{"id":1008843,"date":"2026-10-09T06:21:02","date_gmt":"2026-10-09T10:21:02","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-pc-shipments-fall-21-in-3q26-as-pull-forward-demand-subsides\/"},"modified":"2026-10-09T06:21:02","modified_gmt":"2026-10-09T10:21:02","slug":"omdia-global-pc-shipments-fall-21-in-3q26-as-pull-forward-demand-subsides","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-pc-shipments-fall-21-in-3q26-as-pull-forward-demand-subsides\/","title":{"rendered":"Omdia: Global PC Shipments Fall 21% in 3Q26 as Pull-Forward Demand Subsides"},"content":{"rendered":"

<\/p>\n

Omdia: Global PC Shipments Fall 21% in 3Q26 as Pull-Forward Demand Subsides<\/b><\/p>\n

LONDON–(BUSINESS WIRE<\/a>)–
\nThe latest research from Omdia shows that worldwide shipments of desktops, notebooks, and workstations declined sharply in 3Q26, falling 21.2% year-on-year to 58.1 million units. Desktop shipments (including desktop workstations) fell 23.5% to 11.7 million units, while notebook shipments (including mobile workstations) declined 20.6% to 46.4 million units.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20261009296871\/en\/<\/a><\/p>\n

\"In<\/p>\n

In 3Q26, Global PC shipments faced sharpest decline since 1Q23<\/p>\n<\/div>\n

\n\u201cAfter sustained pull-forward activity buoyed the PC market in the first half of the year, this sharp drop in shipment volumes comes as no surprise,\u201d said Ishan Dutt, Research Director at Omdia<\/a>. \u201cThe scale of the decline is consistent with what the industry signaled throughout the last earnings cycle, with leading OEMs forecasting double-digit unit contractions in H2 and retailers reporting double-digit increases in average selling prices (ASPs) alongside falling sales. The impact of upstream component cost increases has now fully worked its way through to end-market pricing, with consumers and IT decision-makers responding accordingly. On the supply side, vendors and their ODM partners began scaling back production in 3Q, while channel partners continued working through elevated inventory levels.\u201d<\/p>\n

\nSupply chain challenges have intensified in recent months. Alongside continued increases in memory and storage prices, shortages of processors, graphics cards, and numerous IC components have made supply chain and inventory management more difficult for PC vendors.<\/p>\n

\n\u201cThe cost share of DRAM and SSDs in PCs has risen sharply from a typical level of around 15% to nearly 40%, with price increases more than fourfold,\u201d said Ben Yeh, Principal Analyst at Omdia<\/a>. \u201cAlthough PC vendors have raised prices multiple times over the past few quarters, these increases have yet to fully offset the impact. These pressures are expected to persist, and the current decline may be just the beginning of a new downward cycle.\u201d<\/p>\n

\nOmdia forecasts the PC market to decline 24% year-over-year in 4Q26 with a further 7% decline expected for full-year 2027.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

Worldwide desktop and notebook shipments (market share and annual growth)<\/b><\/p>\n

Omdia PC Market Pulse: 3Q26<\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Vendor<\/b><\/p>\n<\/td>\n

\n

3Q26
\n
shipments<\/b><\/p>\n<\/td>\n

\n

3Q26
\n
market share<\/b><\/p>\n<\/td>\n

\n

3Q25
\n
shipments<\/b><\/p>\n<\/td>\n

\n

3Q25
\n
market share<\/b><\/p>\n<\/td>\n

\n

Annual
\n
growth<\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Lenovo<\/b><\/p>\n<\/td>\n

