{"id":1011871,"date":"2026-10-20T12:40:15","date_gmt":"2026-10-20T16:40:15","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/southwestern-athletic-conference-triple-b-media-and-gray-media-collaborate-to-bring-live-swac-sports-to-over-the-air-television-viewers\/"},"modified":"2026-10-20T12:40:15","modified_gmt":"2026-10-20T16:40:15","slug":"southwestern-athletic-conference-triple-b-media-and-gray-media-collaborate-to-bring-live-swac-sports-to-over-the-air-television-viewers","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/southwestern-athletic-conference-triple-b-media-and-gray-media-collaborate-to-bring-live-swac-sports-to-over-the-air-television-viewers\/","title":{"rendered":"Southwestern Athletic Conference, Triple B Media, and Gray Media Collaborate to Bring Live SWAC Sports to Over-the-Air Television Viewers"},"content":{"rendered":"<div class=\"mw_release\">\n<p>\n        <strong>\u00a0 \u00a0 \u00a0 \u00a0 ATLANTA, Oct.  20, 2026  (GLOBE NEWSWIRE) &#8212; <\/strong> The Southwestern Athletic Conference (SWAC), Triple B Media, and Gray Media today announced a collaboration to simulcast dozens of SWAC athletic events free, over-the-air in addition to the recently announced SWAC TV FAST channel. With the addition of broadcast distribution to the FAST channel, fans will have even greater access to content from SWAC\u2019s 12 member institutions and 18 conference-sponsored sports. Gray Media holds a minority interest in Triple B Media.<\/p>\n<p>\u00a0 \u00a0 \u00a0 \u00a0 Gray Media\u2019s television stations in multiple local markets with SWAC institutions, including Huntsville, AL (WAFF, WAAY), Montgomery, AL (WSFA, WCOV, and WIYC), and Jackson, MS (WLBT), will air various sporting events from their local SWAC schools. These games will include football, basketball, soccer, and other popular men\u2019s and women\u2019s sports. Check local listings for details.<\/p>\n<p>\u00a0 \u00a0 \u00a0 \u00a0 \u201cThis collaboration shows Gray\u2019s continued focus on free local sports for local viewers,\u201d said Joshua Pila, Gray\u2019s Vice President of Content Acquisition. \u201cWe appreciate the forward thinking of both SWAC and Triple B to reach fans everywhere.\u201d<\/p>\n<p>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u201cWe remain committed to making SWAC athletic events accessible to our fans through a variety of viewing options,\u201d said SWAC Commissioner Dr. Charles McClelland. \u201cWe appreciate the continued efforts of our media partners to support the visibility of our member institutions and student-athletes.\u201d<\/p>\n<p>\u00a0 \u00a0 \u00a0 \u00a0 \u201cTriple B is excited to work with both SWAC and Gray Media to bring collegiate athletics to the broadest audience,\u201d said Anthony Bailey, Chief Executive Officer of Triple B Media. \u201cWe know viewers will love it.\u201d<\/p>\n<p>\n        <b><br \/>\n          <u>About<\/u><br \/>\n        <\/b><br \/>\n        <b><br \/>\n          <u>Gray<\/u><br \/>\n        <\/b><br \/>\n        <b><br \/>\n          <u> Media:<\/u><br \/>\n        <\/b>\n      <\/p>\n<p>\u00a0 \u00a0 \u00a0 \u00a0 Gray Media, Inc. (NYSE: GTN) is a multimedia company headquartered in Atlanta, Georgia. We are the nation\u2019s largest owner of top-rated local television stations and digital assets. We serve 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 78 markets with the top-rated television station and 101 markets with the first and\/or second highest rated television station in average all-day ratings across the 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.<\/p>\n<p>\n        <b><br \/>\n          <u>Gray <\/u><br \/>\n        <\/b><br \/>\n        <b><br \/>\n          <u>Contact:<\/u><br \/>\n        <\/b>\n      <\/p>\n<p>Sandy Breland, Executive Vice President, Chief Operating Officer, 404-266-8333<\/p>\n<p>\n        \n      <\/p>\n<p>#\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 #\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0#<\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTg0OTQyOSM3OTA1ODYwIzIwMDk2MTE=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/ZWIxNTA0NTgtNjhhOS00MmNlLWI2OWUtYWVlM2FmMzMxMjAxLTEwMjExODQtMjAyNi0xMC0yMC1lbg==\/tiny\/Gray-Media.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 \u00a0 \u00a0 \u00a0 ATLANTA, Oct. 20, 2026 (GLOBE NEWSWIRE) &#8212; The Southwestern Athletic Conference (SWAC), Triple B Media, and Gray Media today announced a collaboration to simulcast dozens of SWAC athletic events free, over-the-air in addition to the recently announced SWAC TV FAST channel. With the addition of broadcast distribution to the FAST channel, fans will have even greater access to content from SWAC\u2019s 12 member institutions and 18 conference-sponsored sports. Gray Media holds a minority interest in Triple B Media. \u00a0 \u00a0 \u00a0 \u00a0 Gray Media\u2019s television stations in multiple local markets with SWAC institutions, including Huntsville, AL (WAFF, WAAY), Montgomery, AL (WSFA, WCOV, and WIYC), and Jackson, MS (WLBT), will air various sporting events from their local &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/southwestern-athletic-conference-triple-b-media-and-gray-media-collaborate-to-bring-live-swac-sports-to-over-the-air-television-viewers\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Southwestern Athletic Conference, Triple B Media, and Gray Media Collaborate to Bring Live SWAC Sports to Over-the-Air Television Viewers&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1011871","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Southwestern Athletic Conference, Triple B Media, and Gray Media Collaborate to Bring Live SWAC Sports to Over-the-Air Television Viewers - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/southwestern-athletic-conference-triple-b-media-and-gray-media-collaborate-to-bring-live-swac-sports-to-over-the-air-television-viewers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Southwestern