{"id":1014436,"date":"2026-10-28T03:04:37","date_gmt":"2026-10-28T07:04:37","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/columbia-sportswear-to-give-away-survival-bunker-with-launch-of-the-dont-panic-room\/"},"modified":"2026-10-28T03:04:37","modified_gmt":"2026-10-28T07:04:37","slug":"columbia-sportswear-to-give-away-survival-bunker-with-launch-of-the-dont-panic-room","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/columbia-sportswear-to-give-away-survival-bunker-with-launch-of-the-dont-panic-room\/","title":{"rendered":"Columbia Sportswear to Give Away Survival Bunker with Launch of the \u201cDon\u2019t Panic Room\u201d"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Columbia Sportswear to Give Away Survival Bunker with <\/b><b>Launch of the \u201cDon\u2019t Panic Room\u201d<\/b><\/p>\n<p class=\"bwalignc\"><i>Participants can enter to win a stocked off-grid bunker, delivered to their door and equipped with Columbia gear, tools and survival essentials<\/i><\/p>\n<p>PORTLAND, Ore.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nColumbia Sportswear (Nasdaq: COLM) is preparing for the worst with the launch of the \u201cDon\u2019t Panic Room,\u201d a new social campaign and contest that challenges outdoor enthusiasts to prove they have the skills, ingenuity and resilience to survive. Interested participants can submit videos showcasing their survival skills for the chance to win a modified 40-foot x 8-foot off-grid bunker, stocked with loads of Columbia gear, footwear, tools and plenty of stuff needed for whatever comes next.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20261028725608\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20261028725608\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20261028725608\/en\/2949561\/4\/Dont_Panic_Room_Bunker.jpg\" alt=\"The Don\u2019t Panic Room is a marketing campaign and contest that challenges outdoor enthusiasts to show they have the skills, ingenuity, and resilience to survive a worst-case scenario. One winner will receive a 40-foot off-grid modified shipping container delivered directly to their door and stocked with Columbia gear, tools, and survival essentials.\" \/><\/p>\n<p style=\"font-size:85%\">The Don\u2019t Panic Room is a marketing campaign and contest that challenges outdoor enthusiasts to show they have the skills, ingenuity, and resilience to survive a worst-case scenario. One winner will receive a 40-foot off-grid modified shipping container delivered directly to their door and stocked with Columbia gear, tools, and survival essentials.<\/p>\n<\/div>\n<p>\nThe campaign kicks off today with a film at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.columbia.com%2Fbunker&amp;esheet=54630027&amp;newsitemid=20261028725608&amp;lan=en-US&amp;anchor=columbia.com%2Fbunker&amp;index=1&amp;md5=21a0c13b14a4f95d5a1e2157d942a66d\">columbia.com\/bunker<\/a> featuring Columbia CEO Tim Boyle, who calls on viewers to prove they have what it takes to win the \u201cDon\u2019t Panic Room.\u201d As the world watches wealthy tech bros building bunkers for the worst-case scenarios, the brand feels that it\u2019s important for the rest of society to have a shot at surviving whatever Mother Nature throws at us as well.<\/p>\n<p>\n\u201cWe\u2019ve been making gear for bad weather and other unfortunate moments for almost 90 years,\u201d said Tim Boyle, CEO of Columbia Sportswear. \u201cWe\u2019ve seen it all and we figured we\u2019d offer our fans a chance to overcome the absolute worst that can happen in the outdoors. Hopefully the winner never needs the \u2018Don\u2019t Panic Room,\u2019 but we made sure they\u2019ll be warm and dry if the world does go to sh*t.\u201d<\/p>\n<p>\nThe \u201cDon\u2019t Panic Room\u201d is designed to keep occupants equipped and warm during a worst-cast weather scenario. The space features a bunk bed, a small kitchen and dining area, bathroom, a robotic dog named Rocky for companionship, and shelves stocked with survival gear, footwear, tools and supplies. And to arm occupants for adventures outside the bunker, a full Columbia section includes rows of canned jackets and gear to be opened in case of emergency.<\/p>\n<p>\nSealed in cans to withstand the test of time, jackets like Columbia\u2019s <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.columbia.com%2Fp%2Fmens-terwilliger-trail-heat-seal-hooded-jacket-2174251.html%3Fsrsltid%3DAU7gw4XhEXWfyh7gqPNMjwNaLdWmhJhN4Fn0H5-wdT_7t7J5GST8LdXJ%26color%3D464&amp;esheet=54630027&amp;newsitemid=20261028725608&amp;lan=en-US&amp;anchor=Terwilliger+Trail+Heat+Seal+Hooded+Jacket&amp;index=2&amp;md5=07533f394e6fbdf708737b69eb62062b\">Terwilliger Trail Heat Seal Hooded Jacket<\/a> are ready to be opened when the weather takes a turn for the worst. When the need arises, occupants can simply pop open the cans to take advantage of Omni-Heat\u2122 Infinity, Columbia\u2019s patented reflective thermal technology that was inspired by emergency blankets, to stay warm. The bunker is also stocked with several pairs of Columbia footwear, including the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.columbia.com%2Fp%2Fmens-tellurix-titanium-outdry-mid-shoe-2165651.html%3Fsrsltid%3DAYCX9vKu9ZKSyZA3UkkhEAK0gdygbcsP0qN0m0aLjy5YpgVx4xYiTWL4%26color%3D383&amp;esheet=54630027&amp;newsitemid=20261028725608&amp;lan=en-US&amp;anchor=Tellurix+Titanium+OutDry+Mid&amp;index=3&amp;md5=7adcfbe7297ed949865f45d6d648d575\">Tellurix Titanium OutDry Mid<\/a>, a technical waterproof shoe designed to tackle the most unexpected conditions.