><b>Advanced Pro Connectivity<\/b><\/p>\n<p>\nThe new MacBook Pro includes three Thunderbolt 5 ports, HDMI, an SDXC card slot, MagSafe\u00ae, and a headphone jack. In addition to the PROLED XDR display, it supports up to three external displays with M5 Pro and up to four with M5 Max. Wi-Fi 7 and Bluetooth 6 provide fast, reliable wireless connectivity, and Touch ID\u00ae enables a quick, easy, and secure login experience. With its fast-charge capability, MacBook Pro can charge up to 50 percent in just 30 minutes.<sup>3<\/sup> In addition, storage is now configurable up to 16TB.<\/p>\n<p><b>macOS 27 Golden Gate<\/b><\/p>\n<p>\nThe new MacBook Pro comes to life with macOS 27. In addition to Touch built for macOS 27, MacBook Pro includes Siri AI, a profoundly more capable, conversational, and personal assistant; helpful Apple Intelligence features across apps; and an expansive set of improvements that make the Mac even more responsive and reliable. Siri AI can draw on personal context to help pros find what they need in the moment across messages, emails, photos, and more; answer questions about virtually any topic; and get things done across apps \u2014 all with groundbreaking privacy protections. Siri AI is integrated into Spotlight and systemwide context menus, and users can ask Siri about what\u2019s on their display with Visual Intelligence by using a dedicated keyboard shortcut to get help with a specific item. Pros can also write and edit with Siri almost anywhere they type.<\/p>\n<p>\nAdditionally, Apple Intelligence makes apps smarter and more useful. In Safari\u00ae, it powers new tools that automatically organize a user\u2019s tabs into topics; notify them of website changes, like product restocks or price drops; and enable the creation of custom extensions based on a description. Pros can also easily create an automation in Shortcuts by simply describing it, or tap into intelligent photo editing tools in the Photos app. Features users already rely on get even better with improvements to performance and search. Refinements to Liquid Glass deliver an even more focused and approachable experience. A new slider in Settings gives users the option to personalize Liquid Glass, adjusting it anywhere from ultraclear to fully tinted to match their preference, and app icons are sharper and more defined.<\/p>\n<p><b>MacBook Pro with PROLED XDR Display and the Environment<\/b><\/p>\n<p>\nThe new MacBook Pro was built with the environment in mind and drives progress toward Apple\u2019s ambitious plan to be carbon neutral across its entire footprint by 2030. It is made with 55 percent recycled content overall,<sup>9<\/sup> including 100 percent recycled aluminum in the enclosure, 100 percent recycled cobalt in the battery, and, in a first for Apple, 100 percent recycled tantalum in multiple capacitors. It is manufactured with 45 percent renewable electricity, such as wind and solar, across the supply chain. The new MacBook Pro is designed to be durable and repairable, and meets Apple\u2019s high standards for energy efficiency and safe chemistry. As with all Apple products, its paper packaging is 100 percent fiber-based<sup>10<\/sup> and designed to be recycled.<\/p>\n<p><b>Pricing and Availability<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nCustomers can pre-order the new MacBook Pro with PROLED XDR Display starting today, October 28, on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.apple.com%2Fstore%2F&amp;esheet=54630096&amp;newsitemid=20261027251208&amp;lan=en-US&amp;anchor=apple.com%2Fstore&amp;index=1&amp;md5=7b8015dfdad2e6399f21227d8e960981\">apple.com\/store<\/a> and in the Apple Store\u00ae app in 30 countries and regions, including the U.S. It will begin arriving to customers, and in Apple Store locations and Apple Authorized Resellers, starting Friday, November 6.<\/p>\n<\/li>\n<li>\nThe 14-inch MacBook Pro with PROLED XDR Display featuring M5 Pro starts at $2,899 (U.S.) and $2,749 (U.S.) with <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.apple.com%2Fus-edu%2Fstore%2F&amp;esheet=54630096&amp;newsitemid=20261027251208&amp;lan=en-US&amp;anchor=education+savings&amp;index=2&amp;md5=a55b2fcce2bba30e7b168da8d3e0ac8b\">education savings<\/a>; and the 16-inch MacBook Pro with PROLED XDR Display featuring M5 Pro starts at $3,399 (U.S.) and $3,199 (U.S.) with <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.apple.com%2Fus-edu%2Fstore%2F&amp;esheet=54630096&amp;newsitemid=20261027251208&amp;lan=en-US&amp;anchor=education+savings&amp;index=3&amp;md5=44689cb19294b6abd268c982de0b54cb\">education savings<\/a>.