\n

\n14,933<\/p>\n<\/td>\n

\n

\n25.7%<\/p>\n<\/td>\n

\n

\n19,360<\/p>\n<\/td>\n

\n

\n26.3%<\/p>\n<\/td>\n

\n

\n-22.9%<\/p>\n<\/td>\n<\/tr>\n

\n

HP<\/b><\/p>\n<\/td>\n

\n

\n10,344<\/p>\n<\/td>\n

\n

\n17.8%<\/p>\n<\/td>\n

\n

\n15,000<\/p>\n<\/td>\n

\n

\n20.4%<\/p>\n<\/td>\n

\n

\n-31.0%<\/p>\n<\/td>\n<\/tr>\n

\n

Dell<\/b><\/p>\n<\/td>\n

\n

\n7,582<\/p>\n<\/td>\n

\n

\n13.1%<\/p>\n<\/td>\n

\n

\n10,106<\/p>\n<\/td>\n

\n

\n13.7%<\/p>\n<\/td>\n

\n

\n-25.0%<\/p>\n<\/td>\n<\/tr>\n

\n

Apple<\/b><\/p>\n<\/td>\n

\n

\n6,774<\/p>\n<\/td>\n

\n

\n11.7%<\/p>\n<\/td>\n

\n

\n7,637<\/p>\n<\/td>\n

\n

\n10.4%<\/p>\n<\/td>\n

\n

\n-11.3%<\/p>\n<\/td>\n<\/tr>\n

\n

Asus<\/b><\/p>\n<\/td>\n

\n

\n5,389<\/p>\n<\/td>\n

\n

\n9.3%<\/p>\n<\/td>\n

\n

\n5,772<\/p>\n<\/td>\n

\n

\n7.8%<\/p>\n<\/td>\n

\n

\n-6.6%<\/p>\n<\/td>\n<\/tr>\n

\n

Others<\/b><\/p>\n<\/td>\n

\n

\n13,052<\/p>\n<\/td>\n

\n

\n22.5%<\/p>\n<\/td>\n

\n

\n15,831<\/p>\n<\/td>\n

\n

\n21.5%<\/p>\n<\/td>\n

\n

\n-17.6%<\/p>\n<\/td>\n<\/tr>\n

\n

Total<\/b><\/p>\n<\/td>\n

\n

58,074<\/b><\/p>\n<\/td>\n

\n

100.0%<\/b><\/p>\n<\/td>\n

\n

73,707<\/b><\/p>\n<\/td>\n

\n

100.0%<\/b><\/p>\n<\/td>\n

\n

-21.2%<\/b><\/p>\n<\/td>\n<\/tr>\n

\n

\n\u00a0<\/p>\n<\/td>\n

\n

\n\u00a0<\/p>\n<\/td>\n

\n

\n\u00a0<\/p>\n<\/td>\n

\n

\n\u00a0<\/p>\n<\/td>\n

\n

\n\u00a0<\/p>\n<\/td>\n

\n

\n\u00a0<\/p>\n<\/td>\n<\/tr>\n

\n

\nNote: Unit shipments in thousands. Percentages may not add up to 100% due to rounding.<\/p>\n

\nSource: Omdia PC Horizon Service (sell-in shipments), October 2026<\/p>\n<\/td>\n<\/tr>\n<\/table>\n

\nDespite most leading vendors experiencing double-digit declines in 3Q26, the rankings remained largely unchanged both sequentially and year on year. Lenovo remained in the top spot, shipping 14.9 million units and maintaining a 26% market share. HP recorded the largest decline among the top vendors at 31%, ranking second with shipments of 10.3 million units. Its market share fell to 18%, nearly three percentage points lower than a year earlier.<\/p>\n

\nDell remained in third place, shipping 7.6 million units accounting for 13% of the market. Apple held fourth position, with shipments of 6.8 million units, down 11% year on year. However, it gained more than one percentage point of market share as its premium positioning helped limit the impact of higher prices. Asus rounded out the top five, recording the smallest decline among the leading vendors, with shipments of 5.4 million units and its market share improving to 9.3% year on year.<\/p>\n

ABOUT OMDIA<\/b><\/p>\n

Omdia<\/a>, part of TechTarget, Inc. d\/b\/a Informa TechTarget (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets grounded in real conversations with industry leaders and hundreds of thousands of data points, make our market intelligence our clients\u2019 strategic advantage. From R&D to ROI, we identify the greatest opportunities and move the industry forward.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20261009296871\/en\/<\/a><\/span><\/p>\n

\nFasiha Khan: fasiha.khan@omdia.com
\n<\/a>
Eric Thoo: eric.thoo@omdia.com<\/a><\/p>\n

KEYWORDS:<\/b> North America United States Asia Pacific United Kingdom Europe<\/p>\n

INDUSTRY KEYWORDS:<\/b> Professional Services Consumer Electronics Retail Other Retail Technology Consulting Hardware<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n\n\n\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
In 3Q26, Global PC shipments faced sharpest decline since 1Q23<\/font><\/td>\n<\/tr>\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
PC material costs increased by over 40% for all price points while memory and storage cost share reaches almost 40%<\/font><\/td>\n<\/tr>\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Omdia: Global PC Shipments Fall 21% in 3Q26 as Pull-Forward Demand Subsides LONDON–(BUSINESS WIRE)– The latest research from Omdia shows that worldwide shipments of desktops, notebooks, and workstations declined sharply in 3Q26, falling 21.2% year-on-year to 58.1 million units. Desktop shipments (including desktop workstations) fell 23.5% to 11.7 million units, while notebook shipments (including mobile workstations) declined 20.6% to 46.4 million units. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20261009296871\/en\/ In 3Q26, Global PC shipments faced sharpest decline since 1Q23 \u201cAfter sustained pull-forward activity buoyed the PC market in the first half of the year, this sharp drop in shipment volumes comes as no surprise,\u201d said Ishan Dutt, Research Director at Omdia. \u201cThe scale of the decline … <\/p>\n

