{"id":1010841,"date":"2026-10-15T18:37:41","date_gmt":"2026-10-15T22:37:41","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/22nd-century-same-store-unit-sales-for-pinnacle-vln-and-pinnacle-pure-surge-161\/"},"modified":"2026-10-15T18:37:41","modified_gmt":"2026-10-15T22:37:41","slug":"22nd-century-same-store-unit-sales-for-pinnacle-vln-and-pinnacle-pure-surge-161","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/22nd-century-same-store-unit-sales-for-pinnacle-vln-and-pinnacle-pure-surge-161\/","title":{"rendered":"22nd Century Same Store Unit Sales for Pinnacle VLN\u00ae and Pinnacle Pure Surge 161%"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"justify\">\n        <b><br \/>\n          <i>Company targets additional retailers as consumer demand supports its distribution expansion strategy<\/i><br \/>\n        <\/b>\n      <\/p>\n<p align=\"justify\">\n        <strong>MOCKSVILLE, N.C., Oct.  15, 2026  (GLOBE NEWSWIRE) &#8212; <\/strong>22nd Century Group, Inc. (Nasdaq: XXII), today announced that combined same-store retail unit sales of Pinnacle VLN<sup><b>\u00ae<\/b><\/sup> and Pinnacle Pure increased 161% from the second to third quarter at its launch retail partner which operates approximately 1,500 retail outlets. The Company believes growing consumer awareness, together with its recent focus on marketing and promotional activities, contributed to the increase.<\/p>\n<p align=\"justify\">Pinnacle VLN<sup><b>\u00ae<\/b><\/sup>, the Company\u2019s low nicotine cigarette brand available in regular and menthol varieties, has been on the market for approximately one year. The recent addition of Pinnacle Pure, its tobacco-and-water cigarette brand, expands the Pinnacle portfolio and further helps meet the demand of adult smokers seeking a better alternative to their standard brands.<\/p>\n<p align=\"justify\">\u201cThese results are encouraging evidence of consumer demand for Pinnacle VLN<sup><b>\u00ae<\/b><\/sup> and Pinnacle Pure. Pinnacle VLN<sup><b>\u00ae<\/b><\/sup> is showing that the smoking community is seeking an answer to their smoking practice that includes our low nicotine Pinnacle VLN<sup><b>\u00ae<\/b><\/sup> products in both regular and menthol flavors. The growth in Pinnacle VLN<sup><b>\u00ae<\/b><\/sup> coupled with the new launch of Pinnacle Pure demonstrates the consumer\u2019s willingness to change brands as they seek alternatives to nicotine and quarterly price increases from the major brands.\u201d said Larry Firestone, Chief Executive Officer of 22nd Century Group. \u201cWe have spent the past year setting up distribution and our launch partner retail channel. Now have the proof points we need to sell additional retailers to support the low nicotine cigarette category along with Pinnacle Pure which will drive our retail expansion plans as we go forward.\u201d\u00a0<\/p>\n<p>\n        <b>About 22nd Century Group, Inc.<\/b>\n      <\/p>\n<p align=\"justify\">22nd Century Group is pioneering the\u202fTobacco\u202fHarm\u202fReduction\u202fand Nicotine Reduction Movements by enabling smokers to take control of their nicotine consumption.<\/p>\n<p align=\"justify\">\n        <b>Our Technology is Tobacco<\/b>\n      <\/p>\n<p align=\"justify\">Our proprietary non-GMO reduced nicotine tobacco plants were developed using our patented technologies that regulate alkaloid biosynthesis activities resulting in a tobacco plant that\u202fcontains\u202f95% less nicotine than traditional tobacco plants. Our extensive patent portfolio has been developed to ensure that\u202four-high-quality tobacco can be grown commercially at scale. We continue to develop our intellectual property to ensure our ongoing leadership in the tobacco harm reduction movement.<\/p>\n<p align=\"justify\">\n        <b>Our Products<\/b>\n      <\/p>\n<p align=\"justify\">We created our flagship product, the VLN<sup>\u00ae<\/sup>\u202fcigarette using our low nicotine tobacco, to give traditional cigarette smokers an authentic and familiar alternative in the form of a combustible cigarette that helps them take control of their nicotine consumption. VLN<sup>\u00ae<\/sup>\u202fcigarettes have 95% less nicotine compared to traditional cigarettes and have been proven to allow consumers to\u202fgreatly reduce\u202ftheir nicotine consumption.<\/p>\n<p>VLN<sup>\u00ae<\/sup>\u202fand Helps You Smoke Less<sup>\u00ae<\/sup>\u202fare registered trademarks of 22nd Century Limited LLC.<\/p>\n<p>Learn more at\u202f<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=YflLt1RiKK5NXvutZcLeRFCQIcpOi41UKFnCh_LAYCUHDkFc-25VhPz9IynnuCJ93fujXzN5o-QEeO44IRkNPZmkGXBIgoHzSHNNdDR9oxg=\" rel=\"nofollow\" target=\"_blank\">xxiicentury.com<\/a>, on\u202f<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=zgYUcDyZCLteHM-kyjGvyQ3cs2ZXAD8mz3umeOWjbVe3i8d6HCI9kSGdF73KBsHGS0VGOHLvZhk0snCSQPTrDSClHpW6u5h1G1QgIkOuidtu4B8-bgbqPcpOJEr_BD_4\" rel=\"nofollow\" target=\"_blank\">X (formerly Twitter)<\/a>, on\u202f<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=-QbKIjGffB7djLyTA_lZ-M4IxY09uxp0cV0nAkCy0UC3ryuvHuttS5fYZfhriI50NKp_JsEVv8GgP2eucwwApwtT24e-p_klStByNBGxjg5AsbeAEZH0nMU0NdojZAuQ\" rel=\"nofollow\" target=\"_blank\">LinkedIn<\/a>, and on\u202f<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=qe_q6erafGwGc2brqhhyOQINB55xyNXIHO2WgVtU_NpCewHTtbysCglRwTYl5CUStTbjaKzrUj1eWQHIqtfF-h88YddiAHiQmWPsJTiqRhk=\" rel=\"nofollow\" target=\"_blank\">YouTube<\/a>.