{"id":1012092,"date":"2026-10-21T04:03:01","date_gmt":"2026-10-21T08:03:01","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-announces-2026-western-europe-niq-bases-breakthrough-innovation-award-winners\/"},"modified":"2026-10-21T04:03:01","modified_gmt":"2026-10-21T08:03:01","slug":"niq-announces-2026-western-europe-niq-bases-breakthrough-innovation-award-winners","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-announces-2026-western-europe-niq-bases-breakthrough-innovation-award-winners\/","title":{"rendered":"NIQ Announces 2026 Western Europe NIQ BASES Breakthrough Innovation Award Winners"},"content":{"rendered":"<p>        <!--.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>NIQ Announces 2026 Western Europe NIQ BASES Breakthrough Innovation Award Winners<\/b><\/p>\n<p><b>Annual awards recognize the products reshaping FMCG categories across Western Europe&#8217;s largest markets<\/b><\/p>\n<p>LONDON&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nNielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced the winners of its <b>2026 Western Europe NIQ BASES Breakthrough Innovation Awards<\/b>, recognizing the most successful and commercially impactful product innovations launched across Great Britain, France, Germany, Italy, and Spain.<\/p>\n<p>\nNow in its annual Western Europe edition, the NIQ BASES Breakthrough Innovation Awards celebrate products that have demonstrated exceptional market performance, sustained consumer demand, and meaningful category impact. Winners were selected using NIQ&#8217;s comprehensive view of innovation performance, leveraging proprietary retail measurement, consumer panel, and BASES innovation analytics to identify launches that achieved strong early success and continued momentum.<\/p>\n<p>\nThis year&#8217;s winners reveal an innovation landscape shaped by evolving consumer expectations around health, convenience, premiumization, sustainability, and experience. While breakthrough ideas emerged across a wide range of categories, many of the most successful innovations shared a common characteristic: they reinvented trusted brands for new consumer needs, usage occasions, and market realities.<\/p>\n<p>\n&#8220;Western Europe&#8217;s breakthrough innovators prove that growth does not always require creating entirely new categories,&#8221; said <b>Guillaume Biojout, West Europe Innovation Practice Lead<\/b> NIQ. &#8220;This year&#8217;s winners did not start from a blank sheet. Most stretched a brand shoppers already trusted into a relevant new need. What set them apart was execution: a product worth buying twice, and an organisation built to move fast.&#8221;<\/p>\n<p><b>2026 Western Europe Breakthrough Innovation Award Winners<\/b><\/p>\n<p><b>France<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nTic Tac Two (dual-flavour) \u2013 Ferrero<\/p>\n<\/li>\n<li>\nDesperados Sunlight\u2013 Heineken<\/p>\n<\/li>\n<li>\nElseve Fiber Booster (Aminexil-R) \u2013 L&#8217;Or\u00e9al<\/p>\n<\/li>\n<li>\nSkip Mon Cycle Court Parfait \u2013 Unilever<\/p>\n<\/li>\n<li>\nMilliways Super Natural Gum \u2013 Milliways<\/p>\n<\/li>\n<li>\nSchwarzkopf Creme Supreme &#8211; Henkel<\/p>\n<\/li>\n<\/ul>\n<p><b>Germany<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\ntr\u00fc fr\u00fc Hyper-Chilled Chocolate-Dipped Frozen Fruit \u2013 Mars Wrigley<\/p>\n<\/li>\n<li>\nLindt Dubai Style Chocolate \u2013 Lindt &amp; Spr\u00fcngli<\/p>\n<\/li>\n<li>\nJ\u00e4germeister Orange\u2013 Mast-J\u00e4germeister<\/p>\n<\/li>\n<li>\nDr. Oetker Suprema Pizza &#8211; Dr. Oetker<\/p>\n<\/li>\n<li>\nTaft Aloe Boost \u2013 Henkel<\/p>\n<\/li>\n<li>\nBioniq Repair Plus Zahnfleisch-Schutz \u2013 Dr. Kurt Wolff<\/p>\n<\/li>\n<\/ul>\n<p><b>Great Britain<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nCaptain Morgan Spiced Gold \u00d7 Pepsi Max \u2013 Diageo<\/p>\n<\/li>\n<li>\nCadbury Dairy Milk Lotus Biscoff \u2013 Mondel\u0113z International<\/p>\n<\/li>\n<li>\nCif Infinite Clean Probiotic Multi-Surface Spray \u2013 Unilever<\/p>\n<\/li>\n<li>\nAriel PODS The Big One \u2013 P&amp;G<\/p>\n<\/li>\n<li>\nKinder Bueno Ice Cream cones \u2013 Ferrero<\/p>\n<\/li>\n<li>\nPepsi Zero Sugar Treats \u2013 PepsiCo<\/p>\n<\/li>\n<li>\nPlenish Ginger Shots Ginger Energy &#8211; Carlsberg<\/p>\n<\/li>\n<\/ul>\n<p><b>Italy<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nMagnum Utopia Collection \u2013 Magnum Ice Cream Company<\/p>\n<\/li>\n<li>\nVitasnella Specifique \u2013 Ferrarelle<\/p>\n<\/li>\n<\/ul>\n<p><b>Spain<\/b><\/p>\n<p>\nMilka Lotus Biscoff \u2013 Mondel\u0113z International<\/p>\n<p>\nBeyond individual successes, NIQ&#8217;s analysis identified several recurring innovation strategies among this year&#8217;s winners, including brand renovation, premium experiences made more accessible, health-focused product enhancement, and the expansion of established brands into new consumption occasions. These patterns will be explored in greater detail in NIQ&#8217;s forthcoming <b>2026 Western Europe NIQ BASES Breakthrough Innovation Report<\/b>.