{"id":1009091,"date":"2026-10-12T00:04:08","date_gmt":"2026-10-12T04:04:08","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-launches-its-first-virtual-styling-experience-on-zepeto-express-your-e-l-f\/"},"modified":"2026-10-12T00:04:08","modified_gmt":"2026-10-12T04:04:08","slug":"e-l-f-cosmetics-launches-its-first-virtual-styling-experience-on-zepeto-express-your-e-l-f","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-launches-its-first-virtual-styling-experience-on-zepeto-express-your-e-l-f\/","title":{"rendered":"e.l.f. Cosmetics Launches its First Virtual Styling Experience on ZEPETO: \u201cExpress Your e.l.f.\u201d"},"content":{"rendered":"<p>        <!--.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>e.l.f. Cosmetics Launches its First Virtual Styling Experience on ZEPETO: \u201cExpress Your e.l.f.\u201d<\/b><\/p>\n<p><i>The immersive experience enables players to discover, create and express themselves with e.l.f.-designed avatar looks<\/i><\/p>\n<p>OAKLAND, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\ne.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), is bringing its bold beauty approach to ZEPETO, an immersive, avatar-based social metaverse platform. Now available on ZEPETO, e.l.f. launched \u201cExpress your e.l.f.\u201d where players can discover the beauty trends shaping culture and turn them into complete virtual looks from head to toe.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20261011222519\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20261011222519\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20261011222519\/en\/2930447\/4\/PR_261008_elf_Event_us_A.jpg\" alt=\"e.l.f. Cosmetics Launches its First Virtual Styling Experience on ZEPETO: \u201cExpress Your e.l.f.\u201d\" \/><\/p>\n<p style=\"font-size:85%\">e.l.f. Cosmetics Launches its First Virtual Styling Experience on ZEPETO: \u201cExpress Your e.l.f.\u201d<\/p>\n<\/div>\n<p>\nThe collaboration extends e.l.f.\u2019s commitment to meeting its community in unexpected places and making the best of beauty &#8211; and the joy of discovery around it &#8211; accessible to every eye, lip and face wherever they choose to game. Knowing ZEPETO players update their avatars 14+ times a week, e.l.f. jumped on the opportunity to help these players look and feel their best. With the no. 1 branded makeup game on Roblox (Glow Up!), the no. 1 beauty brand on Twitch, and now ZEPETO, e.l.f. continues to surprise and delight its community with destinations to explore beauty through play.<\/p>\n<p>\nZEPETO sits at the intersection of culture, connecting with players all over the world. As reported by ZEPETO, they have:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nMore than 400 million registered accounts<\/p>\n<\/li>\n<li>\n15-20 million monthly active players<\/p>\n<\/li>\n<li>\nPredominantly female community and approximately 70% Gen Z<\/p>\n<\/li>\n<\/ul>\n<p>\n\u201cAs a different kind of company, e.l.f. does not see boundaries between where beauty lives and where culture happens. From Twitch to Roblox and now ZEPETO, we meet our community where they like to play and give them a platform to fuel discovery, empowerment and self-expression. Every immersive experience we build is an extension of the same vision that drives everything we do: disrupt norms, shape culture and connect communities through positivity, inclusivity and accessibility,\u201d said Patrick O\u2019Keefe, Chief Integrated Marketing Officer, e.l.f. Brands.<\/p>\n<p>\nAs part of \u201cExpress your e.l.f.,\u201d ZEPETO players can now dress their avatars in e.l.f.-designed digital looks with makeup from e.l.f.\u2019s Power Grip family and hairstyles, bags, jewelry and special effects items all inspired by Power Grip\u2019s colors and textures. Players can also show off their e.l.f. looks by snapping photos and videos against custom e.l.f. backgrounds and sharing them directly to the ZEPETO feed. Together, these features turn the traditional beauty counter into a social playground where experimentation, styling and community meet.<\/p>\n<p>\n\u201cBy seamlessly blending e.l.f. Cosmetics\u2019 iconic products with the year\u2019s most defining trends, ZEPETO is making it possible to reimagine makeup as a comprehensive head-to-toe virtual styling. We are thrilled to pioneer these full-looks designed by e.l.f., delivering a revolutionary brand experience that pushes the boundaries of virtual self-expression,\u201d said Annette Lee, Head of Business Development, ZEPETO.<\/p>\n<p>\n\u201cExpress your e.l.f.\u201d is now available on ZEPETO. Enter the experience <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fpage.zepeto.me%2Fen%2F1hQUM3Wk872VWgDvu16S1sO&amp;esheet=54620098&amp;newsitemid=20261011222519&amp;lan=en-US&amp;anchor=here&amp;index=1&amp;md5=dddbc5a5754e49402090fb80b64d7881\">here<\/a>.