{"id":1011816,"date":"2026-10-20T12:05:59","date_gmt":"2026-10-20T16:05:59","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/mark-graham-launches-collaboration-with-new-york-city-ballet\/"},"modified":"2026-10-20T12:05:59","modified_gmt":"2026-10-20T16:05:59","slug":"mark-graham-launches-collaboration-with-new-york-city-ballet","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/mark-graham-launches-collaboration-with-new-york-city-ballet\/","title":{"rendered":"MARK & GRAHAM LAUNCHES COLLABORATION WITH NEW YORK CITY BALLET"},"content":{"rendered":"

<\/p>\n

MARK & GRAHAM LAUNCHES COLLABORATION WITH NEW YORK CITY BALLET<\/b><\/p>\n

New Collection Inspired By <\/i>George Balanchine’s The Nutcracker\u00ae Brings Personalization to Holiday Gifting<\/i><\/p>\n

SAN FRANCISCO–(BUSINESS WIRE<\/a>)–Mark & Graham<\/a>, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world\u2019s largest digital-first, design-led and sustainable home retailer, announced today an exclusive collaboration with New York City Ballet that celebrates the wonder, artistry, and timeless holiday tradition of George Balanchine\u2019s The Nutcracker\u00ae.<\/i><\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20261020052500\/en\/<\/a><\/p>\n

\"New<\/p>\n

New Mark & Graham x New York City Ballet Collection features designs inspired by George Balanchine’s The Nutcracker\u00ae, offering personalization for holiday gifting.<\/p>\n<\/div>\n

T<\/i>he New York City Ballet for Mark & Graham collection translates the magic of the beloved production into a whimsical assortment of personalized holiday gifts, keepsakes, travel accessories and everyday essentials. Designs throughout the collection draw inspiration from the original costumes of George Balanchine\u2019s The Nutcracker\u00ae,<\/i> bringing ballerinas, Nutcrackers, toy soldiers, Christmas trees and ballet slippers to life through delicate embroidery, appliqu\u00e9, hand-painted details and playful prints.<\/p>\n

\nMark & Graham is known for transforming thoughtfully designed products into meaningful gifts through personalization. The New York City Ballet collaboration brings that point of view to one of the holiday season\u2019s most cherished traditions, offering customers a collection designed not only to be gifted, but personalized, treasured and passed down as part of their own holiday traditions.<\/p>\n

\nThe collection spans holiday traditions, bedtime, imaginative play, travel and keepsakes. From intricately embroidered ballerina and toy soldier stockings, to quilts, pajamas and luggage, the vast collection celebrates the nostalgia and iconography of The Nutcracker while creating new traditions and keepsakes through Mark & Graham\u2019s signature personalization services.<\/p>\n

\n\u201cThe Nutcracker is one of the most cherished holiday traditions, inspiring generations with its artistry, imagination, and sense of wonder,\u201d said Kate Lesher, General Manager of Mark & Graham. \u201cPartnering with New York City Ballet gives us the opportunity to bring that magic into the home through beautifully designed gifts that can be personalized to become a part of holiday traditions for years to come.\u201d<\/p>\n

\n“Nearly 75 years since its debut, George Balanchine\u2019s The Nutcracker\u00ae remains a beloved holiday tradition and one that continues to provide creative inspiration, as is so beautifully executed in the collection from Mark & Graham,\u201d said Katherine Brown, Executive Director of New York City Ballet.<\/p>\n

\nThe New York City Ballet for Mark & Graham collection is now available at MarkandGraham.com. For more information, visit: https:\/\/www.markandgraham.com\/shop\/gift-shops\/new-york-city-ballet<\/a><\/p>\n

\nFollow along on social @markandgraham and @nycballet for more from the collaboration.<\/p>\n

ABOUT MARK & GRAHAM<\/b><\/p>\n

\nEstablished in 2012, Mark & Graham is Williams-Sonoma, Inc.\u2019s destination for personalized gifts and thoughtfully designed products for every occasion and stage of life. The San Francisco-based brand offers high-quality collections spanning home, travel, handbags, baby and kids, pet and everyday accessories, with extensive personalization options that transform each piece into a gift made uniquely for its recipient. The digitally native brand features inspiring gift guides and offers its products exclusively at markandgraham.com. Mark & Graham is part of Williams-Sonoma, Inc. (NYSE: WSM), the world\u2019s largest digital-first, design-led and sustainable home retailer.<\/p>\n

