{"id":1012670,"date":"2026-10-22T11:16:57","date_gmt":"2026-10-22T15:16:57","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/gaming-has-become-a-source-of-real-world-style-inspiration-the-most-important-character-that-gamers-are-customizing-themselves\/"},"modified":"2026-10-22T11:16:57","modified_gmt":"2026-10-22T15:16:57","slug":"gaming-has-become-a-source-of-real-world-style-inspiration-the-most-important-character-that-gamers-are-customizing-themselves","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/gaming-has-become-a-source-of-real-world-style-inspiration-the-most-important-character-that-gamers-are-customizing-themselves\/","title":{"rendered":"Gaming Has Become a Source of Real-World Style Inspiration. The Most Important Character That Gamers Are Customizing? Themselves."},"content":{"rendered":"<p>        <!--.bwlistcircle { list-style-type: circle }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>Gaming Has Become a Source of Real-World Style Inspiration. The Most Important Character That Gamers Are Customizing? Themselves.<\/b><\/p>\n<p><i>New Philips Norelco OneBlade research finds 80% of male gamers take appearance inspiration from gaming characters, revealing how digital creativity is influencing style, confidence and self-expression IRL<\/i><\/p>\n<p>CAMBRIDGE, Mass.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nRoyal Philips (NYSE: PHG, AEX: PHIA) \u2013 From character creation and custom skins to real-world cosplay fashion and streaming culture, gaming has its own visual language, and its influence on personal style extends beyond the screen. For many male gamers, the characters they play are another source of inspiration for how they show up IRL.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20261022126873\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20261022126873\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 371px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20261022126873\/en\/2943008\/4\/Game.jpg\" alt=\"\" \/><\/div>\n<p>\nNew research from Philips Norelco OneBlade finds that <b>80% of U.S. male gamers ages 18\u201345 have taken inspiration from gaming avatars or characters for their real-life appearance<\/b>. The findings point to a larger cultural shift in how digital creativity intersects with identity, confidence and the everyday choices men make about their look.<\/p>\n<p>\n&#8220;One of the things that makes gaming special is the freedom to explore different sides of yourself. You can be creative, take chances and try things you might never have considered before,\u201d said Serkan Otles, Philips North America Regional Business Unit Leader, Grooming. \u201cThat same freedom shouldn\u2019t stop when the game ends. With OneBlade, we want to make it easier for men to explore their style, express who they are and feel confident changing things up whenever they want.\u201d<\/p>\n<p><b>The IRL character is the main character<\/b><\/p>\n<p>\nFrom character creation to custom skins, gaming gives players the freedom to experiment with different looks and express their personal style. And while <b>51% of male gamers wish they looked more like their gaming avatar IRL<\/b>, the real-world version of themselves remains their priority.<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>75% say their in-person self is the most authentic reflection of who they are<\/b><\/li>\n<li><b>78% would choose a permanent improvement to their real-life appearance over their dream in-game item.<\/b><\/li>\n<\/ul>\n<p>\nThat same sense of personal ownership also applies to grooming and style<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>85% have intentionally changed their physical appearance<\/b><\/li>\n<li><b>93% believe putting more effort into grooming would improve their confidence.<\/b><\/li>\n<\/ul>\n<p><b>Your squad might have something to say about your style, too<\/b><\/p>\n<p>\nGaming friendships often extend well beyond a single session. The people players meet online can become trusted voices in everyday life, including conversations about personal appearance, and survey results show this as well:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>71% say they have at least one close friend they first met through online gaming<\/b><\/li>\n<li><b>63% feel comfortable asking gaming friends for grooming tips or advice<\/b><\/li>\n<li><b>And 62% say gaming has increased their personal confidence.<\/b><\/li>\n<\/ul>\n<p>\nTogether, the findings show how connection, trust and confidence intersect in gaming communities and can have real-life impact on the players themselves.<\/p>\n<p><b>The next style upgrade shouldn\u2019t require a tutorial<\/b><\/p>\n<p>\nIn-game customization can offer seemingly endless options, whereas IRL grooming comes with more practical considerations.<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Two-thirds (67%) of male gamers say most grooming products feel made for influencers rather than everyday guys<\/b><\/li>\n<li><b>75% report at least one barrier to putting more effort into their appearance.<\/b>\n<ul class=\"bwlistcircle\">\n<li><b>30% say grooming is too expensive<\/b><\/li>\n<li><b>27% do not prioritize it<\/b><\/li>\n<li><b>24% do not have enough time<\/b><\/li>\n<li><b>21% do not know where to start<\/b><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\nSurvey results demonstrate a continual need for no-nonsense, approachable tools that make it easier to experiment without turning grooming into a complicated project.