{"id":1009717,"date":"2026-10-13T11:57:53","date_gmt":"2026-10-13T15:57:53","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/american-express-publishes-intent-intelligence-framework-for-trusted-agentic-commerce\/"},"modified":"2026-10-13T11:57:53","modified_gmt":"2026-10-13T15:57:53","slug":"american-express-publishes-intent-intelligence-framework-for-trusted-agentic-commerce","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/american-express-publishes-intent-intelligence-framework-for-trusted-agentic-commerce\/","title":{"rendered":"American Express Publishes Intent Intelligence Framework for Trusted Agentic Commerce"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>American Express Publishes Intent Intelligence Framework for Trusted Agentic Commerce<\/b><\/p>\n<p class=\"bwalignc\"><i>Novel approach is designed to capture, authenticate, and preserve customer purchase intent as AI agents transact on their behalf<\/i><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nAmerican Express today published its Intent Intelligence framework, detailing the company\u2019s recommended approach to capturing and authenticating a customer\u2019s purchase intent before an AI agent completes a transaction. The framework then preserves that intent as a control throughout the transaction lifecycle. By making its framework publicly available, American Express aims to help advance a common industry approach for intent in agentic commerce.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20261013636634\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20261013636634\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20261013636634\/en\/2931292\/4\/IntentIntelligencePRImage.jpg\" alt=\"\" \/><\/div>\n<p>\nAt the core of Intent Intelligence is an approach that differs from current implementations by making a customer\u2019s authorized purchase intent available to the issuer earlier in the transaction lifecycle \u2014 before an agent executes a purchase. This can enable the customer\u2019s intent to serve as a control throughout the transaction, with the aim of helping the resulting purchase align with what the customer approved. The framework is available through the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.americanexpress.com%2Fen-us%2Fcompany%2Fagentic-commerce%2F&amp;esheet=54620437&amp;newsitemid=20261013636634&amp;lan=en-US&amp;anchor=Amex+Agentic+Commerce+Experiences+%28ACE%29+Developer+Kit&amp;index=1&amp;md5=bb911d464b7917cd35a16395db366ce2\">Amex Agentic Commerce Experiences (ACE) Developer Kit<\/a>.<\/p>\n<p>\n\u201cBuilding trust into AI-powered transactions is critical to the adoption of agentic commerce,\u201d said Luke Gebb, Head of Global Innovation at American Express. \u201cProviding authorized purchase intent before an agent transacts can give issuers greater confidence that an agent is acting as a customer intended, while also helping issuers proactively manage risk and reduce the chance of costly disputes across the payments ecosystem.\u201d<\/p>\n<p><b>Intent Intelligence<\/b><\/p>\n<p>\nIn agentic commerce, a customer tells an AI agent what they want and authorizes it to make a purchase when certain conditions are met. Intent Intelligence is designed to provide a way to carry the customer\u2019s purchase instructions through the transaction lifecycle. Here\u2019s how it works:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Create and confirm intent:<\/b> The <b>Create Intent API <\/b>captures<b \/>the customer\u2019s purchase instructions and constraints\u2014such as Merchant, maximum budget, and other preferences. The customer then authenticates their identity and signs off on the intent captured by the agent.\n<\/li>\n<li><b>Establish proof of intent:<\/b> An<b> Intent ID<\/b>, a<b \/>unique identifier for the customer\u2019s intent, is created along with a<b> Proof of Intent Token <\/b>that represents the captured intent\u2019s high-level constraints.\n<\/li>\n<li><b>Scope the payment credential: <\/b>The Proof of Intent Token can be used to obtain a secure digital payment credential that the agent uses at checkout instead of the customer\u2019s actual Card Number. The customer\u2019s authorized intent is used to scope the payment credential, helping purchases remain aligned with what the customer approved.\n<\/li>\n<li><b>Apply intent throughout the transaction:<\/b> The Intent ID and Proof of Intent Token can serve as controls in subsequent steps of the purchase journey, helping validate that a purchase request aligns with what the customer authorized and supporting fraud prevention, authorization decisioning, and dispute resolution.\n<\/li>\n<\/ul>\n<p>\nHow user intent is collected may vary across agentic commerce models. Intent Intelligence is designed to be flexible across these models, regardless of who captures intent, while helping preserve what the user authorized throughout the transaction lifecycle.<\/p>\n<p><b>Intent Intelligence and the ACE Developer Kit<\/b><\/p>\n<p>\nAs both an issuer and a network, American Express brings a perspective that spans both sides of a payment transaction\u2014from how customers authorize and manage purchases to how Merchants, issuers, and payment networks securely process them. That experience informs how Amex approaches questions of trust, risk, customer control, and interoperability as AI agents begin to transact on consumers\u2019 behalf.<\/p>\n<p>\nAmex developed Intent Intelligence as a core service of ACE to bring that perspective to agentic commerce. As the agentic ecosystem continues to evolve, Amex is actively developing ACE Kit integrations.<\/p>\n<p><b>Advancing Common Standards for Agentic Commerce<\/b><\/p>\n<p>\nAmerican Express is committed to collaborating across the industry to help advance common, interoperable standards for agentic commerce. This includes engaging with EMVCo to support secure card-based agentic transactions and supporting the x402 Foundation\u2019s work to advance standards for internet-native payments.