<\/p>\n<p>\nThe Western Europe Breakthrough Innovation Awards are powered by NIQ BASES and draw on NIQ&#8217;s combination of retail measurement, consumer panel, innovation measurement, activation, and consumer behavior analytics. Award recipients are selected based on their ability to achieve significant Year 1 sales, maintain momentum over time, and demonstrate meaningful differentiation in their respective categories.<\/p>\n<p><b>About the Breakthrough Innovation Awards<\/b><\/p>\n<p>\nThe NIQ BASES Breakthrough Innovation Awards recognize new product launches that achieve exceptional commercial success while delivering meaningful value to consumers and categories. The awards draw on NIQ&#8217;s extensive innovation performance databases and proprietary methodologies to identify products that stand out not only for launching successfully, but for sustaining growth and market relevance over time.<\/p>\n<p>\nFor more information about the award winners, register to attend the webinar, Lessons from the 2026 West Europe Breakthrough Innovation Winners, on November 4<sup>th<\/sup><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Flanding-page%2Fbases-breakthrough%2F&amp;esheet=54625683&amp;newsitemid=20261021710912&amp;lan=en-US&amp;anchor=here&amp;index=1&amp;md5=974b3823005698f1a3785e0dbb3618c4\">here<\/a>.<\/p>\n<p><b>About NIQ<\/b><\/p>\n<p>\nNielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action. With operations in more than 90 countries, NIQ covers approximately 82% of the world\u2019s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View\u2122\u2014helping brands and retailers understand what consumers buy, why they buy it, and what to do next. For more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Fnews-center%2F&amp;esheet=54625683&amp;newsitemid=20261021710912&amp;lan=en-US&amp;anchor=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Fnews-center%2F&amp;index=2&amp;md5=04a216674da299912fab8552efae5583\">https:\/\/nielseniq.com\/global\/en\/news-center\/<\/a><\/p>\n<p>\n\u00a9 2026 Nielsen Consumer LLC. All Rights Reserved.<\/p>\n<p><b>Forward Looking Statement:<\/b><\/p>\n<p>\nThis press release regarding <b>Western Europe NIQ BASES Breakthrough Innovation Award Winners<\/b> may contain forward-looking statements regarding anticipated consumer behaviors, market trends, and industry developments. These statements reflect current expectations and projections based on available data, historical patterns, and various assumptions. Words such as &#8221; will&#8221;, \u201cexpects,\u201d \u201canticipates,\u201d \u201cprojects,\u201d \u201cbelieves,\u201d \u201cforecasts,\u201d \u201cplan,\u201d \u201clook ahead,\u201d \u201cindicates\u201d, and similar expressions are intended to identify such forward-looking statements. These statements are not guarantees of future outcomes and are subject to inherent uncertainties, including changes in consumer preferences, economic conditions, technological advancements, and competitive dynamics. Actual results may differ materially from those expressed or implied in these statements. While we strive to base our insights on reliable data and sound methodologies, we undertake no obligation to update any forward-looking statements to reflect future events or circumstances, except to the extent required by applicable law.<\/p>\n<p><b>Disclaimer:<\/b> All product and company names are trademarks\u2122 or registered\u00ae trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20261021710912r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20261021710912\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20261021710912\/en\/<\/a><\/span><\/p>\n<p>\nMedia Contact: <a rel=\"nofollow\" href=\"mailto:media.relations@nielseniq.com\">media.relations@nielseniq.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United Kingdom France Spain Italy Europe Germany<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Men Other Retail Professional Services Wine &amp; Spirits Consumer Technology Food\/Beverage Cosmetics Retail Data Analytics Other Consumer Women<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20261021710912\/en\/2940721\/3\/NIQ-logo-NIQ-Blue.