<\/p>\n<p><b>About e.l.f. Brands<\/b><\/p>\n<p>\ne.l.f. Brands, part of e.l.f. Beauty (NYSE: ELF), includes e.l.f. Cosmetics, e.l.f. SKIN and e.l.f. Hair, and is fueled by a mission to make the best of beauty accessible and a purpose to make the world a better place for every eye, lip and face. Purpose led and results driven, e.l.f. Beauty is a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. As a bold disruptor with a kind heart, e.l.f. Brands\u2019 superpowers are delivering universally appealing, premium-quality products at affordable prices that are vegan, e.l.f. clean and double-certified by Leaping Bunny and PETA as cruelty-free. e.l.f. Brands are proud to have products made in Fair Trade Certified\u2122 facilities. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.elfcosmetics.com%2F&amp;esheet=54620098&amp;newsitemid=20261011222519&amp;lan=en-US&amp;anchor=www.elfcosmetics.com&amp;index=2&amp;md5=557873aa18099ae0c82fb8b90201a8c7\">www.elfcosmetics.com<\/a>.<\/p>\n<p><b>About ZEPETO<\/b><\/p>\n<p>\nZEPETO is an immersive avatar-based social universe where users create digital identities, explore virtual worlds and connect through shared experiences. With more than 400 million registered accounts and 15-20 million monthly active users, ZEPETO\u2019s global community is predominantly female and approximately 70% Gen Z. The platform gives creators, communities and brands tools to build, style and socialize in a constantly evolving virtual world. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fzepeto.me&amp;esheet=54620098&amp;newsitemid=20261011222519&amp;lan=en-US&amp;anchor=zepeto.me&amp;index=3&amp;md5=fef40b9abadace9446e1e1bfab8d4900\">zepeto.me<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20261011222519r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20261011222519\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20261011222519\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact<br \/>\n<\/b><br \/>Hannah Rubin<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:hrubin@elfbeauty.com\">hrubin@elfbeauty.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Women Communications Metaverse Generation Z Social Media Cosmetics Consumer Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20261011222519\/en\/2930447\/3\/PR_261008_elf_Event_us_A.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">e.l.f. Cosmetics Launches its First Virtual Styling Experience on ZEPETO: \u201cExpress Your e.l.f.\u201d<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20261011222519\/en\/2930445\/3\/elf_Cosmetics_HOR_logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>e.l.f. Cosmetics Launches its First Virtual Styling Experience on ZEPETO: \u201cExpress Your e.l.f.\u201d The immersive experience enables players to discover, create and express themselves with e.l.f.-designed avatar looks OAKLAND, Calif.&#8211;(BUSINESS WIRE)&#8211; e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), is bringing its bold beauty approach to ZEPETO, an immersive, avatar-based social metaverse platform. Now available on ZEPETO, e.l.f. launched \u201cExpress your e.l.f.\u201d where players can discover the beauty trends shaping culture and turn them into complete virtual looks from head to toe. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20261011222519\/en\/ e.l.f. Cosmetics Launches its First Virtual Styling Experience on ZEPETO: \u201cExpress Your e.l.f.\u201d The collaboration extends e.l.f.\u2019s commitment to meeting its community in unexpected places and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-launches-its-first-virtual-styling-experience-on-zepeto-express-your-e-l-f\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;e.l.f. Cosmetics Launches its First Virtual Styling Experience on ZEPETO: \u201cExpress Your e.l.f.\u201d&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1009091","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>e.l.f. Cosmetics Launches its First Virtual Styling Experience on ZEPETO: \u201cExpress Your e.l.f.\u201d - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-launches-its-first-virtual-styling-experience-on-zepeto-express-your-e-l-f\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"e.l.f. Cosmetics Launches its First Virtual Styling Experience on ZEPETO: \u201cExpress Your e.l.f.\u201d - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"e.l.f. Cosmetics Launches its First Virtual Styling Experience on ZEPETO: \u201cExpress Your e.l.f.\u201d The immersive experience enables players to discover, create and express themselves with e.l.f.-designed avatar looks OAKLAND, Calif.&#8211;(BUSINESS WIRE)&#8211; e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), is bringing its bold beauty approach to ZEPETO, an immersive, avatar-based social metaverse platform. Now available on ZEPETO, e.l.f. launched \u201cExpress your e.l.f.