{"id":1010071,"date":"2026-10-14T08:28:42","date_gmt":"2026-10-14T12:28:42","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/lg-ad-solutions-and-magnite-expand-partnership-to-advance-agentic-buying-on-the-home-screen\/"},"modified":"2026-10-14T08:28:42","modified_gmt":"2026-10-14T12:28:42","slug":"lg-ad-solutions-and-magnite-expand-partnership-to-advance-agentic-buying-on-the-home-screen","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/lg-ad-solutions-and-magnite-expand-partnership-to-advance-agentic-buying-on-the-home-screen\/","title":{"rendered":"LG Ad Solutions and Magnite Expand Partnership to Advance Agentic Buying on the Home Screen"},"content":{"rendered":"<h2>\nThree-year deal extends exclusive CTV video ad serving through SpringServe and preferred programmatic partnership; deepens relationship across supply and activation<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">NEW YORK, Oct.  14, 2026  (GLOBE NEWSWIRE) &#8212; Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and LG Ad Solutions today announced a three-year extension of their partnership, with Magnite\u2019s SpringServe continuing as LG Ad Solutions\u2019 exclusive CTV video ad server and Magnite as a preferred programmatic partner across North America, APAC, and EMEA. As part of this expanded relationship, LG Ad Solutions is making its Home Screen inventory available for agentic buying through Magnite\u2019s Seller Agent, building on the companies\u2019 existing programmatic integration.<\/p>\n<p>Independent advertising agency H\/L is the first buyer to activate LG Home Screen inventory using Magnite\u2019s agentic buying capabilities, on behalf of the Northern California Toyota Dealers Association. Timed to the fall football season, the campaign moves from media planning to execution through a single path, eliminating the manual steps typically required to launch a high-impact streaming campaign.<\/p>\n<p>\u201cAs the first agency to activate home screen agentic ads through Magnite and LG Ad Solutions, we can move faster, reduce technical friction and create real audience connections on the largest screen in the home,\u201d said Jeremy Cobb, VP at H\/L. \u201cOur clients get direct access to premium home screen inventory through the same stack as everything else we manage. It\u2019s simpler, faster and built for performance.\u201d<\/p>\n<p>\u201cOur expanded relationship with LG Ad Solutions reflects a shared desire to innovate at the speed of the market,\u201d said Mike Laband, Group SVP, Revenue at Magnite. \u201cBy deploying our agentic technology for LG Home Screen inventory, we\u2019re replacing manual execution with automated, high-precision workflows. Combined with LG Ad Solutions\u2019 expanded use of ClearLine, we are creating simpler, more automated ways for buyers to access and activate LG inventory.\u201d<\/p>\n<p>\u201cThe Home Screen is where the streaming experience begins and where discovery can shape what viewers choose next,&#8221; said Kelly McMahon, EVP, Global Operations at LG Ad Solutions. \u201cExpanding our partnership with Magnite makes it easier for advertisers to buy the Home Screen through new, more automated ways of working. As buying evolves, we want to make it easier for advertisers to take advantage of everything the Home Screen can offer.\u201c<\/p>\n<p>The expanded partnership also strengthens the connection between LG Ad Solutions\u2019 ad serving and programmatic buying infrastructure through Magnite\u2019s SpringServe and ClearLine platforms. Bringing these capabilities together creates a more direct and efficient path between LG Ad Solutions\u2019 premium CTV inventory and advertisers. LG Ad Solutions has also been an early adopter of Magnite&#8217;s GenAI capabilities, announcing at NewFronts its use of Magnite&#8217;s creative agent to generate Home Screen and video ad units.<\/p>\n<p>\n        <strong>About Magnite <\/strong>\n      <\/p>\n<p>We\u2019re Magnite (NASDAQ: MGNI), the world\u2019s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world\u2019s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.<\/p>\n<p>\n        <strong>About LG Ad Solutions<\/strong><\/p>\n<p>LG Ad Solutions, incorporated as Alphonso Inc., is a global leader in advanced advertising for Connected TV and cross-screen devices, driven by our mission to create meaningful connections between brands and their audiences. With a vast network of award-winning LG Smart TVs worldwide, we offer advertisers and content creators broad reach and targeted engagement on the largest screen in the home.