<\/p>\n<p><b>Learn More About Intent Intelligence<\/b><\/p>\n<p>\nRead the Intent Intelligence framework <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Famericanexpress.io%2Fintent-intelligence-building-trust-in-agentic-commerce%2F&amp;esheet=54620437&amp;newsitemid=20261013636634&amp;lan=en-US&amp;anchor=here&amp;index=2&amp;md5=6f125cc16019b5cc5b74ba4e373afc46\">here<\/a>.<\/p>\n<p><b>ABOUT AMERICAN EXPRESS<\/b><\/p>\n<p>\nAmerican Express (NYSE: AXP) is a global payments and premium lifestyle brand powered by technology. Our colleagues around the world back our customers with differentiated products, services, and experiences that enrich lives and build business success.<\/p>\n<p>\nFounded in 1850 and headquartered in New York, American Express\u2019 brand is built on trust, security, service, and a rich history of delivering innovation and Membership value for our customers. We seek to provide the world\u2019s best customer experience every day to a broad range of consumers, small and medium-sized businesses, and large corporations, and we build and manage relationships with millions of merchants across our global network.<\/p>\n<p>\nFor more information about American Express, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.americanexpress.com%2Fen-us%2F&amp;esheet=54620437&amp;newsitemid=20261013636634&amp;lan=en-US&amp;anchor=americanexpress.com&amp;index=3&amp;md5=1358a75b134669d791568b3389d51cea\">americanexpress.com<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.americanexpress.com%2Fen-us%2Fnewsroom%2F&amp;esheet=54620437&amp;newsitemid=20261013636634&amp;lan=en-US&amp;anchor=americanexpress.com%2Fen-us%2Fnewsroom%2F&amp;index=4&amp;md5=cd8ddc37afecaa8d2c5dc1516f90a90e\">americanexpress.com\/en-us\/newsroom\/<\/a>, and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fir.americanexpress.com%2Finvestor-relations%2Fdefault.aspx&amp;esheet=54620437&amp;newsitemid=20261013636634&amp;lan=en-US&amp;anchor=ir.americanexpress.com&amp;index=5&amp;md5=9548d61aa887eaa7d55a38f8c60ab429\">ir.americanexpress.com<\/a>.<\/p>\n<p>\nLocation: U.S.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20261013636634r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20261013636634\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20261013636634\/en\/<\/a><\/span><\/p>\n<p><b>MEDIA CONTACT<\/b><\/p>\n<p>\nAziza Johnson<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:aziza.johnson@aexp.com\">aziza.johnson@aexp.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> New York United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Payments Finance Security Fintech Banking Professional Services Software Internet Artificial Intelligence<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20261013636634\/en\/2931292\/3\/IntentIntelligencePRImage.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20261013636634\/en\/662844\/3\/AXP_BlueBoxLogo_LARGE.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>American Express Publishes Intent Intelligence Framework for Trusted Agentic Commerce Novel approach is designed to capture, authenticate, and preserve customer purchase intent as AI agents transact on their behalf NEW YORK&#8211;(BUSINESS WIRE)&#8211; American Express today published its Intent Intelligence framework, detailing the company\u2019s recommended approach to capturing and authenticating a customer\u2019s purchase intent before an AI agent completes a transaction. The framework then preserves that intent as a control throughout the transaction lifecycle. By making its framework publicly available, American Express aims to help advance a common industry approach for intent in agentic commerce. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20261013636634\/en\/ At the core of Intent Intelligence is an approach that differs from current implementations by &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/american-express-publishes-intent-intelligence-framework-for-trusted-agentic-commerce\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;American Express Publishes Intent Intelligence Framework for Trusted Agentic Commerce&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1009717","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>American Express Publishes Intent Intelligence Framework for Trusted Agentic Commerce - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/american-express-publishes-intent-intelligence-framework-for-trusted-agentic-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"American Express Publishes Intent Intelligence Framework for Trusted Agentic Commerce - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"American Express Publishes Intent Intelligence Framework for Trusted Agentic Commerce Novel approach is designed to capture, authenticate, and preserve customer purchase intent as AI agents transact on their behalf NEW YORK&#8211;(BUSINESS WIRE)&#8211; American Express today published its Intent Intelligence framework, detailing the company\u2019s recommended approach to capturing and authenticating a customer\u2019s purchase intent before an AI agent completes a transaction. The framework then preserves that intent as a control throughout the transaction lifecycle. By making its framework publicly available, American Express aims to help advance a common industry approach for intent in agentic commerce. This press release features multimedia. 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The framework then preserves that intent as a control throughout the transaction lifecycle. By making its framework publicly available, American Express aims to help advance a common industry approach for intent in agentic commerce. This press release features multimedia. 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