{"id":1013477,"date":"2026-10-26T11:53:25","date_gmt":"2026-10-26T15:53:25","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/digimarc-returns-from-rgca-with-strong-market-interest-in-its-next-generation-gift-card-security\/"},"modified":"2026-10-26T11:53:25","modified_gmt":"2026-10-26T15:53:25","slug":"digimarc-returns-from-rgca-with-strong-market-interest-in-its-next-generation-gift-card-security","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/digimarc-returns-from-rgca-with-strong-market-interest-in-its-next-generation-gift-card-security\/","title":{"rendered":"Digimarc Returns from RGCA with Strong Market Interest in Its Next-Generation Gift Card Security"},"content":{"rendered":"

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Digimarc Returns from RGCA with Strong Market Interest in Its Next-Generation Gift Card Security<\/b><\/p>\n

Industry leaders signal increasing urgency to combat gift card fraud as demand grows for intelligent, automated, activation-level security<\/b><\/p>\n

BEAVERTON, Ore.–(BUSINESS WIRE<\/a>)–Digimarc Corporation (NASDAQ: DMRC), <\/b>a leading provider of digital identity and authentication technologies, today announced strong market momentum for its gift card security solution following a highly successful week at the 2026 Retail Gift Card Association (RGCA) industry event in Denver, CO.<\/p>\n

\nDigimarc\u2019s cross-functional team of five experts specializing in retail technology, digital identity, and fraud prevention engaged in dozens of strategic discussions with retailers, nearly 40 brands, and channel partners seeking new ways to address the rapidly growing threat of gift card draining. The overwhelming message from attendees was clear: traditional packaging-level security measures are no longer enough.<\/p>\n

\n“As retailers continue to experience escalating fraud losses from gift card draining, we’re seeing a significant shift in how the industry thinks about gift card protection,” said Jennifer Suckey, Vice President of Retail Sales at Digimarc. “Even the session topics focused on how to respond to increasingly sophisticated fraud risks and tamper patterns using new security technologies, smarter manufacturing, and stronger connections between physical and digital experiences. But what really stood out at RGCA was the level of urgency. Organizations aren’t asking whether they should strengthen gift card security. They’re asking how quickly they can deploy solutions that protect cards at the individual item level and<\/i> preserve the customer experience.”<\/p>\n

A New Security Paradigm for Gift Cards<\/b><\/p>\n

\nGift card draining has scaled dramatically over the last several years. Organized criminals are actively removing gift cards from shelves, capturing card numbers and PINs, resealing packaging, returning cards to shelves, and draining funds after they are activated.<\/p>\n

\nAt RGCA, Digimarc demonstrated how its next-generation gift card security solution works at the card activation layer to help to mitigate this threat: tamper-evident, machine-readable digital watermarks that protect card PINs or barcodes together with a security update for retailers\u2019 existing, front-of-store scanners so they can intelligently and automatically detect tampered cards, right at the point of sale. Cards with intact Digimarc digital watermarks scan instantly and activate normally. Cards detected as tampered are blocked from activation. The in-store experience is unchanged, but is three times more secure.*<\/p>\n

Strong Pipeline Development Across the Industry<\/b><\/p>\n

\nThis automated approach to fraud detection and prevention resonated strongly with attendees looking for scalable solutions that fit within existing manufacturing, retail, and point-of-sale environments while leaving in-store experiences unchanged.<\/p>\n

\nAt the event, more than 45 people attended Digimarc\u2019s happy hour, and the team held nearly 40 meetings with a broad cross-section of the gift card ecosystem, including:<\/p>\n