ABOUT NEW YORK CITY BALLET<\/b><\/p>\n

\nNew York City Ballet (NYCB) is one of the foremost dance companies in the world. The Company was founded in 1948 by George Balanchine and Lincoln Kirstein, and quickly became world-renowned for its athletic and contemporary style. NYCB\u2019s production of George Balanchine\u2019s The Nutcracker\u00ae, <\/i>performed by NYCB every year since the production\u2019s world premiere in 1954, helped to establish The Nutcracker <\/i>and its glorious score by Peter Ilyitch Tschaikovsky as perennial favorites in the United States. Now one of the cultural treasures of the holiday season in New York City and typically seen live by more than 100,000 people at NYCB\u2019s home at Lincoln Center every year, George Balanchine\u2019s The Nutcracker\u00ae <\/i>features more than 70 New York City Ballet dancers, 50 children from the School of American Ballet, the official school of NYCB, and the 62-piece New York City Ballet Orchestra. New York City Ballet, now under the direction of Artistic Director Jonathan Stafford, Associate Artistic Director Wendy Whelan, and Executive Director Katherine Brown, is committed to promoting creative excellence and nurturing a new generation of dancers and choreographers.<\/p>\n

ABOUT WILLIAMS-SONOMA, INC.<\/b><\/p>\n

\nWilliams-Sonoma, Inc. is the world\u2019s largest digital-first, design-led and sustainable home retailer. The company\u2019s brands \u2014 Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, GreenRow, and Dormify \u2014 represent distinct merchandise strategies that are marketed through e-commerce, direct-mail catalogs, retail stores, and business-to-business. These brands collectively support The Key Rewards, our loyalty and credit card program that offers members exclusive benefits. We operate in the U.S., Puerto Rico, Canada, Australia and the United Kingdom, and have unaffiliated franchisees that operate stores in Mexico, South Korea, India and the Philippines.<\/p>\n

\nWSM-PR<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20261020052500\/en\/<\/a><\/span><\/p>\n

Press Contact:
\n<\/b>
Kelly Curran
\n
Director of PR & Brand Marketing, Mark & Graham
\n
kcurran@wsgc.com<\/a><\/p>\n

KEYWORDS:<\/b> California New York United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Department Stores Entertainment Specialty Home Goods Other Travel Theatre Retail Travel Online Retail<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n
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New Mark & Graham x New York City Ballet Collection features designs inspired by George Balanchine’s The Nutcracker\u00ae, offering personalization for holiday gifting.<\/font><\/td>\n<\/tr>\n
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MARK & GRAHAM LAUNCHES COLLABORATION WITH NEW YORK CITY BALLET New Collection Inspired By George Balanchine’s The Nutcracker\u00ae Brings Personalization to Holiday Gifting SAN FRANCISCO–(BUSINESS WIRE)–Mark & Graham, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world\u2019s largest digital-first, design-led and sustainable home retailer, announced today an exclusive collaboration with New York City Ballet that celebrates the wonder, artistry, and timeless holiday tradition of George Balanchine\u2019s The Nutcracker\u00ae. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20261020052500\/en\/ New Mark & Graham x New York City Ballet Collection features designs inspired by George Balanchine’s The Nutcracker\u00ae, offering personalization for holiday gifting. The New York City Ballet for Mark & Graham collection translates the magic of the beloved production … <\/p>\n

Continue reading “MARK & GRAHAM LAUNCHES COLLABORATION WITH NEW YORK CITY BALLET”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1011816","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nMARK & GRAHAM LAUNCHES COLLABORATION WITH NEW YORK CITY BALLET - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mark-graham-launches-collaboration-with-new-york-city-ballet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MARK & GRAHAM LAUNCHES COLLABORATION WITH NEW YORK CITY BALLET - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"MARK & GRAHAM LAUNCHES COLLABORATION WITH NEW YORK CITY BALLET New Collection Inspired By George Balanchine’s The Nutcracker\u00ae Brings Personalization to Holiday Gifting SAN FRANCISCO–(BUSINESS WIRE)–Mark & Graham, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world\u2019s largest digital-first, design-led and sustainable home retailer, announced today an exclusive collaboration with New York City Ballet that celebrates the wonder, artistry, and timeless holiday tradition of George Balanchine\u2019s The Nutcracker\u00ae. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20261020052500\/en\/ New Mark & Graham x New York City Ballet Collection features designs inspired by George Balanchine’s The Nutcracker\u00ae, offering personalization for holiday gifting. 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