<\/p>\n<\/li>\n<li>\nThe 14-inch MacBook Pro with PROLED XDR Display featuring M5 Max starts at $4,499 (U.S.) and $4,199 (U.S.) with <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.apple.com%2Fus-edu%2Fstore%2F&amp;esheet=54630096&amp;newsitemid=20261027251208&amp;lan=en-US&amp;anchor=education+savings&amp;index=4&amp;md5=58aae492df6c3bac35dbf09c1cd0b005\">education savings<\/a>; and the 16-inch MacBook Pro with PROLED XDR Display featuring M5 Max starts at $4,799 (U.S.) and $4,499 (U.S.) with <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.apple.com%2Fus-edu%2Fstore%2F&amp;esheet=54630096&amp;newsitemid=20261027251208&amp;lan=en-US&amp;anchor=education+savings&amp;index=5&amp;md5=84a61e3dc37c0d4de5b0f9910a2ea808\">education savings<\/a>.<\/p>\n<\/li>\n<li>\nAdditional technical specifications and configure-to-order options are available at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.apple.com%2Fmacbook-pro%2F&amp;esheet=54630096&amp;newsitemid=20261027251208&amp;lan=en-US&amp;anchor=apple.com%2Fmacbook-pro&amp;index=6&amp;md5=9c31d696553812cbfce69fe4acffec61\">apple.com\/macbook-pro<\/a>.<\/p>\n<\/li>\n<li>\nDetails on Apple accessories \u2014 including the 70W Power Adapter for $59 (U.S.), 96W Power Adapter for $79 (U.S.), 140W Power Adapter for $99 (U.S.), and the World Travel Adapter Kit for $39 (U.S.) \u2014 are available at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.apple.com%2Fmac%2F&amp;esheet=54630096&amp;newsitemid=20261027251208&amp;lan=en-US&amp;anchor=apple.com%2Fmac&amp;index=7&amp;md5=6e2410965b17935a0a0dcb2ab79e1445\">apple.com\/mac<\/a>.<\/p>\n<\/li>\n<li>\nApple Creator Studio updates will be available on the App Store\u00ae this November for free for existing subscribers. New subscribers pay $12.99 (U.S.) per month or $129 (U.S.) per year. Education savings are available for college students and educators<sup>11<\/sup> for $2.99 (U.S.) per month or $29.99 (U.S.) per year. All new subscribers will enjoy a one-month free trial of Apple Creator Studio, and with the purchase of a new Mac or qualifying iPad,<sup>12<\/sup> customers can receive three months of Apple Creator Studio for free.<sup>13<\/sup><\/li>\n<li>\nWith <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fapple.com%2Fshop%2Fapple-upgrade&amp;esheet=54630096&amp;newsitemid=20261027251208&amp;lan=en-US&amp;anchor=Apple+Upgrade&amp;index=8&amp;md5=4de726685541152c65dbd03b60641f87\">Apple Upgrade<\/a>, eligible customers in the U.S. can lease a new Mac with low monthly payments and easily upgrade at the end of their lease.<sup>14<\/sup> Lease MacBook Pro with PROLED XDR Display with Apple Upgrade from $55.99 (U.S.) per month, excluding taxes and any trade-in credit, for 36 months. Additional configure-to-order options are available at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fapple.com%2Fmacbook-pro&amp;esheet=54630096&amp;newsitemid=20261027251208&amp;lan=en-US&amp;anchor=apple.com%2Fmacbook-pro&amp;index=9&amp;md5=f9f719ad87db381c056459d03d792e4a\">apple.com\/macbook-pro<\/a>.^<\/p>\n<\/li>\n<li>\nWith Apple Trade In\u00ae, customers can trade in their current computer and get credit toward a new Mac. Customers can visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.apple.com%2Fshop%2Ftrade-in%2F&amp;esheet=54630096&amp;newsitemid=20261027251208&amp;lan=en-US&amp;anchor=apple.com%2Fshop%2Ftrade-in&amp;index=10&amp;md5=b969ce16255425274b22cd6aa9d5e63c\">apple.com\/shop\/trade-in<\/a> to see what their device is worth. With year-round education pricing \u2014 available to current and newly accepted college students and educators \u2014 customers can save on MacBook Pro, along with a wide range of products and services through the Apple Store online and in stores. Visit the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.apple.com%2Fus-edu%2Fstore%2F&amp;esheet=54630096&amp;newsitemid=20261027251208&amp;lan=en-US&amp;anchor=Apple+Education+Store&amp;index=11&amp;md5=bc2c9fca47000a7442d7530c6cb3dff0\">Apple Education Store<\/a> for details. Customers in the U.S. who shop at Apple using Apple Card\u00ae can pay monthly at 0 percent APR when they choose to check out with Apple Card Monthly Installments,<sup>15<\/sup> and they\u2019ll get 3 percent Daily Cash\u00ae back \u2014 all up front.