<\/p>\n<p>\nThe modified shipping container will be delivered directly to the winner, and entries will be accepted through November 24, 2026 via Instagram or by visiting <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.columbia.com%2Fbunker&amp;esheet=54630027&amp;newsitemid=20261028725608&amp;lan=en-US&amp;anchor=columbia.com%2Fbunker&amp;index=4&amp;md5=43cb7280446717d162122a4670fdf3c3\">columbia.com\/bunker<\/a>.<\/p>\n<p>\n\u201cThe \u2018Don\u2019t Panic Room\u2019 marks the next chapter in our Engineered for Whatever platform and is another unique way to show how our gear performs when conditions get especially tough. In this case, REALLY tough,\u201d said Matt Sutton, Head of Marketing at Columbia Sportswear. \u201cAs we all watch tech people building bunkers to hide from their own tech, we want to reward the real survivalists and outdoors people who appreciate what Mother Nature has to offer.\u201d<\/p>\n<p>\nMedia can access stills and video assets <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fcolumbia5.box.com%2Fs%2F6paqaaeqzmh4i5w6lwsalzjm8v5lwwso&amp;esheet=54630027&amp;newsitemid=20261028725608&amp;lan=en-US&amp;anchor=HERE&amp;index=5&amp;md5=d804c07b8060494d0fc940d06edcaa84\">HERE<\/a>.<\/p>\n<p><b>Don\u2019t Panic Room Contest Abbreviated Rules:<\/b><\/p>\n<p>\nNO PURCHASE NECESSARY. Open only to legal residents of the 48 contiguous US\/DC, 18 years of age (19 in AL\/NE) and older. Void in AK, HI &amp; where prohibited by law. Contest Entry Period starts at 12:00 p.m. ET on 10\/28\/26 and ends at 11:59 p.m. ET on 11\/24\/26. Prize is a 40\u2019x8\u2019 modified shipping container, which winner will need to receive and maintain, and $35,000. Subject to Official Rules, including important descriptions of the prize and requirements to receive it, how to enter, judging criteria, and restrictions, see <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.DontPanicRoom.com%2Frules&amp;esheet=54630027&amp;newsitemid=20261028725608&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.DontPanicRoom.com%2Frules&amp;index=6&amp;md5=8b2b2c3309592d6f0d9b4f7e910e8a9e\">http:\/\/www.DontPanicRoom.com\/rules<\/a>. Sponsor: Columbia Sportswear Company, 14375 NW Science Park Drive, Portland, OR 97229.<\/p>\n<p><b>About Columbia Sportswear:<\/b><\/p>\n<p>\nColumbia, the flagship brand of Portland, Oregon-based Columbia Sportswear Company, has been creating innovative apparel, footwear, accessories, and equipment for outdoor enthusiasts since 1938. Columbia has become a leading global brand by channeling the company\u2019s innovative spirit and passion for the outdoors into technologies and performance products that keep people warm, dry, cool and protected year-round. To learn more, please visit the company&#8217;s website at: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.columbia.com%2F&amp;esheet=54630027&amp;newsitemid=20261028725608&amp;lan=en-US&amp;anchor=www.columbia.com&amp;index=7&amp;md5=b24de6793ed0df05ebdf0ec38342e13c\">www.columbia.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20261028725608r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20261028725608\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20261028725608\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact:<br \/>\n<\/b><br \/>We. Communications for Columbia<br \/>\n<br \/>Kyle Torrens, Account Director<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:ktorrens@wecommunications.com\">ktorrens@wecommunications.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Oregon United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Footwear Social Media Advertising Communications Consumer Fashion Other Consumer Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20261028725608\/en\/2949561\/3\/Dont_Panic_Room_Bunker.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">The Don\u2019t Panic Room is a marketing campaign and contest that challenges outdoor enthusiasts to show they have the skills, ingenuity, and resilience to survive a worst-case scenario. One winner will receive a 40-foot off-grid modified shipping container delivered directly to their door and stocked with Columbia gear, tools, and survival essentials.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20261028725608\/en\/2949571\/3\/Dont_Panic_Room_Terwilliger_Trail_Jacket.