{"id":1010218,"date":"2026-10-14T12:08:31","date_gmt":"2026-10-14T16:08:31","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/vital-farms-launches-the-behind-every-carton-campaign-to-show-consumers-the-real-farms-and-farmers-who-produce-the-good-eggs-every-day\/"},"modified":"2026-10-14T12:08:31","modified_gmt":"2026-10-14T16:08:31","slug":"vital-farms-launches-the-behind-every-carton-campaign-to-show-consumers-the-real-farms-and-farmers-who-produce-the-good-eggs-every-day","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/vital-farms-launches-the-behind-every-carton-campaign-to-show-consumers-the-real-farms-and-farmers-who-produce-the-good-eggs-every-day\/","title":{"rendered":"Vital Farms Launches the \u201cBehind Every Carton\u201d Campaign to Show Consumers the Real Farms and Farmers Who Produce the Good Eggs Every Day"},"content":{"rendered":"

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Vital Farms Launches the \u201cBehind Every Carton\u201d Campaign to Show Consumers the Real Farms and Farmers Who Produce the Good Eggs Every Day<\/b><\/p>\n

The Behind Every Carton Tour will bring real family farmers to more than 20 Sprouts Farmers Market stores across Colorado, Arizona and California starting October 13;
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<\/i>Vital Farms will also launch new nationwide out-of-home and digital creative in partnership with GUT Miami and Dentsu X highlighting the brand\u2019s \u201cSee The Farm\u201d initiative.<\/i><\/p>\n

AUSTIN, Texas–(BUSINESS WIRE<\/a>)–Vital Farms<\/a> (Nasdaq: VITL) announced today the launch of the \u201cBehind Every Carton\u201d campaign, which celebrates the more than 600 real family farms that help bring ethical food to the table every day.<\/p>\n

\nBehind Every Carton celebrates Vital Farms\u2019 direct relationships with the farmers who produce eggs for consumers every day. At a time when much of the egg aisle feels far removed from the farm, Vital Farms takes a different approach, building real connections with the real people who care for the hens and do the work. Through in-person events and national out-of-home and digital creative, the campaign brings the farmers, their farms and their stories closer to the people who bring Vital Farms eggs home.<\/p>\n

\nTogether, these campaign experiences highlight the brand\u2019s \u201cSee The Farm<\/a>\u201d initiative: on the side of every carton of Vital Farms eggs, consumers can scan a QR code to see a 360-degree view of the farm where their carton of eggs came from.<\/p>\n

\n\u201cWe care a lot about showing consumers the real people and places behind Vital Farms eggs. This campaign highlights an everyday truth about Vital Farms: you can always see the farm where your eggs were laid,\u201d said Kathryn McKeon, Chief Marketing Officer at Vital Farms. \u201cWe\u2019ve grown a lot over the years, and one thing has never changed: Every carton of Vital Farms eggs starts with a real<\/i> farmer caring for their hens on a real <\/i>farm.\u201d<\/p>\n

\nConsumers in Colorado, Arizona and California can meet Vital Farms farmers at upcoming Behind Every Carton tour stops (full schedule below). Nationwide, consumers can scan the QR code on the side of every Vital Farms egg carton and enter the farm name to see the actual farm where their eggs were laid.<\/p>\n

Behind Every Carton Tour<\/b><\/p>\n

\nThe Behind Every Carton Tour connects shoppers with Vital Farms family farmers through a new retail experience that brings the real farms, real people and real care behind every carton to life. At more than 20 Sprouts Farmers Market<\/a> stores across Colorado, Arizona and California, shoppers can meet Vital Farms farmers and crew members, swap stories and recipes, and learn more about where their food comes from. The tour kicks off October 13 in Denver.<\/p>\n

\nAt each stop, shoppers can experience Vital Farms\u2019 See The Farm<\/a> initiative like never before using a carton-inspired virtual reality headset that transports them from the grocery store parking lot to actual farms where Vital Farms eggs were laid. They\u2019ll also take home free egg vouchers, swag and other surprises. Throughout the tour, select shoppers will be surprised with free Vital Farms eggs for a year.<\/p>\n

\nThe Behind Every Carton Tour is scheduled to visit select Sprouts Farmers Market stores on the following dates:<\/p>\n