<sup>16<\/sup> More information \u2014 including details on eligibility, exclusions, and Apple Card terms \u2014 is available at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.apple.com%2Fapple-card%2Fmonthly-installments%2F&amp;esheet=54630096&amp;newsitemid=20261027251208&amp;lan=en-US&amp;anchor=apple.com%2Fapple-card%2Fmonthly-installments&amp;index=12&amp;md5=c7ff6014a950824db044d49a3daae5e1\">apple.com\/apple-card\/monthly-installments<\/a>.<\/p>\n<\/li>\n<li>\nAppleCare\u00ae delivers exceptional service and support, with flexible options for Apple users. Customers can choose AppleCare+\u00ae to cover their new Mac or, in available markets, AppleCare One\u2120 to protect multiple products in one simple plan. Both plans include coverage for accidents like drops and spills, battery replacement service, and priority support from Apple Experts. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.apple.com%2Fapplecare%2F&amp;esheet=54630096&amp;newsitemid=20261027251208&amp;lan=en-US&amp;anchor=apple.com%2Fapplecare&amp;index=13&amp;md5=3badd33f3e68fd69d82c7f14644856f8\">apple.com\/applecare<\/a>.<\/p>\n<\/li>\n<li>\nEvery customer who buys directly from Apple gets access to Personal Setup. In these guided one-on-one online sessions, a Specialist can walk them through setup or focus on features that will help them make the most of their new device. Customers can also learn more about getting started and going further with their new device with a Today at Apple\u00ae session at their nearest Apple Store.<\/p>\n<\/li>\n<\/ul>\n<p><b>Footnotes<\/b><\/p>\n<ol class=\"bwlistdecimal\">\n<li>\nSpotlight only moves to the Dynamic Island if Siri AI is available and enabled.<\/p>\n<\/li>\n<li>\nApple Intelligence is available with Siri and device language set to Chinese (simplified), Chinese (traditional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish, or Vietnamese. Some features may not be available in all regions or languages. Some devices may not be available in all regions. Siri AI is available in beta in macOS 27.2 and requires an Apple Intelligence-enabled device set to a supported language. It is available in English, French, Japanese, Korean, Portuguese, and Spanish. Some features may not be available in all regions or languages. Siri AI is currently unavailable in the EU in iOS, iPadOS, and watchOS\u00ae. Apple is working constructively with the EU in an attempt to find a path forward. Siri AI is not available for users under 13. Certain Apple Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Siri AI, intelligent photo editing tools, Image Playground\u2122, and AFM 3 Cloud models in Shortcuts. Daily limits may vary by feature, request complexity, system demand, system policies, and other factors. Expanded access to such features will be available for a fee in the future. Use of these features is subject to the Apple Intelligence terms and conditions. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fsupport.apple.com%2Fen-us%2F148587&amp;esheet=54630096&amp;newsitemid=20261027251208&amp;lan=en-US&amp;anchor=support.apple.com%2F148587&amp;index=14&amp;md5=f89054c1ef2629e6946d6aa820f454b9\">support.apple.com\/148587<\/a>.<\/p>\n<\/li>\n<li>\nTesting was conducted by Apple in September 2026. See <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fapple.com%2Fmacbook-pro&amp;esheet=54630096&amp;newsitemid=20261027251208&amp;lan=en-US&amp;anchor=apple.com%2Fmacbook-pro&amp;index=15&amp;md5=532b133ea0d93d812d3402ef84c57943\">apple.com\/macbook-pro<\/a> for more information. Battery life varies by use and configuration. See <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fapple.com%2Fbatteries&amp;esheet=54630096&amp;newsitemid=20261027251208&amp;lan=en-US&amp;anchor=apple.com%2Fbatteries&amp;index=16&amp;md5=5d703086853aa4e55ae90a78f204bdf5\">apple.com\/batteries<\/a> for more information.<\/p>\n<\/li>\n<li>\nApps listed will be available later this year.<\/p>\n<\/li>\n<li>\nWeight varies by configuration and manufacturing process.<\/p>\n<\/li>\n<li>\nScreen size is 14.2 inches (14-inch MacBook Pro with PROLED XDR Display) and 16.3 inches (16-inch MacBook Pro with PROLED XDR Display). Measured diagonally as a standard rectangular shape. Actual viewable area is less due to rounded corners.<\/p>\n<\/li>\n<li>\nThe medical imaging presets are intended only for nondiagnostic reviews, research, and educational purposes.