{"id":1010161,"date":"2026-10-14T11:06:03","date_gmt":"2026-10-14T15:06:03","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/mntn-brings-tealium-first-party-data-into-mntn-matched-to-advance-ai-powered-tv-targeting\/"},"modified":"2026-10-14T11:06:03","modified_gmt":"2026-10-14T15:06:03","slug":"mntn-brings-tealium-first-party-data-into-mntn-matched-to-advance-ai-powered-tv-targeting","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/mntn-brings-tealium-first-party-data-into-mntn-matched-to-advance-ai-powered-tv-targeting\/","title":{"rendered":"MNTN Brings Tealium First-Party Data Into MNTN Matched\u2122 to Advance AI-Powered TV Targeting"},"content":{"rendered":"

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MNTN Brings Tealium First-Party Data Into MNTN Matched\u2122 to Advance AI-Powered TV Targeting<\/b><\/p>\n

Tealium Customer Intelligence gives MNTN\u2019s AI another powerful signal to identify households most likely to convert.<\/i><\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–
\nMNTN (NYSE: MNTN), the technology platform bringing performance marketing to Connected TV, and Tealium, a leading customer data platform (CDP), announced a native integration that pulls Tealium audiences directly into MNTN Performance TV campaigns.<\/p>\n

\nAdvertisers can now combine their first-party Tealium audiences with MNTN Matched\u2122, MNTN\u2019s proprietary AI-powered targeting technology that identifies households most likely to convert. On average, MNTN Matched\u2122 has driven 6x more site visits and 3x more revenue than traditional TV targeting.<\/p>\n

\nTogether, the integration gives MNTN\u2019s AI a more complete view of a brand\u2019s customers. Tealium audiences refresh in real time, giving MNTN campaigns a current view of a brand\u2019s customers and prospects. As customers move in and out of Tealium segments, the system automatically adjusts who they target or exclude on TV, helping MNTN\u2019s AI work from the latest customer signals while focusing acquisition spend on net-new audiences.<\/p>\n

\n\u201cAI is only as powerful as the signals you give it,\u201d said Mark Douglas, CEO of MNTN. \u201cTealium gives ours another really good one. The smarter the inputs, the better the output. In our case, that means better-performing TV.\u201d<\/p>\n

\n\u201cWith the new MNTN Audience integration, Tealium is enabling joint customers to transform their first-party data into more timely, relevant actions across connected TV,\u201d said Ted Purcell, Chief Customer Officer at Tealium. \u201cBy connecting Tealium audiences directly with MNTN, teams can now activate audience segments with greater precision, reduce manual uploads, and improve campaign performance and customer engagement across the entire journey.\u201d<\/p>\n

\nTealium and MNTN\u2019s CTV capabilities are especially critical now because marketers need to turn governed first-party data into timely, measurable activation, as CTV investment and privacy expectations continue to rise.<\/p>\n

Integration Highlights:<\/b><\/p>\n