Continue reading “Omdia: Global PC Shipments Fall 21% in 3Q26 as Pull-Forward Demand Subsides”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1008843","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nOmdia: Global PC Shipments Fall 21% in 3Q26 as Pull-Forward Demand Subsides - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-pc-shipments-fall-21-in-3q26-as-pull-forward-demand-subsides\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Omdia: Global PC Shipments Fall 21% in 3Q26 as Pull-Forward Demand Subsides - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Omdia: Global PC Shipments Fall 21% in 3Q26 as Pull-Forward Demand Subsides LONDON–(BUSINESS WIRE)– The latest research from Omdia shows that worldwide shipments of desktops, notebooks, and workstations declined sharply in 3Q26, falling 21.2% year-on-year to 58.1 million units. Desktop shipments (including desktop workstations) fell 23.5% to 11.7 million units, while notebook shipments (including mobile workstations) declined 20.6% to 46.4 million units. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20261009296871\/en\/ In 3Q26, Global PC shipments faced sharpest decline since 1Q23 \u201cAfter sustained pull-forward activity buoyed the PC market in the first half of the year, this sharp drop in shipment volumes comes as no surprise,\u201d said Ishan Dutt, Research Director at Omdia. \u201cThe scale of the decline … Continue reading "Omdia: Global PC Shipments Fall 21% in 3Q26 as Pull-Forward Demand Subsides"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-pc-shipments-fall-21-in-3q26-as-pull-forward-demand-subsides\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-09T10:21:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20261009296871\/en\/2928560\/4\/In_3Q26%2C_Global_PC_shipments_faced_sharpest_decline_since_1Q23.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/omdia-global-pc-shipments-fall-21-in-3q26-as-pull-forward-demand-subsides\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/omdia-global-pc-shipments-fall-21-in-3q26-as-pull-forward-demand-subsides\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Omdia: Global PC Shipments Fall 21% in 3Q26 as Pull-Forward Demand Subsides\",\"datePublished\":\"2026-10-09T10:21:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/omdia-global-pc-shipments-fall-21-in-3q26-as-pull-forward-demand-subsides\\\/\"},\"wordCount\":692,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/omdia-global-pc-shipments-fall-21-in-3q26-as-pull-forward-demand-subsides\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20261009296871\\\/en\\\/2928560\\\/4\\\/In_3Q26%2C_Global_PC_shipments_faced_sharpest_decline_since_1Q23.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/omdia-global-pc-shipments-fall-21-in-3q26-as-pull-forward-demand-subsides\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/omdia-global-pc-shipments-fall-21-in-3q26-as-pull-forward-demand-subsides\\\/\",\"name\":\"Omdia: Global PC Shipments Fall 21% in 3Q26 as Pull-Forward Demand Subsides - 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Desktop shipments (including desktop workstations) fell 23.5% to 11.7 million units, while notebook shipments (including mobile workstations) declined 20.6% to 46.4 million units. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20261009296871\/en\/ In 3Q26, Global PC shipments faced sharpest decline since 1Q23 \u201cAfter sustained pull-forward activity buoyed the PC market in the first half of the year, this sharp drop in shipment volumes comes as no surprise,\u201d said Ishan Dutt, Research Director at Omdia. \u201cThe scale of the decline … Continue reading \"Omdia: Global PC Shipments Fall 21% in 3Q26 as Pull-Forward Demand Subsides\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-pc-shipments-fall-21-in-3q26-as-pull-forward-demand-subsides\/","og_site_name":"Market Newsdesk","article_published_time":"2026-10-09T10:21:02+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20261009296871\/en\/2928560\/4\/In_3Q26%2C_Global_PC_shipments_faced_sharpest_decline_since_1Q23.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-pc-shipments-fall-21-in-3q26-as-pull-forward-demand-subsides\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-pc-shipments-fall-21-in-3q26-as-pull-forward-demand-subsides\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Omdia: Global PC Shipments Fall 21% in 3Q26 as Pull-Forward Demand Subsides","datePublished":"2026-10-09T10:21:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-pc-shipments-fall-21-in-3q26-as-pull-forward-demand-subsides\/"},"wordCount":692,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-pc-shipments-fall-21-in-3q26-as-pull-forward-demand-subsides\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20261009296871\/en\/2928560\/4\/In_3Q26%2C_Global_PC_shipments_faced_sharpest_decline_since_1Q23.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-pc-shipments-fall-21-in-3q26-as-pull-forward-demand-subsides\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-pc-shipments-fall-21-in-3q26-as-pull-forward-demand-subsides\/","name":"Omdia: Global PC Shipments Fall 21% in 3Q26 as Pull-Forward Demand Subsides - 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