<\/p>\n<\/li>\n<li>\nEnabled by compatible third-party hardware and software.<\/p>\n<\/li>\n<li>\nProduct recycled or renewable content is the mass of certified recycled material relative to the overall mass of the device, not including packaging or in-box accessories. Recycled and renewable plastic content calculation includes mass balance allocation.<\/p>\n<\/li>\n<li>\nBreakdown of U.S. retail packaging by weight. Adhesives, inks, and coatings are excluded from Apple\u2019s calculations of plastic content and packaging weight.<\/p>\n<\/li>\n<li>\nNew subscribers only. Education Savings Plan automatically renews at $2.99 per month or $29.99 per year based on plan selected until cancelled. Offer good for college students and educators only and does not extend to a Family Sharing group. Verification required. Terms apply. Limited-time offer; offer may end at any time.<\/p>\n<\/li>\n<li>\nA new Mac or iPad purchased from Apple or an Apple Authorized Reseller. iPad must have at least 6GB memory and an A16, A17 Pro, A20 Pro, or M-series chip or later.<\/p>\n<\/li>\n<li>\nNew and qualified returning subscribers only. Plan renews at $12.99 per month or $129 per year based on plan selected. Only one offer per Apple Account and only one offer per family if they\u2019re part of a Family Sharing group, regardless of the number of devices that they or their family purchase. This offer is not available if the account holder or any member of their Family Sharing group has previously accepted an Apple Creator Studio subscription three months free offer. Offer good for the latter of (i) three months after eligible device activation or (ii) three months after first availability for subscription to Apple Creator Studio. Plan automatically renews until cancelled. Restrictions and other terms apply.<\/p>\n<\/li>\n<li>\nApple Upgrade is a device leasing program available in the U.S. (excluding U.S. territories). Leases are provided by Klarna; subject to eligibility and credit approval, including final approval at checkout. To be eligible, you must be a U.S. resident, at least 18 years old (or the legal age in your state), have an accepted credit or debit card, and have an Apple Account. Additional eligibility criteria apply. Device must be in good condition upon return; damage fees may apply. For iPhone only: In order to lease an iPhone, you must select an eligible carrier (but you cannot use a prepaid carrier plan). Upgrades require entering into a new lease and are subject to eligibility and credit approval. Apple Upgrade is not available on refurbished devices or online at the following special stores: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses or enterprises; Government, Education, or Veterans and Military Purchase Programs.<\/p>\n<\/li>\n<li>\nApple Card Monthly Installments (ACMI) is a 0 percent APR payment option that is only available if users select it at checkout in the U.S. for eligible products purchased at Apple and is subject to credit approval and credit limit. See <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fsupport.apple.com%2Fen-us%2F102730&amp;esheet=54630096&amp;newsitemid=20261027251208&amp;lan=en-US&amp;anchor=support.apple.com%2Fen-us%2F102730&amp;index=17&amp;md5=7d5e5f2277be1134ec1294107700f9df\">support.apple.com\/en-us\/102730<\/a> for more information about eligible products. Additional limits and restrictions apply. See the Apple Card Customer Agreement for more information about ACMI.<\/p>\n<\/li>\n<li>\nApple Card is subject to credit approval, available only for qualifying applicants in the United States, and issued by Goldman Sachs Bank USA, Salt Lake City Branch.<\/p>\n<\/li>\n<\/ol>\n<p>\n^ This offer is for a consumer lease, not a purchase or loan. Lease provided by Klarna Inc. for 24- or 36-month term. Your first monthly payment is due approximately 30 days after device is shipped or available for pickup. Lease approval is subject to eligibility and is based on creditworthiness. Monthly payments are based on the selected device and lease term.<\/p>\n<p>\nFor example: For MacBook Pro with PROLED XDR Display with a purchase price of $2,899 (excluding taxes and any trade-in credit), the typical monthly payment is $55.99 (excluding taxes and any trade-in credit) for a 36-month lease term and $78.99 (excluding taxes and any trade-in credit) for a 24-month lease term.