{"id":1014713,"date":"2026-10-28T14:28:08","date_gmt":"2026-10-28T18:28:08","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/mercado-libre-sr-vice-president-of-advertising-jesus-moreno-sosa-discusses-the-future-of-advertising\/"},"modified":"2026-10-28T14:28:08","modified_gmt":"2026-10-28T18:28:08","slug":"mercado-libre-sr-vice-president-of-advertising-jesus-moreno-sosa-discusses-the-future-of-advertising","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/mercado-libre-sr-vice-president-of-advertising-jesus-moreno-sosa-discusses-the-future-of-advertising\/","title":{"rendered":"Mercado Libre Sr. Vice President of Advertising Jesus Moreno Sosa Discusses the Future of Advertising"},"content":{"rendered":"

<\/p>\n

Mercado Libre Sr. Vice President of Advertising Jesus Moreno Sosa Discusses the Future of Advertising<\/b><\/p>\n

MONTEVIDEO, Uruguay–(BUSINESS WIRE<\/a>)–
\nMercado Libre (NASDAQ: MELI), the leading e-commerce and fintech platform in Latin America, today released the latest episode of its Investor Relations podcast series, \u201cInside Mercado Libre,\u201d titled \u201cThe Future of Advertising<\/a>.\u201d Richard Cathcart, Investor Relations Officer, is joined by Jesus Moreno Sosa, Senior Vice President of Advertising at Mercado Libre, to discuss Mercado Ads\u2019 strategy, competitive position, and growth opportunities.<\/p>\n

\nThe conversation explores how Mercado Ads complements Mercado Libre\u2019s e-commerce operations and plays a strategic role in our ecosystem. Jesus discusses the distinction between retail media and commerce media, and how Mercado Ads is expanding beyond on-platform performance advertising into full-funnel brand-building formats, including connected TV and other off-platform channels. He notes that 25% of Mercado Ads campaigns now have a branding objective.<\/p>\n

\nA central theme is agentic commerce and how AI agents could change product discovery and shopping. Jesus expects agents to assist people across the journey\u2014from discovering products to purchasing and tracking them\u2014and explains how advertising will need to adapt to those different moments. The episode also covers Mercado Libre\u2019s partnership with Netflix, set to begin in early 2027, and how connected TV campaigns can link audience reach with marketplace and Mercado Pago outcomes.<\/p>\n

\nThe discussion explores social commerce, including Mercado Libre\u2019s network of more than 12 million affiliates and creators. Through Mercado Ads\u2019 DSP, brands can connect with that network, set campaign budgets and return-on-ad-spend objectives, and measure results. Jesus also discusses the company\u2019s work with social platforms such as TikTok.<\/p>\n

\nCommenting on how AI agents could reshape product discovery and shopping, Jesus said: \u201cAgentic Commerce isn\u2019t only a new surface; it\u2019s a new concept for how we advertise. An agent can help someone get inspired at the upper funnel or make a purchase more efficiently at the lower funnel.\u201d<\/p>\n

\nListen to the latest episode, \u201cThe Future of Advertising,\u201d on Spotify<\/a>. Previous episodes with management\u2014covering \u201cMercado Pago Brazil with Andre Chaves,\u201d \u201cCross-Border Trade at MELI with Karen Bruck,\u201d \u201cMercado Pago\u2019s Ambitions and Competitive Advantages with Andres Anavi,\u201d \u201cMELI\u2019s CEO Transition with Marcos Galperin and Ariel Szarfsztejn,\u201d and \u201cMELI\u2019s Acquiring Business with Paula Arregui\u201d\u2014can be accessed here<\/a>.<\/p>\n

About Mercado Libre<\/b><\/p>\n

\nFounded in 1999, MercadoLibre, Inc (NASDAQ: MELI) is the leading company in e-commerce and financial technology in Latin America, with operations in 18 countries. It offers a complete ecosystem of solutions for individuals and businesses to buy, sell, advertise, obtain credit and insurance, collect, send money, save, and pay for goods and services both online and offline. Mercado Libre looks to facilitate access to commerce and financial services in Latin America, a market that offers great opportunities and high growth potential. It uses world-class technology to create intuitive solutions tailored to the local culture to transform the lives of millions of people in the region.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20261028358899\/en\/<\/a><\/span><\/p>\n

\nMore information at http:\/\/investor.mercadolibre.com\/<\/a> or contact our IR team at investor@mercadolibre.com<\/a>.<\/p>\n

KEYWORDS:<\/b> New York Latin America North America United States South America Uruguay<\/p>\n

INDUSTRY KEYWORDS:<\/b> Technology Entertainment Insurance Finance Automotive Banking Podcast Electronic Commerce Asset Management Professional Services Advertising Communications Fintech Other Automotive<\/p>\n

MEDIA:<\/b><\/p>\n\n","protected":false},"excerpt":{"rendered":"

Mercado Libre Sr. Vice President of Advertising Jesus Moreno Sosa Discusses the Future of Advertising MONTEVIDEO, Uruguay–(BUSINESS WIRE)– Mercado Libre (NASDAQ: MELI), the leading e-commerce and fintech platform in Latin America, today released the latest episode of its Investor Relations podcast series, \u201cInside Mercado Libre,\u201d titled \u201cThe Future of Advertising.\u201d Richard Cathcart, Investor Relations Officer, is joined by Jesus Moreno Sosa, Senior Vice President of Advertising at Mercado Libre, to discuss Mercado Ads\u2019 strategy, competitive position, and growth opportunities. The conversation explores how Mercado Ads complements Mercado Libre\u2019s e-commerce operations and plays a strategic role in our ecosystem. Jesus discusses the distinction between retail media and commerce media, and how Mercado Ads is expanding beyond on-platform performance advertising into full-funnel … <\/p>\n

Continue reading “Mercado Libre Sr. Vice President of Advertising Jesus Moreno Sosa Discusses the Future of Advertising”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1014713","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nMercado Libre Sr. Vice President of Advertising Jesus Moreno Sosa Discusses the Future of Advertising - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mercado-libre-sr-vice-president-of-advertising-jesus-moreno-sosa-discusses-the-future-of-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercado Libre Sr. Vice President of Advertising Jesus Moreno Sosa Discusses the Future of Advertising - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Mercado Libre Sr. Vice President of Advertising Jesus Moreno Sosa Discusses the Future of Advertising MONTEVIDEO, Uruguay–(BUSINESS WIRE)– Mercado Libre (NASDAQ: MELI), the leading e-commerce and fintech platform in Latin America, today released the latest episode of its Investor Relations podcast series, \u201cInside Mercado Libre,\u201d titled \u201cThe Future of Advertising.\u201d Richard Cathcart, Investor Relations Officer, is joined by Jesus Moreno Sosa, Senior Vice President of Advertising at Mercado Libre, to discuss Mercado Ads\u2019 strategy, competitive position, and growth opportunities. 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