<\/p>\n<p><b>OneBlade: Make the look your own<\/b><\/p>\n<p>\nPhilips Norelco OneBlade gives men one simple tool to create endless styles. OneBlade can trim, edge and shave any length of hair, allowing men to easily create whatever look they want. Its 360\u00b0 Blade head flexes in all directions to follow facial contours, while a fast-moving cutter operates 12,000 times per minute and is efficient even on longer hair. Its stainless-steel blade lasts up to four months.*<\/p>\n<p>\nWhether the inspiration comes from a favorite character, a look spotted in-game or a style they want to try for themselves, OneBlade helps make experimentation and feeling good about looking good part of an everyday uncomplicated routine.<\/p>\n<p>\nUltimately, the connection between gaming and personal style comes down to something familiar to every player: the freedom to experiment, express themselves and make their look entirely their own.<\/p>\n<p><b>About the research<\/b><\/p>\n<p>\nThe Philips Norelco OneBlade gaming survey was conducted by Wakefield Research among 1,000 U.S. male gamers ages 18\u201345. Results of any sample are subject to sampling variation. For this study, the chances are 95 in 100 that a survey result varies by no more than plus or minus 3.1 percentage points from the result that would be obtained from the population represented by the sample.<\/p>\n<p>\n*Based on 2 full shaves per week. Actual results may vary.<\/p>\n<p><b>About Royal Philips<\/b><\/p>\n<p>\nRoyal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people\u2019s health and well-being through meaningful innovation. Philips\u2019 patient- and people-centric innovation leverages advanced technology and deep clinical and consumer insights to deliver personal health solutions for consumers and professional health solutions for healthcare providers and their patients in the hospital and the home.<\/p>\n<p>\nHeadquartered in the Netherlands, the company is a leader in diagnostic imaging, ultrasound, image-guided therapy, monitoring and enterprise informatics, as well as in personal health. Philips generated 2025 sales of approximately EUR 18 billion and employs approximately 64,300 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com\/newscenter.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20261022126873r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20261022126873\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20261022126873\/en\/<\/a><\/span><\/p>\n<p>\nGenesis Bazo<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:gbazo@omc.com\">gbazo@omc.com<br \/>\n<\/a><br \/>917-226-7644<\/p>\n<p><b>KEYWORDS:<\/b> Massachusetts Europe United States Netherlands North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Software Men Online Entertainment Hardware Consumer Electronics Consumer Technology Fashion Other Entertainment Retail Electronic Games Home Goods<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20261022126873\/en\/2943008\/3\/Game.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20261022126873\/en\/2942873\/3\/NEW_PhilipsNorelco_logo_10ST_colored_logos_horizontal.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Gaming Has Become a Source of Real-World Style Inspiration. The Most Important Character That Gamers Are Customizing? Themselves. New Philips Norelco OneBlade research finds 80% of male gamers take appearance inspiration from gaming characters, revealing how digital creativity is influencing style, confidence and self-expression IRL CAMBRIDGE, Mass.&#8211;(BUSINESS WIRE)&#8211; Royal Philips (NYSE: PHG, AEX: PHIA) \u2013 From character creation and custom skins to real-world cosplay fashion and streaming culture, gaming has its own visual language, and its influence on personal style extends beyond the screen. For many male gamers, the characters they play are another source of inspiration for how they show up IRL. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20261022126873\/en\/ New research from Philips Norelco OneBlade &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/gaming-has-become-a-source-of-real-world-style-inspiration-the-most-important-character-that-gamers-are-customizing-themselves\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Gaming Has Become a Source of Real-World Style Inspiration. The Most Important Character That Gamers Are Customizing? Themselves.&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1012670","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gaming Has Become a Source of Real-World Style Inspiration. The Most Important Character That Gamers Are Customizing? 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New Philips Norelco OneBlade research finds 80% of male gamers take appearance inspiration from gaming characters, revealing how digital creativity is influencing style, confidence and self-expression IRL CAMBRIDGE, Mass.&#8211;(BUSINESS WIRE)&#8211; Royal Philips (NYSE: PHG, AEX: PHIA) \u2013 From character creation and custom skins to real-world cosplay fashion and streaming culture, gaming has its own visual language, and its influence on personal style extends beyond the screen. For many male gamers, the characters they play are another source of inspiration for how they show up IRL. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20261022126873\/en\/ New research from Philips Norelco OneBlade &hellip; Continue reading &quot;Gaming Has Become a Source of Real-World Style Inspiration. The Most Important Character That Gamers Are Customizing? 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