{"id":1013561,"date":"2026-10-26T13:04:43","date_gmt":"2026-10-26T17:04:43","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/from-napoli-to-martin-place-salumerie-grows-sydneys-house-of-focaccia-on-square\/"},"modified":"2026-10-26T13:04:43","modified_gmt":"2026-10-26T17:04:43","slug":"from-napoli-to-martin-place-salumerie-grows-sydneys-house-of-focaccia-on-square","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/from-napoli-to-martin-place-salumerie-grows-sydneys-house-of-focaccia-on-square\/","title":{"rendered":"From Napoli to Martin Place: Salumerie Grows Sydney\u2019s House of Focaccia on Square"},"content":{"rendered":"

<\/p>\n

From Napoli to Martin Place: Salumerie Grows Sydney\u2019s House of Focaccia on Square<\/b><\/p>\n

The Italian deli now makes roughly 1,000 focaccias a day across five Sydney sites, and has launched Salumerie Express, a smaller format built for people on the go<\/i><\/p>\n

DISTRIBUTED-WORK-MODEL\/SYDNEY–(BUSINESS WIRE<\/a>)–
\nSquare today announced that Salumerie<\/a>, the Sydney Italian deli known as the House of Focaccia, is running on Square as it grows across the city. Founded by Donato Salomone in Potts Point in 2024, Salumerie now has five sites across Potts Point, Manly, the Sydney CBD, Bondi and Martin Place. A team of around 50 people makes roughly 1,000 focaccias a day. The newest site, in Martin Place, introduces Salumerie Express: a smaller format with its own identity that could become the basis for future franchising.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20261026270148\/en\/<\/a><\/p>\n

\"Photo<\/p>\n

Photo courtesy of Square and Salumerie<\/p>\n<\/div>\n

Everything started with bread<\/b><\/p>\n

\nSalomone grew up in Napoli, where bread was part of every day. There was bread with olive oil at Nonna\u2019s house, bread with Nutella in the morning, and bread with mortadella in the lunch his mum made for school. Those memories became Salumerie. It\u2019s an old-school Italian salumeria with a more refined look and feel, true to tradition but fresh enough to win over a younger generation of Sydneysiders.<\/p>\n

\n\u201cFood didn\u2019t need to be complicated to be special,\u201d said Donato Salomone, Founder of Salumerie. \u201cYou don\u2019t need many ingredients to make something amazing; you need good ones, and you need to treat them properly. Bread was always the starting point, so it made sense to put focaccia at the heart of Salumerie. House of Focaccia, or La Casa della Focaccia, is something that\u2019s truly ours, from the bread to everything that goes inside it.\u201d<\/p>\n

One family, five shops<\/b><\/p>\n

\nSalumerie has grown from a single Potts Point deli to five locations in two years. For Salomone, the challenge has never been opening shops. It has been keeping them consistent.<\/p>\n

\n\u201cOpening another shop is one thing; making sure every location has the same quality, warmth and energy is where the work happens,\u201d said Salomone. \u201cI want people to walk into any Salumerie and feel part of the same family.\u201d<\/p>\n

\nMartin Place takes that idea in a new direction. Salumerie Express, which Salomone calls \u201cthe little sister of Salumerie,\u201d brings the menu to city workers on the go, and the team is refining it as a format it could franchise in the future.<\/p>\n

Visibility across every shop<\/b><\/p>\n

\nSalumerie in store uses Square for Restaurants whilst using the Square Register, Square Kiosk and Square Online to service customers. Square Dashboard<\/b> lets Salomone see how each shop is performing whilst consolidating, Sales, Reporting and Customer Insights without pulling data from different systems. Square Loyalty keeps Salumerie stay connected and engaged with regulars. Square Shifts <\/b>allows Salumerie to roster all their staff throughout the week.<\/p>\n

\nFor a brand that puts as much care into its shops as its sandwiches, design mattered too. Square hardware fits naturally into Salumerie\u2019s spaces.<\/p>\n

\n\u201cSquare has made it easier to have everything in one place,\u201d said Salomone. \u201cI can open my dashboard and understand how the business is performing across the shops without having to pull information together from different places. As we\u2019ve grown, that visibility has become really valuable. Square Loans also gave us a big helping hand early on, when we needed support.\u201d<\/p>\n

