{"id":1008832,"date":"2026-10-09T00:04:01","date_gmt":"2026-10-09T04:04:01","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-skins-save-your-e-l-f-hypochlorous-mist-helps-soothe-stress-in-every-e-l-f-ing-mist-mergency\/"},"modified":"2026-10-09T00:04:01","modified_gmt":"2026-10-09T04:04:01","slug":"e-l-f-skins-save-your-e-l-f-hypochlorous-mist-helps-soothe-stress-in-every-e-l-f-ing-mist-mergency","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-skins-save-your-e-l-f-hypochlorous-mist-helps-soothe-stress-in-every-e-l-f-ing-mist-mergency\/","title":{"rendered":"e.l.f. SKIN\u2019s Save Your e.l.f. Hypochlorous Mist Helps Soothe Stress in every e.l.f.ing mist-mergency"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>e.l.f. SKIN\u2019s Save Your e.l.f. Hypochlorous Mist Helps Soothe Stress in every e.l.f.ing mist-mergency<\/b><\/p>\n<p class=\"bwalignc\"><i>Humorous brand awareness campaign with an e.l.f. twist spotlights Save Your e.l.f. Hypochlorous Mist that helps soothe stressed skin and beyond<\/i><\/p>\n<p>OAKLAND, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\ne.l.f. SKIN, a brand from e.l.f. Beauty (NYSE: ELF), answers community mist-mergencies in an all-new brand awareness campaign that highlights everyday stressors \u2013 and how to help soothe them. Spotlighting e.l.f. SKIN\u2019s Save Your e.l.f. Hypochlorous Mist in a humorous, entertainment-led spot, actress Samantha Hanratty from \u201cYellowjackets\u201d alongside music executive and creator Carter Gregory turns \u2018ugh\u2019 to \u2018ahh.\u2019<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20261008906886\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20261008906886\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20261008906886\/en\/2928253\/4\/Press_release_hero.jpg\" alt=\"e.l.f. SKIN answers community mist-mergencies in a new campaign that highlights everyday stressors \u2013 and how to help soothe them.\" \/><\/p>\n<p style=\"font-size:85%\">e.l.f. SKIN answers community mist-mergencies in a new campaign that highlights everyday stressors \u2013 and how to help soothe them.<\/p>\n<\/div>\n<p>\nFrom obnoxious gym rats, irritating car alarms and unnecessary long lines, just a spritz of e.l.f. SKIN\u2019s Save Your e.l.f. Hypochlorous Mist saves the day! The campaign brings an e.l.f. twist with a wink and nod to the daily experiences of every eye, lip and face.<\/p>\n<p>\n78% of Gen Z agrees that their stress levels affect their skin, including dullness*.<\/p>\n<p>\ne.l.f. SKIN\u2019s ultra-fine, derm-developed Save Your e.l.f. Hypochlorous Mist helps soothe and purify skin while you\u2019re in the trenches. Formulated with hypochlorous acid for blemish-prone skin, it calms sensitive skin and reduces visible redness. It\u2019s the take-anywhere skin savior.<\/p>\n<p>\nThe award-winning e.l.f. SKIN Save Your e.l.f. Hypochlorous Mist results speak for themselves**:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\n96% agreed skin looked less red after two weeks<\/p>\n<\/li>\n<li>\n93% agreed they use this mist all day, every day<\/p>\n<\/li>\n<li>\n90% agreed the mist makes skin look less stressed after two weeks<\/p>\n<\/li>\n<li>\n90% agreed it was a \u201cmist-have\u201d during a skinmergency<\/p>\n<\/li>\n<\/ul>\n<p>\n\u201cWe saw a cultural moment to meet our community where they are: in the trenches of everyday life. Showing up with humor, relatability and an OMG price is how we are taking insights into action,\u201d said Renee Fuller, Vice President of e.l.f. SKIN. \u201cStress is a culprit behind numerous skin concerns, and our community wanted a product that can be easy to use in any situation and Save Your e.l.f. Hypochlorous Mist is an answer to that call.\u201d<\/p>\n<p>\nThe campaign goes live on October 9, 2026, across e.l.f. SKIN channels including YouTube, TikTok and Instagram. e.l.f. SKIN\u2019s Save Your e.l.f. Hypochlorous Mist is available at elfskin.com for $12.<\/p>\n<p>\nThe campaign was developed in-house by e.l.f. Made, e.l.f.\u2019s entertainment arm, and concepted in partnership with eGen. e.l.f.\u00a0 tapped Tim Wilkime and Ruckus Films to produce. Wilkime, who is most notably known for his work directing digital shorts and sketches for \u201cSaturday Night Live,\u201d directed the campaign.<\/p>\n<p>\nWatch the campaign video <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fyoutu.be%2FrdgLEjYmxbY&amp;esheet=54618752&amp;newsitemid=20261008906886&amp;lan=en-US&amp;anchor=here&amp;index=1&amp;md5=c0f326b014ec86caf247e07da26db313\">here<\/a>.