<\/p>\n<p>Learn more about VLN<sup>\u00ae<\/sup>\u202fat\u202f<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=f4lyZ1r0HpgW_lBgc45fc0oNzram9PVdu1OKC4liF2gAXGsIUm3UKxvlhFfW1uSAGj6hQXd6clJYcSxWLm14tA==\" rel=\"nofollow\" target=\"_blank\">tryvln.com<\/a>.<\/p>\n<p>\n        <b>Cautionary Note Regarding Forward-Looking Statements<\/b>\n      <\/p>\n<p align=\"justify\">Except for historical information,\u202fall of\u202fthe statements, expectations, and assumptions contained in this press release are forward-looking statements, including but not limited to our full year business outlook. Forward-looking statements typically contain terms such as \u201canticipate,\u201d \u201cbelieve,\u201d \u201cconsider,\u201d \u201ccontinue,\u201d \u201ccould,\u201d \u201cestimate,\u201d \u201cexpect,\u201d \u201cexplore,\u201d \u201cforesee,\u201d \u201cgoal,\u201d \u201cguidance,\u201d \u201cintend,\u201d \u201clikely,\u201d \u201cmay,\u201d \u201cplan,\u201d \u201cpotential,\u201d \u201cpredict,\u201d \u201cpreliminary,\u201d \u201cprobable,\u201d \u201cproject,\u201d \u201cpromising,\u201d \u201cseek,\u201d \u201cshould,\u201d \u201cwill,\u201d \u201cwould,\u201d and similar expressions. Forward-looking statements include, but are not limited to, statements regarding (i) our expectations\u202fregarding\u202fregulatory enforcement, including our ability to receive authorization or approval for new products, and (ii) our financial and operating performance. Actual results might differ materially from those explicit or implicit in forward-looking statements.\u202fImportant factors\u202fthat could cause actual results to differ materially are\u202fset forth in\u202f\u201cRisk Factors\u201d in the Company\u2019s Annual Report on Form 10-K filed on March 26,\u202f2026 and Quarterly Reports on Form 10-Q filed May 7, 2026 and August 14, 2026. All information provided in this release is as of the date hereof, and the Company assumes no obligation to and does not intend to update these forward-looking statements, except as required by law.<\/p>\n<p>\n        <b>Investor Relations &amp; Media Contact<\/b><br \/>\n        <br \/>Daniel Otto<br \/>Chief Financial Officer &amp; Investor Relations<br \/>22nd Century Group<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=-alHGhVfp7AEevMlkY2ciu_FBSRkSQlWCBMN9Pm4Dim3otuhPCeAALB1ae7AkIow_ujSVs9onI6IQWjDcF-4Jo93dqU-sjqqXM6JchtPWXgJmifKNAQWfwhYq8Ok7j-vWuW9cTUl8c7EjWHmrVVlHQ==\" rel=\"nofollow\" target=\"_blank\">investorrelations@xxiicentury.com<\/a><\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTg0Njk0MyM3ODk5MTMxIzUwMDEzMTQ4NA==\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/NjdkZGY3ZDMtOGQ1ZS00ZjliLThiMTgtNzg0MjkwMDUwYjAyLTUwMDEzMTQ4NC0yMDI2LTEwLTE1LWVu\/tiny\/22nd-Century-Group-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Company targets additional retailers as consumer demand supports its distribution expansion strategy MOCKSVILLE, N.C., Oct. 15, 2026 (GLOBE NEWSWIRE) &#8212; 22nd Century Group, Inc. (Nasdaq: XXII), today announced that combined same-store retail unit sales of Pinnacle VLN\u00ae and Pinnacle Pure increased 161% from the second to third quarter at its launch retail partner which operates approximately 1,500 retail outlets. The Company believes growing consumer awareness, together with its recent focus on marketing and promotional activities, contributed to the increase. Pinnacle VLN\u00ae, the Company\u2019s low nicotine cigarette brand available in regular and menthol varieties, has been on the market for approximately one year. The recent addition of Pinnacle Pure, its tobacco-and-water cigarette brand, expands the Pinnacle portfolio and further helps meet &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/22nd-century-same-store-unit-sales-for-pinnacle-vln-and-pinnacle-pure-surge-161\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;22nd Century Same Store Unit Sales for Pinnacle VLN\u00ae and Pinnacle Pure Surge 161%&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1010841","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>22nd Century Same Store Unit Sales for Pinnacle VLN\u00ae and Pinnacle Pure Surge 161% - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/22nd-century-same-store-unit-sales-for-pinnacle-vln-and-pinnacle-pure-surge-161\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"22nd Century Same Store Unit Sales for Pinnacle VLN\u00ae and Pinnacle Pure Surge 161% - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Company targets additional retailers as consumer demand supports its distribution expansion strategy MOCKSVILLE, N.C., Oct. 15, 2026 (GLOBE NEWSWIRE) &#8212; 22nd Century Group, Inc. (Nasdaq: XXII), today announced that combined same-store retail unit sales of Pinnacle VLN\u00ae and Pinnacle Pure increased 161% from the second to third quarter at its launch retail partner which operates approximately 1,500 retail outlets. The Company believes growing consumer awareness, together with its recent focus on marketing and promotional activities, contributed to the increase. Pinnacle VLN\u00ae, the Company\u2019s low nicotine cigarette brand available in regular and menthol varieties, has been on the market for approximately one year. The recent addition of Pinnacle Pure, its tobacco-and-water cigarette brand, expands the Pinnacle portfolio and further helps meet &hellip; Continue reading &quot;22nd Century Same Store Unit Sales for Pinnacle VLN\u00ae and Pinnacle Pure Surge 161%&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/22nd-century-same-store-unit-sales-for-pinnacle-vln-and-pinnacle-pure-surge-161\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-15T22:37:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTg0Njk0MyM3ODk5MTMxIzUwMDEzMTQ4NA==\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/22nd-century-same-store-unit-sales-for-pinnacle-vln-and-pinnacle-pure-surge-161\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/22nd-century-same-store-unit-sales-for-pinnacle-vln-and-pinnacle-pure-surge-161\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"22nd Century Same Store Unit Sales for Pinnacle VLN\u00ae and Pinnacle Pure Surge 161%\",\"datePublished\":\"2026-10-15T22:37:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/22nd-century-same-store-unit-sales-for-pinnacle-vln-and-pinnacle-pure-surge-161\\\/\"},\"wordCount\":683,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/22nd-century-same-store-unit-sales-for-pinnacle-vln-and-pinnacle-pure-surge-161\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTg0Njk0MyM3ODk5MTMxIzUwMDEzMTQ4NA==\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/22nd-century-same-store-unit-sales-for-pinnacle-vln-and-pinnacle-pure-surge-161\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/22nd-century-same-store-unit-sales-for-pinnacle-vln-and-pinnacle-pure-surge-161\\\/\",\"name\":\"22nd Century Same Store Unit Sales for Pinnacle VLN\u00ae and Pinnacle Pure Surge 161% - 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(Nasdaq: XXII), today announced that combined same-store retail unit sales of Pinnacle VLN\u00ae and Pinnacle Pure increased 161% from the second to third quarter at its launch retail partner which operates approximately 1,500 retail outlets. The Company believes growing consumer awareness, together with its recent focus on marketing and promotional activities, contributed to the increase. Pinnacle VLN\u00ae, the Company\u2019s low nicotine cigarette brand available in regular and menthol varieties, has been on the market for approximately one year. The recent addition of Pinnacle Pure, its tobacco-and-water cigarette brand, expands the Pinnacle portfolio and further helps meet &hellip; Continue reading \"22nd Century Same Store Unit Sales for Pinnacle VLN\u00ae and Pinnacle Pure Surge 161%\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/22nd-century-same-store-unit-sales-for-pinnacle-vln-and-pinnacle-pure-surge-161\/","og_site_name":"Market Newsdesk","article_published_time":"2026-10-15T22:37:41+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTg0Njk0MyM3ODk5MTMxIzUwMDEzMTQ4NA==","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/22nd-century-same-store-unit-sales-for-pinnacle-vln-and-pinnacle-pure-surge-161\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/22nd-century-same-store-unit-sales-for-pinnacle-vln-and-pinnacle-pure-surge-161\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"22nd Century Same Store Unit Sales for Pinnacle VLN\u00ae and Pinnacle Pure Surge 161%","datePublished":"2026-10-15T22:37:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/22nd-century-same-store-unit-sales-for-pinnacle-vln-and-pinnacle-pure-surge-161\/"},"wordCount":683,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/22nd-century-same-store-unit-sales-for-pinnacle-vln-and-pinnacle-pure-surge-161\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTg0Njk0MyM3ODk5MTMxIzUwMDEzMTQ4NA==","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/22nd-century-same-store-unit-sales-for-pinnacle-vln-and-pinnacle-pure-surge-161\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/22nd-century-same-store-unit-sales-for-pinnacle-vln-and-pinnacle-pure-surge-161\/","name":"22nd Century Same Store Unit Sales for Pinnacle VLN\u00ae and Pinnacle Pure Surge 161% - 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