{"id":1013943,"date":"2026-10-27T08:03:23","date_gmt":"2026-10-27T12:03:23","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/morrells-launches-m2o-a-british-manufactured-waterborne-system-for-wood-finishers\/"},"modified":"2026-10-27T08:03:23","modified_gmt":"2026-10-27T12:03:23","slug":"morrells-launches-m2o-a-british-manufactured-waterborne-system-for-wood-finishers","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/morrells-launches-m2o-a-british-manufactured-waterborne-system-for-wood-finishers\/","title":{"rendered":"Morrells Launches M2O, a British-Manufactured Waterborne System for Wood Finishers"},"content":{"rendered":"<p>        <!--body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>Morrells Launches M2O, a British-Manufactured Waterborne System for Wood Finishers<\/b><\/p>\n<p>STOCKPORT, England&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nMorrells Woodfinishes has announced the launch of M2O, a new waterborne topcoat system designed for professional wood finishers.<\/p>\n<p>\nDeveloped for demanding interior wood applications, including kitchens, cabinetry, furniture and bespoke joinery, M2O combines advanced waterborne technology with outstanding finish quality, excellent durability and easy application.<\/p>\n<p>\nA defining feature of M2O is that it is manufactured in the UK, helping customers reduce supply chain uncertainty, speed product availability, and access local technical expertise. As manufacturers continue to adapt to evolving regulatory expectations, M2O provides a flexible, dependable solution that supports both operational efficiency and beautiful results.<\/p>\n<p>\n&#8220;Manufacturing M2O in Britain allows our customers to access a premium product closer to home,&#8221; said Emanuele Gelosa, <i>President, Morrells Woodfinishes<\/i>. &#8220;It&#8217;s about giving manufacturers confidence in the finish they achieve, as well as the partner and processes they rely on.&#8221;<\/p>\n<p>\nM2O has been engineered for today&#8217;s production environments, offering excellent sprayability, fast drying, outstanding levelling and durable performance with lower-VOCs.<\/p>\n<p>\nTo help customers experience the system first-hand, Morrells invites manufacturers across the UK to book an on-site trial or schedule a visit with one of their local teams. This can be done by visiting the Morrells website, morrells.co.uk<\/p>\n<p><b>About Morrells<\/b><\/p>\n<p>\nMorrells Woodfinishes has manufactured wood lacquers, coatings, and finishes since 1902. A once small, London-based company became today\u2019s largest manufacturer of wood finishing products in the UK. Their strong British heritage, high-performance products, and reliable service awarded them a Royal Warrant, appointing them Manufacturers of Wood Finishes to His Majesty, the King.<\/p>\n<p>\nMorrells is part of the RPM Industrial Coatings Group (RPM ICG). RPM Industrial Coatings Group is home to several industry-leading coatings and finishing brands including FinishWorks, TCI, Pettit, and KopCoat Protection Products. RPM Industrial Coatings Group is a division of RPM International Inc., a $7.3B global company with market-and industry-leading brands in specialty coatings, sealants, building materials, and related services. RPMICG.com<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20261027104910r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20261027104910\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20261027104910\/en\/<\/a><\/span><\/p>\n<p>\nAngela Kaufman, 248.214.2035; <a rel=\"nofollow\" href=\"mailto:akaufman@rpmicg.com\">akaufman@rpmicg.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Europe Ireland United Kingdom<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Chemicals\/Plastics Manufacturing<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20261027104910\/en\/2942750\/3\/black_and_orange.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Morrells Launches M2O, a British-Manufactured Waterborne System for Wood Finishers STOCKPORT, England&#8211;(BUSINESS WIRE)&#8211; Morrells Woodfinishes has announced the launch of M2O, a new waterborne topcoat system designed for professional wood finishers. Developed for demanding interior wood applications, including kitchens, cabinetry, furniture and bespoke joinery, M2O combines advanced waterborne technology with outstanding finish quality, excellent durability and easy application. A defining feature of M2O is that it is manufactured in the UK, helping customers reduce supply chain uncertainty, speed product availability, and access local technical expertise. As manufacturers continue to adapt to evolving regulatory expectations, M2O provides a flexible, dependable solution that supports both operational efficiency and beautiful results. &#8220;Manufacturing M2O in Britain allows our customers to access a premium product &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/morrells-launches-m2o-a-british-manufactured-waterborne-system-for-wood-finishers\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Morrells Launches M2O, a British-Manufactured Waterborne System for Wood Finishers&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1013943","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Morrells Launches M2O, a British-Manufactured Waterborne System for Wood Finishers - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/morrells-launches-m2o-a-british-manufactured-waterborne-system-for-wood-finishers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Morrells Launches M2O, a British-Manufactured Waterborne System for Wood Finishers - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Morrells Launches M2O, a British-Manufactured Waterborne System for Wood Finishers STOCKPORT, England&#8211;(BUSINESS WIRE)&#8211; Morrells Woodfinishes has announced the launch of M2O, a new waterborne topcoat system designed for professional wood finishers. Developed for demanding interior wood applications, including kitchens, cabinetry, furniture and bespoke joinery, M2O combines advanced waterborne technology with outstanding finish quality, excellent durability and easy application. A defining feature of M2O is that it is manufactured in the UK, helping customers reduce supply chain uncertainty, speed product availability, and access local technical expertise. As manufacturers continue to adapt to evolving regulatory expectations, M2O provides a flexible, dependable solution that supports both operational efficiency and beautiful results. &#8220;Manufacturing M2O in Britain allows our customers to access a premium product &hellip; Continue reading &quot;Morrells Launches M2O, a British-Manufactured Waterborne System for Wood Finishers&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/morrells-launches-m2o-a-british-manufactured-waterborne-system-for-wood-finishers\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-27T12:03:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20261027104910r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/morrells-launches-m2o-a-british-manufactured-waterborne-system-for-wood-finishers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/morrells-launches-m2o-a-british-manufactured-waterborne-system-for-wood-finishers\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Morrells Launches M2O, a British-Manufactured Waterborne System for Wood Finishers\",\"datePublished\":\"2026-10-27T12:03:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/morrells-launches-m2o-a-british-manufactured-waterborne-system-for-wood-finishers\\\/\"},\"wordCount\":377,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/morrells-launches-m2o-a-british-manufactured-waterborne-system-for-wood-finishers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20261027104910r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/morrells-launches-m2o-a-british-manufactured-waterborne-system-for-wood-finishers\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/morrells-launches-m2o-a-british-manufactured-waterborne-system-for-wood-finishers\\\/\",\"name\":\"Morrells Launches M2O, a British-Manufactured Waterborne System for Wood Finishers - 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