{"id":1012324,"date":"2026-10-21T17:38:25","date_gmt":"2026-10-21T21:38:25","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/graco-announces-technology-partnership-with-abb-to-bring-high-torque-etm-technology-to-data-center-cooling\/"},"modified":"2026-10-21T17:38:25","modified_gmt":"2026-10-21T21:38:25","slug":"graco-announces-technology-partnership-with-abb-to-bring-high-torque-etm-technology-to-data-center-cooling","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/graco-announces-technology-partnership-with-abb-to-bring-high-torque-etm-technology-to-data-center-cooling\/","title":{"rendered":"Graco Announces Technology Partnership with ABB to Bring High Torque ETM Technology to Data Center Cooling"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Graco Announces Technology Partnership with ABB to Bring High Torque ETM Technology to Data Center Cooling<\/b><\/p>\n<p class=\"bwalignc\"><b><i>This license agreement positions ABB and ETM to address a fast-growing, mission-critical cooling market where efficiency, reliability, and energy consumption are increasingly important to data center economics<\/i><\/b><\/p>\n<p>MINNEAPOLIS&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nElectric Torque Machines (ETM), a wholly owned subsidiary of Graco Inc. (NYSE: GGG) and owner of patented Transverse Flux Motor (TFM) technology, today announced that ABB has signed a license agreement covering the use of ETM\u2019s technology in data center cooling towers and heat rejection systems.<\/p>\n<p>\nThe agreement builds on a successful collaboration between ABB and ETM in industrial applications to capitalize on one of the fastest-growing areas of global infrastructure. As artificial intelligence, cloud computing, and high-density data centers accelerate demand for thermal management, cooling performance is becoming increasingly important to energy use, operating cost, reliability, and the ability to support higher-density computing.<\/p>\n<p>\nETM\u2019s TFM architecture is built for applications that need high torque, low speed, and efficient direct drive. By reducing mechanical complexity, TFM-based systems can help customers create cooling solutions that are simpler, use fewer drivetrain components, and are better suited to the reliability demands of modern data centers. The agreement creates a path to participate in a multi-year infrastructure buildout where differentiated motor performance can become a competitive advantage.<\/p>\n<p>\n\u201cThis is an exciting opportunity to bring a differentiated motor technology from Graco\u2019s ETM business into one of the most important infrastructure markets in the world,\u201d said Mark Sheahan, Chief Executive Officer of Graco Inc. \u201cABB\u2019s decision to expand its relationship with ETM reflects confidence in the technology, the team, and the commercial opportunity ahead. Together, we can help customers simplify cooling systems, improve reliability, and convert thermal management from a cost challenge into a strategic advantage for the next wave of data center growth.\u201d<\/p>\n<p>\n\u201cABB continually evaluates technologies that can deliver meaningful value to customers through improved efficiency, reliability, and ease of operation,\u201d said Jesse Henson, President, NEMA Motors, ABB. \u201cOur work with ETM has shown the potential of direct-drive motor systems, and we are pleased to expand that work into cooling applications where performance and uptime matter.\u201d<\/p>\n<p>\n\u201cData center cooling is one of the most dynamic opportunities in the electric motor industry,\u201d said Justin McMahon, Global Business Line Leader, ABB. \u201cCombining ABB\u2019s market reach with ETM\u2019s TFM technology gives us the opportunity to develop next-generation motor solutions for mission-critical cooling and thermal management systems while helping customers improve resiliency, simplify maintenance, and support the efficient expansion of large-scale cooling capacity.\u201d<\/p>\n<p>\n\u201cThe best validation of a technology platform is when a partner expands the relationship after working with it firsthand,\u201d said Jeffrey Weiss, President of Electric Torque Machines. \u201cABB has worked closely with ETM to leverage TFM technology in industrial applications, and this agreement moves that work into a high-growth market where direct-drive performance can make a real economic difference. We believe TFM can help redefine what customers expect from motor systems in cooling towers and other critical infrastructure.\u201d<\/p>\n<p>\nUnder the license agreement, ABB and ETM will develop TFM-based products for data center cooling towers, heat rejection, and related thermal management applications, with the companies targeting the first installations in data center environments by the end of 2029. ABB and ETM will continue collaborating on product development, application engineering, customer qualification, and market development. The opportunity brings together complementary strengths: ABB\u2019s scale, channel access, and customer relationships, and ETM\u2019s motor technology, in a market where performance, reliability, and energy efficiency are increasingly central to data center operating economics.