\u201d where players can discover the beauty trends shaping culture and turn them into complete virtual looks from head to toe. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20261011222519\/en\/ e.l.f. Cosmetics Launches its First Virtual Styling Experience on ZEPETO: \u201cExpress Your e.l.f.\u201d The collaboration extends e.l.f.\u2019s commitment to meeting its community in unexpected places and &hellip; Continue reading &quot;e.l.f. Cosmetics Launches its First Virtual Styling Experience on ZEPETO: \u201cExpress Your e.l.f.\u201d&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-launches-its-first-virtual-styling-experience-on-zepeto-express-your-e-l-f\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-12T04:04:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20261011222519\/en\/2930447\/4\/PR_261008_elf_Event_us_A.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/e-l-f-cosmetics-launches-its-first-virtual-styling-experience-on-zepeto-express-your-e-l-f\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/e-l-f-cosmetics-launches-its-first-virtual-styling-experience-on-zepeto-express-your-e-l-f\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"e.l.f. Cosmetics Launches its First Virtual Styling Experience on ZEPETO: \u201cExpress Your e.l.f.\u201d\",\"datePublished\":\"2026-10-12T04:04:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/e-l-f-cosmetics-launches-its-first-virtual-styling-experience-on-zepeto-express-your-e-l-f\\\/\"},\"wordCount\":828,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/e-l-f-cosmetics-launches-its-first-virtual-styling-experience-on-zepeto-express-your-e-l-f\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20261011222519\\\/en\\\/2930447\\\/4\\\/PR_261008_elf_Event_us_A.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/e-l-f-cosmetics-launches-its-first-virtual-styling-experience-on-zepeto-express-your-e-l-f\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/e-l-f-cosmetics-launches-its-first-virtual-styling-experience-on-zepeto-express-your-e-l-f\\\/\",\"name\":\"e.l.f. Cosmetics Launches its First Virtual Styling Experience on ZEPETO: \u201cExpress Your e.l.f.\u201d - Market Newsdesk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/e-l-f-cosmetics-launches-its-first-virtual-styling-experience-on-zepeto-express-your-e-l-f\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/e-l-f-cosmetics-launches-its-first-virtual-styling-experience-on-zepeto-express-your-e-l-f\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20261011222519\\\/en\\\/2930447\\\/4\\\/PR_261008_elf_Event_us_A.jpg\",\"datePublished\":\"2026-10-12T04:04:08+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/e-l-f-cosmetics-launches-its-first-virtual-styling-experience-on-zepeto-express-your-e-l-f\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/e-l-f-cosmetics-launches-its-first-virtual-styling-experience-on-zepeto-express-your-e-l-f\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/e-l-f-cosmetics-launches-its-first-virtual-styling-experience-on-zepeto-express-your-e-l-f\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20261011222519\\\/en\\\/2930447\\\/4\\\/PR_261008_elf_Event_us_A.jpg\",\"contentUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20261011222519\\\/en\\\/2930447\\\/4\\\/PR_261008_elf_Event_us_A.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/e-l-f-cosmetics-launches-its-first-virtual-styling-experience-on-zepeto-express-your-e-l-f\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"e.l.f. Cosmetics Launches its First Virtual Styling Experience on ZEPETO: \u201cExpress Your e.l.f.\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\",\"name\":\"Market Newsdesk\",\"description\":\"Latest Business News in Real Time\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\",\"name\":\"Newsdesk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"caption\":\"Newsdesk\"},\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/author\\\/newsdesk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"e.l.f. Cosmetics Launches its First Virtual Styling Experience on ZEPETO: \u201cExpress Your e.l.f.\u201d - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-launches-its-first-virtual-styling-experience-on-zepeto-express-your-e-l-f\/","og_locale":"en_US","og_type":"article","og_title":"e.l.f. Cosmetics Launches its First Virtual Styling Experience on ZEPETO: \u201cExpress Your e.l.f.\u201d - Market Newsdesk","og_description":"e.l.f. Cosmetics Launches its First Virtual Styling Experience on ZEPETO: \u201cExpress Your e.l.f.\u201d The immersive experience enables players to discover, create and express themselves with e.l.f.-designed avatar looks OAKLAND, Calif.