<\/p>\n<p>\n        <strong>Media Contact: <\/strong><br \/>\n        <br \/>Charlstie Veith <br \/>cveith@magnite.com<\/p>\n<p>\n        <strong>Investor Contact: <\/strong><br \/>\n        <br \/>Nick Kormeluk <br \/>nkormeluk@magnite.com<\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTg0NTA4NyM3ODkzOTMzIzIwMTc0MzE=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/M2E1MjRmNDMtMzYzMS00ZjQ0LTk5ZWQtY2YwMmZiMzZhNzRmLTEwMjkwMDQtMjAyNi0xMC0xNC1lbg==\/tiny\/Magnite-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Three-year deal extends exclusive CTV video ad serving through SpringServe and preferred programmatic partnership; deepens relationship across supply and activation NEW YORK, Oct. 14, 2026 (GLOBE NEWSWIRE) &#8212; Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and LG Ad Solutions today announced a three-year extension of their partnership, with Magnite\u2019s SpringServe continuing as LG Ad Solutions\u2019 exclusive CTV video ad server and Magnite as a preferred programmatic partner across North America, APAC, and EMEA. As part of this expanded relationship, LG Ad Solutions is making its Home Screen inventory available for agentic buying through Magnite\u2019s Seller Agent, building on the companies\u2019 existing programmatic integration. Independent advertising agency H\/L is the first buyer to activate LG Home Screen inventory using &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/lg-ad-solutions-and-magnite-expand-partnership-to-advance-agentic-buying-on-the-home-screen\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;LG Ad Solutions and Magnite Expand Partnership to Advance Agentic Buying on the Home Screen&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1010071","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LG Ad Solutions and Magnite Expand Partnership to Advance Agentic Buying on the Home Screen - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/lg-ad-solutions-and-magnite-expand-partnership-to-advance-agentic-buying-on-the-home-screen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LG Ad Solutions and Magnite Expand Partnership to Advance Agentic Buying on the Home Screen - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Three-year deal extends exclusive CTV video ad serving through SpringServe and preferred programmatic partnership; deepens relationship across supply and activation NEW YORK, Oct. 14, 2026 (GLOBE NEWSWIRE) &#8212; Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and LG Ad Solutions today announced a three-year extension of their partnership, with Magnite\u2019s SpringServe continuing as LG Ad Solutions\u2019 exclusive CTV video ad server and Magnite as a preferred programmatic partner across North America, APAC, and EMEA. As part of this expanded relationship, LG Ad Solutions is making its Home Screen inventory available for agentic buying through Magnite\u2019s Seller Agent, building on the companies\u2019 existing programmatic integration. Independent advertising agency H\/L is the first buyer to activate LG Home Screen inventory using &hellip; Continue reading &quot;LG Ad Solutions and Magnite Expand Partnership to Advance Agentic Buying on the Home Screen&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/lg-ad-solutions-and-magnite-expand-partnership-to-advance-agentic-buying-on-the-home-screen\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-14T12:28:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTg0NTA4NyM3ODkzOTMzIzIwMTc0MzE=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lg-ad-solutions-and-magnite-expand-partnership-to-advance-agentic-buying-on-the-home-screen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lg-ad-solutions-and-magnite-expand-partnership-to-advance-agentic-buying-on-the-home-screen\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"LG Ad Solutions and Magnite Expand Partnership to Advance Agentic Buying on the Home Screen\",\"datePublished\":\"2026-10-14T12:28:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lg-ad-solutions-and-magnite-expand-partnership-to-advance-agentic-buying-on-the-home-screen\\\/\"},\"wordCount\":635,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lg-ad-solutions-and-magnite-expand-partnership-to-advance-agentic-buying-on-the-home-screen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTg0NTA4NyM3ODkzOTMzIzIwMTc0MzE=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lg-ad-solutions-and-magnite-expand-partnership-to-advance-agentic-buying-on-the-home-screen\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lg-ad-solutions-and-magnite-expand-partnership-to-advance-agentic-buying-on-the-home-screen\\\/\",\"name\":\"LG Ad Solutions and Magnite Expand Partnership to Advance Agentic Buying on the Home Screen - 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