Athletic Conference, Triple B Media, and Gray Media Collaborate to Bring Live SWAC Sports to Over-the-Air Television Viewers - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"\u00a0 \u00a0 \u00a0 \u00a0 ATLANTA, Oct. 20, 2026 (GLOBE NEWSWIRE) &#8212; The Southwestern Athletic Conference (SWAC), Triple B Media, and Gray Media today announced a collaboration to simulcast dozens of SWAC athletic events free, over-the-air in addition to the recently announced SWAC TV FAST channel. With the addition of broadcast distribution to the FAST channel, fans will have even greater access to content from SWAC\u2019s 12 member institutions and 18 conference-sponsored sports. Gray Media holds a minority interest in Triple B Media. \u00a0 \u00a0 \u00a0 \u00a0 Gray Media\u2019s television stations in multiple local markets with SWAC institutions, including Huntsville, AL (WAFF, WAAY), Montgomery, AL (WSFA, WCOV, and WIYC), and Jackson, MS (WLBT), will air various sporting events from their local &hellip; Continue reading &quot;Southwestern Athletic Conference, Triple B Media, and Gray Media Collaborate to Bring Live SWAC Sports to Over-the-Air Television Viewers&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/southwestern-athletic-conference-triple-b-media-and-gray-media-collaborate-to-bring-live-swac-sports-to-over-the-air-television-viewers\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-20T16:40:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTg0OTQyOSM3OTA1ODYwIzIwMDk2MTE=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/southwestern-athletic-conference-triple-b-media-and-gray-media-collaborate-to-bring-live-swac-sports-to-over-the-air-television-viewers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/southwestern-athletic-conference-triple-b-media-and-gray-media-collaborate-to-bring-live-swac-sports-to-over-the-air-television-viewers\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Southwestern Athletic Conference, Triple B Media, and Gray Media Collaborate to Bring Live SWAC Sports to Over-the-Air Television Viewers\",\"datePublished\":\"2026-10-20T16:40:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/southwestern-athletic-conference-triple-b-media-and-gray-media-collaborate-to-bring-live-swac-sports-to-over-the-air-television-viewers\\\/\"},\"wordCount\":422,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/southwestern-athletic-conference-triple-b-media-and-gray-media-collaborate-to-bring-live-swac-sports-to-over-the-air-television-viewers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTg0OTQyOSM3OTA1ODYwIzIwMDk2MTE=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/southwestern-athletic-conference-triple-b-media-and-gray-media-collaborate-to-bring-live-swac-sports-to-over-the-air-television-viewers\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/southwestern-athletic-conference-triple-b-media-and-gray-media-collaborate-to-bring-live-swac-sports-to-over-the-air-television-viewers\\\/\",\"name\":\"Southwestern Athletic Conference, Triple B Media, and Gray Media Collaborate to Bring Live SWAC Sports to Over-the-Air Television Viewers - 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With the addition of broadcast distribution to the FAST channel, fans will have even greater access to content from SWAC\u2019s 12 member institutions and 18 conference-sponsored sports. Gray Media holds a minority interest in Triple B Media. \u00a0 \u00a0 \u00a0 \u00a0 Gray Media\u2019s television stations in multiple local markets with SWAC institutions, including Huntsville, AL (WAFF, WAAY), Montgomery, AL (WSFA, WCOV, and WIYC), and Jackson, MS (WLBT), will air various sporting events from their local &hellip; Continue reading \"Southwestern Athletic Conference, Triple B Media, and Gray Media Collaborate to Bring Live SWAC Sports to Over-the-Air Television Viewers\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/southwestern-athletic-conference-triple-b-media-and-gray-media-collaborate-to-bring-live-swac-sports-to-over-the-air-television-viewers\/","og_site_name":"Market Newsdesk","article_published_time":"2026-10-20T16:40:15+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTg0OTQyOSM3OTA1ODYwIzIwMDk2MTE=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/southwestern-athletic-conference-triple-b-media-and-gray-media-collaborate-to-bring-live-swac-sports-to-over-the-air-television-viewers\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/southwestern-athletic-conference-triple-b-media-and-gray-media-collaborate-to-bring-live-swac-sports-to-over-the-air-television-viewers\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Southwestern Athletic Conference, Triple B Media, and Gray Media Collaborate to Bring Live SWAC Sports to Over-the-Air Television Viewers","datePublished":"2026-10-20T16:40:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/southwestern-athletic-conference-triple-b-media-and-gray-media-collaborate-to-bring-live-swac-sports-to-over-the-air-television-viewers\/"},"wordCount":422,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/southwestern-athletic-conference-triple-b-media-and-gray-media-collaborate-to-bring-live-swac-sports-to-over-the-air-television-viewers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTg0OTQyOSM3OTA1ODYwIzIwMDk2MTE=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/southwestern-athletic-conference-triple-b-media-and-gray-media-collaborate-to-bring-live-swac-sports-to-over-the-air-television-viewers\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/southwestern-athletic-conference-triple-b-media-and-gray-media-collaborate-to-bring-live-swac-sports-to-over-the-air-television-viewers\/","name":"Southwestern Athletic Conference, Triple B Media, and Gray Media Collaborate to Bring Live SWAC Sports to Over-the-Air Television Viewers - 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