What\u2019s next<\/b><\/p>\n

\nBeyond Express, Salomone has a bigger dream.<\/p>\n

\n\u201cI would love to open a Salumerie supermarket: my own Italian supermarket, with our food and the products I love, all under one roof,\u201d he said. \u201cSomewhere you can grab a focaccia, do your shopping and bring a little bit of Italy home.\u201d<\/p>\n

\n\u201cSalumerie shows what happens when a founder gets the fundamentals right: great bread, a clear identity and real care in every shop,\u201d said Dmitriy Shurapey, Head of Account Management, Square APAC<\/b>. \u201cGrowing from one deli to five sites and around 1,000 focaccias a day takes serious operational discipline. We\u2019re proud to give Donato and his team the visibility and tools to keep growing, whether that\u2019s Salumerie Express or whatever comes next.\u201d<\/p>\n

\nTo learn more about how Square supports food and beverage businesses, visit squareup.com\/au\/en\/restaurants<\/a>.<\/p>\n

About Salumerie<\/b><\/p>\n

\nFounded by Donato Salomone in Potts Point in 2024, Salumerie is a Sydney Italian deli known as the House of Focaccia, or La Casa della Focaccia. Inspired by the food of Salomone\u2019s childhood in Napoli, Salumerie serves focaccia baked fresh and filled with quality Italian ingredients across five locations: Potts Point, Manly, Sydney CBD, Bondi and Salumerie Express at Martin Place. For more information, visit salumerie.com.au<\/a>.<\/p>\n

About Square<\/b><\/p>\n

\nSquare helps businesses turn transactions into connections and businesses into neighbourhood favourites.<\/p>\n

\nIn 2009, Square started with a simple invention \u2013 the first mobile card reader, which changed how the entire financial system thinks about small businesses. Square has since grown into a global business platform helping millions of sellers of all sizes participate and thrive in their communities.<\/p>\n

\nWhether independently run or a global chain, Square understands that sellers succeed when they have the freedom to focus on the experiences that keep customers coming back. From point of sale and payments to online commerce, staff management, cash flow tools, and more, Square brings together the tools sellers need to run and grow on one intelligent platform. For more information, visit squareup.com\/au<\/a>.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20261026270148\/en\/<\/a><\/span><\/p>\n

Media contact:<\/b>press@squareup.com<\/a><\/p>\n

KEYWORDS:<\/b> Australia\/Oceania Australia<\/p>\n

INDUSTRY KEYWORDS:<\/b> Professional Services Payments Retail Restaurant\/Bar Technology Finance Fintech<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
Photo courtesy of Square and Salumerie<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

From Napoli to Martin Place: Salumerie Grows Sydney\u2019s House of Focaccia on Square The Italian deli now makes roughly 1,000 focaccias a day across five Sydney sites, and has launched Salumerie Express, a smaller format built for people on the go DISTRIBUTED-WORK-MODEL\/SYDNEY–(BUSINESS WIRE)– Square today announced that Salumerie, the Sydney Italian deli known as the House of Focaccia, is running on Square as it grows across the city. Founded by Donato Salomone in Potts Point in 2024, Salumerie now has five sites across Potts Point, Manly, the Sydney CBD, Bondi and Martin Place. A team of around 50 people makes roughly 1,000 focaccias a day. The newest site, in Martin Place, introduces Salumerie Express: a smaller format with its own … <\/p>\n

Continue reading “From Napoli to Martin Place: Salumerie Grows Sydney\u2019s House of Focaccia on Square”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1013561","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nFrom Napoli to Martin Place: Salumerie Grows Sydney\u2019s House of Focaccia on Square - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/from-napoli-to-martin-place-salumerie-grows-sydneys-house-of-focaccia-on-square\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Napoli to Martin Place: Salumerie Grows Sydney\u2019s House of Focaccia on Square - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"From Napoli to Martin Place: Salumerie Grows Sydney\u2019s House of Focaccia on Square The Italian deli now makes roughly 1,000 focaccias a day across five Sydney sites, and has launched Salumerie Express, a smaller format built for people on the go DISTRIBUTED-WORK-MODEL\/SYDNEY–(BUSINESS WIRE)– Square today announced that Salumerie, the Sydney Italian deli known as the House of Focaccia, is running on Square as it grows across the city. 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