{"id":1011247,"date":"2026-10-19T08:24:47","date_gmt":"2026-10-19T12:24:47","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/wrangler-revolutionizes-fall-layering-with-hay-away\/"},"modified":"2026-10-19T08:24:47","modified_gmt":"2026-10-19T12:24:47","slug":"wrangler-revolutionizes-fall-layering-with-hay-away","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/wrangler-revolutionizes-fall-layering-with-hay-away\/","title":{"rendered":"Wrangler\u00ae Revolutionizes Fall Layering With Hay Away\u2122"},"content":{"rendered":"

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Wrangler\u00ae Revolutionizes Fall Layering With Hay Away\u2122<\/b><\/p>\n

Recognized as a Category Winner in Fast Company\u2019s 2026 Innovation by Design Awards, the patent-pending fabric technology keeps hay, straw, mulch, and grass from clinging to high-pile fleece<\/i><\/p>\n

GREENSBORO, N.C.–(BUSINESS WIRE<\/a>)–Global apparel icon Wrangler\u00ae introduces Hay Away\u2122<\/b>, a groundbreaking bonded sherpa technology engineered to bring practical purpose to a fall favorite. Built to prove that warm, high-pile fleece does not have to carry the outdoor mess home, Hay Away\u2122 delivers the plush comfort and insulation of traditional sherpa while actively repelling hay, straw, mulch, and grass.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20261019859786\/en\/<\/a><\/p>\n

\"Wrangler<\/p>\n

Wrangler Men’s Hay Away Sherpa Zip Front Ripstop Yoke Jacket<\/p>\n<\/div>\n

In time for its release this Fall, the patent-pending Hay Away\u2122 was named the Category Winner in Fast Company\u2019s 2026 Innovation by Design Awards<\/strong> in the Fashion and Beauty category. Fast Company\u2019s Innovation by Design Awards honor the products, environments, and services that represent the intersection of functional design and real-world problem solving.<\/p>\n

Innovation has always been at the heart of the Wrangler brand\u2014from pioneering purpose-built Western wear to advancing sustainable textile development. With the introduction of Hay Away\u2122, Wrangler is directly addressing a long-standing frustration for rural workers, ranchers, and outdoor enthusiasts: traditional sherpa fleece acts like a magnet for natural debris, leaving garments looking permanently unkempt and leading to premature wear.<\/p>\n

Engineered specifically around the real-world experiences of people who spend their days outdoors, this technology is built directly into the fabric construction rather than relying on a surface coating, wash, or seasonal finish. By pairing bonded sherpa warmth with proactive debris-repellent functionality, Wrangler transforms a daily frustration into performance innovation, ensuring outdoor layers can transition seamlessly from early-morning chores around the property to everyday wear. The technology also provides a practical solution for families, enabling children to play freely outdoors while shielding garments from stubborn, clinging debris. Beyond the farm and ranch, Hay Away\u2122 equally serves outdoor enthusiasts\u2014shielding hikers, campers, and adventurers from stubborn, clinging trail debris, bridging both Workwear and Outdoor categories in alignment with Wrangler\u2019s strategy to expand beyond traditional denim.<\/p>\n

“Historically, wearing plush fleece around livestock or outdoors meant dealing with constant debris,”<\/i> said Dhruv Agarwal, Vice President, Sustainability, Innovation & Development at Kontoor Brands. “We developed Hay Away\u2122 specifically to eliminate that friction. By preventing debris from clinging to synthetic fibers, we have delivered high-performance warmth without the cleanup. This recognition from Fast Company underscores our commitment to practical, real-world material innovation.”<\/i><\/p>\n

The Hay Away\u2122 collection debuts across a wide range of work-ready silhouettes and authentic styles for the entire family:<\/p>\n