<\/p>\n<p><b>About GRACO<\/b><\/p>\n<p>\nGraco Inc. supplies technology and expertise for the management of fluids and coatings in both industrial and commercial applications. It designs, manufactures and markets systems and equipment to move, measure, control, dispense and spray fluid and powder materials. A recognized leader in its specialties, Minneapolis-based Graco serves customers around the world in the manufacturing, processing, construction, and maintenance industries. For additional information about Graco Inc., please visit us at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.graco.com&amp;esheet=54626736&amp;newsitemid=20261021022754&amp;lan=en-US&amp;anchor=www.graco.com&amp;index=1&amp;md5=6480688c593520e19125795477238aab\">www.graco.com<\/a>.<\/p>\n<p><b>About ABB<\/b><\/p>\n<p>\nABB is a global technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. By connecting engineering expertise and software, ABB helps industries optimize, electrify, and automate their operations, improving performance while reducing environmental impact.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20261021022754r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20261021022754\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20261021022754\/en\/<\/a><\/span><\/p>\n<p><b>FOR FURTHER INFORMATION:<br \/>\n<\/b><br \/>Investors: John Bower, 612-623-6770<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:john_m_bower@graco.com\">john_m_bower@graco.com<br \/>\n<\/a><br \/>Media: Kirstie L. Foster, 612-623-6249<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Kirstie_L_Foster@graco.com\">Kirstie_L_Foster@graco.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Minnesota United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Chemicals\/Plastics Machinery Manufacturing<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20261021022754\/en\/1006890\/3\/Graco_Logo_Vert_Color_RGB.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Graco Announces Technology Partnership with ABB to Bring High Torque ETM Technology to Data Center Cooling This license agreement positions ABB and ETM to address a fast-growing, mission-critical cooling market where efficiency, reliability, and energy consumption are increasingly important to data center economics MINNEAPOLIS&#8211;(BUSINESS WIRE)&#8211; Electric Torque Machines (ETM), a wholly owned subsidiary of Graco Inc. (NYSE: GGG) and owner of patented Transverse Flux Motor (TFM) technology, today announced that ABB has signed a license agreement covering the use of ETM\u2019s technology in data center cooling towers and heat rejection systems. The agreement builds on a successful collaboration between ABB and ETM in industrial applications to capitalize on one of the fastest-growing areas of global infrastructure. As artificial intelligence, cloud &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/graco-announces-technology-partnership-with-abb-to-bring-high-torque-etm-technology-to-data-center-cooling\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Graco Announces Technology Partnership with ABB to Bring High Torque ETM Technology to Data Center Cooling&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1012324","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Graco Announces Technology Partnership with ABB to Bring High Torque ETM Technology to Data Center Cooling - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/graco-announces-technology-partnership-with-abb-to-bring-high-torque-etm-technology-to-data-center-cooling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Graco Announces Technology Partnership with ABB to Bring High Torque ETM Technology to Data Center Cooling - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Graco Announces Technology Partnership with ABB to Bring High Torque ETM Technology to Data Center Cooling This license agreement positions ABB and ETM to address a fast-growing, mission-critical cooling market where efficiency, reliability, and energy consumption are increasingly important to data center economics MINNEAPOLIS&#8211;(BUSINESS WIRE)&#8211; Electric Torque Machines (ETM), a wholly owned subsidiary of Graco Inc. (NYSE: GGG) and owner of patented Transverse Flux Motor (TFM) technology, today announced that ABB has signed a license agreement covering the use of ETM\u2019s technology in data center cooling towers and heat rejection systems. The agreement builds on a successful collaboration between ABB and ETM in industrial applications to capitalize on one of the fastest-growing areas of global infrastructure. 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(NYSE: GGG) and owner of patented Transverse Flux Motor (TFM) technology, today announced that ABB has signed a license agreement covering the use of ETM\u2019s technology in data center cooling towers and heat rejection systems. The agreement builds on a successful collaboration between ABB and ETM in industrial applications to capitalize on one of the fastest-growing areas of global infrastructure. 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