<\/p>\n<p><i>* Mintel, Facial Skincare \u2013 US, 2024<br \/>\n<br \/><\/i><i>**Results based on a 6-week consumer perception study conducted independently.<\/i><\/p>\n<p><b>About e.l.f. Brands<br \/>\n<br \/><\/b>e.l.f. Brands, part of e.l.f. Beauty (NYSE: ELF), includes e.l.f. Cosmetics, e.l.f. SKIN and e.l.f. Hair, and is fueled by a mission to make the best of beauty accessible and a purpose to make the world a better place for every eye, lip and face. Purpose led and results driven, e.l.f. Beauty is a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. As a bold disruptor with a kind heart, e.l.f. Brands&#8217; superpowers are delivering universally appealing, premium-quality products at affordable prices that are vegan, e.l.f. clean and double-certified by Leaping Bunny and PETA as cruelty-free. e.l.f. Brands are proud to have products made in Fair Trade Certified\u2122 facilities. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.elfcosmetics.com%2F&amp;esheet=54618752&amp;newsitemid=20261008906886&amp;lan=en-US&amp;anchor=www.elfcosmetics.com&amp;index=2&amp;md5=849231477505a406b4b539fbfe12202c\">www.elfcosmetics.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20261008906886r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20261008906886\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20261008906886\/en\/<\/a><\/span><\/p>\n<p>\nMedia Contact<br \/>\n<br \/>Jen Budres\u2011Tani<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:jbudres@elfbeauty.com\">jbudres@elfbeauty.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America California<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Cosmetics Lifestyle Retail Consumer Teens Specialty Generation Z<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20261008906886\/en\/2928253\/3\/Press_release_hero.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">e.l.f. SKIN answers community mist-mergencies in a new campaign that highlights everyday stressors \u2013 and how to help soothe them.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20261008906886\/en\/2928254\/3\/Press_Release_Additional.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">e.l.f. SKIN answers community mist-mergencies in a new campaign that highlights everyday stressors \u2013 and how to help soothe them.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20261008906886\/en\/2928255\/3\/Press_Release_Additional_2.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">e.l.f. SKIN answers community mist-mergencies in a new campaign that highlights everyday stressors \u2013 and how to help soothe them.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20261008906886\/en\/2928256\/3\/1026_EVENTEXPERIENTIAL_SOOTHE_PRESSRELEASE_TALENT-PRODUCT_1920x1080_R4.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">e.l.f. SKIN answers community mist-mergencies in a new campaign that highlights everyday stressors \u2013 and how to help soothe them.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20261008906886\/en\/2928251\/3\/e.l.f._SKIN_Logo_%281%29.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>e.l.f. SKIN\u2019s Save Your e.l.f. Hypochlorous Mist Helps Soothe Stress in every e.l.f.ing mist-mergency Humorous brand awareness campaign with an e.l.f. twist spotlights Save Your e.l.f. Hypochlorous Mist that helps soothe stressed skin and beyond OAKLAND, Calif.&#8211;(BUSINESS WIRE)&#8211; e.l.f. SKIN, a brand from e.l.f. Beauty (NYSE: ELF), answers community mist-mergencies in an all-new brand awareness campaign that highlights everyday stressors \u2013 and how to help soothe them. Spotlighting e.l.f. SKIN\u2019s Save Your e.l.f. Hypochlorous Mist in a humorous, entertainment-led spot, actress Samantha Hanratty from \u201cYellowjackets\u201d alongside music executive and creator Carter Gregory turns \u2018ugh\u2019 to \u2018ahh.