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Columbia&#8217;s jackets are sealed in cans in the Don&#8217;t Panic Room to be opened in case of emergency.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20261028725608\/en\/2949583\/3\/Dont_Panic_Room_Interior_at_entrance.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">An interior view of the Don&#8217;t Panic Room, a real bunker that will be delivered to the contest winner&#8217;s home.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20261028725608\/en\/717250\/3\/Columbia_Logo_Blue.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Columbia Sportswear to Give Away Survival Bunker with Launch of the \u201cDon\u2019t Panic Room\u201d Participants can enter to win a stocked off-grid bunker, delivered to their door and equipped with Columbia gear, tools and survival essentials PORTLAND, Ore.&#8211;(BUSINESS WIRE)&#8211; Columbia Sportswear (Nasdaq: COLM) is preparing for the worst with the launch of the \u201cDon\u2019t Panic Room,\u201d a new social campaign and contest that challenges outdoor enthusiasts to prove they have the skills, ingenuity and resilience to survive. Interested participants can submit videos showcasing their survival skills for the chance to win a modified 40-foot x 8-foot off-grid bunker, stocked with loads of Columbia gear, footwear, tools and plenty of stuff needed for whatever comes next. This press release features multimedia. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/columbia-sportswear-to-give-away-survival-bunker-with-launch-of-the-dont-panic-room\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Columbia Sportswear to Give Away Survival Bunker with Launch of the \u201cDon\u2019t Panic Room\u201d&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1014436","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Columbia Sportswear to Give Away Survival Bunker with Launch of the \u201cDon\u2019t Panic Room\u201d - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/columbia-sportswear-to-give-away-survival-bunker-with-launch-of-the-dont-panic-room\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Columbia Sportswear to Give Away Survival Bunker with Launch of the \u201cDon\u2019t Panic Room\u201d - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Columbia Sportswear to Give Away Survival Bunker with Launch of the \u201cDon\u2019t Panic Room\u201d Participants can enter to win a stocked off-grid bunker, delivered to their door and equipped with Columbia gear, tools and survival essentials PORTLAND, Ore.&#8211;(BUSINESS WIRE)&#8211; Columbia Sportswear (Nasdaq: COLM) is preparing for the worst with the launch of the \u201cDon\u2019t Panic Room,\u201d a new social campaign and contest that challenges outdoor enthusiasts to prove they have the skills, ingenuity and resilience to survive. Interested participants can submit videos showcasing their survival skills for the chance to win a modified 40-foot x 8-foot off-grid bunker, stocked with loads of Columbia gear, footwear, tools and plenty of stuff needed for whatever comes next. This press release features multimedia. &hellip; Continue reading &quot;Columbia Sportswear to Give Away Survival Bunker with Launch of the \u201cDon\u2019t Panic Room\u201d&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/columbia-sportswear-to-give-away-survival-bunker-with-launch-of-the-dont-panic-room\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-28T07:04:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20261028725608\/en\/2949561\/4\/Dont_Panic_Room_Bunker.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/columbia-sportswear-to-give-away-survival-bunker-with-launch-of-the-dont-panic-room\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/columbia-sportswear-to-give-away-survival-bunker-with-launch-of-the-dont-panic-room\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Columbia Sportswear to Give Away Survival Bunker with Launch of the \u201cDon\u2019t Panic Room\u201d\",\"datePublished\":\"2026-10-28T07:04:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/columbia-sportswear-to-give-away-survival-bunker-with-launch-of-the-dont-panic-room\\\/\"},\"wordCount\":957,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/columbia-sportswear-to-give-away-survival-bunker-with-launch-of-the-dont-panic-room\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20261028725608\\\/en\\\/2949561\\\/4\\\/Dont_Panic_Room_Bunker.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/columbia-sportswear-to-give-away-survival-bunker-with-launch-of-the-dont-panic-room\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/columbia-sportswear-to-give-away-survival-bunker-with-launch-of-the-dont-panic-room\\\/\",\"name\":\"Columbia Sportswear to Give Away Survival Bunker with Launch of the \u201cDon\u2019t Panic Room\u201d - 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