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>NIQ Announces 2026 Western Europe NIQ BASES Breakthrough Innovation Award Winners Annual awards recognize the products reshaping FMCG categories across Western Europe&#8217;s largest markets LONDON&#8211;(BUSINESS WIRE)&#8211; NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced the winners of its 2026 Western Europe NIQ BASES Breakthrough Innovation Awards, recognizing the most successful and commercially impactful product innovations launched across Great Britain, France, Germany, Italy, and Spain. Now in its annual Western Europe edition, the NIQ BASES Breakthrough Innovation Awards celebrate products that have demonstrated exceptional market performance, sustained consumer demand, and meaningful category impact. Winners were selected using NIQ&#8217;s comprehensive view of innovation performance, leveraging proprietary retail measurement, consumer panel, and BASES innovation analytics to identify launches that achieved &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/niq-announces-2026-western-europe-niq-bases-breakthrough-innovation-award-winners\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;NIQ Announces 2026 Western Europe NIQ BASES Breakthrough Innovation Award Winners&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1012092","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NIQ Announces 2026 Western Europe NIQ BASES Breakthrough Innovation Award Winners - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/niq-announces-2026-western-europe-niq-bases-breakthrough-innovation-award-winners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NIQ Announces 2026 Western Europe NIQ BASES Breakthrough Innovation Award Winners - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"NIQ Announces 2026 Western Europe NIQ BASES Breakthrough Innovation Award Winners Annual awards recognize the products reshaping FMCG categories across Western Europe&#8217;s largest markets LONDON&#8211;(BUSINESS WIRE)&#8211; NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced the winners of its 2026 Western Europe NIQ BASES Breakthrough Innovation Awards, recognizing the most successful and commercially impactful product innovations launched across Great Britain, France, Germany, Italy, and Spain. Now in its annual Western Europe edition, the NIQ BASES Breakthrough Innovation Awards celebrate products that have demonstrated exceptional market performance, sustained consumer demand, and meaningful category impact. Winners were selected using NIQ&#8217;s comprehensive view of innovation performance, leveraging proprietary retail measurement, consumer panel, and BASES innovation analytics to identify launches that achieved &hellip; Continue reading &quot;NIQ Announces 2026 Western Europe NIQ BASES Breakthrough Innovation Award Winners&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/niq-announces-2026-western-europe-niq-bases-breakthrough-innovation-award-winners\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-21T08:03:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20261021710912r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-announces-2026-western-europe-niq-bases-breakthrough-innovation-award-winners\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-announces-2026-western-europe-niq-bases-breakthrough-innovation-award-winners\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"NIQ Announces 2026 Western Europe NIQ BASES Breakthrough Innovation Award Winners\",\"datePublished\":\"2026-10-21T08:03:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-announces-2026-western-europe-niq-bases-breakthrough-innovation-award-winners\\\/\"},\"wordCount\":947,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-announces-2026-western-europe-niq-bases-breakthrough-innovation-award-winners\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20261021710912r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-announces-2026-western-europe-niq-bases-breakthrough-innovation-award-winners\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-announces-2026-western-europe-niq-bases-breakthrough-innovation-award-winners\\\/\",\"name\":\"NIQ Announces 2026 Western Europe NIQ BASES Breakthrough Innovation Award Winners - 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Now in its annual Western Europe edition, the NIQ BASES Breakthrough Innovation Awards celebrate products that have demonstrated exceptional market performance, sustained consumer demand, and meaningful category impact. 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