&#8211;(BUSINESS WIRE)&#8211; e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), is bringing its bold beauty approach to ZEPETO, an immersive, avatar-based social metaverse platform. Now available on ZEPETO, e.l.f. launched \u201cExpress your e.l.f.\u201d where players can discover the beauty trends shaping culture and turn them into complete virtual looks from head to toe. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20261011222519\/en\/ e.l.f. Cosmetics Launches its First Virtual Styling Experience on ZEPETO: \u201cExpress Your e.l.f.\u201d The collaboration extends e.l.f.\u2019s commitment to meeting its community in unexpected places and &hellip; Continue reading \"e.l.f. Cosmetics Launches its First Virtual Styling Experience on ZEPETO: \u201cExpress Your e.l.f.\u201d\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-launches-its-first-virtual-styling-experience-on-zepeto-express-your-e-l-f\/","og_site_name":"Market Newsdesk","article_published_time":"2026-10-12T04:04:08+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20261011222519\/en\/2930447\/4\/PR_261008_elf_Event_us_A.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-launches-its-first-virtual-styling-experience-on-zepeto-express-your-e-l-f\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-launches-its-first-virtual-styling-experience-on-zepeto-express-your-e-l-f\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"e.l.f. Cosmetics Launches its First Virtual Styling Experience on ZEPETO: \u201cExpress Your e.l.f.\u201d","datePublished":"2026-10-12T04:04:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-launches-its-first-virtual-styling-experience-on-zepeto-express-your-e-l-f\/"},"wordCount":828,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-launches-its-first-virtual-styling-experience-on-zepeto-express-your-e-l-f\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20261011222519\/en\/2930447\/4\/PR_261008_elf_Event_us_A.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-launches-its-first-virtual-styling-experience-on-zepeto-express-your-e-l-f\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-launches-its-first-virtual-styling-experience-on-zepeto-express-your-e-l-f\/","name":"e.l.f. Cosmetics Launches its First Virtual Styling Experience on ZEPETO: \u201cExpress Your e.l.f.\u201d - Market Newsdesk","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-launches-its-first-virtual-styling-experience-on-zepeto-express-your-e-l-f\/#primaryimage"},"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-launches-its-first-virtual-styling-experience-on-zepeto-express-your-e-l-f\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20261011222519\/en\/2930447\/4\/PR_261008_elf_Event_us_A.jpg","datePublished":"2026-10-12T04:04:08+00:00","author":{"@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"breadcrumb":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-launches-its-first-virtual-styling-experience-on-zepeto-express-your-e-l-f\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-launches-its-first-virtual-styling-experience-on-zepeto-express-your-e-l-f\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-launches-its-first-virtual-styling-experience-on-zepeto-express-your-e-l-f\/#primaryimage","url":"https:\/\/mms.businesswire.com\/media\/20261011222519\/en\/2930447\/4\/PR_261008_elf_Event_us_A.jpg","contentUrl":"https:\/\/mms.businesswire.com\/media\/20261011222519\/en\/2930447\/4\/PR_261008_elf_Event_us_A.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-launches-its-first-virtual-styling-experience-on-zepeto-express-your-e-l-f\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketnewsdesk.com\/"},{"@type":"ListItem","position":2,"name":"e.l.f. Cosmetics Launches its First Virtual Styling Experience on ZEPETO: \u201cExpress Your e.l.f.\u201d"}]},{"@type":"WebSite","@id":"https:\/\/www.marketnewsdesk.com\/#website","url":"https:\/\/www.marketnewsdesk.com\/","name":"Market Newsdesk","description":"Latest Business News in Real Time","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketnewsdesk.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979","name":"Newsdesk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","caption":"Newsdesk"},"url":"https:\/\/www.marketnewsdesk.com\/index.php\/author\/newsdesk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/1009091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/comments?post=1009091"}],"version-history":[{"count":0,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/1009091\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/media?parent=1009091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/categories?post=1009091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/tags?post=1009091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}