{"id":1012097,"date":"2026-10-21T04:34:10","date_gmt":"2026-10-21T08:34:10","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/forresters-2027-b2c-marketing-cx-and-digital-predictions-rising-ai-costs-will-force-b2c-leaders-to-scale-back-a-third-of-ai-initiatives\/"},"modified":"2026-10-21T04:34:10","modified_gmt":"2026-10-21T08:34:10","slug":"forresters-2027-b2c-marketing-cx-and-digital-predictions-rising-ai-costs-will-force-b2c-leaders-to-scale-back-a-third-of-ai-initiatives","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/forresters-2027-b2c-marketing-cx-and-digital-predictions-rising-ai-costs-will-force-b2c-leaders-to-scale-back-a-third-of-ai-initiatives\/","title":{"rendered":"Forrester\u2019s 2027 B2C Marketing, CX, And Digital Predictions: Rising AI Costs Will Force B2C Leaders To Scale Back A Third Of AI Initiatives"},"content":{"rendered":"

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Forrester\u2019s 2027 B2C Marketing, CX, And Digital Predictions: Rising AI Costs Will Force B2C Leaders To Scale Back A Third Of AI Initiatives<\/b><\/p>\n

CAMBRIDGE, Mass.–(BUSINESS WIRE<\/a>)–
\nAccording to Forrester\u2019s<\/a> (Nasdaq: FORR) 2027 B2C marketing, customer experience, and digital predictions<\/a>, rising AI costs will force B2C marketing leaders to scale back a third of AI initiatives. As AI usage grows and martech vendors increasingly adopt usage-based pricing models, every agent interaction, generated asset, and automated workflow becomes a billable event. As a result, leaders will need to make tougher decisions and focus investments on AI initiatives that deliver measurable business value.<\/p>\n

\nForrester\u2019s Predictions reports deliver forward-looking insights into the signals and trends that will shape the year ahead. Forrester\u2019s consumer marketing, CX<\/a>, and digital business predictions cover topics including B2C marketing<\/a>, customer experience, consumer behavior, digital commerce, media and advertising<\/a>, marketing agencies, content and creative, and trust and privacy.<\/p>\n

Additional highlights from Forrester\u2019s 2027 B2C marketing, CX, and digital predictions include:<\/b><\/p>\n