<\/p>\n<p>\nNo security deposit required. A trade-in device may reduce monthly payments. Advertised monthly payment amount may not include a trade-in device\u2019s estimated value. Upgrades are not guaranteed and are subject to eligibility and approval.<\/p>\n<p>\nTerminating your Apple Upgrade lease: Closing your lease and returning your device terminates your lease. You may incur a substantial charge up to the amount of your remaining lease payments if you terminate your lease before the end of your initial lease term. You may have the option to upgrade to a new device by entering into a new lease agreement and returning your prior device. If you upgrade, your new monthly payments may be greater than your prior monthly payments. If you do not upgrade, terminate your lease, or purchase your device by the end of the initial lease term, the lease will convert to a month-to-month lease for up to six months. Your monthly payments may increase during the month-to-month period. If you take no action at the end of your extension period, you will be charged for the amount due to exercise the purchase option under your lease. You will not own your device at the end of your lease, unless you pay the amount due to exercise the purchase option. Insurance is not included in your lease, and you may incur damage fees if the device is lost, stolen, or not returned in the condition required by the lease.<\/p>\n<p>\nApple Upgrade lease eligibility: Leases are only available to U.S. residents (excluding residents of U.S. territories). Leased devices are only available for shipping to U.S. addresses (excluding U.S. territories) or pickup at Apple Retail stores in the U.S. (excluding U.S. territories). To be eligible for a lease, you must be at least 18 years old (or the legal age in your state of residence), have a valid Social Security number or individual taxpayer identification number (ITIN), have an accepted credit or debit card, have an Apple Account in good standing, have a Klarna account, and be able to receive security verification codes via text message. Leases are not available on refurbished accessories or online at the following special stores: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses or enterprises; Government, Education, or Veterans and Military Purchase Programs.<\/p>\n<p><b>About Apple<\/b><\/p>\n<p>\nApple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple\u2019s six software platforms \u2014 iOS, iPadOS, macOS, watchOS, visionOS, and tvOS \u2014 provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV. Apple\u2019s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.<\/p>\n<p>\nNOTE TO EDITORS: For additional information visit Apple Newsroom (<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.apple.com%2Fnewsroom&amp;esheet=54630096&amp;newsitemid=20261027251208&amp;lan=en-US&amp;anchor=www.apple.com%2Fnewsroom&amp;index=18&amp;md5=b78759c18879eecfc1ccd3f196131886\">www.apple.com\/newsroom<\/a>), or email Apple\u2019s Media Helpline at <a rel=\"nofollow\" href=\"mailto:media.help@apple.com\">media.help@apple.com<\/a>.<\/p>\n<p>\n\u00a9 2026 Apple Inc. All rights reserved. Apple, the Apple logo, MacBook Pro, Mac,, Dynamic Island, Spotlight, Live Activities, Siri AI, Apple M5 Pro, Apple M5 Max, Center Stage\u00ae, macOS Golden Gate, Apple Intelligence, ProMotion, iPadOS, AirDrop, ProRes, Apple Creator Studio, Pixelmator Pro, Logic Pro, Multi-Touch, Final Cut Pro, MagSafe, Touch ID, Safari, Apple Store,, App Store, Apple Trade In, Apple Card, Daily Cash, AppleCare, AppleCare+, AppleCare One, Today at Apple, watchOS, and Image Playground are trademarks of Apple. Other company and product names may be trademarks of their respective owners.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20261027251208r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20261027251208\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20261027251208\/en\/<\/a><\/span><\/p>\n<p>\nPress Contacts<\/p>\n<p>\nStarlayne Meza<br \/>\n<br \/>Apple<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:starlayne@apple.com\">starlayne@apple.com<\/a><\/p>\n<p>\nMichelle Del Rio<br \/>\n<br \/>Apple<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:mr_delrio@apple.com\">mr_delrio@apple.