{"id":1010031,"date":"2026-10-14T08:03:02","date_gmt":"2026-10-14T12:03:02","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/unpack-27-expedia-reveals-the-travel-trends-inspiring-the-world-in-2027\/"},"modified":"2026-10-14T08:03:02","modified_gmt":"2026-10-14T12:03:02","slug":"unpack-27-expedia-reveals-the-travel-trends-inspiring-the-world-in-2027","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/unpack-27-expedia-reveals-the-travel-trends-inspiring-the-world-in-2027\/","title":{"rendered":"UNPACK \u201927: EXPEDIA REVEALS THE TRAVEL TRENDS INSPIRING THE WORLD IN 2027"},"content":{"rendered":"

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UNPACK \u201927: EXPEDIA REVEALS THE TRAVEL TRENDS INSPIRING THE WORLD IN 2027<\/b><\/p>\n

New Expedia Group report identifies emerging travel trends set to shape 2027, from carefree getaways to emerging destinations and the new Set-Jetting forecast.<\/i><\/p>\n

AUCKLAND, New Zealand–(BUSINESS WIRE<\/a>)–
\nExpedia today unveiled Unpack \u201927: The Trends in Travel\u2122<\/i><\/a>, the annual report exploring the destinations, experiences, and behaviours expected to shape travel in 2027.<\/p>\n

\nDrawing on first-party insight from Expedia as well as global traveller research and social listening, Unpack \u201927 reveals the new places drawing travellers in 2027 and some surprising things they’re doing when they get there.<\/p>\n

\n\u201cTravel is about creating memories and Unpack \u201927 uncovers the destinations and experiences shaping those moments,\u201d said Ariane Gorin, CEO of Expedia Group. \u201cIn 2027, travellers are being more intentional in choosing their next adventure, seeking experiences that are more personal and purposeful to them. We\u2019re making it easier to discover, plan, and book the right trip, so travellers can spend less time managing the details and more time enjoying the moments that matter.\u201d<\/p>\n

Expedia Trends<\/span><\/b><\/p>\n

Set-Jetting \u2014 <\/b>Five years after Expedia Group first named Set-Jetting as a travel trend, screen-inspired travel continues to turn fictional worlds and filming locations into real-world itineraries. Nearly 1 in 5 travellers now report having booked a trip to a destination after seeing it featured in a TV show or movie.4<\/sup><\/p>\n

\nNearly half of the travellers surveyed reported proactively researching or booking trips to destinations from upcoming TV shows and movies that haven\u2019t even been released yet, rising to 57% among Gen Z and Millennials.4 <\/sup>On social media, mentions of traveling to Miami<\/a> increased by 64% year-over-year driven by the upcoming Miami Vice<\/i> reboot.3<\/sup><\/p>\n

\nMore than 25 years on, The Lord of the Rings <\/i>remains the world’s No.1 top set-jetting driver (27%), and with The Lord of the Rings: The Hunt for Gollum <\/i>set to hit screens next year, New Zealand is primed for a fresh wave of set-jetting demand.4<\/sup><\/p>\n

\nOther titles on the 2027 forecast include Emily in Paris<\/i> Season 6, The White Lotus<\/i> Season 4, Heated Rivalry<\/i> Season 2, Miami Vice \u201985<\/i>, K-Pop: The Debut<\/i>, Beach Read<\/i>, Day Drinker<\/i>, and the Ocean\u2019s Eleven<\/i> prequel. These anticipated releases are putting destinations on travellers\u2019 maps before the first episode or scene arrives. Learn more about Set-Jetting here<\/a>.<\/p>\n

2027 Destinations of the Year <\/b>\u2014 Expedia’s Destinations of the Year showcases some of 2027’s fastest-growing travel destinations, using real search data to track where traveller interest is climbing:<\/p>\n