\u2019 This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20261008906886\/en\/ e.l.f. SKIN answers community mist-mergencies in a new campaign that highlights everyday stressors &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-skins-save-your-e-l-f-hypochlorous-mist-helps-soothe-stress-in-every-e-l-f-ing-mist-mergency\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;e.l.f. SKIN\u2019s Save Your e.l.f. Hypochlorous Mist Helps Soothe Stress in every e.l.f.ing mist-mergency&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1008832","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>e.l.f. SKIN\u2019s Save Your e.l.f. Hypochlorous Mist Helps Soothe Stress in every e.l.f.ing mist-mergency - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-skins-save-your-e-l-f-hypochlorous-mist-helps-soothe-stress-in-every-e-l-f-ing-mist-mergency\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"e.l.f. SKIN\u2019s Save Your e.l.f. Hypochlorous Mist Helps Soothe Stress in every e.l.f.ing mist-mergency - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"e.l.f. SKIN\u2019s Save Your e.l.f. Hypochlorous Mist Helps Soothe Stress in every e.l.f.ing mist-mergency Humorous brand awareness campaign with an e.l.f. twist spotlights Save Your e.l.f. Hypochlorous Mist that helps soothe stressed skin and beyond OAKLAND, Calif.&#8211;(BUSINESS WIRE)&#8211; e.l.f. SKIN, a brand from e.l.f. Beauty (NYSE: ELF), answers community mist-mergencies in an all-new brand awareness campaign that highlights everyday stressors \u2013 and how to help soothe them. Spotlighting e.l.f. SKIN\u2019s Save Your e.l.f. Hypochlorous Mist in a humorous, entertainment-led spot, actress Samantha Hanratty from \u201cYellowjackets\u201d alongside music executive and creator Carter Gregory turns \u2018ugh\u2019 to \u2018ahh.\u2019 This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20261008906886\/en\/ e.l.f. SKIN answers community mist-mergencies in a new campaign that highlights everyday stressors &hellip; Continue reading &quot;e.l.f. SKIN\u2019s Save Your e.l.f. Hypochlorous Mist Helps Soothe Stress in every e.l.f.ing mist-mergency&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-skins-save-your-e-l-f-hypochlorous-mist-helps-soothe-stress-in-every-e-l-f-ing-mist-mergency\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-09T04:04:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20261008906886\/en\/2928253\/4\/Press_release_hero.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/e-l-f-skins-save-your-e-l-f-hypochlorous-mist-helps-soothe-stress-in-every-e-l-f-ing-mist-mergency\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/e-l-f-skins-save-your-e-l-f-hypochlorous-mist-helps-soothe-stress-in-every-e-l-f-ing-mist-mergency\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"e.l.f. 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SKIN\u2019s Save Your e.l.f. Hypochlorous Mist Helps Soothe Stress in every e.l.f.ing mist-mergency - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-skins-save-your-e-l-f-hypochlorous-mist-helps-soothe-stress-in-every-e-l-f-ing-mist-mergency\/","og_locale":"en_US","og_type":"article","og_title":"e.l.f. SKIN\u2019s Save Your e.l.f. Hypochlorous Mist Helps Soothe Stress in every e.l.f.ing mist-mergency - Market Newsdesk","og_description":"e.l.f. SKIN\u2019s Save Your e.l.f. Hypochlorous Mist Helps Soothe Stress in every e.l.f.ing mist-mergency Humorous brand awareness campaign with an e.l.f. twist spotlights Save Your e.l.f. Hypochlorous Mist that helps soothe stressed skin and beyond OAKLAND, Calif.&#8211;(BUSINESS WIRE)&#8211; e.l.f. SKIN, a brand from e.l.f. Beauty (NYSE: ELF), answers community mist-mergencies in an all-new brand awareness campaign that highlights everyday stressors \u2013 and how to help soothe them. Spotlighting e.l.f. SKIN\u2019s Save Your e.l.f. Hypochlorous Mist in a humorous, entertainment-led spot, actress Samantha Hanratty from \u201cYellowjackets\u201d alongside music executive and creator Carter Gregory turns \u2018ugh\u2019 to \u2018ahh.\u2019 This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20261008906886\/en\/ e.l.f. SKIN answers community mist-mergencies in a new campaign that highlights everyday stressors &hellip; Continue reading \"e.l.f. SKIN\u2019s Save Your e.l.f. Hypochlorous Mist Helps Soothe Stress in every e.l.f.ing mist-mergency\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-skins-save-your-e-l-f-hypochlorous-mist-helps-soothe-stress-in-every-e-l-f-ing-mist-mergency\/","og_site_name":"Market Newsdesk","article_published_time":"2026-10-09T04:04:01+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20261008906886\/en\/2928253\/4\/Press_release_hero.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-skins-save-your-e-l-f-hypochlorous-mist-helps-soothe-stress-in-every-e-l-f-ing-mist-mergency\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-skins-save-your-e-l-f-hypochlorous-mist-helps-soothe-stress-in-every-e-l-f-ing-mist-mergency\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"e.l.f. 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