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Consumer Electronics Technology Other Technology Audio\/Video Software Hardware<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Apple unveils groundbreaking MacBook Pro with PROLED XDR Display and Touch for the first time on Mac The world\u2019s best pro laptop now features an industry-leading tandem OLED display, an intuitive Touch experience, blazing-fast M5 Pro and M5 Max performance and AI capabilities, and up to 24 hours of battery life, all in a thinner, lighter design CUPERTINO, Calif.&#8211;(BUSINESS WIRE)&#8211; Apple\u00ae today introduced the all-new MacBook Pro with PROLED XDR\u00ae Display, featuring breakthrough tandem OLED technology that delivers game-changing front-of-screen performance. Available in 14- and 16-inch models, MacBook Pro with PROLED XDR Display offers a visual experience unlike any other, transforming pro workflows with up to 2000 nits peak HDR and SDR brightness, an industry-leading 10,000,000:1 contrast ratio for exceptional &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/apple-unveils-groundbreaking-macbook-pro-with-proled-xdr-display-and-touch-for-the-first-time-on-mac\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Apple unveils groundbreaking MacBook Pro with PROLED XDR Display and Touch for the first time on Mac&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1014735","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple unveils groundbreaking MacBook Pro with PROLED XDR Display and Touch for the first time on Mac - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/apple-unveils-groundbreaking-macbook-pro-with-proled-xdr-display-and-touch-for-the-first-time-on-mac\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple unveils groundbreaking MacBook Pro with PROLED XDR Display and Touch for the first time on Mac - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Apple unveils groundbreaking MacBook Pro with PROLED XDR Display and Touch for the first time on Mac The world\u2019s best pro laptop now features an industry-leading tandem OLED display, an intuitive Touch experience, blazing-fast M5 Pro and M5 Max performance and AI capabilities, and up to 24 hours of battery life, all in a thinner, lighter design CUPERTINO, Calif.&#8211;(BUSINESS WIRE)&#8211; Apple\u00ae today introduced the all-new MacBook Pro with PROLED XDR\u00ae Display, featuring breakthrough tandem OLED technology that delivers game-changing front-of-screen performance. Available in 14- and 16-inch models, MacBook Pro with PROLED XDR Display offers a visual experience unlike any other, transforming pro workflows with up to 2000 nits peak HDR and SDR brightness, an industry-leading 10,000,000:1 contrast ratio for exceptional &hellip; Continue reading &quot;Apple unveils groundbreaking MacBook Pro with PROLED XDR Display and Touch for the first time on Mac&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/apple-unveils-groundbreaking-macbook-pro-with-proled-xdr-display-and-touch-for-the-first-time-on-mac\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-28T19:14:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20261027251208r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"25 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/apple-unveils-groundbreaking-macbook-pro-with-proled-xdr-display-and-touch-for-the-first-time-on-mac\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/apple-unveils-groundbreaking-macbook-pro-with-proled-xdr-display-and-touch-for-the-first-time-on-mac\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Apple unveils groundbreaking MacBook Pro with PROLED XDR Display and Touch for the first time on Mac\",\"datePublished\":\"2026-10-28T19:14:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/apple-unveils-groundbreaking-macbook-pro-with-proled-xdr-display-and-touch-for-the-first-time-on-mac\\\/\"},\"wordCount\":4929,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/apple-unveils-groundbreaking-macbook-pro-with-proled-xdr-display-and-touch-for-the-first-time-on-mac\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20261027251208r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/apple-unveils-groundbreaking-macbook-pro-with-proled-xdr-display-and-touch-for-the-first-time-on-mac\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/apple-unveils-groundbreaking-macbook-pro-with-proled-xdr-display-and-touch-for-the-first-time-on-mac\\\/\",\"name\":\"Apple unveils groundbreaking MacBook Pro with PROLED XDR Display and Touch for the first time on Mac - 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